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4.3

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Question About App Store Approval for Similar Apps
Hi everyone, I’ve been reading Apple’s App Store Review Guidelines, especially the part about avoiding similar or duplicate apps (Section 4.3 on Spam). I noticed that the apps 航旅纵横 and 航旅纵横 Pro are both on the App Store. From what I can see, the two apps have some overlapping features, but the Pro version adds a few extra ones. I’m wondering how Apple approves apps like these. Are there specific rules or justifications developers need to follow to get similar apps approved? Thank you for any advice or insights!
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Jan ’25
Reply to Metal performance compared to OpenCL
This is an interesting thread, thanks for the orig post. I was under the impression that Metal was almost always faster than OpenCL because OpenCL is and old and clunky higher level API, but Metal goes right to the metal as they say. I guess not? I would suggest looking into the global memory access times if you can, e.g. the read-write refs to the device declared arrays. I am unsure of the latest tools for this, but you can try to check into the problem by removing device arrays from the picture and just doing fake calculations. E.g. try to set up some local arrays in thread or threadgroup storage instead of device storage for the arrays xyin, xyout and spherical_params (see https://developer.apple.com/metal/Metal-Shading-Language-Specification.pdf section 4.3) and dont even bother to initialize them. Just let the array dereferences and calculations stay the same in your kernel and let it run on bogus float data in those threadgroup arrays. See if it is faster. It should be a lot faster. If it is fa
Topic: Graphics & Games SubTopic: General Tags:
Nov ’20
Register multiple developer accounts issue
Hi Apple,you forced my client to rethink it's valid white lable app solution due to the 4.3 rule (Spam restriction). Your only acceptable suggestion was to get a developer account for each of the customers for the correspondig app. The developer account forces to activate a two-factor authentication, which has to be activated on a Mac. Well it seems, that each Mac can only do it for 3 accounts, after that my client see an error, that the maxmum number of accounts is reached. My client has to migrate about 100 apps to the new accounts, how to do that without purchasing new Macs for every three accounts...?Cheers,Frustrated Developer
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Sep ’18
Code signature (codesign) fail on arm compiled PyInstaller Mach-O
I've used PyInstaller to create an arm mach-o of a hello world python file. I then tried to sign the file using codesign and got the following error: language main executable failed strict validation When I create an x86_64 mach-o using the same method the codesign works without any issues. I'm using an arm64 only python 3.9 and PyInstaller version 4.3 I've tried codesigning on both M1 and intel, and codesigning a hello world compiled from C file with gcc works. Also, I've tried looking at the file compiled with PyInstaller using otool and haven't seen any issues.
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1.5k
May ’21
White-labeling multiple apps using custom app distribution - Guidelines clarification
I'm looking to distribute multiple versions of an iOS app, each customized with different branding for various clients. I understand that for public App Store submissions, guideline 4.3(a) prohibits multiple Bundle IDs of the same app to prevent spam. My question: Do these same restrictions apply to Custom App Distribution (unlisted apps)? Is it permissible to submit multiple white-labeled versions of the same core app through Custom App Distribution? I've reviewed the Custom Apps documentation but couldn't find clear guidance on this specific scenario. Any insights from developers who have experience with similar situations would be appreciated. Thank you in advance for your help!
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Jan ’25
Xcode 7.1 installed but won't show up
I started the Xcode 7.1 update and it seems to have downloaded 4.5GB in the process.App Store is now showing xcode 7.1 as part of Updated Installed in the Last 30 days. However, when I open Xcode, it still shows 7.01. I checked files in Applications/Xcode and many files have latest timestamp (for example frameworks etc) so something seems to be updated. I restarted Mac but no help. Strangely, now it shows Xcode 7.1 in both Updates Available and also in Updated Installed in the Last 30 days. When I click Update, it again starts 4.3 GB download. Any idea what's going on ?Thanks
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Oct ’15
For 2 weeks our product is still in "Waiting for review"
Hi, I got this problem and for more than 2 weeks and made all my applications to the app store are in the state of Waiting for review, because can not update that cause most users leave :(. I Do not know what to do, may help.From Apple4. 3 Design: SpamGuideline 4.3 - DesignWe noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.
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Oct ’18
Beta Build Rejection Issue
Hi all, I am dealing with a confusing issue relating to a beta build that I am trying to share over TestFlight. I have followed all steps and managed to upload a build to App Store Connect, but I mistakenly selected Internal Only when submitting from XCode. This build was accepted (See image), but then when I submitted a build that would be shareable externally, it was rejected under Guideline 4.3(a). I am unsure what had changed between the first and second build I submitted, and I have since updated the app page with more information and screenshots clearly explaining how this is different to other items available on the app store with no luck. Does anyone have any clue what I could do? Signed hopefully, Luke
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Apr ’25
why?
Why? Our app got rejected because of 4.3? The review reply is as follows Hello, We are not able to provide feedback on app concepts or features, but we recommend evaluating your suggestions against the App Store Review Guidelines, as well as the iOS Developer Program License Agreement (PLA), and the Human Interface Guidelines. Additionally, if you are considering implementing any of the following functionality, we recommend reviewing all associated reference material and other resources available on Apple Developer for any additional requirements. -Apple Developer -Apple Copyright and Trademark Guidelines -Game Center -iCloud -In-App Purchases You may also choose to post a question in the Apple Developer Forums. Best regards, App Store Review
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Nov ’22
Getting Rejected for more than 5 months!
Hi My app was work fine since 2023 till i uploaded new update on april 2024 i got rejected due to Guideline 4.3(a) and since that i have made a lot of changes but still getting me that. below message what they have keep Guideline 4.3(a) - Design - Spam This app duplicates the content and functionality of other apps on the App Store, which is considered a form of spam. Specifically, this app is available in the same locations as another identical app you submitted to the App Store. Apps that duplicate content or functionality create clutter, diminish the overall experience for the end user, and reduce the ability of developers to market their apps. Next Steps It would be appropriate to restrict the available storefronts for these apps and ensure none of the selected storefronts overlap. Restrict storefronts by selecting None on Country or Region Availability in App Store Connect and then select the desired countries or regions. Learn more about restricting storefronts in App Store Connect. Re
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Aug ’24
A problem I'm going through
Our 13 engineers spent 197 days developing a live broadcast application, and we were very happy on August 23 because it was completed. Then came the indifferent bad news. The first time we submitted the app it was rejected. We noticed your app shares a similar binary, metadata, and/or concept as apps previously submitted by a terminated Apple Developer Program account. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality. Resources Some factors that contribute to a spam rejection may include: Submitting an app with the same source code or assets as other apps already submitted to the App Store Creating and submitting multiple similar apps using a repackaged app template Purchasing an app template with problematic code from a third party Submitting several similar a
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2.0k
Nov ’23
Reply to 4.3 Design Spam (Suggestion for Apple)
We also have the same issue. We strongly believe that Apple enforces this rule in good intention but in the wrong direction. Appstore is full of clones of low value and this seem to cause extreme burden to App Review Team and the whole ecosystem. The templated/white label industry though has a lot of great examples where it would not work otherwise:Example:Smart City Apps: Applications that are contracted to several municipalities throughout the world to offer e-services to citizens like complaints, parking payment, notifications for deadlines etc. These apps rely on robust backends with a lot of functionality and communication with the app. They cannot get consolidated (every city needs it's own identity, would be funny to combine cities in USA and Thailand and Ukraine for example in one app), and they will eventually share mostly the same code. Some functions may be available to some apps some to others, but essentiatlly they will have a lot of common ground. But each app will target extremely different peo
Sep ’17
Would this business model end up breaking the guidelines?
Hello and sorry if this is posted in the wrong forum.I am in the process of creating a Whitelabel application which acts as a frontend to a forum. The forum is a web forum that many users can have separate installations of. The iOS app in question would therefore be almost exactly the same app, but branded to the specific forum, and connects to that forum only.Now in order to be able to publish these apps, and if the idea picks up and there are many users willing to get the app, would this break the AppStore Review Guideline 4.3? https://developer.apple.com/app-store/review/guidelines/#spamI would like to know that before going through the project and wasting developer time and money if this an unacceptable business model on the AppStore.Thanks for any insights.
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Oct ’16
Need help with app's rejection multiple times with same review guidelines of Duplicate content and Intellectual Property
We have published an app to show biblical information from a book God's Word written in the stars for all constellations and sub-constellations. This is not a star gazing app and we are not duplicating any content whatsoever. We are building the sky image, the constellation images by ourselves and the content is from the above mentioned book. We have published the app 2-3 times but every time we get rejected owing to following design guidelines: Guideline 4.3(a) - Design - Spam This app duplicates the content and functionality of other apps on the App Store, which is considered a form of spam. Guideline 5.2.1 - Legal - Intellectual Property Any help on this is much much appreciated.
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Mar ’24
App Submission Clarification – Similar Functionality to Existing App
We are preparing to submit a new app that shares some functionality and with an app we have previously distributed on the App Store. The Codebase will be different (the existing one was developped using React JS and the Second one usinf SWIFT). While the new app includes updated features, a redesigned interface, and is intended for a different user audience, we would like to confirm in advance whether submitting it as a separate app (with a new Bundle ID) is acceptable under current App Store Review Guidelines. In particular, we would appreciate clarification regarding Guideline 4.3 (Spam), to ensure that the submission will not be considered a duplicate or unnecessarily repetitive version of our existing app. Could you please advise on this matter?
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Jun ’25