App Review

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App review is the process of evaluating apps and app updates submitted to the App Store to ensure they are reliable, perform as expected, and follow Apple guidelines.

Posts under App Review tag

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Help App Review Delay - Apps stuck (+30 days)
I am writing regarding a significant delay in the review process for my apps: Day Check: Day Counter, FastTask, Cookie Fortune, and LexiCrash. My submission for Day Check (v1.0) has been 'Pending Review' since February 9th. I provided the requested information in the Resolution Center over a month ago, but I have received no follow-up, and the red alert remains active. This is now causing a bottleneck for my entire developer account. Could you please verify if my response was received or if further action is required on my part to move these apps forward? References: Day Check: 6758218778 LexiCrash: 6758558703 FastTask: 6759599830 Cookie Fortune: 6758163442 Most concerningly, even simple updates for my existing apps, such as Cookie Fortune, have been completely ignored and have not been reviewed or accepted for over a month
1
0
79
Mar ’26
My App 6749690414 is stuck in review since Feb 10
Hi, My app wich ID is 6749690414 is waiting for review since Feb 10, is this normal? We have few critical changes to be sent and our business has come to stand still. I'm not trying to bother anyone here, just need to make sure that all is fine and the app will be "reviewed" sooner or later! if there is any place that I can submit a ticket or ask more properly please let me know. Kindest regards Vinesh
3
1
165
Mar ’26
Delay in review
Hi everyone, I’m looking for some insight or advice on a persistent review delay. My app, has been stuck in the "Waiting for Review" status since Feb 9th. I thought it got glitched or whatsoever so I rejected and resubmitted a week ago March 2nd. and yet its still in waiting for review status. I applied for expedite review with case ID: 102825200414 I have already: Verified that all metadata is complete. Ensured there are no "Action Required" flags or "Metadata Rejected" notices. Checked that the "Availability" date is set to "As soon as it is approved." Confirmed the build runs perfectly in TestFlight.
1
0
120
Mar ’26
App stuck in "Waiting for Review" for 30 days despite support calls - Case ID: 102829479153
Hello everyone, I am reaching out to the community and hopefully Apple representatives because I am currently facing a significant delay that has completely halted my first app launch. Here is the timeline of my submission process: February 1st: Initial submission of my first app. February 3rd: Received a rejection with minor requests for improvement. February 8th: I completed all requested changes and resubmitted the app. Status since then: The app has been stuck in "Waiting for Review" for exactly one month. Actions Taken: I submitted an Expedited Review request. I contacted Apple Developer Support twice via written tickets. I had a phone call with the Apple Developer Support team. During the phone call, I was advised not to withdraw and resubmit the app, as this would move me to the end of the queue. They mentioned they would escalate the issue to the review team. However, despite these efforts and the escalation, there has been absolutely no progress or change in status. This delay has put me a full month behind my launch schedule. I have spoken with several other iOS developers who mentioned their apps are typically reviewed within 1–5 days. This discrepancy is very discouraging. I am not looking for a shortcut; I simply want my app to be reviewed. My app is straightforward and does not contain any complex or controversial features that should justify such a long wait. This situation is unfortunately killing my motivation and excitement for development. Specific Questions: Is there anyone else experiencing a similar "limbo" for this long? Can any Apple representative provide clarity on how long this queue actually is or why a simple update is stuck for 30 days? Is there any other way to get a status update beyond the standard "just wait" response? Case ID: 102829479153 I would deeply appreciate any insights from the community or assistance from the Apple team. Thank you for your time.
2
2
378
Mar ’26
App still waiting for review after 2+ weeks
One app submitted Feb 21st. The app is currently showing "Waiting for Review". It hasn’t been rejected and there hasn’t been any action taken yet. This is my first submission with this developer account, so I just want to confirm everything was submitted correctly and that I’m simply waiting on Apple’s review process. For anyone from Apple who might be able to look into it, the app details are: App name: Coop Keeper: Chore Cards SKU: com.lukaambros.coopkeeperchorecards Apple ID: 6759481708
0
0
54
Mar ’26
What are some effective tips for boosting app installs and improving App Store ranking?
Should you rely only on organic installs, or would a mix of strategies work better? Isn’t optimizing keywords and refining creatives essential for higher visibility? Would running Apple Search Ads not further amplify reach? And doesn’t encouraging strong reviews ultimately help in improving both ranking and credibility?
3
1
202
Mar ’26
What risks do you think indie iOS developers face in 2026?
I’m interested in hearing what currently concerns other indie iOS developers, as 2026 feels both exciting and somewhat fragile to me, with the constant worry that an Apple account issue or unexpected rejection could undo years of hard work overnight. AI has made cloning apps easier than ever and even strong niches can quickly attract well funded competitors, so while I’m optimistic about building, these are the realities I often find myself thinking about.
1
1
81
Mar ’26
App review stuck, since 12th Feb
Hi, I know many of us are stuck right now it seems - I'm in the 12th Feb club (had another app that was since 5th, I've since pulled that and resubmitted Monday this week, to see if things might have unstuck themselves, but no luck) I can't even get a build approved for TestFlight on anything. This is getting silly now, total lack of communication - emails go unanswered. I will give the lovely team in Ireland their dues though, as always helpful on the phone, but they also seem to have no information and their expedited review requests go no where. App ID is 6758779640
2
0
130
Mar ’26
Serious Quest: Are Your Apps Also Stuck in Review for Over a Month?
Please, I really need your feedback. Is anyone else experiencing extremely long App Review times lately? Some of my apps have been waiting for more than a month to be reviewed. I’m trying to understand if this is happening only to me or if other developers are facing the same issue. Also, I applied to join the App Store Small Business Program about 15 days ago and I still haven’t received any response. This is a serious question, so I would really appreciate hearing your experiences. How long are your apps currently taking to get reviewed, and how long did it take for you to get approved for the Small Business Program?
5
0
240
Mar ’26
IAP Purchase Fails During App Review – Circular Dependency Between App Approval and IAP Approval
Hello everyone, I’m facing an issue with In-App Purchases during App Review and would appreciate guidance from anyone who has encountered a similar situation. Context: New iOS/iPadOS app, first submission. One Non-Consumable In-App Purchase. IAP was created, fully configured, and submitted together with the app version. IAP status in App Store Connect: In Review. App includes Restore Purchase and uses standard StoreKit purchase flow. Paid Apps Agreement is accepted. Problem: During Apple’s review, when the reviewer taps the purchase button, a generic error appears: “Purchase failed. An error occurred, please try again.” Apple rejected the app under Guideline 2.1 – Performance – App Completeness, stating that the IAP shows a bug. What seems to be happening: The IAP itself is still in review and therefore not fully active, which causes the purchase attempt to fail. However, the app cannot be approved because the purchase fails, creating a circular dependency: App cannot be approved because IAP purchase fails. IAP cannot work because the app is not approved yet. According to Apple documentation, IAPs are tested in the sandbox during review and should not require separate approval to function, so I’m unsure what additional step is required. Questions: Is there any special configuration needed to make first-time IAPs work during review? Should Apple reviewers be able to complete sandbox purchases even if the IAP status is “In Review”? Is there a recommended workaround or reviewer instruction to avoid this deadlock? Any insights or real-world experience would be greatly appreciated. Thanks in advance.
3
1
221
Mar ’26
App Review delay: Stuck in "Waiting for Review" since Feb 9th
Hello, I have quite a few apps that have been stuck in "Waiting for Review" since February 9th. This is unusual as my previous updates were always processed quickly. Due to the long delay and the number of accumulated updates pending, I decided to reset all submissions today to see if it triggers any movement. Has anyone else experienced this sudden stall with multiple apps and updates recently? Any advice on how to handle this would be appreciated.
2
0
114
Mar ’26
App Stuck in "Waiting for Review" Since Feb 21
Hello everyone, I’m facing an issue with my app submission being stuck in “Waiting for Review.” I initially submitted my app on 21 February and waited until 27 February, but the review process did not start and there were no updates. On 27 February, I contacted Apple Support regarding this issue, but I did not receive any response. Since there was still no progress, on 4 March I removed the app from review and resubmitted it again, but it is still showing “Waiting for Review.” This delay is affecting my operations, so I would really appreciate any guidance or help if someone has experienced a similar situation. App ID: 6741708449 Thank you.
1
0
187
Mar ’26
Waiting for Review for 21 Days, Need Assistance
One of my apps has been stuck in “Waiting for Review” for the past 21 days. App ID: 6758734829. I have contacted other support channels over the past few weeks but have not received any response. I also have three additional apps, App IDs 6758755469, 6759047311, and 6759095185, that have been in review for the last 14 days. All of these apps have already been live on the Google Play Store for months. I am trying to launch them on the App Store so I can move forward with my marketing plans. I kindly request Apple to review these submissions and help resolve whatever is causing the delay.
2
0
110
Mar ’26
Still In Review after 13 days – anyone else?
Anyone else experiencing crazy delays right now? Submitted an update (bug fixes, nothing major) 13 days ago. It was "Waiting for Review" for 10 days, and now it’s been "In Review" for 3 days. No messages from Apple, no rejection, just silence. Normally my apps go through in 1-2 days. Is there a backlog right now or something? Should I keep waiting or appeal? Anyone got stuck like this recently?
1
0
141
Mar ’26
Significant Delays in App and Update Reviews (Waiting for Review)
Hello, I’m experiencing a delay with the App Store review process and wanted to check if this is normal. My app was initially approved very quickly (within a few hours after submission). However, shortly after that I noticed a few minor UI bugs, so I fixed them and submitted a new build. The new version has now been waiting for review for about 5 days, and there has been no update since submission. I also want to mention that I have already contacted Apple Developer Support twice about this issue but have not yet received any response. Previously the review happened very quickly, so I’m wondering if something might be wrong with the submission or if this delay is expected.
1
1
219
Mar ’26
Help App Review Delay - Apps stuck (+30 days)
I am writing regarding a significant delay in the review process for my apps: Day Check: Day Counter, FastTask, Cookie Fortune, and LexiCrash. My submission for Day Check (v1.0) has been 'Pending Review' since February 9th. I provided the requested information in the Resolution Center over a month ago, but I have received no follow-up, and the red alert remains active. This is now causing a bottleneck for my entire developer account. Could you please verify if my response was received or if further action is required on my part to move these apps forward? References: Day Check: 6758218778 LexiCrash: 6758558703 FastTask: 6759599830 Cookie Fortune: 6758163442 Most concerningly, even simple updates for my existing apps, such as Cookie Fortune, have been completely ignored and have not been reviewed or accepted for over a month
Replies
1
Boosts
0
Views
79
Activity
Mar ’26
My App 6749690414 is stuck in review since Feb 10
Hi, My app wich ID is 6749690414 is waiting for review since Feb 10, is this normal? We have few critical changes to be sent and our business has come to stand still. I'm not trying to bother anyone here, just need to make sure that all is fine and the app will be "reviewed" sooner or later! if there is any place that I can submit a ticket or ask more properly please let me know. Kindest regards Vinesh
Replies
3
Boosts
1
Views
165
Activity
Mar ’26
Delay in review
Hi everyone, I’m looking for some insight or advice on a persistent review delay. My app, has been stuck in the "Waiting for Review" status since Feb 9th. I thought it got glitched or whatsoever so I rejected and resubmitted a week ago March 2nd. and yet its still in waiting for review status. I applied for expedite review with case ID: 102825200414 I have already: Verified that all metadata is complete. Ensured there are no "Action Required" flags or "Metadata Rejected" notices. Checked that the "Availability" date is set to "As soon as it is approved." Confirmed the build runs perfectly in TestFlight.
Replies
1
Boosts
0
Views
120
Activity
Mar ’26
App stuck in "Waiting for Review" for 30 days despite support calls - Case ID: 102829479153
Hello everyone, I am reaching out to the community and hopefully Apple representatives because I am currently facing a significant delay that has completely halted my first app launch. Here is the timeline of my submission process: February 1st: Initial submission of my first app. February 3rd: Received a rejection with minor requests for improvement. February 8th: I completed all requested changes and resubmitted the app. Status since then: The app has been stuck in "Waiting for Review" for exactly one month. Actions Taken: I submitted an Expedited Review request. I contacted Apple Developer Support twice via written tickets. I had a phone call with the Apple Developer Support team. During the phone call, I was advised not to withdraw and resubmit the app, as this would move me to the end of the queue. They mentioned they would escalate the issue to the review team. However, despite these efforts and the escalation, there has been absolutely no progress or change in status. This delay has put me a full month behind my launch schedule. I have spoken with several other iOS developers who mentioned their apps are typically reviewed within 1–5 days. This discrepancy is very discouraging. I am not looking for a shortcut; I simply want my app to be reviewed. My app is straightforward and does not contain any complex or controversial features that should justify such a long wait. This situation is unfortunately killing my motivation and excitement for development. Specific Questions: Is there anyone else experiencing a similar "limbo" for this long? Can any Apple representative provide clarity on how long this queue actually is or why a simple update is stuck for 30 days? Is there any other way to get a status update beyond the standard "just wait" response? Case ID: 102829479153 I would deeply appreciate any insights from the community or assistance from the Apple team. Thank you for your time.
Replies
2
Boosts
2
Views
378
Activity
Mar ’26
App stuck in "Waiting for Review" since February 3 (App ID: 6757516331)
My app (App ID: 6757516331) has been stuck in "Waiting for Review" since February 3rd. It has been over a week, and I have not received any updates yet. Any assistance would be greatly appreciated. Thank you.
Replies
16
Boosts
1
Views
570
Activity
Mar ’26
App still waiting for review after 2+ weeks
One app submitted Feb 21st. The app is currently showing "Waiting for Review". It hasn’t been rejected and there hasn’t been any action taken yet. This is my first submission with this developer account, so I just want to confirm everything was submitted correctly and that I’m simply waiting on Apple’s review process. For anyone from Apple who might be able to look into it, the app details are: App name: Coop Keeper: Chore Cards SKU: com.lukaambros.coopkeeperchorecards Apple ID: 6759481708
Replies
0
Boosts
0
Views
54
Activity
Mar ’26
What are some effective tips for boosting app installs and improving App Store ranking?
Should you rely only on organic installs, or would a mix of strategies work better? Isn’t optimizing keywords and refining creatives essential for higher visibility? Would running Apple Search Ads not further amplify reach? And doesn’t encouraging strong reviews ultimately help in improving both ranking and credibility?
Replies
3
Boosts
1
Views
202
Activity
Mar ’26
How have App Store ranking factors evolved in 2026 for iOS apps
When I update my app name, the App Store URL also changes, and since the app URL contributes to ASO performance, this is a concern for me. I would like to know whether it is possible to change the app name without affecting the URL, or if the previous URL automatically redirects to the new one.
Replies
2
Boosts
1
Views
130
Activity
Mar ’26
What risks do you think indie iOS developers face in 2026?
I’m interested in hearing what currently concerns other indie iOS developers, as 2026 feels both exciting and somewhat fragile to me, with the constant worry that an Apple account issue or unexpected rejection could undo years of hard work overnight. AI has made cloning apps easier than ever and even strong niches can quickly attract well funded competitors, so while I’m optimistic about building, these are the realities I often find myself thinking about.
Replies
1
Boosts
1
Views
81
Activity
Mar ’26
App stuck in status Waiting for Review since Feb 9
Our app with Apple ID 6752634390 has been in status Waiting for Review since Feb 09 which has been more than 20 days. And we have sent email via Contact Us two times already but no progress yet. Any one has any idea if there is anything we can do to move on?
Replies
3
Boosts
1
Views
198
Activity
Mar ’26
App review stuck, since 12th Feb
Hi, I know many of us are stuck right now it seems - I'm in the 12th Feb club (had another app that was since 5th, I've since pulled that and resubmitted Monday this week, to see if things might have unstuck themselves, but no luck) I can't even get a build approved for TestFlight on anything. This is getting silly now, total lack of communication - emails go unanswered. I will give the lovely team in Ireland their dues though, as always helpful on the phone, but they also seem to have no information and their expedited review requests go no where. App ID is 6758779640
Replies
2
Boosts
0
Views
130
Activity
Mar ’26
10 days in "Waiting for Review"
Submitted an update 10 days ago, still no movement. No messages in Resolution Center, no compliance issues, everything is green in App Store Connect. Just sitting there. Is this normal right now? Should I keep waiting or contact support? Anyone with similar timeline got reviewed recently? App ID: 6759445545
Replies
3
Boosts
0
Views
135
Activity
Mar ’26
Also stuck in waiting for review
I too have been in "waiting in review" for longer than expected. What is the normal time for a review?
Replies
0
Boosts
0
Views
129
Activity
Mar ’26
Serious Quest: Are Your Apps Also Stuck in Review for Over a Month?
Please, I really need your feedback. Is anyone else experiencing extremely long App Review times lately? Some of my apps have been waiting for more than a month to be reviewed. I’m trying to understand if this is happening only to me or if other developers are facing the same issue. Also, I applied to join the App Store Small Business Program about 15 days ago and I still haven’t received any response. This is a serious question, so I would really appreciate hearing your experiences. How long are your apps currently taking to get reviewed, and how long did it take for you to get approved for the Small Business Program?
Replies
5
Boosts
0
Views
240
Activity
Mar ’26
IAP Purchase Fails During App Review – Circular Dependency Between App Approval and IAP Approval
Hello everyone, I’m facing an issue with In-App Purchases during App Review and would appreciate guidance from anyone who has encountered a similar situation. Context: New iOS/iPadOS app, first submission. One Non-Consumable In-App Purchase. IAP was created, fully configured, and submitted together with the app version. IAP status in App Store Connect: In Review. App includes Restore Purchase and uses standard StoreKit purchase flow. Paid Apps Agreement is accepted. Problem: During Apple’s review, when the reviewer taps the purchase button, a generic error appears: “Purchase failed. An error occurred, please try again.” Apple rejected the app under Guideline 2.1 – Performance – App Completeness, stating that the IAP shows a bug. What seems to be happening: The IAP itself is still in review and therefore not fully active, which causes the purchase attempt to fail. However, the app cannot be approved because the purchase fails, creating a circular dependency: App cannot be approved because IAP purchase fails. IAP cannot work because the app is not approved yet. According to Apple documentation, IAPs are tested in the sandbox during review and should not require separate approval to function, so I’m unsure what additional step is required. Questions: Is there any special configuration needed to make first-time IAPs work during review? Should Apple reviewers be able to complete sandbox purchases even if the IAP status is “In Review”? Is there a recommended workaround or reviewer instruction to avoid this deadlock? Any insights or real-world experience would be greatly appreciated. Thanks in advance.
Replies
3
Boosts
1
Views
221
Activity
Mar ’26
App Review delay: Stuck in "Waiting for Review" since Feb 9th
Hello, I have quite a few apps that have been stuck in "Waiting for Review" since February 9th. This is unusual as my previous updates were always processed quickly. Due to the long delay and the number of accumulated updates pending, I decided to reset all submissions today to see if it triggers any movement. Has anyone else experienced this sudden stall with multiple apps and updates recently? Any advice on how to handle this would be appreciated.
Replies
2
Boosts
0
Views
114
Activity
Mar ’26
App Stuck in "Waiting for Review" Since Feb 21
Hello everyone, I’m facing an issue with my app submission being stuck in “Waiting for Review.” I initially submitted my app on 21 February and waited until 27 February, but the review process did not start and there were no updates. On 27 February, I contacted Apple Support regarding this issue, but I did not receive any response. Since there was still no progress, on 4 March I removed the app from review and resubmitted it again, but it is still showing “Waiting for Review.” This delay is affecting my operations, so I would really appreciate any guidance or help if someone has experienced a similar situation. App ID: 6741708449 Thank you.
Replies
1
Boosts
0
Views
187
Activity
Mar ’26
Waiting for Review for 21 Days, Need Assistance
One of my apps has been stuck in “Waiting for Review” for the past 21 days. App ID: 6758734829. I have contacted other support channels over the past few weeks but have not received any response. I also have three additional apps, App IDs 6758755469, 6759047311, and 6759095185, that have been in review for the last 14 days. All of these apps have already been live on the Google Play Store for months. I am trying to launch them on the App Store so I can move forward with my marketing plans. I kindly request Apple to review these submissions and help resolve whatever is causing the delay.
Replies
2
Boosts
0
Views
110
Activity
Mar ’26
Still In Review after 13 days – anyone else?
Anyone else experiencing crazy delays right now? Submitted an update (bug fixes, nothing major) 13 days ago. It was "Waiting for Review" for 10 days, and now it’s been "In Review" for 3 days. No messages from Apple, no rejection, just silence. Normally my apps go through in 1-2 days. Is there a backlog right now or something? Should I keep waiting or appeal? Anyone got stuck like this recently?
Replies
1
Boosts
0
Views
141
Activity
Mar ’26
Significant Delays in App and Update Reviews (Waiting for Review)
Hello, I’m experiencing a delay with the App Store review process and wanted to check if this is normal. My app was initially approved very quickly (within a few hours after submission). However, shortly after that I noticed a few minor UI bugs, so I fixed them and submitted a new build. The new version has now been waiting for review for about 5 days, and there has been no update since submission. I also want to mention that I have already contacted Apple Developer Support twice about this issue but have not yet received any response. Previously the review happened very quickly, so I’m wondering if something might be wrong with the submission or if this delay is expected.
Replies
1
Boosts
1
Views
219
Activity
Mar ’26