Hello everyone Hoping for some insights with an issue we're having with our app store review process. Note that this is not a new app, and we've had many successful reviews in the past. We submitted the app for review just over a week ago. We received a timely review about 24 hours later, citing an issue with Apple Pay. We make use of PassKit, but the reviewer could not find where we use Apple Pay in our app. I replied within a few hours with screenshots and videos, as it is quite easy to find where we use Apple Pay. Since then, we haven't received any feedback at all. I tried resubmitting a new build after 4 day,s and that is also sitting unreviewed for a while now. We've got features and bug fixes that were supposed to go out in this release, but we are now blocked on them. Is there anything we can do?

Hello everyone, I’m currently enrolling as an Organization from Albania and I’ve been stuck on the "Enrolling" status for 8 business days now. I have my D-U-N-S number sorted and everything was submitted. I sent an email last week to the support but I haven't heard back yet. I’ve already sent another support message 2 days ago but no reply so far. I’m curious to hear from others who have enrolled recently (especially in 2026): How long did your organization verification take? Did you receive a verification phone call, or was it just approved via email? For those in the Balkans/Europe, did you have to provide extra local business registry documents (like the QKB extract) manually? I’m trying to time my launch with my Google Play release, so I’m a bit anxious about the "black hole" of waiting. Any experiences or "nudge" tips would be greatly appreciated! Thanks!

We are currently experiencing the following: Developers who are invited to Appstore Connect in the "Administrator" role and are members of the development team no longer have access to the team's developer resources at https://developer.apple.com Even after deleting the user and a new invitation, there is no access to the developer resources. The problem has existed since yesterday and can be traced in several developer accounts.

Some hacked my itunes connect or not sure any one tried to hack via remote desktop or else. Hacker transferred my apps to his account, how can I get those apps back?

I’ve observed several areas in iOS where user experience could be enhanced, such as keyboard flexibility, animation speed, biometric options, cache management, background uploads, navigation reliability, and automation features. Addressing these aspects would not only improve usability but also align iOS more closely with diverse user needs across regions and use cases. What enhancements would you consider most valuable?

In App Store Connect metadata I added keywords expecting App Store and Apple Watch searches to surface my app using those terms. However searching those keywords does not show my app and it only appears when I search by the app name so I am unsure what is incorrect.

I’m launching my game on May 9 and have been going through Apple’s App Store course. It’s informative but also feels like a marketing push. For those who’ve tried App Store campaigns, did they actually drive results like views, conversions, or in-app purchases? Sharing your app/industry for context would be super helpful.

I’ve been working on marketing my iOS app, but it’s been quite frustrating so far. ASO hasn’t brought the results I expected, and I’m not sure what to try next. I’d like to learn more about indie app marketing beyond keyword tweaks-any blogs, courses, books, or communities you’d recommend for understanding effective strategies and improving app visibility?

Hi everyone, Just wanted to ask if anyone else has noticed longer-than-normal review times recently. Our latest app has been sitting in “In Review” for more than a week now. Normally our apps get reviewed much faster, so we’re unsure if this is just a backlog or something else. Currently: No communication from Apple No visible issues in metadata Review status hasn’t changed Curious to know: • Are others seeing similar delays? • Does this usually mean a deeper/manual review? • When should we reach out to Apple? • How do you usually contact App Review for status checks? Would love to hear your experiences. Thanks!

Hi everyone, I subscribed to the Apple Developer Program on Tuesday evening, Jan 30th, 2025. The payment has already been successfully charged to my bank account, but my account is still showing “Pending” with the message “Subscribe your membership.” It has been several days now, and I haven’t received any confirmation email or any request for additional verification. I’ve already contacted Apple Developer Support via email, but I wanted to check here as well. Has anyone else faced this issue recently? How long did it take for your membership to become active? Any insights or experiences would be greatly appreciated. Thanks in advance!

Has anyone successfully completed DSA compliance phone number verification using the "receive a phone call" option? It seems that Apple first tries to send an SMS. You then have the option to resend another SMS, to receive a phone call, or to upload documents. When I choose to receive a phone call, it seems that the Apple system calls me but it hangs up without reading out a code. Has anyone got this to work?

I received this message "Your app provides a limited user experience as it is not sufficiently different from a web browsing experience." It needs to be more robust and native. When submitting this the app had: Push Notifications Core Location Phone Contact access So now I am adding: Haptic feedback Quick touch actions A more robust add to calendar function. (the app does scheduling) But is this enough for resubmission? I am not really sure what is considered "robust" and "more native".... that is vague.

Hi there, I’m writing this because I’m feeling incredibly frustrated and downbeat. I launched my app about two and a half weeks ago, and while it’s been a success in terms of users—with over 2k downloads and 35 five-star reviews via Reddit—it is currently invisible when searched for on the App Store (it can be found by direct link or Google search). Even when searching for the exact app name or my developer name (Robert Lothian), nothing comes up. It’s as if the app doesn't exist in your search database. To make matters worse, the app was featured in several articles, podcasts, and live streams last week. Because of this search issue, potential users who heard about the app couldn't find it. This has not only stunted my growth during a critical launch window but I fear it is causing genuine damage to my reputation as a developer. I raised a ticket last Saturday (102811242184) but haven't heard anything back, I just did a follow-up ticket just now, as it has been a week. I truly believe this is a backend synchronisation issue that just needs a quick look from the engineering team to reset the index for my App ID. Please, can someone look into this or escalate it? I’ve worked so hard on this launch, and it’s heart-wrenching to see it blocked by a technical glitch. App Name: Archivist Browser App ID: 6756570654 Best regards, Robert Lothian

Apple’s documentation indicates that iOS now supports A/B testing for app icons, but I haven’t been able to get it working. My app already includes alternate icons within the same binary, yet when I try to set up an A/B test in App Store Connect, there’s no option to change the icon-only screenshots can be updated in a new treatment.

I am using Product Page Optimization for the first time and after updating a new app version the test stopped automatically. The status shows developer has stopped with no option to restart the test even though I did not stop it.

Hello everyone, I’m currently stuck in App Review and would appreciate input from anyone who has dealt with a similar situation. App setup iOS app, SwiftUI, StoreKit 2 No user accounts (no login, no username/password, no backend) No subscriptions Monetization model: App was paid before version 1.0.5 Since 1.0.5 the app is free Unlocking full functionality is done via a non-consumable, one-time IAP (“Pro Unlock”) Existing users who bought the app when it was paid are automatically granted Pro access New users get a 24-hour local trial, then must purchase the non-consumable IAP All state is local / device-based, no server There is no concept of an account, subscription renewal, or expired subscription in the app. Rejection from App Review Apple rejected the app with the following message: Guideline 2.1 – Information Needed We are not able to continue our review because we need access to a demo account with an expired subscription to review the entire purchase flow. Please provide a user name and password for a demo account with expired subscriptions in the App Review Information section of App Store Connect. This is where I’m confused. Why this doesn’t seem applicable The app does not use subscriptions The app does not have user accounts The IAP is non-consumable, one-time purchase Trials are not subscription-based and expire automatically on-device There is no “expired subscription account” that could exist technically StoreKit testing is done via sandbox Apple IDs, but those are: not app-level accounts not usernames/passwords inside the app only used in the Apple purchase sheet Additional complication Because old paid users are automatically recognized as “Pro” via AppTransaction.originalAppVersion, the Unlock Pro button is hidden once Pro is active. This means that on some devices (including mine), the purchase sheet never appears anymore because the app already considers the user entitled. This might be confusing App Review and causing them to assume the app uses subscriptions and gated accounts. Questions Has anyone seen App Review request a demo account with expired subscription for an app that uses only non-consumable IAPs? Is there a correct way to respond other than explicitly explaining that: there are no accounts there are no subscriptions StoreKit sandbox Apple IDs are sufficient? Would providing a sandbox Apple ID (clearly labeled as such) help, or is that inappropriate since Apple reviewers already have sandbox accounts? Is this likely just a misclassification by App Review, or is there something in Apple’s guidelines that I’m missing? What I’ve already tried Explained the purchase flow step-by-step in App Review notes Clarified that the Paid Apps Agreement is already accepted Clarified that Pro access is automatically granted to previous paid users Verified that the IAP is correctly configured and available in App Store Connect At this point I’m unsure whether I should: escalate / push back on the incorrect assumption, or modify the UI to make the purchase path permanently visible even for entitled users Any insight from people who have gone through similar review issues would be greatly appreciated. Thanks in advance.

I am getting this issue, whenever I am trying to reconnect XcodeCloud in App Store as the XcodeCloud builds are blocked. Steps we followed Go to App Store Connect -> select app -> select Xcode Cloud -> select build 2 we are able to see error message with connect button Xcode Cloud is unable to connect to the repository “**********”. Reconnect the repository to resume builds. 3. Tapping on connect -> shows a popup with option to authorize in bitbucket -> taping on it, takes us to another window which redirects continuously and nothing happens Can anyone help me with this

Once, the App Store empowered indie creators - small teams could launch great apps and find users easily. But in 2025, that era feels long gone, with algorithms, big players, and pay-to-win discoverability reshaping everything. Is there still a real chance for indie iOS developers today, or has Apple’s evolving ecosystem made independent success nearly impossible?

I want a programmatic way to monitor my app search ranking on the Apple App Store. Is there any API or external website available besides checking directly in the App Store app on iPhone?

Hello, I’m posting here in hopes of getting some help or advice regarding our app submission, which has now been stuck in “Waiting for Review” status for 45 days. We submitted our iOS app on Dec 12, 2025, and since then there has been no movement in the review process. This app is important for our business. The delay is now starting to affect our plans significantly. We called Developer Support, hoping to get some clarity or assistance. Unfortunately, the responses we received were generic and didn’t provide any concrete solutions or timelines. We understand the review process can take time, but 45 days with no progress or transparency feels excessive—especially considering the app was submitted under a developer account that has had previous successful submissions without issue. Here’s a quick summary: • Initial submission: Dec 12, 2025 • Current status: “Waiting for Review” If anyone from the App Review team happens to see this, or if any fellow developers have deal with a similar issue recently and have advice, we would greatly appreciate your insights. This delay is putting real pressure on our timeline, and we’re doing everything we can to resolve it. Thank you for your time and support.