App Store Connect

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App Store Connect is a suite of tools for submitting and managing your apps and in-app purchases on the App Store.

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Urgent Follow-up on Pending Review – 4 Apps Affected
Dear App Review Team, I hope you are well. I am writing to respectfully follow up on my recent submission (Dev ID: 1770951123), which has now been in “Waiting for Review” status for approximately 12+ days. Currently, four of my applications are in a similar state, including one update for an app that was previously approved without issue. Given my past experience, reviews have generally been completed within a reasonable timeframe. While I fully understand that review times may vary depending on workload, the extended duration in this case has raised some concern. I previously submitted an expedited review request and opened a support case (Case ID: 102832785901). However, I have not yet received any response regarding the status of the review or the case. To better understand the situation, I would sincerely appreciate clarification on the following points: Whether there are any issues or flags currently preventing the review process from proceeding Whether any additional information or documentation is required from my side Or whether the submission is simply pending assignment to a reviewer I completely understand that the App Review team may be experiencing a high volume of submissions. Nevertheless, given the duration and the number of affected apps, I would be very grateful if someone could kindly review my case and advise on the current status. Thank you very much for your time and assistance. I look forward to your response. Kind regards, Lovesoft
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Mar ’26
App stuck in “Waiting for Review” for 3+ weeks (Case ID: 20000107493507)
Hi everyone, My iOS app “TaskCal: Task Manager” (version 1.2.8) has been stuck in “Waiting for Review” for more than 3 weeks, and I’m not sure what else I can do at this point. Here are the key dates (GMT+8): Jan 30, 2026 – Version 1.2.3 was approved and marked “Ready for Distribution”. Jan 31 – Feb 8, 2026 – I submitted version 1.2.8 multiple times. Several submissions were later marked as “Removed” in App Store Connect. Feb 9, 2026, 12:39 AM – I submitted version 1.2.8 again. This submission has been in “Waiting for Review” ever since. Today is Mar 3, 2026 (Taipei time) – The status is still “Waiting for Review” with no change. Because of this, I contacted Apple Developer Support multiple times through Contact Support. I only received one reply, on Feb 21, 2026, which said: Hello Alan, Thank you for reaching out to Developer Support about your app, “TaskCal: Task Manager.” I understand that you’re concerned. After reviewing your app’s submission history, I can confirm that your apps is still in the “Waiting for Review” status as of February 8th 2026. To address your concern about the duration of your of the review, I’ve contacted the review team to bring this to their attention. At this time, there’s no further action required from your end. If the review team needs any additional information to complete the review, they’ll reach out to you directly. We appreciate your patience during this process. Your case number is 20000107493507. Stephanie Developer Support Since then, there has been no visible progress and no follow‑up messages. The App Review page still shows: Version: iOS 1.2.8 Status: Waiting for Review Case ID: 20000107493507 I completely understand that review times can vary, but: My previous version (1.2.3) was reviewed and approved normally. This is a relatively small productivity app with no major policy changes. It’s been over 3 weeks in “Waiting for Review” for this specific submission, with multiple earlier submissions of the same version being “Removed” without clear explanation in the UI. My questions: Is there anything I may have done wrong in the submission process (for example, causing multiple “Removed” submissions) that could block or delay this review? Is there any other official channel I can use to get more clarity beyond contacting Developer Support (which only confirmed that it’s “Waiting for Review”)? Has anyone here experienced a similar long “Waiting for Review” state recently, and if so, how was it resolved? I’m worried that there might be some issue with this build or with my account that I’m not seeing in App Store Connect. At the same time, I don’t want to keep canceling and re‑submitting if that could make the situation worse. Any advice from Apple or other developers who have gone through something similar would be greatly appreciated. Thank you, Alan
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Mar ’26
App review stuck in “Waiting for Review” for over 3 weeks (TaskCal: Task Manager)
Hi everyone, I’m an iOS indie developer based in Taipei, and I’m running into a strange App Review delay that I haven’t been able to resolve through the usual channels. My app “TaskCal: Task Manager” (iOS), version 1.2.8, has been in the “Waiting for Review” status since February 9, 2026 in App Store Connect. It’s now been more than 3 weeks with no movement at all — no change to “In Review”, no rejection, no message from App Review. Here are some details: Platform: iOS App name: TaskCal: Task Manager Version: 1.2.8 Status: Waiting for Review Submitted: 2026-02-09 (Asia/Taipei time) Region: App Store Connect account registered in Taiwan I’ve already tried the following: Used App Store Connect → Contact Us → App Review to submit a support request. Got one reply from Developer Support saying they “understand my concern” and that they would “reach out to the appropriate team.” After that, there’s been no further update — the status is still stuck on “Waiting for Review,” and I haven’t received any additional emails or messages in Resolution Center. What I’d like to understand is: Is it normal for an app to stay in “Waiting for Review” for this long (3+ weeks) without any change? Are there any known issues recently with App Review queues or regional review delays that could explain this? Is there any other channel I should use (e.g., calling support, submitting another ticket, or contacting a specific team) to get clarity on what’s happening with this submission? Could there be some hidden problem with my account or app metadata that would cause it to be stuck at “Waiting for Review” instead of moving to “In Review” or “Rejected”? From my side, I’ve double-checked: All required fields and screenshots are filled in. App status shows “Waiting for Review,” not “Missing Information” or “Metadata Rejected.” No messages or required actions in the Resolution Center. Previous versions of this app have already been approved and released without issues. I’m worried that there might be something wrong in the backend, or that my app has somehow been stuck in the queue. As an indie developer, this update is important for my existing users (it includes bug fixes and small UX improvements), so I’d really appreciate any guidance on how to proceed. If anyone has experienced something similar recently, or if an Apple staff member could help check whether this submission is blocked for some reason, that would be super helpful. Thanks in advance for your time and help!
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Mar ’26
App stuck in “Waiting for Review” for 3+ weeks (Case ID: 20000107493507)
My iOS app “TaskCal: Task Manager” (version 1.2.8) has been stuck in “Waiting for Review” for more than 3 weeks, and I’m not sure what else I can do at this point. I’d like to know if there’s anything wrong with my submission, or if there’s any other way to get more clarity from App Review. Here are the key dates (GMT+8): Jan 30, 2026 – Version 1.2.3 was approved and marked “Ready for Distribution”. Jan 31 – Feb 8, 2026 – I submitted version 1.2.8 multiple times. Several submissions were later marked as “Removed” in App Store Connect. Feb 9, 2026, 12:39 AM – I submitted version 1.2.8 again. This submission has been in “Waiting for Review” ever since. Today is Mar 3, 2026 (Taipei time) – The status is still “Waiting for Review” with no change. Because of this, I contacted Apple Developer Support multiple times through Contact Support. I only received one reply, on Feb 21, 2026, which said: Hello Alan, Thank you for reaching out to Developer Support about your app, “TaskCal: Task Manager.” I understand that you’re concerned. After reviewing your app’s submission history, I can confirm that your app is still in the “Waiting for Review” status as of February 8th 2026. To address your concern about the duration of the review, I’ve contacted the review team to bring this to their attention. At this time, there’s no further action required from your end. If the review team needs any additional information to complete the review, they’ll reach out to you directly. We appreciate your patience during this process. Your case number is 20000107493507. Stephanie Developer Support Since then, there has been no visible progress and no follow‑up messages. The App Review page still shows: Version: iOS 1.2.8 Status: Waiting for Review Case ID: 20000107493507 I completely understand that review times can vary, but: My previous version (1.2.3) was reviewed and approved normally. This is a relatively small productivity app with no major policy changes. It’s been over 3 weeks in “Waiting for Review” for this specific submission, with multiple earlier submissions of the same version being “Removed” without clear explanation in the UI. My questions: Is there anything I may have done wrong in the submission process (for example, causing multiple “Removed” submissions) that could block or delay this review? Is there any other official channel I can use to get more clarity beyond contacting Developer Support (which only confirmed that it’s “Waiting for Review”)? Has anyone here experienced a similar long “Waiting for Review” state recently, and if so, how was it resolved? I’m worried that there might be some issue with this build or with my account that I’m not seeing in App Store Connect. At the same time, I don’t want to keep canceling and re‑submitting if that could make the situation worse. Any advice from Apple or other developers who have gone through something similar would be greatly appreciated. Thank you, Alan
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Mar ’26
In-App purchases Rejected
'Guideline 2.1 - Performance - App Completeness' - "...could not be found in the submitted binary." I have checked with internal and external testers and my devices and simulators, everyone sees the in app purchases but I just had my submitted rejected for the second time with the comment that these in-app none-consumable purchases cannot be found with the submitted binary. I even attached a slow step by step screen recording for the review reply after the first rejection showing how to reach the purchasable packs by navigating through only 3 buttons: "How to access the purchase flow: Launch the app Tap the bottom-center Settings button (icon: switch.2) Tap “Customisation gallery” Scroll to find any pack listed above Tap the pack price chip Tap “Buy pack – [price]” to start the StoreKit purchase flow" I also attached a clear image along with detailed instruction (same as above) for the Review Information. and the second rejection was received today for the same reason. I'm being guided to the localization 'Developer Action Needed'. I'm not sure what more can be done? I feel like my review replies aren't even looked at.
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Mar ’26
Waiting for Review” since February 2.
My app has been stuck in “Waiting for Review” since February 2. I’ve tried the following: *Contacted App Store Connect support multiple times *Submitted an expedited review request *Resubmitting for review after 14 days Unfortunately, I haven’t received any response to either. Is anyone else experiencing unusual review delays right now? Is there anything else I can do to escalate this or get visibility into what’s happening? Any guidance would be greatly appreciated. Thanks in advance.
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Mar ’26
Trapped in a "Black Box": Almost 3 weeks of App Review silence and ignored support tickets. Is this normal?
Hi everyone, I am writing this out of pure desperation because I honestly don't know what else to do or where to turn. My app has been stuck in the review process since February 9th (almost 3 weeks now), and I feel like I am completely trapped in a black box. I have tried every official channel available to get at least some information: I submitted requests for an expedited review. I opened 3 separate tickets with Developer Support, but received absolutely zero response. Just complete, deafening silence. I finally called the developer hotline. The representative was polite but completely unhelpful. I was basically told that "everything is fine, this timeline is normal, we can't do anything to help you, just keep waiting." Just to put this wait time into perspective, while sitting in this Apple "black box" waiting for a single message, I have managed to do the following: Registered a Google Play Developer account and fully verified my identity. Almost completely rewrote my entire app from scratch, translating it from Swift to Kotlin. Uploaded the Android version, got it approved, and I am already on Day 8 of closed testing in Google Play! Meanwhile, in App Store Connect, absolutely nothing has changed. No status updates, no rejections, no questions from the reviewers, no replies to my tickets. Just an absolute void. Has anyone else experienced this kind of extreme delay and complete lack of communication recently? For context, here are my details: Submission ID: db1ffb72-8f0f-49bc-b215-179e1e179b7d Apple ID: 6756239914 Any advice or shared experiences would be deeply appreciated. Thank you.
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Mar ’26
Demo Content or Not for Submission
Hello. We've developed a compatibility engine for the App Store. We collect very detailed profile information from users and use this information to dynamically calculate compatibility scores with the help of AI, recommending users to each other. The app is newly completed and we don't have any real users yet. My questions are: We are at the initial approval stage, Should we submit a completely empty application, or will the reviewer account create accounts with matching genders? Should we create one or more fake users? We have profiles that we created as demos (to inspire users) and indicated with a badge as "demo"s, but these don't appear in the "Explore" section. Should we add these people to the explore section? Assuming the people appearing in the explore section are demos, should the "request to meet" button be active for these demo content? Should it be possible to chat with demo people? After the submission is approved, will we delete the fake people or remove the demo people from the Explore section again? Is this possible? Which approach is correct to avoid being perceived as "fake content"?
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Mar ’26
Which tools and concepts are essential to learn first in iOS development?
I’m beginning my journey in iOS app development with a strong Java background and an app idea in mind, and I want to learn the best practices, tools, and workflows to build it the right way from the start. I’d appreciate guidance on useful AI tools for coding and learning Swift or SwiftUI, how developers approach app design, and recommended sources for UI inspiration, graphics, and overall development tips.
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Mar ’26
What trends or updates in the App Store influence ASO in 2026
User spending on mobile apps keeps rising, but competition is growing faster, making App Store Optimization a critical pillar of mobile growth by improving visibility, reducing cost per install, and driving stronger organic performance. This post highlights the most important ASO trends for 2026, including AI driven optimization, user intent focus, localization, creative testing, analytics, and privacy first strategies to help apps grow consistently on the App Store.
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Mar ’26
What actionable strategies are most effective for optimizing an app’s ranking on the App Store?
Getting early traction can be challenging for a retail app. Beyond running ads, work on improving your App Store and Play Store presence through better screenshots, descriptions and keyword choices. You can also promote the app directly to existing customers with in store QR codes, social media and small influencer partnerships to get your first new users.
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Mar ’26
Set base price and currency for app package in App Store Connect
For apps, I can select a base price and region (currency) so that prices for other regions adapt automatically, but for app packages I can only set a base price in USD. I just noticed that my app package wasn't visible on the App Store anymore because of an automatic price change which caused its price in USD to become invalid (too low), as it was below the highest app price within the package. Is it intended that I have to monitor price changes and manually correct prices for app packages? I created FB22093289.
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Mar ’26
Unable to enroll in Apple Developer Program – Invalid State/Region value for Kosovo
Hello, I am trying to enroll in the Apple Developer Program, but I cannot complete the payment. During the purchase process, I receive the following error: We are unable to complete your order. There was an issue when we processed your order. An invalid value '1549' was provided for State, Province, or Region. My details: Country: Kosovo State/Province/Region: Kosovo Region (selected from the available option) I have verified my information multiple times, but the error appears every time. I have contacted Apple Developer Support multiple times over the past month.I have not received any response (positive or negative). I need to complete enrollment to publish my apps, and this delay is blocking my work.
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Mar ’26
Struggling to get my app noticed after launch — any tips to boost ranking on the App Store?
Start by refining your metadata with keyword-rich titles, subtitles, and descriptions that match user intent. Use high-quality screenshots, app previews, and localized content to improve visibility. Focus on user engagement through regular updates, positive reviews, and consistent installs. Higher retention and active user signals naturally help your app climb the App Store rankings.
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Feb ’26
Key lessons after two months of building my first iOS app
After nearly ten years in Android development, I finally built a native iOS app, sharing the journey publicly while learning Swift and SwiftUI, using AI selectively, and finding the platform familiar yet different in tooling, concurrency, and culture. I reached production without initially buying a developer account and faced a stricter, iterative App Store review process than the Play Store, with several rejections that ultimately clarified Apple’s quality standards and expectations.
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Feb ’26
App Stuck in “Waiting for Review” Since February 4, 2026 – No Status Update
Hello everyone, My app has been in “Waiting for Review” status since February 4, 2026, and there has been no progress or update since then. Normally, my previous submissions were reviewed within a few days, but this time it has been significantly delayed. There are no messages in the Resolution Center, and I have not received any communication from the App Review team. Has anyone else experienced similar delays recently? Is there anything I can do to follow up or escalate this review? Any guidance would be greatly appreciated. Thank you.
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Feb ’26
Urgent: Account Scheduled for Termination Tomorrow – No Response to Appeal
Dear Apple Review Team, I am writing to urgently follow up regarding our pending account termination and appeal, as we have not received any response despite multiple attempts to contact your team. For reference, our timeline is as follows: January 31, 2026: Received Pending Termination Notice January 31, 2026: Submitted appeal and corrective update February 7, 2026: Responded to DPLA compliance notice February 12, 2026: Submitted follow-up via Review Board February 23, 2026: Submitted additional summary follow-up via Review Board and Contact Us February 23, 2026: Contacted Apple Support by phone for status inquiry We have fully addressed all identified compliance issues and submitted all requested verification documentation, including government-issued identification, proof of address, and relevant licensing documentation. As of today, our corrective update remains marked as “In Review,” and we have not received any acknowledgment or update from your team. With the February 28 deadline imminent, the lack of communication is extremely concerning. We respectfully request: Confirmation that our appeal and corrective submission are actively under review Clarification on whether any additional information is required from us An estimated timeframe for a decision We are fully committed to complying with Apple’s policies and guidelines and have made every effort to respond promptly and thoroughly. We would greatly appreciate your urgent attention to this matter. Thank you for your time and assistance. We look forward to your prompt response. Sincerely, Tien Nguyen
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Feb ’26
Cannot download approved app via promo code
I just had an app approved and pending developer release. As part of my release checks, I always download the app using a promo code (even for free apps). This time, on both iOS and macOS, redeeming a promo code for the respective builds gives this error: Unable to Redeem. This content is incompatible with the current software on this device. Update your device to the latest software version and try again. The app targets iOS 26.0 and macOS 26.0, and my devices are on the latest releases. Has anything changed with promo code redemption for approved apps? I typically use promo codes for updates, but have not released a new app in a while.
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Feb ’26
Rejoining iOS dev after a long break, what should I relearn?
I’ve been building iOS apps since 2011, took a 4-year break, returned with two new apps, and it feels like organic visibility and indexing have changed drastically compared to earlier releases. Has anyone else noticed slower indexing, fewer automatic mentions, and almost zero organic traction—has discovery changed, or is it just saturation?
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Feb ’26
How can iOS developers update App Store metadata without hassle?
When creating a new App Store version to update ASO keywords and metadata, I notice that elements like the app icon and other details are missing and I am looking for a way to copy the existing metadata from the previous version. Also, is it possible to submit a new App Store version solely for ASO improvements without uploading a new build and still have the changes applied successfully.
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Feb ’26
Urgent Follow-up on Pending Review – 4 Apps Affected
Dear App Review Team, I hope you are well. I am writing to respectfully follow up on my recent submission (Dev ID: 1770951123), which has now been in “Waiting for Review” status for approximately 12+ days. Currently, four of my applications are in a similar state, including one update for an app that was previously approved without issue. Given my past experience, reviews have generally been completed within a reasonable timeframe. While I fully understand that review times may vary depending on workload, the extended duration in this case has raised some concern. I previously submitted an expedited review request and opened a support case (Case ID: 102832785901). However, I have not yet received any response regarding the status of the review or the case. To better understand the situation, I would sincerely appreciate clarification on the following points: Whether there are any issues or flags currently preventing the review process from proceeding Whether any additional information or documentation is required from my side Or whether the submission is simply pending assignment to a reviewer I completely understand that the App Review team may be experiencing a high volume of submissions. Nevertheless, given the duration and the number of affected apps, I would be very grateful if someone could kindly review my case and advise on the current status. Thank you very much for your time and assistance. I look forward to your response. Kind regards, Lovesoft
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148
Activity
Mar ’26
App stuck in “Waiting for Review” for 3+ weeks (Case ID: 20000107493507)
Hi everyone, My iOS app “TaskCal: Task Manager” (version 1.2.8) has been stuck in “Waiting for Review” for more than 3 weeks, and I’m not sure what else I can do at this point. Here are the key dates (GMT+8): Jan 30, 2026 – Version 1.2.3 was approved and marked “Ready for Distribution”. Jan 31 – Feb 8, 2026 – I submitted version 1.2.8 multiple times. Several submissions were later marked as “Removed” in App Store Connect. Feb 9, 2026, 12:39 AM – I submitted version 1.2.8 again. This submission has been in “Waiting for Review” ever since. Today is Mar 3, 2026 (Taipei time) – The status is still “Waiting for Review” with no change. Because of this, I contacted Apple Developer Support multiple times through Contact Support. I only received one reply, on Feb 21, 2026, which said: Hello Alan, Thank you for reaching out to Developer Support about your app, “TaskCal: Task Manager.” I understand that you’re concerned. After reviewing your app’s submission history, I can confirm that your apps is still in the “Waiting for Review” status as of February 8th 2026. To address your concern about the duration of your of the review, I’ve contacted the review team to bring this to their attention. At this time, there’s no further action required from your end. If the review team needs any additional information to complete the review, they’ll reach out to you directly. We appreciate your patience during this process. Your case number is 20000107493507. Stephanie Developer Support Since then, there has been no visible progress and no follow‑up messages. The App Review page still shows: Version: iOS 1.2.8 Status: Waiting for Review Case ID: 20000107493507 I completely understand that review times can vary, but: My previous version (1.2.3) was reviewed and approved normally. This is a relatively small productivity app with no major policy changes. It’s been over 3 weeks in “Waiting for Review” for this specific submission, with multiple earlier submissions of the same version being “Removed” without clear explanation in the UI. My questions: Is there anything I may have done wrong in the submission process (for example, causing multiple “Removed” submissions) that could block or delay this review? Is there any other official channel I can use to get more clarity beyond contacting Developer Support (which only confirmed that it’s “Waiting for Review”)? Has anyone here experienced a similar long “Waiting for Review” state recently, and if so, how was it resolved? I’m worried that there might be some issue with this build or with my account that I’m not seeing in App Store Connect. At the same time, I don’t want to keep canceling and re‑submitting if that could make the situation worse. Any advice from Apple or other developers who have gone through something similar would be greatly appreciated. Thank you, Alan
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258
Activity
Mar ’26
App review stuck in “Waiting for Review” for over 3 weeks (TaskCal: Task Manager)
Hi everyone, I’m an iOS indie developer based in Taipei, and I’m running into a strange App Review delay that I haven’t been able to resolve through the usual channels. My app “TaskCal: Task Manager” (iOS), version 1.2.8, has been in the “Waiting for Review” status since February 9, 2026 in App Store Connect. It’s now been more than 3 weeks with no movement at all — no change to “In Review”, no rejection, no message from App Review. Here are some details: Platform: iOS App name: TaskCal: Task Manager Version: 1.2.8 Status: Waiting for Review Submitted: 2026-02-09 (Asia/Taipei time) Region: App Store Connect account registered in Taiwan I’ve already tried the following: Used App Store Connect → Contact Us → App Review to submit a support request. Got one reply from Developer Support saying they “understand my concern” and that they would “reach out to the appropriate team.” After that, there’s been no further update — the status is still stuck on “Waiting for Review,” and I haven’t received any additional emails or messages in Resolution Center. What I’d like to understand is: Is it normal for an app to stay in “Waiting for Review” for this long (3+ weeks) without any change? Are there any known issues recently with App Review queues or regional review delays that could explain this? Is there any other channel I should use (e.g., calling support, submitting another ticket, or contacting a specific team) to get clarity on what’s happening with this submission? Could there be some hidden problem with my account or app metadata that would cause it to be stuck at “Waiting for Review” instead of moving to “In Review” or “Rejected”? From my side, I’ve double-checked: All required fields and screenshots are filled in. App status shows “Waiting for Review,” not “Missing Information” or “Metadata Rejected.” No messages or required actions in the Resolution Center. Previous versions of this app have already been approved and released without issues. I’m worried that there might be something wrong in the backend, or that my app has somehow been stuck in the queue. As an indie developer, this update is important for my existing users (it includes bug fixes and small UX improvements), so I’d really appreciate any guidance on how to proceed. If anyone has experienced something similar recently, or if an Apple staff member could help check whether this submission is blocked for some reason, that would be super helpful. Thanks in advance for your time and help!
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215
Activity
Mar ’26
App stuck in “Waiting for Review” for 3+ weeks (Case ID: 20000107493507)
My iOS app “TaskCal: Task Manager” (version 1.2.8) has been stuck in “Waiting for Review” for more than 3 weeks, and I’m not sure what else I can do at this point. I’d like to know if there’s anything wrong with my submission, or if there’s any other way to get more clarity from App Review. Here are the key dates (GMT+8): Jan 30, 2026 – Version 1.2.3 was approved and marked “Ready for Distribution”. Jan 31 – Feb 8, 2026 – I submitted version 1.2.8 multiple times. Several submissions were later marked as “Removed” in App Store Connect. Feb 9, 2026, 12:39 AM – I submitted version 1.2.8 again. This submission has been in “Waiting for Review” ever since. Today is Mar 3, 2026 (Taipei time) – The status is still “Waiting for Review” with no change. Because of this, I contacted Apple Developer Support multiple times through Contact Support. I only received one reply, on Feb 21, 2026, which said: Hello Alan, Thank you for reaching out to Developer Support about your app, “TaskCal: Task Manager.” I understand that you’re concerned. After reviewing your app’s submission history, I can confirm that your app is still in the “Waiting for Review” status as of February 8th 2026. To address your concern about the duration of the review, I’ve contacted the review team to bring this to their attention. At this time, there’s no further action required from your end. If the review team needs any additional information to complete the review, they’ll reach out to you directly. We appreciate your patience during this process. Your case number is 20000107493507. Stephanie Developer Support Since then, there has been no visible progress and no follow‑up messages. The App Review page still shows: Version: iOS 1.2.8 Status: Waiting for Review Case ID: 20000107493507 I completely understand that review times can vary, but: My previous version (1.2.3) was reviewed and approved normally. This is a relatively small productivity app with no major policy changes. It’s been over 3 weeks in “Waiting for Review” for this specific submission, with multiple earlier submissions of the same version being “Removed” without clear explanation in the UI. My questions: Is there anything I may have done wrong in the submission process (for example, causing multiple “Removed” submissions) that could block or delay this review? Is there any other official channel I can use to get more clarity beyond contacting Developer Support (which only confirmed that it’s “Waiting for Review”)? Has anyone here experienced a similar long “Waiting for Review” state recently, and if so, how was it resolved? I’m worried that there might be some issue with this build or with my account that I’m not seeing in App Store Connect. At the same time, I don’t want to keep canceling and re‑submitting if that could make the situation worse. Any advice from Apple or other developers who have gone through something similar would be greatly appreciated. Thank you, Alan
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73
Activity
Mar ’26
In-App purchases Rejected
'Guideline 2.1 - Performance - App Completeness' - "...could not be found in the submitted binary." I have checked with internal and external testers and my devices and simulators, everyone sees the in app purchases but I just had my submitted rejected for the second time with the comment that these in-app none-consumable purchases cannot be found with the submitted binary. I even attached a slow step by step screen recording for the review reply after the first rejection showing how to reach the purchasable packs by navigating through only 3 buttons: "How to access the purchase flow: Launch the app Tap the bottom-center Settings button (icon: switch.2) Tap “Customisation gallery” Scroll to find any pack listed above Tap the pack price chip Tap “Buy pack – [price]” to start the StoreKit purchase flow" I also attached a clear image along with detailed instruction (same as above) for the Review Information. and the second rejection was received today for the same reason. I'm being guided to the localization 'Developer Action Needed'. I'm not sure what more can be done? I feel like my review replies aren't even looked at.
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102
Activity
Mar ’26
Waiting for Review” since February 2.
My app has been stuck in “Waiting for Review” since February 2. I’ve tried the following: *Contacted App Store Connect support multiple times *Submitted an expedited review request *Resubmitting for review after 14 days Unfortunately, I haven’t received any response to either. Is anyone else experiencing unusual review delays right now? Is there anything else I can do to escalate this or get visibility into what’s happening? Any guidance would be greatly appreciated. Thanks in advance.
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99
Activity
Mar ’26
Trapped in a "Black Box": Almost 3 weeks of App Review silence and ignored support tickets. Is this normal?
Hi everyone, I am writing this out of pure desperation because I honestly don't know what else to do or where to turn. My app has been stuck in the review process since February 9th (almost 3 weeks now), and I feel like I am completely trapped in a black box. I have tried every official channel available to get at least some information: I submitted requests for an expedited review. I opened 3 separate tickets with Developer Support, but received absolutely zero response. Just complete, deafening silence. I finally called the developer hotline. The representative was polite but completely unhelpful. I was basically told that "everything is fine, this timeline is normal, we can't do anything to help you, just keep waiting." Just to put this wait time into perspective, while sitting in this Apple "black box" waiting for a single message, I have managed to do the following: Registered a Google Play Developer account and fully verified my identity. Almost completely rewrote my entire app from scratch, translating it from Swift to Kotlin. Uploaded the Android version, got it approved, and I am already on Day 8 of closed testing in Google Play! Meanwhile, in App Store Connect, absolutely nothing has changed. No status updates, no rejections, no questions from the reviewers, no replies to my tickets. Just an absolute void. Has anyone else experienced this kind of extreme delay and complete lack of communication recently? For context, here are my details: Submission ID: db1ffb72-8f0f-49bc-b215-179e1e179b7d Apple ID: 6756239914 Any advice or shared experiences would be deeply appreciated. Thank you.
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212
Activity
Mar ’26
Demo Content or Not for Submission
Hello. We've developed a compatibility engine for the App Store. We collect very detailed profile information from users and use this information to dynamically calculate compatibility scores with the help of AI, recommending users to each other. The app is newly completed and we don't have any real users yet. My questions are: We are at the initial approval stage, Should we submit a completely empty application, or will the reviewer account create accounts with matching genders? Should we create one or more fake users? We have profiles that we created as demos (to inspire users) and indicated with a badge as "demo"s, but these don't appear in the "Explore" section. Should we add these people to the explore section? Assuming the people appearing in the explore section are demos, should the "request to meet" button be active for these demo content? Should it be possible to chat with demo people? After the submission is approved, will we delete the fake people or remove the demo people from the Explore section again? Is this possible? Which approach is correct to avoid being perceived as "fake content"?
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0
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166
Activity
Mar ’26
Which tools and concepts are essential to learn first in iOS development?
I’m beginning my journey in iOS app development with a strong Java background and an app idea in mind, and I want to learn the best practices, tools, and workflows to build it the right way from the start. I’d appreciate guidance on useful AI tools for coding and learning Swift or SwiftUI, how developers approach app design, and recommended sources for UI inspiration, graphics, and overall development tips.
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2
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71
Activity
Mar ’26
What trends or updates in the App Store influence ASO in 2026
User spending on mobile apps keeps rising, but competition is growing faster, making App Store Optimization a critical pillar of mobile growth by improving visibility, reducing cost per install, and driving stronger organic performance. This post highlights the most important ASO trends for 2026, including AI driven optimization, user intent focus, localization, creative testing, analytics, and privacy first strategies to help apps grow consistently on the App Store.
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2
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288
Activity
Mar ’26
What actionable strategies are most effective for optimizing an app’s ranking on the App Store?
Getting early traction can be challenging for a retail app. Beyond running ads, work on improving your App Store and Play Store presence through better screenshots, descriptions and keyword choices. You can also promote the app directly to existing customers with in store QR codes, social media and small influencer partnerships to get your first new users.
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2
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133
Activity
Mar ’26
Set base price and currency for app package in App Store Connect
For apps, I can select a base price and region (currency) so that prices for other regions adapt automatically, but for app packages I can only set a base price in USD. I just noticed that my app package wasn't visible on the App Store anymore because of an automatic price change which caused its price in USD to become invalid (too low), as it was below the highest app price within the package. Is it intended that I have to monitor price changes and manually correct prices for app packages? I created FB22093289.
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0
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77
Activity
Mar ’26
Unable to enroll in Apple Developer Program – Invalid State/Region value for Kosovo
Hello, I am trying to enroll in the Apple Developer Program, but I cannot complete the payment. During the purchase process, I receive the following error: We are unable to complete your order. There was an issue when we processed your order. An invalid value '1549' was provided for State, Province, or Region. My details: Country: Kosovo State/Province/Region: Kosovo Region (selected from the available option) I have verified my information multiple times, but the error appears every time. I have contacted Apple Developer Support multiple times over the past month.I have not received any response (positive or negative). I need to complete enrollment to publish my apps, and this delay is blocking my work.
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0
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99
Activity
Mar ’26
Struggling to get my app noticed after launch — any tips to boost ranking on the App Store?
Start by refining your metadata with keyword-rich titles, subtitles, and descriptions that match user intent. Use high-quality screenshots, app previews, and localized content to improve visibility. Focus on user engagement through regular updates, positive reviews, and consistent installs. Higher retention and active user signals naturally help your app climb the App Store rankings.
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2
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99
Activity
Feb ’26
Key lessons after two months of building my first iOS app
After nearly ten years in Android development, I finally built a native iOS app, sharing the journey publicly while learning Swift and SwiftUI, using AI selectively, and finding the platform familiar yet different in tooling, concurrency, and culture. I reached production without initially buying a developer account and faced a stricter, iterative App Store review process than the Play Store, with several rejections that ultimately clarified Apple’s quality standards and expectations.
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53
Activity
Feb ’26
App Stuck in “Waiting for Review” Since February 4, 2026 – No Status Update
Hello everyone, My app has been in “Waiting for Review” status since February 4, 2026, and there has been no progress or update since then. Normally, my previous submissions were reviewed within a few days, but this time it has been significantly delayed. There are no messages in the Resolution Center, and I have not received any communication from the App Review team. Has anyone else experienced similar delays recently? Is there anything I can do to follow up or escalate this review? Any guidance would be greatly appreciated. Thank you.
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6
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352
Activity
Feb ’26
Urgent: Account Scheduled for Termination Tomorrow – No Response to Appeal
Dear Apple Review Team, I am writing to urgently follow up regarding our pending account termination and appeal, as we have not received any response despite multiple attempts to contact your team. For reference, our timeline is as follows: January 31, 2026: Received Pending Termination Notice January 31, 2026: Submitted appeal and corrective update February 7, 2026: Responded to DPLA compliance notice February 12, 2026: Submitted follow-up via Review Board February 23, 2026: Submitted additional summary follow-up via Review Board and Contact Us February 23, 2026: Contacted Apple Support by phone for status inquiry We have fully addressed all identified compliance issues and submitted all requested verification documentation, including government-issued identification, proof of address, and relevant licensing documentation. As of today, our corrective update remains marked as “In Review,” and we have not received any acknowledgment or update from your team. With the February 28 deadline imminent, the lack of communication is extremely concerning. We respectfully request: Confirmation that our appeal and corrective submission are actively under review Clarification on whether any additional information is required from us An estimated timeframe for a decision We are fully committed to complying with Apple’s policies and guidelines and have made every effort to respond promptly and thoroughly. We would greatly appreciate your urgent attention to this matter. Thank you for your time and assistance. We look forward to your prompt response. Sincerely, Tien Nguyen
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126
Activity
Feb ’26
Cannot download approved app via promo code
I just had an app approved and pending developer release. As part of my release checks, I always download the app using a promo code (even for free apps). This time, on both iOS and macOS, redeeming a promo code for the respective builds gives this error: Unable to Redeem. This content is incompatible with the current software on this device. Update your device to the latest software version and try again. The app targets iOS 26.0 and macOS 26.0, and my devices are on the latest releases. Has anything changed with promo code redemption for approved apps? I typically use promo codes for updates, but have not released a new app in a while.
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237
Activity
Feb ’26
Rejoining iOS dev after a long break, what should I relearn?
I’ve been building iOS apps since 2011, took a 4-year break, returned with two new apps, and it feels like organic visibility and indexing have changed drastically compared to earlier releases. Has anyone else noticed slower indexing, fewer automatic mentions, and almost zero organic traction—has discovery changed, or is it just saturation?
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2
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132
Activity
Feb ’26
How can iOS developers update App Store metadata without hassle?
When creating a new App Store version to update ASO keywords and metadata, I notice that elements like the app icon and other details are missing and I am looking for a way to copy the existing metadata from the previous version. Also, is it possible to submit a new App Store version solely for ASO improvements without uploading a new build and still have the changes applied successfully.
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262
Activity
Feb ’26