“4.3”

Hello, Appeal Ticket: APL149985 Thank you for your patience as we considered your appeal. The App Review Board determined that the original rejection feedback was valid. Your app does not comply with: 4.3(a) - Design During our review, we found that this app duplicates the content and functionality of other apps submitted to the App Store, which is considered a form of spam and not appropriate for the App Store. Apps submitted to the App Store should be unique and should not duplicate other apps. We encourage you to create a unique app to submit to the App Store. For more information about developing apps for the App Store, visit the Develop section of the Apple Developer website. We appreciate your efforts to resolve this issue and look forward to reviewing your revised submission. Best regards, Leo App Review Board BlockQuote a Blockchain based slg game got 4.3 a, I think the reviewer should know some thing about blockchain. 您好，我已经重新提交了一个版本的应用，和之前版本已经不同了，目前游戏的所有代码都是我自己写的，第三方的所有代码都被我移除了，所以代

Hi all, I am dealing with a confusing issue relating to a beta build that I am trying to share over TestFlight. I have followed all steps and managed to upload a build to App Store Connect, but I mistakenly selected Internal Only when submitting from XCode. This build was accepted (See image), but then when I submitted a build that would be shareable externally, it was rejected under Guideline 4.3(a). I am unsure what had changed between the first and second build I submitted, and I have since updated the app page with more information and screenshots clearly explaining how this is different to other items available on the app store with no luck. Does anyone have any clue what I could do? Signed hopefully, Luke

My game has been updated steadily every week on the appstore for several months. When I submitted the updated version for review recently, it was rejected by 4.3, saying that my game has no characteristics. However, there is no other game with unique features such as custom skills on the appstore except my game, so I am puzzled and hope to be re-reviewed. There is another problem. My game has accumulated a part of users on the appstore user side. They are anxious because they cannot update to the latest version and urge me to solve the Apple version update problem quickly. I hope Apple can give me, an individual developer and Apple mobile phone users, a practical solution to this problem, instead of just a 4.3 rejection without specifying the specific reason.

my app in app store: https://apps.apple.com/cn/app/%E4%B8%89%E5%9B%BD%E6%88%98%E4%BA%89%E7%AD%96%E7%95%A5slg/id6741073714?ct=Tap725796 my app in android store: https://www.taptap.cn/app/725796?os=android Hello, Thank you for your response. Your app still provides the same feature set as other apps submitted to the App Store for review. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. To resolve the issue it would be appropriate to revise your app to provide a unique experience or submit a new app that does not repackage the content and functionality of other apps on the App Store. You may also choose to post a question in the Apple Developer Forums. Best regards, App Review This is a cross-era slg game. Players can customize and create the generals' skills they want in the game. The game has been updated for half a year. After the basic functions of the slg game are realized, the game's special functions and custom skills are b

Hi all, I’ve been working on an innovative dating app — it focuses on short videos and AI-powered recommendations, rather than static profiles/images and swipe interactions. It includes: Short-form video feeds instead of pictures AI-generated summaries from uploaded videos (hobbies, personality, etc.) AI-driven feed recommendations based on user like behavior Free, unlimited messaging between mutually interested users Inclusive for all genders, non-swipe-based UI Despite these features, the app has been repeatedly rejected under Guideline 4.3(b): Design – Spam. The review feedback refers to duplicative functionality in a saturated category. I’ve filed an appeal and previously raised this in the forums — where I received helpful feedback. I would love any insights, examples, or advice from others who’ve built in saturated categories while navigating this rule. I genuinely believe the app brings something innovation and unique experience to dating app users on iPhone. And it's bringing some freshness t

Hi everyone, I recently submitted my app, X2, to the App Store, but it was rejected due to guideline 4.3(a) - Design - Spam. The rejection message stated that my app shares a similar binary, metadata, and/or concept as other apps I’ve already submitted, with only minor differences. They suggested I review my app concept and submit a unique app with distinct content and functionality. For context, I have another app, X1, which was accepted and is live on the App Store. X2 is meant to be a different version of the same app, targeting a unique audience. It has the same core features but includes a completely redesigned user interface, a new name, and a new logo. I overhauled all the screens in X2 to give it a fresh look, but it was still rejected. I’ve reached out to App Review via the Resolution Center, but their response was fairly generic, emphasizing the need for distinct content and functionality. I’m now turning to the community for advice. What specific changes can I make to X2 to ensure it’s uni

Dear Apple Developer Community, I have been facing repeated 4.3 Spam rejections for my game on the App Store, and I am struggling to understand the reason behind it. My game is a multiplayer racing and drifting game, fully designed and developed from scratch. Every aspect—including UI, 3D assets, game mechanics, and netcode—has been built independently. While I have used some paid assets, they are strictly for visuals only (such as models and textures), not game templates or code templates. Additionally, these assets have been significantly modified to fit my game’s unique style. To address the rejection, I have made numerous changes—some major and some minor—including: Modifying gameplay elements Adjusting UI and mechanics Updating the App Store listing (title, screenshots, description, and category) Despite these efforts, I continue to receive the same 4.3 Spam rejection. I have also tried to appeal multiple times but have not received any response. My game is categorized under Racing and

Hey there, looking for advice. I am trying to figure out more details as to why my app is rejected. They say: 4.3 Spam (a)ASR & NR Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. I know this is a unique app, I have spent several years developing it. When I got rejected the first time, I decided to spend time and re-design the interface such as removing my tab bar navigation structure and making it a hamburger re-designing the GUI to have a cleaner look etc -- even redesigning my login screen. Still rejected for 4.3(a) Spam. Our content is completely unique and I can't get anything else other than Hello, The issues we previously identified still need your attention. If you have any questions, we are here to help. Reply to this message in App Store Connect and let us know. Some examples of our old vs new. The new a

Hi everyone, I understand that Apple is cracking down on generic dating apps, and I totally agree that the App Store is full of low-effort clones. However, our app is a legitimate business with a real user base actively requesting an app version. Been operational since 2020 and serves users in Australia, the US, Canada, and Brazil, with over 57,000 monthly active users (MAUs). This isn’t a reskinned template or a quick-fix dating app—it’s an extension of a platform that users already trust and rely on. Our unique features include: Disappearing Photos & Voice Notes – Messages auto-delete after being viewed for better privacy. Private Galleries with Revocable Access – Users can share and revoke access to private albums anytime. We explained these points in our App Review Notes, but Apple keeps rejecting the app with the same template response about duplicate content in a saturated category. Has anyone successfully overcome this type of rejection for a dating app? Any advice would be greatly appreciated!

For the last 2 years, our team at Panda has had one goal in mind: to change the failing connection application industry. The business model is severely flawed - evidenced in decline of users in match group etc (all public info). We are building the only connections app in the market without paid features – We Don't Play Games”. This in itself revolutionizes a space which currently commodifies human connection; true connections aren’t forged through super-likes, platinum memberships and such pay-to-win models, where users that don’t pay are unfairly disadvantaged. Key Differentiators: Never having paid features 50/50 Male-Female Ratio: Our app will ensure a balanced male-to-female ratio, something not found in other apps, especially in countries like India, where dating apps are dominated by men. This helps create a healthier, more equitable user experience for all genders. In a country like India, how can any connections app succeed with 99.9% men and 0.1% women? Panda Duos: A first-of-its-kind feature where

Hello everyone, I'm looking for guidance on a situation that has been quite frustrating for me. I've developed an AI-powered Tarot app that offers an innovative and enhanced experience. Its features include: 3 different tarot decks 70 tarot spreads AI-based personalized interpretations Extensive customization options The app has been successfully published on Android (You can search Tarot AI 3D in the android store) and has received positive feedback from users. Many have contacted me asking for an iOS version, so I decided to rebuild it in Unity with an improved approach, ensuring it meets quality and uniqueness standards. This new version has already been approved on Android. However, after several attempts, Apple has repeatedly rejected it under Guideline 4.3(b) - Design - Spam. I carefully reviewed the guidelines and put all my effort into creating a unique, high-quality experience. I have submitted two appeals (one 15 days ago and another about 5 days ago), but I have not received any response.

Hello everyone, I’m reaching out to the developer community for help regarding an issue I encountered while submitting our app YouMiUM for review on the App Store. Our app was rejected due to 4.3(a) - Duplicate App, and we believe this might be a mistake. I would appreciate any insights or assistance in understanding the reasoning behind this decision. Our App’s Independence and Originality First of all, I want to emphasize that YouMiUM is a fully independently designed and developed app. All of the UI, interactions, and functionality have been created by our team from scratch. We did not use any templates or clone any existing apps. We have registered software copyrights, received electronic copyright certification, have ICP filing information, and possess a business license to prove our app's independence. Question: Why Is Our App Considered a Duplicate? During the review process, our app was flagged for 4.3(a) - Duplicate App, but we are left wondering why an entirely original app would b