I am using Product Page Optimization for the first time and after updating a new app version the test stopped automatically. The status shows developer has stopped with no option to restart the test even though I did not stop it.

Hello everyone, I’m currently stuck in App Review and would appreciate input from anyone who has dealt with a similar situation. App setup iOS app, SwiftUI, StoreKit 2 No user accounts (no login, no username/password, no backend) No subscriptions Monetization model: App was paid before version 1.0.5 Since 1.0.5 the app is free Unlocking full functionality is done via a non-consumable, one-time IAP (“Pro Unlock”) Existing users who bought the app when it was paid are automatically granted Pro access New users get a 24-hour local trial, then must purchase the non-consumable IAP All state is local / device-based, no server There is no concept of an account, subscription renewal, or expired subscription in the app. Rejection from App Review Apple rejected the app with the following message: Guideline 2.1 – Information Needed We are not able to continue our review because we need access to a demo account with an expired subscription to review the entire purchase flow. Please provide a user name and password for a demo account with expired subscriptions in the App Review Information section of App Store Connect. This is where I’m confused. Why this doesn’t seem applicable The app does not use subscriptions The app does not have user accounts The IAP is non-consumable, one-time purchase Trials are not subscription-based and expire automatically on-device There is no “expired subscription account” that could exist technically StoreKit testing is done via sandbox Apple IDs, but those are: not app-level accounts not usernames/passwords inside the app only used in the Apple purchase sheet Additional complication Because old paid users are automatically recognized as “Pro” via AppTransaction.originalAppVersion, the Unlock Pro button is hidden once Pro is active. This means that on some devices (including mine), the purchase sheet never appears anymore because the app already considers the user entitled. This might be confusing App Review and causing them to assume the app uses subscriptions and gated accounts. Questions Has anyone seen App Review request a demo account with expired subscription for an app that uses only non-consumable IAPs? Is there a correct way to respond other than explicitly explaining that: there are no accounts there are no subscriptions StoreKit sandbox Apple IDs are sufficient? Would providing a sandbox Apple ID (clearly labeled as such) help, or is that inappropriate since Apple reviewers already have sandbox accounts? Is this likely just a misclassification by App Review, or is there something in Apple’s guidelines that I’m missing? What I’ve already tried Explained the purchase flow step-by-step in App Review notes Clarified that the Paid Apps Agreement is already accepted Clarified that Pro access is automatically granted to previous paid users Verified that the IAP is correctly configured and available in App Store Connect At this point I’m unsure whether I should: escalate / push back on the incorrect assumption, or modify the UI to make the purchase path permanently visible even for entitled users Any insight from people who have gone through similar review issues would be greatly appreciated. Thanks in advance.

I am getting this issue, whenever I am trying to reconnect XcodeCloud in App Store as the XcodeCloud builds are blocked. Steps we followed Go to App Store Connect -> select app -> select Xcode Cloud -> select build 2 we are able to see error message with connect button Xcode Cloud is unable to connect to the repository “**********”. Reconnect the repository to resume builds. 3. Tapping on connect -> shows a popup with option to authorize in bitbucket -> taping on it, takes us to another window which redirects continuously and nothing happens Can anyone help me with this

Once, the App Store empowered indie creators - small teams could launch great apps and find users easily. But in 2025, that era feels long gone, with algorithms, big players, and pay-to-win discoverability reshaping everything. Is there still a real chance for indie iOS developers today, or has Apple’s evolving ecosystem made independent success nearly impossible?

I want a programmatic way to monitor my app search ranking on the Apple App Store. Is there any API or external website available besides checking directly in the App Store app on iPhone?

Hello, I’m posting here in hopes of getting some help or advice regarding our app submission, which has now been stuck in “Waiting for Review” status for 45 days. We submitted our iOS app on Dec 12, 2025, and since then there has been no movement in the review process. This app is important for our business. The delay is now starting to affect our plans significantly. We called Developer Support, hoping to get some clarity or assistance. Unfortunately, the responses we received were generic and didn’t provide any concrete solutions or timelines. We understand the review process can take time, but 45 days with no progress or transparency feels excessive—especially considering the app was submitted under a developer account that has had previous successful submissions without issue. Here’s a quick summary: • Initial submission: Dec 12, 2025 • Current status: “Waiting for Review” If anyone from the App Review team happens to see this, or if any fellow developers have deal with a similar issue recently and have advice, we would greatly appreciate your insights. This delay is putting real pressure on our timeline, and we’re doing everything we can to resolve it. Thank you for your time and support.

I’ve been building iOS apps since 2011 and have worked on hundreds along the way. Recently, I started a series on App Store Optimization (ASO) to share tips, strategies, and lessons learned. In this first post, I dive into how responding to customer reviews can directly influence ASO performance and App Store ranking - covering timing, response style, and best practices to turn negative reviews into positive ones.

Even the best apps struggle to get noticed—over 5 million apps compete in stores, and most never hit 1,000 downloads. Visibility, not quality, is the real challenge. App Store Optimization (ASO) is the key to breaking through. Optimizing your app’s title, keywords, visuals, and description, combined with ongoing testing and competitor analysis, can drastically improve discoverability and downloads in 2025.

I updated the price of subscriptions within an app in App Store Connect, however the new price does not show within the test app. I would just like to make sure that if the app is released that the subscription price is set to the most recent price. Is there any way to confirm that and is there a way to see the new price in the test app?

I want to know if App Store Connect provides daily breakdowns of new 1–5 star ratings rather than just cumulative totals. This would help me track the impact of remotely enabling a feature, but I haven’t found such an option.

Our VPN app on the Apple App Store has seen a slowdown in installs lately. I’d appreciate any suggestions on effective strategies or new tactics to drive growth

Hey All, Last week, I submitted a build of my app with the ability for users to subscribe & receive some extra content in exchange. I wasn't super sold on that being the right path for my app, and when I rightfully received a rejection for missing in app EULA, I decided that I'd postpone monetizing the app and I'd give away that content instead. So, I went ahead and disabled any paths of entry to the subscribe modal & marked the subscriptions as "Remove from Sale" in AppStoreConnect. Additionally, I updated the subscription review notes to be "This is not accessible in app at this time" Sadly, I still got rejected due to missing EULA and the tester being unable to find where IAP's are offered. I'd like to avoid cutting a new build, and instead just remove the subscriptions from being associated with this submission. But, I cannot for the life of me figure out how to remove them! Please help! TLDR: How do you disassociate an IAP or Subscription from an app submission?

Dear Apple, The Apple Developer website and App Store Connect currently remain locked in light mode, which can cause significant eye strain during extended development sessions. It would be greatly appreciated if dark mode — or an automatic system-based appearance option — could be added to make these platforms more eye-friendly for developers. Thank you for considering this improvement.

Hi, Anyone else hitting this App Store Connect issue? I have now submitted two app versions. Both get accepted and I can release them, but the subscriptions are never included. What is happening: App versions get approved normally No “In-App Purchases” section appears on the app version review page Subscriptions page shows subscriptions stuck on “In Review” for 10 days Subscription localization is “Rejected” and completely locked I cannot edit, recreate, or resubmit anything related to subscriptions.. Tried submitting a new app version again, same result. App approved, subscriptions still stuck. So I keep releasing without subscriptions every time 🤦‍♂️ Anyone experienced this or found a way to unblock subscriptions when localization is rejected and locked? Thanks!

Hello everyone, I achieved my MacOs app and distributed for "App Store Connect" and I already have setup the Product In App Purchase in the App Store connect, and I even tested the purchase flow using the local .storekit file using the "Edit Schema". And now, when I remove the edit scema's storekit file and archieved the app and used the Internal testing and installed the app using Testflight, I see that the product is not showing, an empty product array is being returned and there is no option to purchase. I don't want to sumit the full app until I test the StoreKit integration in real test

I have received an invitation to a development team in the Apple Developer Program. Having filled the form out and completing the image challenge successfully, tapping on continue simply results in the button graying itself out. The JavaScript console shows the following error when this happens: { code: -4 data: "Destination unavailable. 500" message: "Application error." } I have tried this process in Safari, Chromium, as well as on mobile data on my iPhone, and the result is the same each time. Other messages in the console: [Warning] 30 console messages are not shown. [Log] pm-rpc response recieved at – "" (widget-a72347aab29cc0b7fb82.js, line 2) [Log] success - rpc: 'receivePingRequest' (widget-a72347aab29cc0b7fb82.js, line 2) [Log] will send 'receivePingRequest' for rpc: 'formRendered', number of retries left: 1 (widget-a72347aab29cc0b7fb82.js, line 2) [Log] - will send rpc message for 'receivePingRequest' (widget-a72347aab29cc0b7fb82.js, line 2) [Log] pm-rpc response recieved at – "" (widget-a72347aab29cc0b7fb82.js, line 2) [Log] success - rpc: 'receivePingRequest' (widget-a72347aab29cc0b7fb82.js, line 2) [Error] Blocked a frame with origin "https://appleid.apple.com" from accessing a frame with origin "https://appstoreconnect.apple.com". Protocols, domains, and ports must match. [Log] will send 'receivePingRequest' for rpc: 'formRendered', number of retries left: 0 (widget-a72347aab29cc0b7fb82.js, line 2) [Log] - will send rpc message for 'receivePingRequest' (widget-a72347aab29cc0b7fb82.js, line 2) [Log] pm-rpc response recieved at – "" (widget-a72347aab29cc0b7fb82.js, line 2) [Log] success - rpc: 'receivePingRequest' (widget-a72347aab29cc0b7fb82.js, line 2) [Log] - will send rpc message for 'formRendered' (widget-a72347aab29cc0b7fb82.js, line 2) [Log] failure - rpc: 'formRendered', reason: reached maximum retries. (widget-a72347aab29cc0b7fb82.js, line 2)

Getting a Bad Gateway on the website atm and unable to distribute my app to App Store Connect.

I just launched my app Stonk on the App Store and spent $100 on ads but haven’t seen any downloads. I’m curious if others rely on the same strategies or if bigger ad budgets work better. Marketing has been challenging, so I’d appreciate advice on how to advertise more effectively.

I built the Appvector tool – aso.report, a completely free ASO analysis platform designed to help indie developers easily improve their App Store listings without complex metrics or costly subscriptions. Just paste your app’s URL to get instant insights, multi-country analysis, and actionable recommendations - making ASO simple, accessible, and effective for everyone.

Hello, I have an app with a few essential asset packs currently totaling to ~8GB. I've noticed that when trying to install the app fresh from TestFlight, there is a significant delay between tapping install and the app appearing on the device in the loading state. The delay is long enough where it's hard to tell what's happening, or if the installation has failed. This also appears to be an issue in App Review, as I've had my app rejected twice due to the app not loading on the reviewers device. The reason they gave is UIRequiredDeviceCapabilities is blocking the installation, but UIRequiredDeviceCapabilities is empty. Note: I'm not looking for App Store review help, simply sharing the extent of the issue. Thank you