Hi everyone, I'm a new Apple developer and recently submitted my first app to the App Store. It's a social media-style app that allows users to generate and share content. I understand that apps involving user-generated content usually require a more detailed review process, which makes sense, but the timeline is starting to feel a bit long—and I'm wondering if this is typical for first-time submissions. I first uploaded the app to App Store Connect about 3 to 4 weeks ago. After roughly two weeks of waiting, I received a rejection—not because there was anything wrong with the app itself, but because Apple requested additional information. They wanted more clarity on how I plan to manage objectionable content, data security, and similar policies. I promptly provided all the requested information in writing. That was about a week and a half ago, and since then, I haven't received any updates. I also submitted an expedited review request, but I’ve seen no change in status. Interestingly, after submitting the additional information, the app went back into "In Review" within about 30 minutes. However, there hasn’t been any visible activity since then. I've checked the app logs, and it doesn’t appear that any testing is taking place. I'm just curious if other developers—especially new ones—have experienced similar delays. Is this kind of timeline normal for an app like mine? Or is there something more I should be doing on my end to move things along? Thanks in advance for any guidance or shared experiences! Apple id for the app is 6749034940

I want to create movie recommendation app with ability to instantly watch selected movie in Apple TV app. As it is possible to share link to content in Apple TV app I wonder can I use it in my own app? I mean something like movie page with description and button "Watch in Apple TV" that open Apple TV app. Is it allowed or not?

Our app is currently live on the App Store as a universal app (iPhone + iPad) and supports a subscription model — meaning users with an active subscription can access the app on both devices. We recently redesigned the iPhone UI and would like to push an iPhone-only update, without affecting the existing iPad experience (which remains unchanged). The goal is to prevent iPad users from receiving the new update, while iPhone users get the latest UI enhancements. Questions: Is it possible to release an update that targets only iPhone devices while keeping the current version available for iPad? If yes, what are the proper deployment or App Store Connect configurations required to achieve this? Any guidance or clarification would be greatly appreciated. Thanks in advance!

Hello, We're experiencing an issue where our app’s in-app subscriptions are flagged as “Missing Metadata” in App Store Connect. After contacting Apple Developer Support over the phone, we've been informed two seperate times by two different support agents that this is because we don't have a screenshot associated with either subscription (we have a monthly and yearly option). While I can continue to see in App Store Connect that a screenshot is present, Apple Developer Support informed us that no screenshot associated with either subcription. Even after deleting and reuploading, we validated this issue persists. When talking with App Review, they provided this answer multiple times: Guideline 2.1 - Performance - App Completeness We are unable to complete the review of the app because one or more of the in-app purchase products have not been submitted for review. Specifically, the app includes references to Radar Pro but the associated in-app purchase products have not been submitted for review. Next Steps To resolve this issue, please be sure to take action and submit your in-app purchases and upload a new binary in App Store Connect so we can proceed with our review. Note you must provide an App Review screenshot in App Store Connect in order to submit in-app purchases for review. Learn more about required in-app purchase metadata. This does not resolve this issue as changing the version from 1.0 to something else still does not present any additional UI to associated our subscriptions with our app in the main view or submission confirmation view. Per Apple guidelines in the "Subscriptions" tab: Your first subscription must be submitted with a new app version. Create your subscription, then select it from the app’s In-App Purchases and Subscriptions section on the version page before submitting the version to App Review. Once your binary has been uploaded and your first subscription has been submitted for review, additional subscriptions can be submitted from the Subscriptions section. Learn More Apple Developer Support recommended this is the best option for us to continue forward since they don't offer technical support. Any help resolving this issue would be greatly appreciated as it’s the only issue blocking re-review of our app. Thanks in advance.

Hey everyone, I'm currently preparing an older iOS app for App Store release that includes a non-consumable In‑App Purchase using StoreKit 2. Everything works perfectly in the StoreKitTest environment inside Xcode – the product loads, the purchase flow runs, the transaction verifies. However, when I run the same app through TestFlight, I always get the error: ❌ Product not available - mapped to Here’s what I’ve already checked: ✅ The product ID is correct and matches what’s in App Store Connect (case-sensitive). ✅ The IAP is created in App Store Connect and includes: Title Product ID Price Tier Screenshot for review ✅ The App Store "Paid Applications" agreement is active. ✅ The app is using the correct bundle ID. ✅ I'm using Product.products(for: [productID]) from StoreKit 2. ✅ I’ve implemented fallback and retry logic (e.g. reload after delay). ✅ All IAP logic is wrapped in @MainActor and async-safe. As the App got Rejected on Review, the IAP is also now in the Rejected Status. Now the IAP shows status: 🟠 "Developer Action Required" And App Review rejected the IAP with the message: "Your first In‑App Purchase must be submitted together with a new app version." But if I add the App to the Test again and therefore the IAP, then the app will get Rejected again for App Completeness, IAP does not work... What am I doing wrong here? :) Thanks a lot in advance Cheers, Niklas

App审核为审核团队标记为“待删除”状态，按照指引去填写相关信息，然而长时间没有收到反馈信息，该如何联系到App审核团队？ 目前每隔几天通过“联系我们”->"App审核“进行咨询； 本人第一次注册成为开发者，目前开发一个离线版记账类App工具；并不存在App欺骗等行为； 背景介绍： 7月11日，刚注册开发者； 7月16日，App提交审核； 7月17日，苹果平台拒绝，并友好提示；有两个点需要修改；一个是子标题不能包含“价格”字眼，另外一个是无法添加交易数据。而第二个点，由于App的设计需要用户进行初始化，如下图： 7月17日，回复后，移除副标题内容，代码并没有进行修改，再次提交审核； 7月19日，直接认为存在有欺诈活动，将开发者账号状态标记为待删除状态，如下图：当天通过指引进行上诉，并列举了相关说明。 7月25日，等待五六天时间，没有收到任何反馈，于7月25日，移除当前版本，重新修改代码（初始化样例数据），App名称从“记账资产管家”修改为“总账”后再次提交； 中途期间，也通过“联系我们”-> "App审核"去咨询问题，并没有收到任何反馈。

Hi, Upon reviewing our app, we got feedback that our app icon within the Wallet app is not behaving as expected when the home screen is set to "light mode" only. In that case, on the home screen, the app icon remains its default color (e.g., red), regardless of the device's appearance settings (light or dark), which is expected. However, in the apple Wallet, e.g., under the From Apps from your device, app icons change their color (e.g., red in light mode, black in dark mode) when iOS appearance is changed - which is reported as an app issue. I've noticed that all apps in that section are changing the color, not just ours, so it seems to me like a bug in iOS or a behavior that was not clearly defined in the app store guidelines. If there is an API we must use to cover that case, which one would that be? Is this a bug that Apple should resolve, or is this the intended behaviour?

I have built an app that does audio analysis. I have stripped the GPL files from these binaries regarding license issues. The binnaries are in the root folder of ny build next to the .app file MacOs/ I can not run this in sandbox mode. Everything works except for the audio analysis. Can I still submit this to the AppStore and get accepted? Will users whom download the app be able to run the audio analysis? I aaked this on Apple support but they gave me a general answer to appstore documentation Hope someone here has experience with this.

Hi, I’m a doctor who has developed an app to address the common questions I’ve encountered from patients. I operate under a sole proprietorship registered in India. Apple is preventing me from publishing my medical app through an individual account and has not responded to my request to switch to an organization account. It’s been over a week, and I’ve invested significant effort into this project, which is now causing a great deal of anxiety. Can anyone advise me on what steps I should take next?

Dear App Review Team, Two of our apps have been stuck in the “Waiting for Review” status for an unusually long time: App ID: 6505008761 – waiting since June 9, 2025. App ID: 6745278624 – waiting since June 19, 2025. Normally, reviews start within a few days, but in our case, it’s been almost two months without any updates or communication from Apple. We would like to know: Is there a specific reason for this extended hold? Is any action required from our side? When can we expect the review to proceed? Any clarification would be greatly appreciated. Thank you.

I created an app. One if its functionalities is receive Remote Notification in the background, while app is monitoring Significant Location Changes (SLC). This functionality worked fine. I was receiving these notifications correctly. Sometimes instantly, sometime with small or large delay. And then I send the app for review. It was rejected with 3 remarks: The app or metadata includes information about third-party platforms that may not be relevant for App Store users, who are focused on experiences offered by the app itself (I wrote that app communication works both for iOS and Android.) The app declares support for audio in the UIBackgroundModes key in your Info.plist but we are unable to locate any features that require persistent audio. EULA (End User License Agreement) is missing for in-app purchases. After the rejection the app is no longer receiving these notifications. They are there, since the app receives them, when I open app, or significant location change is detected. It also works, when I run the app directly from Xcode (in debug mode), not from TestFlight nor in Sandbox. It seem to me like Apple somehow spoiled my background capabilities on purpose or accidentally. Is it possible? What can I do with it? Is it the case that I should just fix the review remarks and send the app back to review, and once the app passes it, it will work again? Or should I not count on it? Any suggestions? I asked Apple using: https://developer.apple.com/contact/topic/#!/topic/select but so far no response.

Hello! I recently transferred ownership of an old game (hasn't been updated for 6+ years) to my developer account. Since then, I’ve been working on a sequel to the original, but with significant changes. This new title: Is fully redesigned into a a new gameplay experience, metagame systems, progression Has a revamped UI and UX Uses some shared code and assets from the original game that are the underlying game mechanics (previous game was "endless" in each run, this game has hundreds of levels on top of a new roguelike system with hundreds of unlocks) My question is: If I launch this as a new app as a sequel while keeping the original live on the App Store, will there be any potential conflicts from a platform or policy standpoint — especially considering the shared backend, assets, and art? I want to be sure I’m not violating any platform rules related to duplicate or derivative apps, especially since both would be live simultaneously and serve different gameplay purposes. Any insight from Apple staff would be greatly appreciated. Thanks!

Hello everyone, Ujjwal here, founder and CEO of a new iOS app in the mental wellness space. Our mission is to provide accessible, AI-driven support for individuals dealing with anxiety, depression, and loneliness. From the very beginning, this has presented us with a unique and critical challenge: How do we effectively market an app to reach those who need it most, while upholding the absolute highest standards of user privacy? We've built our app, ThunDroid, with a "privacy-by-design" philosophy. We leverage on-device processing for our core AI features, utilize end-to-end encryption, and have proudly integrated 'Sign in with Apple' to maximize user anonymity. We believe these are not just features, but ethical obligations to our users, especially given the nature of the data they trust us with. The challenge, however, arises in marketing. This leads us to focus on mission-driven, organic marketing, but it's a slower path to reaching users who might be in immediate need of support. This brings me to my question for this knowledgeable community. What best practices or creative strategies have you found effective for marketing applications? I appreciate any insights or experiences you're willing to share as we continue to grow ThunDroid responsibly. Thank you for your time and consideration. App Store link: (would love to hear your reviews) [https://apps.apple.com/in/app/thundroid-ai-human-companion/id6746182736)

Hello Apple Developer Support / Community, I’m currently experiencing an unusually long delay with the review process for my app. I submitted a new build several days ago, but the status has remained "Waiting for Review" with no progress or updates. App ID: 6670308720 Normally, my TestFlight or App Store submissions are reviewed within 24–48 hours. This time, however, no builds are moving forward, and it’s causing concern. I'm wondering: Is there a known issue with the review system lately? Should I remove the current build and submit a new one to reset the review queue? Has anyone else experienced the same issue recently? Thank you!

Hello, The initial app review period for our application is taking unusually long. Here are some key characteristics of our app: VPN service Uses a third-party external payment system We understand that VPN applications generally require a longer review time than other types of apps. However, our app was first submitted for review on July 9, 2025, and it has remained in the "In Review" status for more than 3 weeks. What we have done so far: Contacted App Review via email regarding the status Submitted an expedited review request We received a reply stating that the review is delayed, but the status is still "In Review" with no further updates. We would like to know: Should we cancel the current review and submit a new version instead? If anyone has experience with a similar delay, or knows the typical review duration for a first-time VPN app submission, or an app that uses a third-party external payment system, we would greatly appreciate it if you could share your experience. Thank you.

Hey everyone, Looking for some advice. Our app was previously rejected with a few issues (privacy, objectionable content, etc.). We’ve since made all the required fixes, updated our Privacy Policy and Terms, and resubmitted. It stayed in “Waiting for Review” for 5 days and now it’s been in “In Review” for 3 days with no further updates. We’re starting to get a lot of user pressure since people are actively searching for the app, and the update includes critical compliance fixes. Has anyone here dealt with long review times after addressing rejections? Is there anything we can do to help expedite the process (besides contacting App Review through Resolution Center)? Our Submission ID is 9f5cd8cd-323d-4b81-8971-05ec6faaea91.

Hi everyone, Our game has been stuck in "Waiting for Review" status for 29 days now (almost a full month), and we’re starting to get very concerned. Details: Game category: Games/Puzzles Version 1.0 All required metadata completed Age rating: 4+ We’ve tried the following steps multiple times: Removed and re-submitted the build four times to draw attention to the submission Submitted an expedited review request (no response or movement) It seems unusually long considering that the typical review time is just a few days. Has anyone else run into similar delays lately? Is there any other way to escalate the issue or get Apple’s attention? Thanks in advance for any help or advice!

Hi, Our macOS app includes native OS functionality and a web-based control panel that interacts with a local API to manage system actions. It’s not just a webview or wrapper. Despite multiple submissions, it’s been rejected for “lack of functionality.” Is there a way to escalate this or speak with someone from App Review for a more informed evaluation? Thanks, Shaul Shabtay PuppetPC

Hello, We submitted an appeal regarding the rejection of our app on July 17th, but haven’t received any response so far - it's been 7 days. Does anyone know what the typical timeline is for hearing back on appeals recently? And at what point should we reach out to Developer Support directly? Thank you, serge_o

Hi everyone, I submitted my first iOS app to App Store Connect on June 8, 2025. As of today (July 26), it's been 48 days and the status is still "Waiting for Review." Details: First app submission Version 1.0 App category: Finance/Utilities (cryptocurrency portfolio tracker) Already submitted an expedited review request All required fields completed Age rating: 4+ No encryption documentation required (uses only standard HTTPS) This seems unusually long compared to the typical 1-7 day review times. I've already: Contacted App Review via email (no response) Submitted an expedited review request Verified all submission requirements are complete Has anyone experienced similar delays recently? Any suggestions on how to get this resolved? Thank you!