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“4.3”

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Reply to My App Rejected 4.3 Design: Spam
Apple rejected many times.What to do ? Please help me. 4. 3 Design: Spam Guideline 4.3 - Design - Spam Your app primarily features astrology, horoscopes, palm reading, fortune telling or zodiac reports. As such, it duplicates the content and functionality of many other similar apps currently available on the App Store. While these app features may be useful, informative or entertaining, we simply have enough of these types of apps on the App Store, and they are considered a form of spam. Next Steps We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.
Nov ’20
Reply to First submission stuck in "Waiting for Review" for 6+ days, expedite and support requests unanswered
Fair point, so here is the full list of what I actually did, for whoever comes next. I cannot tell you which of these worked. I suspect that is by design: if one trick reliably worked, everyone would use it. Posted in this forum. I genuinely hope someone from App Review reads these threads, and I think someone did. On the 2.1 Information Needed, I replied in Resolution Center and attached a demo video recorded on a real device. Fifteen minutes later I got 4.3 instead. On 4.3, I filed an appeal explaining why the app is original: a lot of research went into finding the real problems users have in this category, and the product was built around those. In parallel I changed everything I could suspect: new icon, new colour identity, new screenshots, revised keywords, and resubmitted. I also wrote to Apple through the official contact channels, twice. I doubt it helped, but I cannot rule it out. I requested a call with App Review. Never got a reply from that channel. Which does not mean it did no
Aug ’26
Reply to App store minimum iOS version support ?
The current App Distribution Guide says For example, the lowest available setting for iPad apps is iOS 4.3. ( Setting the Deployment Target ) but my Xcode 7.1.1 doesn't seem to allow any deployment target for an iPhone project to be lower than iOS 6.0. So YMMV I guess. Basically the minimum is whatever the minimum supported Xcode version (Is Xcode 5 still allowed or does the store now require Xcode 6? I don't know) allows in the popup for the project deployment target.One other factor - if you use Swift that limits you to iOS 7.0 and later.
Mar ’16
Reply to Four rejections under 4.3(b) — but our app was built to solve the exact problems 4.3(b) targets
Dating is the hardest 4.3(b) category, and the appeal needs to show the difference, not explain it. Your first screenshot and first screen should make “take a selfie today or you’re invisible” obvious within seconds, so the reviewer sees a different product rather than a dating template with a story attached. Keep the appeal to the structural points you listed, one line each, with a screenshot beside each. Don’t resubmit while the appeal is open; that restarts the queue. No guarantee it changes the outcome, but four identical rejections usually mean the reviewer never saw the difference.
5d
Reply to App Store Review 4.3 . help!help!help!
I have the same problem. I made a game, uploaded it, and passed the moderation. Then, when updating to a new version, after adding in-app purchases using RevenueCat, I received a rejection. Guideline 4.3 - Design We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. The game is also written in Flutter. Could that be the issue? Any ideas on what to do? I've already rewritten it from scratch twice, with entirely different code.
Topic: App & System Services SubTopic: Core OS Tags:
Nov ’23
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
Apple reviewers are just taking the 4.3 guideline out of context these days.Your Church app(s) is a perfect example of how this guideline fails.Main thing is the searchability. Each country, each state, each city probably has multiple churches, one person who goes to, say, Michigan state , Midland Pentecostal Church would probably simply search michigan church on the app store.But if all church apps in the country is under one app he / she will get no search results since the developer just can't fit all the states in the keywords...
Nov ’17
Reply to App rejected as spam
Read the guidelines. Spam may be because your app falls into an overcrowded category without enough innovative features. Dating apps are just such a category. 4.3 Spam (b) Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lead to your removal from the Apple Developer Program. So, the only thing you can do is to add comments to reviewer explaining how your app provides this unique experience.
Jul ’24
Reply to [HELP] My App Was Approved Then Rejected for 4.3 Spam – No Clear Reason Given (App ID: 6744330283)
Thank you for your post. We believe we have resolved this issue as we see you were able to discuss this with an App Review representative during Meet with Apple. If you continue to experience issues during review, please contact us. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you disagree with the outcome of our review, you may consider submitting an appeal to the App Review Board. The App Review Board will contact you directly as soon as they've completed their investigation.
Jun ’25
We have submitted our app multiple times in an effort to resolve the 4.3(a) issue, but unfortunately, we have not received any effective technical support or specific guidance to address the problem.
我们收到贵团队的审核反馈4.3(a) ,对此我们高度重视并认真核查。我们理解苹果对应用生态原创性的严格要求,但我们的 App 完全由团队独立开发,并未复制或模仿其他应用。 独立原创开发,非模板应用 • 本 App 100% 由我们团队自主开发,未使用任何第三方模板或克隆代码。 • 所有 UI 设计、交互逻辑、功能实现均为 原创,不存在与其他 App 的刻意相似。 核心功能差异显著 我们的 App 在以下方面具有独特创新:【交友】模块「通过(RTC)技术提供在线语音/视频聊天服务,以用户允许的个人信息匹配到对应用户进行音视频聊天,支持视频聊天场景下文本输入的交互」,以独特的用户操作界面和交互方式区别于市场同类交友App。 愿意配合调整,请求具体指导 如审核团队认为我们的 App与其他应用存在相似性,恳请提供关于本APP更具体的问题点,以便我们做针对性优化。我们非常愿意配合调整,确保符合苹果的审核标准。 感谢您的理解与支持,期待您的进一步反馈! app #1561289219 We have received your feedback regarding Guideline 4.3(a), and we take it very seriously. We fully understand Apple’s commitment to maintaining originality and a high-quality app ecosystem. Therefore, we would like to clarify that our app is entirely independently developed and not copied or cloned from any other application. Independently Developed – Not a Template-Based App • This app is 100% developed in-house by our team. We have not used any third-party templates or cloned source code. • All UI designs, interaction logic, and functionality are original
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May ’25
Reply to Repeated Rejection Due to Guideline 4.3(a) – Need Help Understanding the Issue
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
May ’25
Reply to Guideline 4.3(a) - Design - Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jul ’25
Reply to Guideline 4.3(a) - Design - Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jan ’26
Reply to 4.3 B Spam Error
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jun ’25
Reply to Repeated 4.3(a) Spam rejection for a dedicated client app with existing cross-platform user base
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
May ’26
Reply to App Review Board appeal pending – Al-Bayati Academy (Apple ID 6812472129)
4.2.6 is the important one: it means the reviewer believes the app came from a template or app-generation service and wasn’t submitted by the owner of the content. Since the courses are yours, say that explicitly in the Resolution Center reply: name yourself as the provider of the content, say which tool built the app, and link to the academy so they can verify you operate it. For the 4.3 part, make it visibly different from generic course-player apps: your own branding, screenshots of your actual courses, and two sentences in Notes for Review on what is unique. If you paste Apple’s exact message, I’ll map it line by line, free. No promise of approval.
5d
Reply to My App Rejected 4.3 Design: Spam
Apple rejected many times.What to do ? Please help me. 4. 3 Design: Spam Guideline 4.3 - Design - Spam Your app primarily features astrology, horoscopes, palm reading, fortune telling or zodiac reports. As such, it duplicates the content and functionality of many other similar apps currently available on the App Store. While these app features may be useful, informative or entertaining, we simply have enough of these types of apps on the App Store, and they are considered a form of spam. Next Steps We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.
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Views
Activity
Nov ’20
Reply to First submission stuck in "Waiting for Review" for 6+ days, expedite and support requests unanswered
Fair point, so here is the full list of what I actually did, for whoever comes next. I cannot tell you which of these worked. I suspect that is by design: if one trick reliably worked, everyone would use it. Posted in this forum. I genuinely hope someone from App Review reads these threads, and I think someone did. On the 2.1 Information Needed, I replied in Resolution Center and attached a demo video recorded on a real device. Fifteen minutes later I got 4.3 instead. On 4.3, I filed an appeal explaining why the app is original: a lot of research went into finding the real problems users have in this category, and the product was built around those. In parallel I changed everything I could suspect: new icon, new colour identity, new screenshots, revised keywords, and resubmitted. I also wrote to Apple through the official contact channels, twice. I doubt it helped, but I cannot rule it out. I requested a call with App Review. Never got a reply from that channel. Which does not mean it did no
Replies
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Views
Activity
Aug ’26
Reply to App store minimum iOS version support ?
The current App Distribution Guide says For example, the lowest available setting for iPad apps is iOS 4.3. ( Setting the Deployment Target ) but my Xcode 7.1.1 doesn't seem to allow any deployment target for an iPhone project to be lower than iOS 6.0. So YMMV I guess. Basically the minimum is whatever the minimum supported Xcode version (Is Xcode 5 still allowed or does the store now require Xcode 6? I don't know) allows in the popup for the project deployment target.One other factor - if you use Swift that limits you to iOS 7.0 and later.
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Mar ’16
Reply to Four rejections under 4.3(b) — but our app was built to solve the exact problems 4.3(b) targets
Dating is the hardest 4.3(b) category, and the appeal needs to show the difference, not explain it. Your first screenshot and first screen should make “take a selfie today or you’re invisible” obvious within seconds, so the reviewer sees a different product rather than a dating template with a story attached. Keep the appeal to the structural points you listed, one line each, with a screenshot beside each. Don’t resubmit while the appeal is open; that restarts the queue. No guarantee it changes the outcome, but four identical rejections usually mean the reviewer never saw the difference.
Replies
Boosts
Views
Activity
5d
Reply to App Store Review 4.3 . help!help!help!
I have the same problem. I made a game, uploaded it, and passed the moderation. Then, when updating to a new version, after adding in-app purchases using RevenueCat, I received a rejection. Guideline 4.3 - Design We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. The game is also written in Flutter. Could that be the issue? Any ideas on what to do? I've already rewritten it from scratch twice, with entirely different code.
Topic: App & System Services SubTopic: Core OS Tags:
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Nov ’23
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
Apple reviewers are just taking the 4.3 guideline out of context these days.Your Church app(s) is a perfect example of how this guideline fails.Main thing is the searchability. Each country, each state, each city probably has multiple churches, one person who goes to, say, Michigan state , Midland Pentecostal Church would probably simply search michigan church on the app store.But if all church apps in the country is under one app he / she will get no search results since the developer just can't fit all the states in the keywords...
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Nov ’17
Reply to App rejected as spam
Read the guidelines. Spam may be because your app falls into an overcrowded category without enough innovative features. Dating apps are just such a category. 4.3 Spam (b) Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lead to your removal from the Apple Developer Program. So, the only thing you can do is to add comments to reviewer explaining how your app provides this unique experience.
Replies
Boosts
Views
Activity
Jul ’24
Reply to [HELP] My App Was Approved Then Rejected for 4.3 Spam – No Clear Reason Given (App ID: 6744330283)
Thank you for your post. We believe we have resolved this issue as we see you were able to discuss this with an App Review representative during Meet with Apple. If you continue to experience issues during review, please contact us. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you disagree with the outcome of our review, you may consider submitting an appeal to the App Review Board. The App Review Board will contact you directly as soon as they've completed their investigation.
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Jun ’25
We have submitted our app multiple times in an effort to resolve the 4.3(a) issue, but unfortunately, we have not received any effective technical support or specific guidance to address the problem.
我们收到贵团队的审核反馈4.3(a) ,对此我们高度重视并认真核查。我们理解苹果对应用生态原创性的严格要求,但我们的 App 完全由团队独立开发,并未复制或模仿其他应用。 独立原创开发,非模板应用 • 本 App 100% 由我们团队自主开发,未使用任何第三方模板或克隆代码。 • 所有 UI 设计、交互逻辑、功能实现均为 原创,不存在与其他 App 的刻意相似。 核心功能差异显著 我们的 App 在以下方面具有独特创新:【交友】模块「通过(RTC)技术提供在线语音/视频聊天服务,以用户允许的个人信息匹配到对应用户进行音视频聊天,支持视频聊天场景下文本输入的交互」,以独特的用户操作界面和交互方式区别于市场同类交友App。 愿意配合调整,请求具体指导 如审核团队认为我们的 App与其他应用存在相似性,恳请提供关于本APP更具体的问题点,以便我们做针对性优化。我们非常愿意配合调整,确保符合苹果的审核标准。 感谢您的理解与支持,期待您的进一步反馈! app #1561289219 We have received your feedback regarding Guideline 4.3(a), and we take it very seriously. We fully understand Apple’s commitment to maintaining originality and a high-quality app ecosystem. Therefore, we would like to clarify that our app is entirely independently developed and not copied or cloned from any other application. Independently Developed – Not a Template-Based App • This app is 100% developed in-house by our team. We have not used any third-party templates or cloned source code. • All UI designs, interaction logic, and functionality are original
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0
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293
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May ’25
Reply to Repeated Rejection Due to Guideline 4.3(a) – Need Help Understanding the Issue
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
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May ’25
Reply to Guideline 4.3(a) - Design - Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
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Jul ’25
Reply to Guideline 4.3(a) - Design - Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
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Jan ’26
Reply to 4.3 B Spam Error
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
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Jun ’25
Reply to Repeated 4.3(a) Spam rejection for a dedicated client app with existing cross-platform user base
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
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May ’26
Reply to App Review Board appeal pending – Al-Bayati Academy (Apple ID 6812472129)
4.2.6 is the important one: it means the reviewer believes the app came from a template or app-generation service and wasn’t submitted by the owner of the content. Since the courses are yours, say that explicitly in the Resolution Center reply: name yourself as the provider of the content, say which tool built the app, and link to the academy so they can verify you operate it. For the 4.3 part, make it visibly different from generic course-player apps: your own branding, screenshots of your actual courses, and two sentences in Notes for Review on what is unique. If you paste Apple’s exact message, I’ll map it line by line, free. No promise of approval.
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5d