4.3

Hello Apple Developer Team and Community, I’m writing to raise a serious concern regarding my app (App ID: 6744330283) which is now being repeatedly rejected under Guideline 4.3 (A) – Spam, despite being previously approved and published for at least two earlier versions. We have had multiple rounds of communication with the App Review team in the past, carefully addressing every request and making adjustments accordingly. These previous versions were reviewed and approved without any reference to 4.3 issues. However, since a recent update, we’ve been receiving rejections citing Spam 4.3 (A) — without any specific explanation or detailed reasoning. Even more frustrating: Each review now takes over a week to process, making our release cycle extremely difficult to manage. It required dozens of phone calls and emails just to get the app reviewed at all. I even had a meeting with an App Review team member, where I was told: “The recent updates are considered Spam 4.3, while th

Section 1: Our game was developed using Cocos Creator 3.8.5, written in TypeScript. The team spent nearly two years completing it. Initially, our submission wasn't classified under Guideline 4.3(a). The first four reviews provided normal feedback, which we addressed. However, after a subsequent rejection citing 4.3(a), we considered whether similarities in gameplay concepts, narrative, or art assets might exist. In response, our team introduced unique features not found in other App Store applications. We completely redesigned our original art assets to ensure originality and extensively modified aspects potentially resembling other developers’ work. This included removing all third-party SDK modules except Apple Pay and Sign in with Apple. Despite these significant efforts, we still received a 4.3(a) rejection. We have now iterated over 20 versions but continue to face this issue.  Section 2: Our game’s business logic code (excluding the Cocos engine code) is entirely original and

Here is the English translation of your content:  Section 1: Our game was developed using Cocos Creator 3.8.5, written in TypeScript. The team spent nearly two years completing it. Initially, our submission wasn't classified under Guideline 4.3(a). The first four reviews provided normal feedback, which we addressed. However, after a subsequent rejection citing 4.3(a), we considered whether similarities in gameplay concepts, narrative, or art assets might exist. In response, our team introduced unique features not found in other App Store applications. We completely redesigned our original art assets to ensure originality and extensively modified aspects potentially resembling other developers’ work. This included removing all third-party SDK modules except Apple Pay and Sign in with Apple. Despite these significant efforts, we still received a 4.3(a) rejection. We have now iterated over 20 versions but continue to face this issue.  Section 2: Our game’s business logic code (exclud

Our game was written by Cocos Creator version 3.8.5 ‌TypeScript, which took the team nearly 2 years to complete. At the beginning, my application was not defined as 4.3a. The first four reviews were all normal feedback questions. We revised the questions. After the last review rejected 4.3A, we also suspected that the reasons such as game creativity, game copywriting and game art might be close to other applications. Then our team added functional innovations that other applications in the Apple Store didn't have, and the original art was original. We created new art again because of 4.3a, and also revised many places that may be similar to other developers, including that we removed all SDK modules except Apple Pay and Apple Login, and it also showed that 4.3a refused, and we have revised no less than 20 versions or failed. Our business code except the game engine code is newly developed by us and should not be duplicated with other developers' code. Is it because the JSC file and binary file output by JavaS

Hi everyone, I submitted an appeal to the App Review Board on May 27, related to a rejection under Guideline 4.3(a). (We noticed your app shares a similar binary, metadata, and/or concept as other apps you already submitted to the App Store, with only minor differences.) (The app is named LucidYou and was submitted through my personal developer account.). So far, I haven't received any update or response in App Store Connect or via email. I fully understand that WWDC may have delayed reviews, and I appreciate how busy this time of year is. Still, I just want to make sure my appeal was received and is still being considered. Has anyone else experienced longer-than-usual response times for appeals recently? Should I follow up via App Store Connect again or wait a bit longer? Thanks in advance — any advice or shared experience would be appreciated!

Hello, I submitted an appeal after my app was rejected under Guideline 4.3(a). It has now been over 5 days and I have not received any reply from the App Review Team. Has anyone experienced similar delays recently? Does Apple respond eventually or is there something else I should do? Thank you in advance.

I can't pass rule 4.3b. I'm practicing horoscope. How do you think I should proceed? Is it possible to publish this application?

We are preparing to submit a new app that shares some functionality and with an app we have previously distributed on the App Store. The Codebase will be different (the existing one was developped using React JS and the Second one usinf SWIFT). While the new app includes updated features, a redesigned interface, and is intended for a different user audience, we would like to confirm in advance whether submitting it as a separate app (with a new Bundle ID) is acceptable under current App Store Review Guidelines. In particular, we would appreciate clarification regarding Guideline 4.3 (Spam), to ensure that the submission will not be considered a duplicate or unnecessarily repetitive version of our existing app. Could you please advise on this matter?