Navigate the App Store landscape. Share strategies for app submission, distribution, marketing, and user acquisition. Discuss best practices for getting your app discovered and downloaded.

All subtopics
Posts under App Store Distribution & Marketing topic

Post

Replies

Boosts

Views

Activity

Unacceptable Delay and No Response After One Month
My app has been stuck in Waiting for Review for an entire month. I sent multiple inquiry emails, and I also submitted multiple expedited review requests, but I have not received a single response. This is completely unacceptable. I have been given absolutely no explanation, and this situation is extremely frustrating. A one-month delay with no update, no reply, and no transparency is not something I can understand or accept. I need this to be handled immediately. Review my app without further delay and explain clearly why this has been left untouched for so long. What exactly has your team been doing during this time? Has nothing at all been done for an entire month? I expect an immediate response and a clear explanation.
1
1
22
2h
App stuck in
Hello, My app RecipePop seems to be stuck in the App Review process and I’m trying to understand if something might be wrong with the submission. App ID (Apple ID): 6758273317 Timeline: I have been submitting versions for a week and they remain in "Waiting for Review" for days.. Please help review this submission as soon as possible! My users are currently facing a bug that should have been fixed in this version. Any guidance would be greatly appreciated. Thank you.
0
0
12
3h
Unusually long “Waiting for Review” times this week (App Store + TestFlight delays?)
Hi everyone, I’m currently experiencing unusually long review waiting times and wanted to ask if others see the same behavior this week. My situation: • App Store update has been in “Waiting for Review” significantly longer than usual • A newly submitted build also seems stuck • TestFlight processing is slower than I normally see • Expedited review request and contact attempts didn’t change the status so far What confuses me is that I still see other apps receiving updates, so I’m unsure whether this is a broader review delay or something submission-specific. I’m not trying to escalate anything — just looking to understand if this is currently affecting more developers. Would really appreciate hearing about your recent experiences. Thanks and good luck to everyone waiting 🙂
49
32
7.0k
6h
Processed internal TestFlight builds fail to install: “The requested app is not available or doesn’t exist”
Hi, I’m seeing a strange TestFlight issue. My builds process successfully in App Store Connect, appear in TestFlight, and are assigned to internal testers, but installation fails immediately with: “The requested app is not available or doesn’t exist.” What I’ve verified: • builds are processed/completed • apps are visible in TestFlight • internal tester groups are configured • agreements/banking/tax are active This affects multiple apps in the same developer account. The issue started after adding a widget extension and moving to a new Swift-based workflow, so I’m trying to isolate whether this is: • signing/provisioning/entitlements • widget extension misconfiguration • or a backend issue on Apple’s side I’ve already contacted Apple Developer Support and submitted Feedback Assistant reports. Has anyone seen this exact behavior before?
0
0
76
7h
Processed internal TestFlight builds fail to install: “The requested app is not available or doesn’t exist”
Hi, I’m seeing a strange TestFlight issue. My builds process successfully in App Store Connect, appear in TestFlight, and are assigned to internal testers, but installation fails immediately with: “The requested app is not available or doesn’t exist.” What I’ve verified: • builds are processed/completed • apps are visible in TestFlight • internal tester groups are configured • agreements/banking/tax are active This affects multiple apps in the same developer account. The issue started after adding a widget extension and moving to a new Swift-based workflow, so I’m trying to isolate whether this is: • signing/provisioning/entitlements • widget extension misconfiguration • or a backend issue on Apple’s side I’ve already contacted Apple Developer Support and submitted Feedback Assistant reports. Has anyone seen this exact behavior before?
0
0
71
7h
Stuck in Waiting for Review for Over a Week?!? (Super unusual)
Hello, My app TouCal: AI Calorie Tracker seems to be stuck in the App Review process and I’m trying to understand if something might be wrong with the submission. App ID (Apple ID): 6698870692 Timeline: First submission: March 9 Since then the app has been in “Waiting for Review” for 4 days (as of March 13) Normally my app reviews are approved within 1–2 days, so this delay seems unusual. Please help review this submission as soon as possible! My users are currently facing a bug that should have been fixed in this version. Any guidance would be greatly appreciated. Thank you.
1
0
49
8h
App stuck in "Waiting for Review" for >25 days - finance category, regulated workflow
We are 25 days into "Waiting for Review" with no movement, no messages, and no Resolution Centre activity. Submitted 16 February. Apple ID: 6758049144 This is a finance category app used by regulated financial advisers in the UK. The delay is now directly affecting live paying customers operating under FCA compliance obligations. We have confirmed everything on our side is in order. This is not a metadata issue or an incomplete submission. Has anyone from the App Review team seen this? And has anyone here successfully broken a delay of this length - what actually worked?
1
1
26
8h
App Update Stuck in Review for 20+ Days
Hello, I am looking for some insight or advice regarding a persistent review delay for an app update. Our app is already live in the App Store, and this submission is a standard update. Timeline & Status: Submission Date: February 21, 2026 Current Status:"Waiting for Review" Total Time Elapsed: 20+ Days Previous Actions: * Submitted an Expedited Review request (No response). Sent two follow-up inquiries via the Contact Us form (No response). Details: App ID: 6755429397 Platform: iOS Issue: We have not received any feedback, requests for information, or rejections in the Resolution Center. Our account is in good standing, and all agreements are up to date. This delay is now causing a significant business impact. We have a scheduled marketing campaign with a spend of over $5,000 that is currently being lost because the update is stalled. Questions for the Community/Apple Staff: Is anyone else experiencing similar multi-week delays for simple updates right now? Are there any known backend issues affecting the queue for February submissions? What is the recommended next step when both the Expedited Review and standard support channels remain silent for over two weeks? We value the App Review process and simply want to ensure our submission hasn't become "stuck" in a technical glitch. Any help or guidance would be greatly appreciated. Thank you.
1
0
31
8h
App stuck in “Waiting for Review” for over a month – multiple contacts with Apple but no progress
Hello everyone, I would like to ask if other developers are currently experiencing unusually long App Review delays for new apps. Here is my timeline for this app (Apple ID: 6758083858): Jan 22, 2026: Initial build submitted Jan 22 – Mar 7, 2026: Status remained “Waiting for Review” and never entered the “In Review” stage Mar 7, 2026: Cancelled and resubmitted a new build Current status: Still “Waiting for Review” During this period, I have already tried several ways to resolve the issue: Contacted Apple Developer Support multiple times Submitted an expedited review request Sent follow-up emails regarding the delay Contacted Apple support by phone and asked them to leave a message for the App Review team Each time I was told that the situation would be checked or that the review team would look into it. However, it has now been about two weeks since my last contact and there has been no update or progress. While browsing the Developer Forums, I also noticed that many recent posts seem to describe the same situation, especially with new app submissions stuck in “Waiting for Review”. So I would like to ask: Are other developers currently experiencing similar delays? Has anyone recently seen their new app move from “Waiting for Review” to “In Review”? Could this be related to a broader App Review queue slowdown? Any recent experiences or information would be greatly appreciated. Thank you.
3
0
196
8h
App "In Review" for 3+ days
My app (Markets: Global Trading 24/7, App ID: 6756673679) has been in "In Review" status since March 10, 2026 at 9:38 AM ET. Prior to that, it was in "Waiting for Review" for approximately 4-5 days after submission on March 5. It appears that the demo account we had provided was used to log into the app shortly after the status changed to "In Review" on March 10, but no additional activity since then. I submitted a support ticket via App Store Connect on March 12 and received an automated acknowledgment but no further response. Is this delay expected, or is there something I should do?
1
0
51
8h
App Stuck “Waiting for Review” Since February 26
Hello Apple Developer community, I’m reaching out because I’m currently experiencing an unusually long delay in the App Review process. My app (App ID: 6748461479) has been stuck in “Waiting for Review” since February 23, and there has been no change of status, no approval, no rejection, and no message from the App Review team. This situation is becoming problematic because I have publication deadlines and release planning that depend on this update being reviewed and approved. According to Apple’s own information, around 90% of apps are reviewed within 24 hours. I completely understand that some cases may take longer depending on workload or additional checks, but remaining in “Waiting for Review” for several weeks without any update is quite concerning. Current situation: Status has remained “Waiting for Review” since February 26 No request for additional information The build follows the App Store Review Guidelines Previous versions of the app were approved without issues Has anyone experienced similar delays recently, or is there anything I should do in this situation? Any advice or clarification would be greatly appreciated. Best regards, An Apple Developer
1
0
11
9h
Waiting for Review: TestFlight 25+ days, Production 10 days, no communication.
Hello, I'm a first time developer and both of my submissions for NexFi - Portfolio Tracker have been suck in Waiting for Review for an extended time. TestFlight: My first build was submitted on Feb 15th (25+ days) and still Waiting for Review Production/Distribution: Submitted March 2nd (10 days) and still Waiting for Review. It is a finance category app (portfolio tracker) that requires no login, no account creation, and no server side user data so I figured it should be a relatively quick process as there is a minimal privacy footprint. App Name: NexFi - Portfolio Tracker Platform: iOS App ID: 6759226354
4
0
93
9h
App availablitiy issue in New Zeland
Hello, help needed! I released an app to all 175 countries on March 5, 2026. However one of my testers notified me, that the app isn't shows up while being searched in New Zealand. I validated the issue. The US App Store link works: https://apps.apple.com/us/app/heartble-heart-rate-bluetooth/id6758879454 However, if I switch to New Zealand (in the footer on that web page) it navigates me to App Store home. Search results doesn't contain HeartBLE app: https://apps.apple.com/nz/iphone/search?term=HeartBLE Please, help! Should I create a feedback? Or maybe I missing something in the ASC setup?
1
0
43
11h
App Approved And Again Subscription - "Waiting For Review"
Another Limbo with IAP. I'm genuinely baffled by this. My app " Tapix - AI Writing Keyboard " was reviewed, approved, and is currently live and downloadable on the App Store. Great except the auto-renewable subscription that I submitted at the same time is STILL sitting in "Waiting for Review." Let me spell out what this means for real users: A user finds my app on the App Store They download it They open it and hit the subscription screen Nothing works. They can't subscribe. The core functionality is locked behind a paywall that Apple hasn't approved yet. They think the app is broken They leave a 1-star review and delete it. This is an absolutely terrible first impression and there's nothing I can do about it from my side. Everything is configured correctly metadata, pricing, review screenshots, subscription group, product IDs all of it. The app was approved. The subscription just... wasn't. How is it possible that Apple approves and distributes an app but leaves the IAP that the app literally depends on in limbo? Shouldn't these be reviewed together? Why would you release an app to users in a state where its core monetization is non-functional? Every hour this sits in "Waiting for Review" is real damage and a launch that's essentially sabotaged through no fault of my own. I'm asking for any guidance on how to escalate this. This needs urgent attention. Thank you. App Name - Tapix AI Keyboard
0
0
18
12h
Update for existing app (6759172913) waiting for review – verifying submission
Hi everyone, We recently submitted an update for our existing iOS application and just wanted to verify that everything looks correct on our side in App Store Connect. The previous version of the app was approved and is currently live on the App Store. This new submission is a small update that improves some UI elements and adds minor usability improvements for our customers. At the moment the build is still waiting for review, and since we are coordinating this update with our client rollout schedule, we wanted to confirm that there are no issues with the submission metadata or the selected build. If anyone from the App Review team happens to see this and can confirm that the submission looks complete, we would really appreciate it. App ID: 6759172913 Thank you very much for your time and support. Kind regards, José Rodríguez
2
0
86
12h
Rejected for Guideline 4.1(c) Copycats - Accused of copying my own brand
Hello everyone, I am seeking some guidance on how to break out of what appears to be an automated App Review rejection loop. My app has been rejected three times in a row for the exact same reason, and my replies in the Resolution Center seem to be getting ignored. The Issue: My app is named Linkwise (associated with my web platform, linkwise.app). I am being rejected under Guideline 4.1(c) - Design - Copycats. The rejection message specifically states: "The app's icon and name contain an icon, brand, or product name that belongs to the following developer: Linkwise." The bizarre part is that I am the developer of Linkwise. I am being accused of impersonating my own brand and product. Submission Details: App Name: Linkwise Submission ID: fa557f1b-3724-4e01-aa85-bf05ced4801f Version: 1.0.1 Review Device: iPhone 17 Pro Max What I've Tried: I have replied to the rejection message in App Store Connect three times explaining that I am the owner of the Linkwise brand and domain. Despite this, I keep receiving the exact same copy-pasted template response. It feels like a human is not actually reading the appeals. My Questions: How can I escalate this past the initial review tier to someone who can read the context? Has anyone else experienced being rejected for copying themselves? What specific "documentary evidence" does App Review usually want in this scenario to prove I own my own name? Would my domain registration receipt for linkwise.app be sufficient, or do they require formal trademark documentation? Any advice on how to get this in front of a real person would be greatly appreciated. Thank you!
2
0
59
13h
App stuck in review for over a month
Hello, My app has been stuck in review for over a month. I can see other people in this forum are having the same issue. What can we do to speed this up? What's particularly frustrating is that even people in the support team are not able to get an update from the review team. Can someone please give us some information? App id: 6758049144
0
0
7
13h