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Update on dating apps distributed on the App Store in the Netherlands

Apple designed the App Store to be a safe and trusted place for people to discover and download apps. Apple’s in-app purchase system, an integral part of our world-class commerce platform, offers people a private and secure user experience across apps and Apple devices, and makes it easy for them to manage their purchases and subscriptions for digital goods and services. Recent orders from the Netherlands Authority for Consumers and Markets (ACM) will allow developers of dating apps on the App Store in the Netherlands to share additional payment processing options with users. Because we do not believe these orders are in our users’ best interests, we have appealed the ACM’s decision to a higher court. We’re concerned these changes could compromise the user experience, and create new threats to user privacy and data security. In the meantime, we are obligated to make the mandated changes which we’re launching today and we will provide further information shortly.

To comply with the ACM’s order, we’re introducing two optional new entitlements exclusively applicable to dating apps on the Netherlands App Store that provide additional payment processing options for users. Dating app developers who want to continue using Apple’s in-app purchase system may do so and no further action is needed. Before considering applying for one of these entitlements, it’s important to understand that some App Store features that you may use won’t be available to your customers, in part because we cannot validate the security and safety of payments that take place outside of the App Store’s private and secure payment system. Because Apple will not be directly aware of purchases made using alternative methods, Apple will not be able to assist users with refunds, purchase history, subscription management, and other issues encountered when purchasing digital goods and services through these alternative purchasing methods. You will be responsible for addressing such issues with customers.

Learn more about these entitlements

About the updated App Store submission experience

About the updated App Store submission experience

Last year, we introduced an updated way to submit apps, in-app events, custom product pages, and product page optimization tests for review in App Store Connect. Starting January 25, 2022, the submission experience will be automatically updated for all App Store Connect accounts. You’ll be able to submit multiple items, submit without needing a new app version, view past submissions, and more.

If you’re ready to try it beforehand, Apple Developer Program Account Holders can enable the experience, which applies the update for all team members. No action is required if you’re already using the updated experience or you prefer to wait for the automatic update.

Learn more

Upcoming tax and price changes for apps and in-app purchases

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds.

In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in the following regions. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.

  • Bahrain: Increase of value-added tax from 5% to 10%
  • Ukraine: New value-added tax of 20%
  • Zimbabwe: New digital services tax of 5%

Prices on the App Store in the following regions will not change, but your proceeds will be adjusted to reflect the following tax changes:

  • The Bahamas: Decrease of value-added tax from 12% to 10%
  • Oman: New value-added tax of 5%
  • Tajikistan: Decrease of value-added tax from 18% to 15%

In addition, your proceeds will be adjusted accordingly to reflect tax changes for the following content types, if you’ve selected the appropriate tax category in App Store Connect and the changes impact your proceeds:

  • Austria: Value-added tax rate reversion to 10% after temporary decrease to 5% for qualifying e-books and audiobooks
  • Latvia: Value-added tax rate decrease from 21% to 5% for qualifying e-books and e-publications
  • Romania: Value-added tax rate decrease from 19% to 5% for qualifying e-books, audiobooks, and e-publications

Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

View the updated price tier charts

Analytics now available for in-app events

Analytics now available for in-app events

App Analytics in App Store Connect helps you see how people discover and engage with your apps. You can now view information about your in-app events, including event page views, reminder and notification data, and the number of downloads and redownloads that were driven by your in-app events. Each metric can be viewed by territory, source type, device, and more, so you can understand how your in-app events are influencing your apps’ growth and success.

Learn about App Analytics

Learn about in-app events

Upcoming Apple Developer certificate updates

Starting January 27, 2022, intermediate certificate updates will be available for the Apple Push Notification service (APNs) and Developer ID.

Apple Worldwide Developer Relations Intermediate Certificate (G4)

APNs SSL certificates will be issued from a new intermediate certificate (Worldwide Developer Relations G4 sub CA) exclusively focused on APNs. Once the new certificate is active and available for download, you’ll be able to use it to send push notifications to apps (including VoIP), complications, websites on Safari, and Apple Wallet passes.

Apple Developer ID Intermediate Certificate (G2)

The digital certificates you use to sign your software and installer packages on macOS will be issued from a new Developer ID Intermediate Certificate that expires on September 16, 2031. Newly issued Developer ID certificates associated with the new intermediate certificate can be used to sign software on Xcode 11.4.1 and later. If you’re running Xcode 13.2 or later, the updated certificate will download automatically when you sign software after January 28, 2022. If you’re using an earlier version of Xcode, you can download the certificate manually or create certificates compatible with previous versions of Xcode.

Your existing certificates will continue to function until expiration or revocation, whichever comes first.

Learn about Developer ID Intermediate Certificate updates

Learn about Developer Relations Intermediate Certificate updates

Swift Playgrounds 4 now available

Swift Playgrounds is the best and easiest way to learn how to code. And with Swift Playgrounds 4, you have the tools to build iPhone and iPad apps right on iPad and submit them directly to App Store Connect, providing a new way for you to easily create apps and share them with the world. Code is immediately reflected in the live preview as you build apps, and you can run your apps full screen to test them out. A new open project format based on Swift packages can be opened and edited in Swift Playgrounds for iPad, as well as within Xcode on Mac, offering you even more versatility to develop apps across iPad and Mac.

Learn more

Updated agreements now available

The Apple Developer Agreement, Program License Agreement, and Schedules 1, 2, and 3 have been updated to provide clarification, and to support updated policies and upcoming features.

Upcoming price changes on the App Store in Turkey

Upcoming price changes on the App Store in Turkey

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds.

In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Turkey. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.

Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

View the updated price tier charts

New features for App Store product pages now available

New features for App Store product pages now available

You can now take advantage of two exciting new features that help you build more effective App Store product pages.

Product page optimization. Try out alternate versions of your app's product page with different icons, screenshots, and app previews to find out which one gets the best results. Each version is shown to a percentage of randomly selected, eligible App Store users and results appear in App Analytics, so you can set the best performing one to display to everyone on the App Store.

Custom product pages. Create additional versions of your app's product page to highlight specific features or content, discoverable through unique URLs that you share. Custom product pages can have different screenshots, app previews, and promotional text — and are fully localizable — so you can showcase a particular sport, character, show, gameplay feature, and more.

Program members can get details and ask questions at the Tech Talks product page optimization session and custom product pages session.

Learn about product page optimization

Learn about custom product pages

Congratulations to the App Store Award winners

Every year, the App Store celebrates exceptional apps that improve people’s lives while showcasing the highest levels of technical innovation, user experience, design, and positive cultural impact. Join us in celebrating the work of outstanding developers from around the world.

View this year’s selections

Tech Talks: final set of sessions and office hours now available

Connect with Apple experts to learn how to create best-in-class apps through office hours and live sessions with Q&As until December 17. The final set of Tech Talks activities have been released, so register today if you're a member of the Apple Developer Program or Apple Developer Enterprise Program.

Learn more

Tech Talks: third set of sessions and office hours now available

Connect with Apple experts to learn how to create best-in-class apps. Tech Talks 2021 features office hours and live sessions with Q&As, so you can get your questions answered. We’ve updated the schedule with the third set of new content (including new office hours for App Store business and marketing), and the last set will be released in two weeks. Register today if you’re a member of the Apple Developer Program or Apple Developer Enterprise Program.

Learn more

Submissions now accepted through the holidays

Submissions now accepted through the holidays

This year, we’re pleased to continue accepting submissions in App Store Connect throughout the upcoming holidays. Make sure your apps are up to date and ready for the busiest season on the App Store. Due to anticipated high volume, plan to send time-sensitive submissions early. Please note that reviews may take longer to complete from November 24 to 28 and December 23 to 27.

Learn about submitting apps

Online group event in-app purchase requirement reminder

Online group event in-app purchase requirement reminder

Last year, to support apps that adapted services from in-person to digital, we temporarily deferred the requirement to offer paid online group event services (one-to-few and one-to-many realtime services) through in-app purchase in accordance with App Store Review Guideline 3.1.1.

In November 2020 we extended the deadline to June 2021, and in April 2021 we extended it again to December 31, 2021. These extensions were granted to support businesses and provide time for you to update your apps to comply with long standing in-app payment rules.

As a reminder, new apps and updates offering these realtime one-to-few and one-to-many services must use in-app purchase by December 31, 2021, or they won’t be approved per guideline 3.1.1. Apps offering realtime person-to-person services between two individuals (for example, tutoring students, medical consultations, real estate tours, or fitness training) can continue using purchase methods other than in-app purchase.

Learn about implementing in-app purchase

Test your Mac apps with TestFlight

Test your Mac apps with TestFlight

You can now invite people to try out beta versions of your Mac apps and provide valuable feedback before release. Invite up to 10,000 external testers using their email address or by sharing a public link, create multiple groups of internal testers and configure build access for each one, and more.

Learn about TestFlight

New Tech Talks sessions and office hours now available

Tech Talks 2021 features live online sessions and office hours through December 17, so you can connect with Apple experts to learn how to create best-in-class apps. We’ve updated the schedule with new content, and will post more every two weeks.

Based on your overwhelming response, we’re increasing capacity for all sessions and repeating our most-attended sessions. Register today if you're a member of the Apple Developer Program or Apple Developer Enterprise Program.

Learn more

SharePlay now available

SharePlay now available

SharePlay is now available in iOS 15.1, iPadOS 15.1, and tvOS 15.1, giving people the ability to share synchronized experiences right inside their FaceTime calls. You can submit your apps that support SharePlay today.

It’s also enabled in macOS 12.1 beta, so you can now build SharePlay experiences across Apple platforms using the GroupActivities entitlement, without the need for the SharePlay Development Profile.

Learn about SharePlay

App Privacy Report now available in beta

An iPhone shows the App Privacy Report screen.

iOS 15 and iPadOS 15 introduced the Record App Activity feature, allowing people to save a summary of sensor, data, and internet access from apps on their device. This activity can be exported in JSON format by tapping Save App Activity. For an overview of recorded app activity, watch the WWDC21 session “Apple's privacy pillars in focus”.

In iOS 15.2 beta and iPadOS 15.2 beta, this activity will be presented in a new UI called App Privacy Report. This is a great opportunity to review your app's sensor, data, and internet usage. To view your app's activity in the report, install the beta releases, then go to Settings > Privacy > App Privacy Report > Turn On App Privacy Report. Activity will show once you use your app.

Learn about inspecting app activity data

Learn about indicating the source of network activity

Apple Entrepreneur Camp applications open for Black, Hispanic/Latinx, or female founders

A group of Entrepreneur Camp participants talk to each other around a table

Apple Entrepreneur Camp supports underrepresented founders and developers as they build the next generation of cutting-edge apps and helps form a global network that encourages the pipeline and longevity of these entrepreneurs in technology.

Apply now for one of three newly announced online cohorts for Black, Hispanic/Latinx, or female founders starting late January 2022. Attendees receive code-level guidance, mentorship, and inspiration with unprecedented access to Apple engineers and leaders. Applications close on November 28, 2021.

Learn more

App Store Review Guideline updates now available

App Store Review Guideline updates now available

The App Store is a safe and trusted place for customers to discover and download apps, and a great opportunity for developers. The following updates to the App Store Review Guidelines support new features in upcoming OS releases, better protect customers, and help your apps go through the review process as smoothly as possible.

  • Added 2.3.13. “In-app events are timely events that happen within your app. To feature your event on the App Store, it must fall within an event type provided in App Store Connect. All event metadata must be accurate and pertain to the event itself, rather than the app more generally. Events must happen at the times and dates you select in App Store Connect, including across multiple storefronts. You may monetize your event so long as you follow the rules set forth in Section 3 on Business. And your event deep link must direct users to the proper destination within your app. Read In-App Events for detailed guidance on acceptable event metadata and event deep links.”
  • Deleted from 3.1.3. “Developers cannot use information obtained within the app to target individual users outside of the app to use purchasing methods other than in-app purchase (such as sending an individual user an email about other purchasing methods after that individual signs up for an account within the app).”
  • Added 5.1.1 (x). “Apps may request basic contact information (such as name and email address) so long as the request is optional for the user, features and services are not conditional on providing the information, and it complies with all other provisions of these guidelines, including limitations on collecting information from kids.”

For full details, read the App Store Review Guidelines.

Bring your in-app events to the App Store

Starting next week, your in-app events can be discovered right on the App Store, giving you a whole new way to showcase your events and expand their reach. You can now create in-app events in App Store Connect and schedule them to appear on the App Store. These timely events, such as game competitions, movie premieres, and livestreamed experiences, can encourage people to try your app, provide existing users with new ways to enjoy your app, and give former users reasons to return. Events will appear on the App Store on iOS 15 and iPadOS 15 starting October 27, 2021.

Learn about in-app events

Announcing Tech Talks 2021. Registration is open.

Three rows of colorful icons representing technology topics placed over speech bubbles

Join us for over 100 live online sessions and connect with Apple experts at office hours to help you create your best apps yet. Tech Talks kicks off on October 25 and runs through December 17. Registration is now open to current members of the Apple Developer Program and Apple Developer Enterprise Program.

Learn more

Unlock the power of the new MacBook Pro

Image of a MacBook Pro screen showing the Simulator application testing an app called Wind Turbine Pro.

The most powerful MacBook Pro ever is here. With the blazing-fast M1 Pro or M1 Max chip your apps can take advantage of groundbreaking performance and amazing battery life. And along with a powerful Neural Engine for supercharged machine learning and upgraded media engines with ProRes support, the new MacBook Pro allows your apps to do things they never could before. Get your apps ready for the new supercharged MacBook Pro today.

Build Universal apps with Xcode 13.1. To take advantage of the incredible performance of Macs with M1, M1 Pro, and M1 Max, use Xcode 13.1 to build your Mac app as a Universal app. Xcode automatically creates a binary slice optimized for Apple silicon Macs and another for Intel-based Macs, then puts them together as a single app bundle thats ready to distribute or submit to the Mac App Store.

Optimize for the new MacBook Pro display. The new MacBook Pro introduces a Liquid Retina XDR display that expands the active area of the display up around the new 1080p FaceTime HD camera. If your app delivers a full-screen experience and uses the default system menus, macOS Monterey automatically accounts for the area around the camera. If your app provides a custom full-screen experience or draws content over the menu bar, you may need to make a few adjustments to provide the best experience on this incredible new display. Learn about running your app in compatibility mode.

Download Xcode 13.1 RC

Mac App Store submissions now open for macOS Monterey

Mac App Store submissions now open for macOS Monterey

macOS Monterey offers powerful features and technologies that help you deliver elevated user experiences. Take advantage of SwiftUI, new and improved APIs for apps built with Mac Catalyst, an unparalleled suite of advanced GPU debugging tools and new features in Metal, the power of Shortcuts on Mac, the new StoreKit In-App Purchase API, and ShazamKit.

Build Universal apps with Xcode 13.1. To take advantage of the incredible performance of Macs with M1, M1 Pro, and M1 Max, use Xcode 13.1 to build your Mac app as a Universal app. Xcode automatically creates a binary slice optimized for Apple silicon Macs and another for Intel-based Macs, then puts them together as a single app bundle that’s ready to submit to the Mac App Store. Update your product pages and submit your apps for review.

Please note that if you’re updating to macOS Monterey, you’ll also need to update to Xcode 13 (compatible with macOS Big Sur 11.3 or later).

Learn about submitting Mac apps

Upcoming tax and price changes for apps and in-app purchases

Upcoming tax and price changes for apps and in-app purchases

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds. In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in:

  • Thailand: New value-added tax of 7% that applies to developers based outside of Thailand
  • The Bahamas: New value-added tax of 12%
  • Turkey

Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price. Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in these locations.

Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

View the updated price tier charts

New metrics now available in App Analytics

New metrics now available in App Analytics

App Analytics in App Store Connect helps you see how people discover and engage with your app. Now you can view powerful new transaction metrics, including redownloads, total downloads, proceeds, pre-orders, and updates. Each metric can be displayed by territory, source type, device, and more, helping you understand what drives your app's growth and success.

In addition, as of September 20, 2021, all sales metrics include data from Apple School Manager and Apple Business Manager, and from devices running iOS 7, macOS 10.14, tvOS 8, and earlier.

Learn about App Analytics

Account deletion within apps required starting January 31

Account deletion within apps required starting January 31

The updates to App Store Review Guideline 5.1.1 last June provided users with greater control over their personal data, stating that all apps that allow for account creation must also allow users to initiate deletion of their account from within the app. This requirement applies to all app submissions starting January 31, 2022. We encourage you to review any laws that may require you to maintain certain types of data, and to make sure your app clearly explains what data your app collects, how it collects that data, all uses of that data, your data retention/deletion policies, and more as described in the guideline. Examples of this type of data include electronic health records, and sales and warranty records. Please also confirm that the app privacy information on your product page is accurate.

View the guideline

New “Report a Problem” link on product pages

New “Report a Problem” link on product pages

The App Store provides a safe and trusted place to discover apps that meet high standards for privacy, security, and content. Since its introduction, the App Store has supported a way for users to report problems with their apps and purchases, and to request refunds. Now App Store product pages on iOS 15, iPadOS 15, and macOS Monterey display a “Report a Problem“ link, so users can more easily report concerns with content they’ve purchased or downloaded. This feature is currently available for users in Australia, Canada, New Zealand, and the United States, and will expand to other regions over time. In addition, users worldwide can now choose from “Report a scam or fraud” and “Report offensive, abusive, or illegal content” options at reportaproblem.apple.com, and report issues with their apps, including free apps that do not offer in-app purchases. Apple’s App Review, Discovery Fraud and Live Moderation, and Financial Fraud teams investigate reported problems for signs of fraud, manipulation, abuse and other violations of the App Store Review Guidelines, and will reach out to developers to resolve issues.

Problematic apps diminish the App Store experience for users and developers, and we’re constantly expanding techniques to identify even more types of problematic content for removal. If we suspect that a developer has engaged in purposeful manipulation, fraud or abuse, we will notify them and take action. Consequences may include removal of apps and may impact their Apple Developer Program membership, as described in App Store Review Guideline 5.6.

We are deeply committed to protecting users from problematic apps so that the App Store continues to provide an incredible opportunity for all developers.

Upcoming changes to recurring transactions via credit cards and debit cards in India

Upcoming changes to recurring transactions via credit cards and debit cards in India

Starting in October 2021, regulatory requirements in India will apply to the processing of recurring transactions. The Reserve Bank of India has issued a directive that will affect purchases in India initiated via credit cards and debit cards for auto-renewable subscriptions. This directive requires banks, financial institutions, and gateways to obtain user approval by conducting transaction notifications, e-mandates, and Additional Factors of Authentication (AFA) before the transaction can be completed. As a result, some transactions that don’t meet these requirements will be declined by banks or card issuers. For more information and updates, see the Reserve Bank of India website.

If you offer auto-renewable subscriptions in your app, you can do the following to help prevent or resolve declined transactions on the App Store:

Promote paying with Apple ID. Users who pay with their Apple ID balance will not be impacted by these requirements at this time. Users can add funds to their Apple ID using most credit and debit cards, Net Banking, RuPay, and UPI.

Provide a billing grace period. Enable Billing Grace Period in App Store Connect so subscribers with declined transactions or other payment issues have time to update their payment information while retaining access to your app’s paid content. There won’t be any interruption to the subscription’s days of paid service or to your revenue if payment is successful within the grace period.

When an issue occurs, you can provide in-app messaging that lets the user know about it and mention available payment methods, such as Apple ID balance, so they can fix the issue and retain access.

Learn about enabling Billing Grace Period for auto-renewable subscriptions.

Get ready for the new iPad mini display

Get ready for the new iPad mini display

The new iPad mini introduces a new screen resolution and aspect ratio with an edge-to-edge 8.3-inch Liquid Retina display, enabling even more immersive app and game experiences. If you’re following best practices with Auto Layout and size classes, your app’s interface will dynamically adapt to the new dimensions. However, if you’ve added UIRequiresFullScreen=YES to your app’s Info.plist in order to keep your app full screen during multitasking, you’ll need to recompile with Xcode 13 and the SDK for iPadOS 15 to take advantage of the full screen size. Test and submit your updated app in App Store Connect today.

Download Xcode 13

New in-app purchase capabilities now available

New in-app purchase capabilities now available

StoreKit 2. StoreKit 2 introduces powerful new Swift-based APIs that make supporting in-app purchases and subscriptions easier than ever. You can now easily determine product entitlements and eligibility for offers, quickly get a user’s history of in-app purchases, find out the latest status of a subscription with one simple check, provide a way to request refunds and manage subscriptions from within your app, and more. StoreKit 2 also uses Swift concurrency and JSON Web Signature to simplify how you retrieve product information and handle transactions. Available on iOS 15, iPadOS 15, tvOS 15, and watchOS 8.

App Store Server API. Support users and resolve in-app purchase issues more quickly with new App Store Server API now available in production.

  • In-App Purchase History. Get a user’s history of in-app purchases.
  • Subscription Status. Determine whether a subscription is active, expired, in billing retry, or in billing grace period.

App Store server notifications. Coming soon. Get real-time updates on your in-app purchases, so you can create customized experiences for your users. You can now take advantage of new notification types that cover more user events, including subscription expirations, offer redemptions, refunds, and more. You can also enter an optional URL in App Store Connect to receive server notifications in the App Store sandbox environment, separate from the URL that you use for production.

Learn about StoreKit 2

Learn about App Store server APIs

Learn about App Store server notifications

Verifiable health records updates

Verified health records in the Health app on iPhone. Vaccination card in the Wallet app on iPhone.

With iOS 15, users can download and store verifiable health records, including COVID-19 vaccinations and test results, in the Health app. Verifiable health records in the Health app are based on the SMART Health Cards specification. Users can choose to share verifiable health records stored in the Health app with approved third-party apps requesting this information, like airlines, event venues, and other businesses that facilitate in-person interactions. And in an upcoming software update, they can also choose to add verifiable COVID-19 vaccination records as a vaccination card in Apple Wallet to present to businesses, venues, and more.

Organizations that issue SMART Health Cards will soon be able to use a new button to let users know that they can securely download and store their vaccination information in the Health app and quickly add and present it from Wallet. Artwork and usage guidelines will be available soon.

Learn about verifiable health records

Xcode 13 required on macOS Monterey

Xcode 13 required on macOS Monterey

As you plan to update to macOS Monterey after the public release this fall, you’ll also need to update to Xcode 13 (which includes Xcode Cloud and the latest SDKs for iOS, iPadOS, macOS, tvOS, and watchOS). Xcode 13 is compatible with macOS Big Sur 11.3 or later.

Learn about Xcode 13

TLS 1.0 and 1.1 deprecation update

TLS 1.0 and 1.1 deprecation update

Transport Layer Security (TLS) is a critical security protocol used to protect web traffic. It provides confidentiality and integrity of data in transit between clients and servers exchanging information. As part of ongoing efforts to modernize platforms, and to improve security and reliability, TLS 1.0 and 1.1 have been deprecated by the Internet Engineering Task Force (IETF) as of March 25, 2021. These versions have been deprecated on Apple platforms as of iOS 15, iPadOS 15, macOS 12, watchOS 8, and tvOS 15, and support will be removed in future releases.

If your app has enabled App Transport Security (ATS) on all connections, no changes are required. If your app continues to use legacy TLS 1.0 or 1.1, please make plans to transition to TLS 1.2 or later. We recommend supporting TLS 1.3, as it’s faster and more secure. Make sure your web servers support the later versions and remove the following deprecated Security.framework symbols from your app:

New App Store marketing tools now available

Image of an iPhone screen showing a sample marketing image created by the App Store marketing tool.

You can now easily create custom marketing assets — such as banners and images — to promote your apps on social media and more. Simply select your app, choose a template, customize your design, and add preset messages in multiple languages. Your assets will be available instantly in all the right sizes, making sharing easier than ever. You can also continue to use these App Store marketing tools to create short links or embeddable code that lead to your App Store product page and display your app icon, a QR code, or an App Store badge.

View marketing tools

App Store submissions now open for iOS 15 & iPadOS 15

App Store submissions now open for iOS 15 & iPadOS 15

iOS 15 and iPadOS 15, the world’s most advanced mobile operating systems, will soon be available to customers worldwide. Improve your app’s performance by refactoring your code to take advantage of asynchronous functions in Swift. Use SwiftUI to enhance your apps with new features, such as improved list views, better search experiences, and support for control focus areas. Take advantage of new notification APIs, offer Safari Web Extensions, and much more.

Build your apps using Xcode 13 Release Candidate, test them on devices running iOS 15 and iPadOS 15 Release Candidates, and submit them for review. Starting April 2022, all iOS and iPadOS apps submitted to the App Store must be built with Xcode 13 and the iOS 15 SDK.

Learn more

App Store submissions now open for watchOS 8

App Store submissions now open for watchOS 8

Deliver even more powerful and personal apps for Apple Watch with the new capabilities of watchOS 8. With the Always-On Retina Display, your apps are always available at a quick glance. Gather HealthKit data and connect to Bluetooth peripherals in the background, delivering up-to-date information to your complications. AssistiveTouch makes your apps more accessible than ever. And the powerful new SwiftUI Canvas API lets you take advantage of the GPU in Apple Watch for rich programmatic drawing.

Build your apps using Xcode 13 Release Candidate, test them on devices running watchOS 8 Release Candidate and submit them for review. Starting April 2022, all watchOS apps submitted to the App Store must be built with Xcode 13 and the watchOS 8 SDK.

Learn more

App Store submissions now open for tvOS 15

App Store submissions now open for tvOS 15

With the tvOS 15 SDK, you can let people sign in to your app and authorize purchases using Face ID or Touch ID on their iPhone or iPad. A redesigned playback UI provides users with convenient access to relevant controls and information while always focusing on the content. MusicKit makes it easy to integrate Apple Music into your tvOS apps using Swift. And the App Attest API helps validate the integrity of your app before your server provides access to sensitive data.

Build your apps using Xcode 13 Release Candidate, test them on Apple TV running tvOS 15 Release Candidate, and submit them for review.

Learn more

Introducing the News Partner Program

An illustration of iPhone 12 Pro and journalists.

Enrollment is now open for the News Partner Program, designed for subscription news publications that provide their content to Apple News in Apple News Format. Publishers that work with Apple News may qualify for a commission rate of 15% on qualifying in-app purchase subscriptions from day one. The program is available to Apple Developer Program members globally.

Learn more

Additional banking information required in App Store Connect

Additional banking information required in App Store Connect

Due to changes in local regulations, the bank account holder’s address is now required if you have bank account information in App Store Connect. Account Holders, Admins, and Finance roles can now provide a valid address in the Agreements, Tax, and Banking section. Please provide this information by October 22, 2021, in order to avoid a potential interruption of your payments.

Learn more

SharePlay release schedule update

SharePlay release schedule update

SharePlay has been disabled for use in the developer beta 6 versions of iOS 15, iPadOS 15, and tvOS 15, and will be disabled in the upcoming beta 6 release of macOS Monterey. SharePlay will also be disabled for use in their initial releases this fall. SharePlay will be enabled for use again in future developer beta releases and will launch to the public in software updates later this fall.

We’re thrilled with the high level of enthusiasm we’ve seen from the developer community for SharePlay, and we can’t wait to bring it to users so that they can experience your apps with their friends and family in a whole new way.

We appreciate how many teams have been hard at work building SharePlay experiences and to ensure there is no interruption in your development, we have provided a SharePlay Development Profile which will enable successful creation and reception of GroupSessions via the Group Activities API.

If your team plans to submit an update to your app for the initial release of these platforms, please remove the GroupActivities entitlement. We will provide guidance when SharePlay is re-enabled in a future developer beta, at which point we encourage you to include the GroupActivities entitlement in your code.

Download the SharePlay Development Profile

Upcoming tax and price changes for apps and in-app purchases

Upcoming tax and price changes for apps and in-app purchases

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds.

In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will decrease in:

  • South Africa
  • United Kingdom
  • All territories that use the Euro currency

Prices will increase in Georgia and Tajikistan. The increases also consider the following tax changes, and Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in these locations.

  • Georgia: New value-added tax of 18%
  • Tajikistan: New value-added tax of 18% that applies to developers based outside of Tajikistan

Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.

In addition, your proceeds on the App Store in Italy will be increased to reflect a change to the Digital Services Tax effective rate.

Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

View the updated price tier charts

Get ready for a new Game Center authentication certificate

Get ready for a new Game Center authentication certificate

Starting August 4, 2021, a new certificate for server-based Game Center verification will be available via the publicKeyUrl. The previous certificate will no longer be available after this date. As a reminder, make sure your app always retrieves and uses the current publicKeyUrl value so it automatically uses the new certificate. If your app caches the certificate or hardcodes the certificate URL, it will require an update.

Please note, this root certificate issuer has been updated from Symantec Corporation to DigiCert, Inc. Make sure to check that the new root certificate issuer is on your list of trusted CAs. You can download the trusted root CA (DigiCert trusted G4) here.

Learn more

Apple Entrepreneur Camp applications open for Black founders and developers

Image of a previous group of Black founders and developers.

Apple Entrepreneur Camp supports underrepresented founders and developers as they build the next generation of cutting-edge apps and helps form a global network that encourages the pipeline and longevity of these entrepreneurs in technology. Applications are open now for the next cohort for Black founders and developers, which runs online from October 26 to November 4, 2021. Attendees receive code-level guidance, mentorship, and inspiration with unprecedented access to Apple engineers and leaders. Applications close on August 17, 2021.

Learn more about Entrepreneur Camp

Learn about some of our inspiring alumni

Tax Category Setting Now Available in App Store Connect

Tax Category Setting Now Available in App Store Connect

The App Store makes it easy for you to manage transactions in 175 territories, and Apple administers tax on behalf of developers in 64 of those territories. Now App Store Connect provides the ability to assign tax categories to your apps and in-app purchases. These categories are based on your app's content (for example, videos, books, or news publications) and determine which tax regulations apply in each territory, allowing Apple to administer tax for you at specific rates.

To assign categories, visit the Pricing and Availability section for your app in App Store Connect. If a category applies to your app, select it at the app level to apply it to the app and its associated in-app purchases. You can also manage each in-app purchase individually. Your selections will be applied to future transactions and you can view the new Transaction Tax report the first full month after you configure your settings. If you choose not to make any changes, your apps and in-app purchases will be assigned the App Store software category at the same tax rate used today. Adjust these settings at any time as the characterization of your apps or in-app purchases evolve or as tax legislation changes.

Learn more about setting tax categories

App Store Review Guideline updates now available

App Store Review Guideline updates now available

The App Store is a safe and trusted place for customers to discover and download apps, and a great opportunity for developers. The App Store Review Guideline changes and clarifications support new features in upcoming OS releases, better protect customers, and help your apps go through the review process as smoothly as possible.

Updated agreements now available

The Program License Agreement, Schedules 1, 2, and 3, and Apple Developer Agreement have been updated to provide clarification, and to support updated policies and upcoming features.

Xcode 13 is now available

Xcode 13 is now available

Xcode 13 adds powerful new team development features, perfect for working with Xcode Cloud as well as with GitHub, Bitbucket, and GitLab collaboration features. Initiate, review, comment, and merge pull requests directly within Xcode. See your teammates’ comments right inside your code. And quickly compare any two versions of your code files.

Learn more

Introducing Xcode Cloud

Introducing Xcode Cloud

Xcode Cloud is a continuous integration and delivery service built into Xcode and designed expressly for Apple developers. It accelerates the development and delivery of high-quality apps by bringing together cloud-based tools that help you build apps, run automated tests in parallel, deliver apps to testers, and view and manage user feedback. Sign up for the beta today.

Learn more about Xcode Cloud

Machine learning updates now available

Machine learning updates now available

The power of Create ML is now available as a Swift framework on iOS and iPadOS, in addition to macOS. Programmatically experiment and automate model creation in Swift scripts or playgrounds. Build dynamic app features that leverage Create ML APIs to train models directly from user input or on-device behavior, providing personalized and adaptive experiences while preserving user privacy. You can also take advantage of new templates and training capabilities, APls for Vision and Natural languages, and more.

Learn more about machine learning

Augmented reality updates now available

Augmented reality updates now available

ARKit 5 introduces new features and improvements that make the AR experiences in your apps better than ever. You can now place Location Anchors in even more cities, pin virtual content within your App Clips or ARKit apps to a printed or digital App Clip Code, take advantage of Face Tracking in the Ultra Wide camera on iPad Pro (5th generation), and more.

Learn more about augmented reality

Introducing SharePlay

Introducing SharePlay

SharePlay gives people the ability to share experiences right inside FaceTime in an entirely new way. Use the Group Activities API to bring movies, TV, music, and more from your app into a space where people are already connecting with each other.

Learn more about SharePlay

Introducing ShazamKit

Introducing ShazamKit

Enrich your app experience with audio recognition. Now you can match music to the millions of songs in Shazam's vast catalog or make any prerecorded audio recognizable by building your own custom catalog using audio from video, podcasts, and more.

Learn more about ShazamKit

What’s new for apps on the App Store

What’s new for apps on the App Store

Take advantage of the latest capabilities to improve the discovery of your app on the App Store, and deliver high-quality app and in-app purchase experiences.

  • Showcase your in-app events right on the App Store.
  • Create additional versions of your product page to showcase different features or content, each with a unique URL.
  • Try different app icons, screenshots, and app previews on your default App Store product page and compare their performance to understand what users like most.
  • Beta test your Mac apps using TestFlight.
  • Take advantage of powerful, modern Swift-based APIs for in-app purchases with StoreKit 2. And provide more seamless support for in-app purchases with new APIs that let users request refunds and manage their subscriptions within your app.
  • Help players discover and play your game with Game Center widgets, and build social experiences with the new Friends API.

And much more.

Find out what’s new

Get ready for WWDC21

Five rows of unique memojis gaze in amazement at three iMessage texts. A blue text bubble in the center reads “#WWDC21”. A white text bubble above it displays three party popper emojis. A white text bubble below it displays the clapping hands emoji in all six skin tones. This text has been “loved” with a pink heart.

Digital Lounge sign-ups are now open. Join Apple engineers and designers from Developer Tools, SwiftUI, Accessibility, and Machine Learning and participate in text-based discussions, ask questions about the latest technologies, get help with coding challenges, meet presenters, and more. Space is limited and available for members of the Apple Developer Program and Apple Developer Enterprise Program, as well as Swift Student Challenge winners.

In addition to WWDC, a variety of other exciting developer events will take place throughout the week. Find even more opportunities for learning, networking, and fun.

Learn more about Digital Lounges

View developer community events

2021 Apple Design Award finalists announced

A silver-colored metallic cube sits on a black background. It’s engraved on the left side with the Apple logo and on the right side with the words “Apple Design Award For Outstanding Design and Innovation”.

The Apple Design Awards honor excellence in innovation, ingenuity, and technical achievement in app and game design. We’re thrilled to announce this year’s finalists — an impressive collection of apps and games produced by some of the most talented developers in the world. Finalists were chosen across six categories and winners will be announced on June 10.

View the finalists

New Apple Developer Forums features now available

New Apple Developer Forums features now available

The Apple Developer Forums offer a trusted space to find answers, ask questions, and share thoughts on a variety of code-level topics with fellow developers and Apple engineers. New features now make it even easier to keep track of activity, search for content, post replies, and more.

  • Post comments on questions or answers to provide context or ask for clarification.
  • Search for content across multiple tags.
  • Add and manage favorite tags.
  • Upload images to your question or answer to provide supporting visual details.
  • See tag descriptions when choosing tags for your question so you can quickly select the most appropriate ones.
  • Subscribe to RSS feeds for tags you’re interested in.
  • See your authored and watched content, favorite tags, and trending tags on the newly designed home page.

Learn more about the forums

Visit the forums

And away we code.

An image of three people, each opening a MacBook Pro. They look amazed at their screen.

Join us on June 7 at 10 a.m. PDT as WWDC21 takes off with an all‑online experience and millions of the world’s most talented developers. Mark your calendar for the Keynote and State of the Union. Learn about sessions, one-on-one labs, activities, and much more.

Find out more about WWDC21

Updates to age rating settings in App Store Connect

Updates to age rating settings in App Store Connect

To help you describe your app’s content more precisely, the age rating settings in App Store Connect have been refined. The Gambling and Contests setting is now split into two settings, allowing you to indicate these content types separately. They’re also indicated separately on the App Store.

If your answer to the Gambling and Contests setting was Yes, the update automatically reflects that your app includes instances of Gambling. Contests will be marked as Frequent/Intense. If your answer was No, the update automatically reflects that your app does not include instances of Gambling or Contests.

In addition, you can access age rating settings directly from the App Information section in App Store Connect. Apps that offer Universal Purchase display the same age rating on the App Store across all platforms. You can make changes to your age rating settings when submitting a new version of your app and your app’s availability in certain regions will be updated based on local laws.

Learn more about age rating settings

App Store stopped more than $1.5 billion in potentially fraudulent transactions in 2020

App Store stopped more than $1.5 billion in potentially fraudulent transactions in 2020

Apple helps keep the App Store a safe and trusted place for users to discover apps by detecting and taking action against fraudulent developers and users.

Threats have been present since the first day the App Store launched on iPhone, and they’ve increased in both scale and sophistication in the years since. Apple has likewise scaled its efforts to meet those threats, taking relentless steps forward to combat these risks to users and developers alike.

Search suggestions now on the App Store

Search suggestions now on the App Store

The App Store provides a safe and trusted place for users around the world to discover and download your apps. And now with search suggestions, it provides another great discovery method. When users search on the App Store, they see suggested search terms related to what they’re looking for. Tapping a suggestion adjusts their search, so they’ll easily find even more apps that might fit their needs. App Store search is one of the main ways that users discover apps, and developers are already seeing more downloads from those who use these suggestions.

Search suggestions are currently available in Australia, Canada, the United Kingdom, and the United States. Additional regions will be made available over time.

Learn best practices for App Store search optimization

What’s new in advertising attribution technologies

What’s new in advertising attribution technologies

Private Click Measurement is now available in iOS 14.5 and iPadOS 14.5, allowing advertising networks to measure the effectiveness of advertisement clicks within apps and websites that navigate to a website. This information can be used to understand which advertisements drive conversions (such as purchases or signups) — while maintaining user privacy.

Starting with the beta release of iOS 14.6 and iPadOS 14.6, advertising networks that use SKAdNetwork 3.0 are eligible to receive attribution postbacks if their advertisement does not win the attribution. This allows up to five advertising networks to see when an advertisement they ran was a runner-up to an app installation.

Learn more about SKAdNetwork

Online group event in-app purchase requirement update

Online group event in-app purchase requirement update

Last year, to support apps that adapted services from in-person to digital due to the COVID-19 pandemic, we temporarily deferred the requirement to offer paid online group event services (one-to-few and one-to-many realtime services) through in-app purchase in accordance with App Store Review Guideline 3.1.1. As the world continues to recover from the pandemic, we’d like to support the communities that are still providing digital services in place of in-person group events by extending the deadline further to December 31, 2021.

As a reminder, guideline 3.1.3(d) allows apps offering realtime person-to-person services between two individuals (for example, tutoring students, medical consultations, real estate tours, or fitness training) to use purchase methods other than in-app purchase.

Upcoming AppTrackingTransparency requirements

Upcoming AppTrackingTransparency requirements

With the upcoming public release of iOS 14.5, iPadOS 14.5, and tvOS 14.5, all apps must use the AppTrackingTransparency framework to request the user’s permission to track them or to access their device's advertising identifier. Unless you receive permission from the user to enable tracking, the device's advertising identifier value will be all zeros and you may not track them.

When submitting your app for review, any other form of tracking — for example, by name or email address — must be declared in the product page’s App Store Privacy Information section and be performed only if permission is granted through AppTrackingTransparency. You'll also need to include a purpose string in the system prompt to explain why you'd like to track the user, per App Store Review Guideline 5.1.2(i). These requirements apply to all apps starting April 26, 2021.

As a reminder, collecting device and usage data with the intent of deriving a unique representation of a user, or fingerprinting, continues to be a violation of the Apple Developer Program License Agreement.

Learn more about user privacy and data use

App Store submission update

App Store submission update

Make sure your apps make the most of iOS 14, iPadOS 14, and watchOS 7. Build your apps with the Xcode 12.5 Release Candidate, update your product pages, and submit them for review.

iPhone and iPad apps. Starting April 26, 2021, all iPhone and iPad apps submitted to the App Store must be built with Xcode 12 and the iOS 14 SDK or later. The iOS SDK provides access to exciting new features like App Clips, Home screen widgets, ARKit, RealityKit, and much more.

Learn more

Apple Watch apps. Starting April 26, 2021, all watchOS apps submitted to the App Store must be built with Xcode 12 and the watchOS 7 SDK or later. The watchOS 7 SDK lets you create multiple complications for each complication family using new ClockKit APIs, SwiftUI Complications, and Xcode Previews — so users can enjoy your app right on their watch face.

Learn more

Program enrollment available in more regions in the Apple Developer app

Program enrollment available in more regions in the Apple Developer app

It’s now simpler than ever for developers around the world to enroll in the Apple Developer Program. As of today, the Apple Developer app also supports enrollment in Canada, France, India, Italy, Netherlands, Russia, and Spain.

Developers can start and finish their membership purchase with local payment methods on iPhone or iPad. And since membership is provided as an auto-renewable subscription, keeping it active is easy.

View on the App Store

Get ready for AppTrackingTransparency

Get ready for AppTrackingTransparency

Make sure your apps are ready for iOS 14.5, iPadOS 14.5, and tvOS 14.5. With the upcoming public release, all apps must use the AppTrackingTransparency framework to request the user's permission to track them or to access their device's advertising identifier. Unless you receive permission from the user to enable tracking, the device's advertising identifier value will be all zeros and you may not track them.

When submitting your app for review, any other form of tracking — for example, by name or email address — must be declared in the product page's App Store Privacy Information section and be performed only if permission is granted through AppTrackingTransparency. You'll also need to include a purpose string in the system prompt to explain why you'd like to track the user, per App Store Review Guideline 5.1.2(i). These requirements apply to all apps starting with the public release of iOS 14.5, iPadOS 14.5, and tvOS 14.5.

As a reminder, collecting device and usage data with the intent of deriving a unique representation of a user, or fingerprinting, continues to be a violation of the Apple Developer Program License Agreement.

Learn more about user privacy and data use

Announcing WWDC21

A person looks in amazement at a MacBook Pro. We see reflected in their glasses the date June 7. 

The Apple Worldwide Developers Conference is coming to a screen near you, June 7 to 11. Join the worldwide developer community for an all-online program with exciting announcements, sessions, and labs at no cost. You’ll get a first look at the latest Apple platforms, tools, and technologies — so you can create your most innovative apps and games yet. Stay tuned for additional details.

Now through April 18, we invite students who love to code to submit their Swift playground to this year’s Swift Student Challenge. Winners will receive exclusive WWDC21 outerwear and a customized pin set.

Learn about the Challenge

Updates to App Store server notifications

Updates to App Store server notifications

If you support Family Sharing, you can now receive new App Store server notifications for real-time updates on family member statuses.

  • REVOKE lets you know when to revoke a family member’s access to an auto-renewable subscription or non-consumable in-app purchase. The App Store sends this notification to your server when a purchaser disables Family Sharing for an in-app purchase, the purchaser or family member leaves the family group, or the purchaser asks for and receives a refund.

  • DID_FAIL_TO_RENEW and DID_RECOVER are now sent for each family member when a shared subscription fails to renew due to a billing issue and when it is successfully recovered.

As a reminder, the following deprecated App Store server notification and top-level objects are no longer supported in production as of today. Update your code now to continue providing a seamless user experience.

  • RENEWAL
  • latest_receipt
  • latest_receipt_info
  • latest_expired_receipt
  • latest_expired_receipt_info

Learn about App Store server notifications

Learn about supporting Family Sharing

Reminder: APNs provider API requirement starts March 31

Reminder: APNs provider API requirement starts March 31

The HTTP/2-based Apple Push Notification service (APNs) provider API lets you take advantage of great features, such as authentication with a JSON Web Token, improved error messaging, and per-notification feedback. If you still send push notifications with the legacy binary protocol, make sure to upgrade to the APNs provider API as soon as possible. APNs will no longer support the legacy binary protocol after March 31, 2021.

Learn about the APNs provider API

Additional guidance available for App Store privacy labels

Additional guidance available for App Store privacy labels

Additional details have been published on completing your App Store privacy labels, including more information about data types, such as email or text messages, and gameplay content. You’ll also find more information about data collected in web views and data that may be entered by users within documents or other file types.

Learn more

IMDF now recognized as Global Community Standard

IMDF now recognized as Global Community Standard

Indoor Mapping Data Format (IMDF) lets you present your users with fully-customized indoor maps of venues around the world, such as stadiums, airports, and campuses — all under the security and privacy controls of the property owner. Developed by Apple, IMDF makes it easy for organizations to enable Apple’s indoor positioning service on iPhone and iPad inside facilities without installing additional infrastructure, like beacons. It offers a mobile-friendly, compact, human-readable, and highly extensible data model for any indoor space, providing a basis for orientation, navigation, and discovery. And now, the Open Geospatial Consortium (OGC) membership has added IMDF 1.0.0 to the OGC Standards Baseline as a Community Standard.

Learn more about IMDF

Learn about displaying indoor maps

App Analytics now includes App Clip data

App Analytics now includes App Clip data

You can now view important details about your App Clips, such as the number of installations, sessions, and crashes. You can also see how users found your App Clips — for example, through an App Clip Code, Maps, or an external referral. App Clip data is available only from users who have agreed to share their diagnostics and usage information with app developers.

Learn more

Apple Entrepreneur Camp applications open for female founders and developers

Apple Entrepreneur Camp applications open for female founders and developers

Apple Entrepreneur Camp supports underrepresented founders and developers as they build the next generation of cutting-edge apps and helps form a global network that encourages the pipeline and longevity of these entrepreneurs in technology. Applications are open now for the next cohort for female founders and developers, which runs online from July 20 to 29, 2021. Attendees receive code-level guidance, mentorship, and inspiration with unprecedented access to Apple engineers and leaders. Applications close on March 26, 2021.

Learn more about Entrepreneur Camp

Learn about some of our inspiring alumni

Submitting health pass apps

Submitting health pass apps

With the recent release of COVID-19 vaccines, we’ve seen an increase in apps that generate health passes used to enter buildings and access in-person services based on testing and vaccination records. To ensure these apps responsibly handle sensitive data and provide reliable functionality, they must be submitted by developers working with entities recognized by public health authorities, such as test kit manufacturers, laboratories, or healthcare providers. As with other apps related to COVID-19, we also accept apps submitted directly by government, medical, and other credentialed institutions.

Learn more about submitting COVID-19 related apps

New features available on the Apple Developer Forums

New features available on the Apple Developer Forums

The Apple Developer Forums are a great place to connect with fellow developers and Apple engineers as you give and receive help on development topics. And now, it’s easier to find and keep track of content you’re interested in. Take advantage of enhanced search and a new feature that monitors threads for you and sends you an email each time there’s a reply.

Learn more about the forums

Visit the forums

Upcoming tax and price changes for apps and in-app purchases

Upcoming tax and price changes for apps and in-app purchases

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds. In the next few days, your proceeds will be adjusted in the following regions and will be calculated based on the tax-exclusive price.

Cameroon: New value-added tax of 19.25%

Zimbabwe: New value-added tax of 14.5%

Prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in these regions.

Germany: Value-added tax rate reversion to 19% after temporary decrease to 16%. Prices on the App Store will not change.

Republic of Korea: Prices of alternative tiers for apps and in-app purchases (excluding auto-renewable subscriptions) will be adjusted to allow for additional locally relevant pricing conventions.

Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

View the updated price tier charts

Apple Push Notification service server certificate update

Apple Push Notification service server certificate update

On March 29, 2021, token and certificate-based HTTP/2 connections to the Apple Push Notification service must incorporate the new root certificate (AAACertificateServices 5/12/2020) which replaces the old GeoTrust Global CA root certificate. To ensure a seamless transition and to avoid push notification delivery failures, verify that both the old and new root certificates for the HTTP/2 interface are included in the Trust Store of each of your notification servers before March 29.

Note that Apple Push Notification service SSL provider certificates issued to you by Apple do not need be to updated at this time.

Learn more about connecting to APNs

New and updated Apple design resources now available

New and updated Apple design resources now available

Designing apps for Apple platforms just got easier. Now you can quickly lay out your app for macOS Big Sur or tvOS 14 using new design templates, components, guides, and more. All major macOS and tvOS components, such as buttons, segmented controls, alerts, menus, and other controls, are included. In addition, the updated iOS 14 and iPadOS 14 design resources for Sketch have been rebuilt to support color variables, and include numerous minor improvements and bug fixes.

View resources

App Store Review Guideline updates now available

App Store Review Guideline updates now available

The App Store is a safe and trusted place for customers to discover and download apps, and a great opportunity for developers. The App Store Review Guideline changes and clarifications support new features in upcoming OS releases, better protect customers, and help your apps go through the review process as smoothly as possible.

Take advantage of new advertising attribution technologies

Take advantage of new advertising attribution technologies

SKAdNetwork 2.2. This update supports view-through attribution for advertisement formats such as video, audio, and interactive advertisements. This allows you to display your choice of advertising formats and measure which creatives are most effective, while preserving user privacy.

Private Click Measurement. iOS 14.5 and iPadOS 14.5 bring Private Click Measurement to apps, in addition to the web. Advertising networks can now measure the effectiveness of advertisement clicks within iOS or iPadOS apps that navigate to a website. This information can be used to understand which advertisements drive conversions (such as purchases or signups) — while maintaining user privacy.

Get started by building and testing your apps with the beta versions of Xcode 12.5, iOS 14.5, and iPadOS 14.5.

Learn more about SKAdNetwork

Learn more about Private Click Measurement

Download the latest betas

AppTrackingTransparency requirement update

AppTrackingTransparency requirement update

Late last year, to give you additional time to prepare, we had temporarily deferred the requirement to use AppTrackingTransparency when requesting permission to track users and access device advertising identifiers. This requirement now goes into effect starting with the upcoming beta update, and will roll out to everyone in early spring with an upcoming release of iOS 14, iPadOS 14, and tvOS 14. We encourage you to verify your app’s implementation of AppTrackingTransparency as soon as possible. Without the user’s permission, you will not be allowed to track them and the device’s advertising identifier value will be all zeros.

In an upcoming release of iOS and iPadOS, we will enhance SKAdNetwork and add Private Click Measurement support for apps, allowing advertising networks to better attribute advertisements that display within apps on these platforms. Private Click Measurement enables the measurement of ad campaigns that direct users to websites while preserving user privacy. Additional details are coming soon.

Learn more about user privacy and data use

Prepare for Strong Customer Authentication transactions in the European Economic Area

Prepare for Strong Customer Authentication transactions in the European Economic Area

Online purchase flows for users in the European Economic Area may be impacted by the European Union’s upcoming Strong Customer Authentication requirements. The App Store and Apple Pay will support Strong Customer Authentication. We recommend that you verify your app’s implementation of StoreKit and Apple Pay to make sure purchases are handled correctly.

Learn more

App privacy labels now live on the App Store

App privacy labels now live on the App Store

The App Store now helps users better understand an app’s privacy practices before they download the app on any Apple platform. On each app’s product page, users can learn about some of the data types an app may collect, and whether that data is linked to them or used to track them. As a reminder, your app’s privacy information is required to submit new apps and app updates to the App Store, and some data is optional to disclose if it meets specific criteria, such as certain data from health research apps and regulated financial services. You may update your answers at any time without resubmitting your app or going through App Review.

Learn more about the details you’ll need to provide

Learn how to provide app privacy information in App Store Connect

App Clip Codes now available

App Clip Codes now available

Easily discoverable and quick to launch at the moment it’s needed, an App Clip is a small part of your app that lets users start and finish an experience in seconds. While you can offer users several ways to discover your App Clip, the best way is with an App Clip Code. Visually beautiful and distinct, each App Clip Code encodes a URL and can incorporate an NFC tag. Users can hold their iPhone near the code or scan it with the camera to open your App Clip and quickly complete a task, before downloading your app.

Codes can now be created in App Store Connect or with the new command line App Clip Code Generator, which provides the flexibility to build your own batch generation process.

Learn about App Clip Codes

App Store Connect holiday schedule

App Store Connect holiday schedule

As a reminder, new apps and app updates will not be accepted December 23 through 27 (Pacific Time). Please ensure time for your releases to be scheduled, submitted, and approved in advance so you’ll be ready for the busiest season on the App Store. Other App Store Connect and developer account features will remain available.

Reminder: App privacy questions requirement starts December 8

Picture of App Store

The App Store will soon help users understand an app’s privacy practices before they download the app on any Apple platform. On each app’s product page, users can learn about some of the data types the app may collect, and whether that data is linked to them or used to track them. If you haven’t already, enter your app’s privacy information in App Store Connect.

This information will be required to submit new apps and app updates to the App Store starting December 8, 2020. Existing apps will remain available for download.

Learn more about the details you’ll need to provide

Learn how to provide app privacy information in App Store Connect

Family Sharing for in-app purchases now available

Family Sharing for in-app purchases now available

You can now enable Family Sharing for auto-renewable subscriptions and non-consumable in-app purchases, allowing users to share their purchases with up to five family members. Family Sharing provides a streamlined, convenient user experience and can help you attract subscribers, encourage paid subscriptions, increase user engagement, and improve retention. Sales and Trends reports will be updated soon to help you understand the performance of family subscriptions.

Learn how to enable Family Sharing

Enroll in the new App Store Small Business Program

Enroll in the new App Store Small Business Program

Enrollment is now open for the new App Store Small Business Program, designed to accelerate innovation and help propel your small business forward. Featuring a reduced commission rate of 15% on paid apps and in-app purchases, this program helps you invest more resources into your business so you can continue building great apps. The vast majority of developers on the App Store who sell digital goods and services are eligible — simply complete a short enrollment form.

Learn more about the program

Congratulations to the Best of 2020 winners

Best of 2020 winners icon

Every year, the App Store celebrates exceptional apps that improve people’s lives while showcasing the highest levels of quality and impact. These award-winning apps and games, created by innovative developers, helped us connect, stay well, and find joy in 2020.

See this year’s selections

Mac instances for EC2 now available from Amazon Web Services

Mac instances for EC2 now available from Amazon Web Services

Developing for Apple platforms is now accessible with a new service that combines the performance and reliability of our world-class hardware with the scalability of Amazon Web Services (AWS). Amazon Elastic Compute Cloud (Amazon EC2), a web service that provides secure, resizable compute capacity in the cloud, now includes EC2 Mac instances. For the first time, you can easily set up and deploy macOS workloads natively within AWS, and take advantage of its flexibility and scalability to add more compute capacity. EC2 Mac instances in the cloud make it easy to create more builds, run more tests, and further automate your development processes by seamlessly provisioning and accessing macOS compute environments with just a few clicks.

Learn more

App privacy questions requirement starts December 8

Picture of App Store

The App Store will soon help users understand an app’s privacy practices before they download the app on any Apple platform. On each app’s product page, users can learn about some of the data types the app may collect, and whether that data is linked to them or used to track them. If you haven’t already, enter your app’s privacy information in App Store Connect.

As a reminder, this information will be required to submit new apps and app updates to the App Store starting December 8, 2020. Existing apps will remain available for download.

Learn more about the details you’ll need to provide

Learn how to provide app privacy information in App Store Connect

Source App ID and Conversion Value now available in SKAdNetwork 2.0

Source App ID and Conversion Value now available in SKAdNetwork 2.0

The SKAdNetwork API helps advertising networks measure the success of ad campaigns for your app while maintaining user privacy. With SKAdNetwork 2.0, networks can use Source App ID to identify which app initiated a download from the App Store. And Conversion Value lets them know whether users who installed your app through a campaign performed an action in your app, such as signing up for a free trial or completing a purchase. This information is made available only if it cannot be used to identify individual users.

Learn more about SKAdNetwork

App Store Connect holiday schedule

App Store Connect holiday schedule

The busiest season on the App Store is almost here. Make sure your apps are up to date and ready for the holidays, as new apps and app updates will not be accepted December 23 through 27 (Pacific Time). Please ensure time for your releases to be scheduled, submitted, and approved in advance. Other App Store Connect and developer account features will remain available.

Deadline extended for online group event in-app purchase requirement

Deadline extended for online group event in-app purchase requirement

As the world fights COVID-19, we recognize that adapting experiences from in-person to digital continues to be a top priority. Although apps are required to offer any paid online group event experiences (one-to-few and one-to-many realtime experiences) through in-app purchase in accordance with App Store Review guideline 3.1.1, we temporarily deferred this requirement with an original deadline of December 2020. To allow additional time for developing in-app purchase solutions, this deadline has been extended to June 30, 2021.

Please note that guideline 3.1.3(d) allows apps offering realtime person-to-person experiences between two individuals (for example, tutoring students, medical consultations, real estate tours, or fitness training) to use purchase methods other than in-app purchase.

Announcing the App Store Small Business Program

Announcing the App Store Small Business Program

We believe that small businesses are the backbone of our global economy and the beating heart of innovation and opportunity in communities around the world. Launching January 1, 2021, the industry-leading new App Store Small Business Program is designed to accelerate innovation and help propel your small business forward. The program has a reduced commission rate of 15% on paid apps and in-app purchases, so you can invest more resources into your business and continue building the kind of quality apps your customers love.

The vast majority of developers on the App Store who sell digital goods and services will qualify for the Small Business Program.

  • Existing developers who made up to $1 million in proceeds in 2020 for all their apps, as well as developers new to the App Store, can qualify for the program and the reduced commission.
  • If a participating developer surpasses the $1 million threshold, the standard commission rate will apply for the remainder of the year.
  • If a developer’s business falls below the $1 million threshold in a future calendar year, they can re-qualify for the 15% commission the year after.

Stay tuned for additional details in early December.

Subscription offer codes now available

Subscription offer codes now available

You can now create subscription offer codes to acquire, retain, and win back subscribers. Offer codes are unique, alphanumeric codes that provide auto-renewable subscriptions at a discounted price or for free for a specific duration. Provide your one-time use codes digitally or offline at physical events, alongside products, and more. Users on iOS 14 and iPadOS 14 and later can redeem offer codes on the App Store through a one-time code redemption URL, or within your app if you’ve implemented the presentCodeRedemptionSheet API. Sales and Trends reports will be updated later this year to include information on the performance of your subscription offer codes.

Learn more about subscription offer codes

iPhone and iPad apps are coming to Mac

As announced at WWDC20, we’re excited to bring iPhone and iPad apps to the Mac App Store on Apple silicon Macs — so your apps can reach even more users worldwide. By default, your apps will be published automatically on the Mac App Store. To make sure that Mac users have a great experience, confirm that your apps work well on this platform and don’t rely on iPhone or iPad features not available on Mac. If needed, update their availability on Mac in App Store Connect.

Learn more

Submit your Mac apps to the Mac App Store

Submit your Mac apps to the Mac App Store

Submit your apps built for macOS Big Sur today. You can submit Universal apps built with Xcode 12.2 that take full advantage of Apple silicon Macs. Your apps will look better than ever on macOS Big Sur, thanks to an all-new interface that’s been finely tuned for the powerful features that make a Mac a Mac. New widget features and the new widget gallery can make your app visible at a glance. And much more. Build your apps with Xcode 12.2 Release Candidate, update your product pages, and submit your apps for review today.

Learn more

Custom apps for Mac now supported

Custom apps for Mac now supported

Custom apps let you meet the unique needs of organizations and schools. And now, you can distribute custom Mac apps. Provide a tailored look and feel, security features for sensitive data, special functionality for workflows, and much more, then distribute privately on Apple Business Manager or Apple School Manager.

Learn more about creating custom apps

App privacy questions available in App Store Connect

App privacy questions available in App Store Connect

Later this year, the App Store will help users understand an app’s privacy practices before they download the app on any Apple platform. On each app’s product page, users can learn about some of the data types the app may collect, and whether that data is linked to them or used to track them. You can now enter your app’s privacy information in App Store Connect. This information will be required to submit new apps and app updates to the App Store starting December 8, 2020.

Learn more about the details you’ll need to provide

Learn how to provide app privacy information in App Store Connect

New subscription server notifications available in production

New subscription server notifications available in production

App Store server notifications provide real-time updates on a subscriber’s status, so you can create customized user experiences. The following new notifications are now available in production:

  • DID_RENEW lets you know when a subscriber successfully auto-renews.
  • PRICE_INCREASE_CONSENT lets you know when the App Store starts asking users to agree to your subscription’s new price, so you can remind them of your service’s value as encouragement to stay subscribed.

In addition, the following will be deprecated in production in March 2021: RENEWAL notifications and these top-level objects: latest_receipt, latest_receipt_info, latest_expired_receipt, and latest_expired_receipt_info. Update your code to continue providing a seamless user experience.

Learn more about App Store server notifications

Upcoming tax and price changes for apps and in-app purchases

Upcoming tax and price changes for apps and in-app purchases

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store. In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Brazil, Colombia, India, Indonesia, Russia, and South Africa. These increases also reflect the following tax changes:

  • India: New equalization levy of 2% (in addition to the existing goods and services tax of 18%)
  • Indonesia: New value-added tax of 10% for developers based outside of Indonesia

Prices of apps and in-app purchases (excluding auto-renewable subscriptions) will also be adjusted in Iceland and Albania to align with pricing used in other markets selling in U.S. dollars with value-added tax.

You can download the updated price tier charts now. Once these changes go into effect, the Pricing and Availability section of My Apps will be updated, and your proceeds will be adjusted accordingly and calculated based on the tax-exclusive price. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

Apple Entrepreneur Camp applications open for Black founders and developers

Apple Entrepreneur Camp applications open for Black founders and developers

Apple Entrepreneur Camp supports underrepresented founders and developers as they build the next generation of cutting-edge apps and helps form a global network that encourages the pipeline and longevity of these entrepreneurs in technology. Applications are now open for the first cohort for Black founders and developers, which runs online from February 16 to 25, 2021. Attendees receive code-level guidance, mentorship, and inspiration with unprecedented access to Apple engineers and leaders. Applications close on November 20, 2020.

Learn more about Apple Entrepreneur Camp

Learn about some of our inspiring alumni

Offer your apps for pre-order even earlier

Offer your apps for pre-order even earlier

Now you can let customers pre-order your app up to 180 days before it’s released for download on the App Store. Take advantage of this longer lead time to build more excitement for your app’s features, services, and content, and to encourage more pre-orders. Once your app is released, customers will be notified and it will automatically download to their device within 24 hours.

Learn more about pre-orders

Updated APNs provider API deadline

Updated APNs provider API deadline

The HTTP/2-based Apple Push Notification service (APNs) provider API lets you take advantage of great features, such as authentication with a JSON Web Token, improved error messaging, and per-notification feedback. If you send push notifications with the legacy binary protocol, we strongly recommend upgrading to the APNs provider API.

To give you additional time to prepare, the deadline to upgrade to the APNs provider API has been extended to March 31, 2021. APNs will no longer support the legacy binary protocol after this date.

Learn about the APNs provider API

Apple Developer app updates for the United Kingdom and Ireland

Apple Developer app updates for the United Kingdom and Ireland

Now it’s simpler than ever for developers based in the United Kingdom and Ireland to enroll in the Apple Developer Program. The Apple Developer app now supports enrollment in these regions, allowing developers to start and finish their membership purchase with local payment methods on iPhone or iPad. And since membership is provided as an auto-renewable subscription, keeping it active is easy.

View on the App Store

New subscription server notifications available to test

New subscription server notifications available to test

App Store server notifications provide real-time updates on a subscriber’s status, so you can create customized user experiences. The following new notifications are now available in the App Store sandbox environment and you can use them in production later this year:

  • DID_RENEW lets you know when a subscriber successfully auto-renews.
  • PRICE_INCREASE_CONSENT lets you know when the App Store starts asking users to agree to your subscription’s new price, so you can remind them of your service’s value as encouragement to stay subscribed.

In addition, the following will be deprecated in the App Store sandbox environment in November 2020: RENEWAL notifications and these top-level objects: latest_receipt, latest_receipt_info, latest_expired_receipt, and latest_expired_receipt_info. Update your code to continue providing a seamless user experience.

Learn more about App Store server notifications

Deadline extended for app updates using UIWebView

Deadline extended for app updates using UIWebView

Apple designed WKWebView in 2014 to ensure that you can integrate web content into your app quickly, securely, and consistently across iOS and macOS. Since then, we’ve recommended that you adopt WKWebView instead of UIWebView and WebView — both of which were formally deprecated. New apps containing these frameworks are no longer accepted by the App Store. And last year, we announced that the App Store will no longer accept app updates containing UIWebView as of December 2020.

However, to provide additional time for you to adopt WKWebView and to ensure that it supports the features most often requested by developers, this deadline for app updates has been extended beyond the end of 2020. We’ll let you know when a new deadline is confirmed.

Learn about the latest in WKWebView

New App Store marketing tools available

New App Store marketing tools available

Take advantage of new marketing resources to promote your apps around the world. You can now generate short links or embeddable code that lead to your App Store product page and display your app icon, a QR code, or an App Store badge. Download localized App Store badges, your app icon, and more.

Learn more

Get your education apps ready for Schoolwork 2.1 beta

Get your education apps ready for Schoolwork 2.1 beta

The latest version of Schoolwork, the powerful iPad app for teachers and students that helps them keep track of assignments and student progress, is now available. Make sure your app takes advantage of the latest ClassKit features to provide a great user experience. With the new ClassKit Catalog API, you can declare contexts ahead of time instead of at runtime, include keywords, and support a large number of assignable activities. Teachers can browse your app’s activities in Schoolwork before running your app for the first time on their device. Available in beta, this REST API can be tested with Schoolwork 2.1. And on iPadOS 14, ClassKit supports rich new metadata properties to make your content more discoverable by teachers in Schoolwork.

Learn more about the ClassKit Catalog API

Download Schoolwork 2.1 beta

Submit your iOS and iPadOS apps to the App Store

Submit your iOS and iPadOS apps to the App Store

Make sure your apps are ready when iOS 14 and iPadOS 14 become available to customers worldwide. Give users a quick way to engage with a part of your app at the right moment with App Clips. Let users experience your app right on their iPhone home screen with new widgets. Bring your ideas to life with new features and more realistic augmented reality experiences using ARKit and RealityKit. And much more.

Build your apps using Xcode 12 GM seed, test them on devices running iOS 14 and iPadOS GM seed, and submit them for review. Starting April 2021, all iOS and iPadOS apps submitted to the App Store must be built with Xcode 12 and the iOS 14 SDK.

Learn more

Submit your watchOS apps to the App Store

Submit your watchOS apps to the App Store

Deliver even more powerful and personal apps for Apple Watch with the new capabilities of watchOS 7. Brand new APIs and tools, like multiple complications APIs, SwiftUI Complications, and Xcode Previews, make it easier than ever to create unique complications, so users can enjoy your app right on their watch face. And with Face Sharing, people can share their favorite customized faces via Messages, the web, and more.

Build your apps using Xcode 12 GM seed, test them on devices running watchOS 7 GM seed, and submit them for review. Starting April 2021, all watchOS apps submitted to the App Store must be built with Xcode 12 and the watchOS 7 SDK.

Learn more

Submit your tvOS apps to the App Store

Submit your tvOS apps to the App Store

With the tvOS 14 SDK, games now have multiuser support and you can offer gamers a wider range of controller and input device options than ever before. You can augment custom video players with Picture in Picture and system-provided controls. And take advantage of new APIs to enhance search features in your apps.

Build your tvOS apps using Xcode 12 GM seed, test them on Apple TV running tvOS 14 GM seed, and submit them for review.

Learn more

App Store Review Guideline updates now available

App Store Review Guideline updates now available

The App Store is a safe and trusted place for customers to discover and download apps, and a great opportunity for developers. These guideline changes and clarifications support new features in upcoming OS releases, better protect customers, and help your apps go through the review process as smoothly as possible.

Enhancements to sandbox testing now available

Enhancements to sandbox testing now available

The Apple sandbox environment lets you test in-app purchases on devices using product information set up in App Store Connect. You can now test upgrades, downgrades, and cancellations for subscriptions, as well as reset the introductory offer eligibility for a test account from Settings on devices running iOS 14 or later. You can also test your app’s response to interrupted purchases on devices running iOS 14 or later. And App Store Connect users with the Developer role can now create and manage sandbox tester accounts.

Learn about testing in-app purchases in sandbox

Learn about testing at all stages of development

Details for app privacy questions now available

Screenshot of new app privacy section in the App Store

At Apple, we believe that privacy is a fundamental human right. As announced at WWDC20, App Store product pages will feature a new privacy information section to help users understand an app’s privacy practices. Today we are publishing more details for developers on what will be covered in this new privacy section. By the end of next month, you will be able to submit your information via App Store Connect to prepare for this feature rolling out to users by the end of the year.

Learn more about providing app privacy information

In addition, on iOS 14, iPadOS 14, and tvOS 14, apps will be required to receive user permission to track users across apps or websites owned by other companies, or to access the device’s advertising identifier. We are committed to ensuring users can choose whether or not they allow an app to track them. To give developers time to make necessary changes, apps will be required to obtain permission to track users starting early next year. More information, including an update to the App Store Review Guidelines, will follow this fall.

Learn more about asking permission to track

Get ready for subscription offer codes

Get ready for subscription offer codes

Later this year, you’ll be able to acquire, retain, and win back subscribers with subscription offer codes: unique, alphanumeric codes that provide free or discounted prices for auto-renewable subscriptions. Provide your one-time use codes digitally or offline at physical events, alongside products, and more. Customers on iOS 14 and iPadOS 14 and later can redeem offer codes on the App Store, through a one-time code redemption URL, or within your app if you’ve implemented the presentCodeRedemptionSheet API.

Learn more about subscription offer codes

Upcoming tax and price changes for apps and in-app purchases

Upcoming tax and price changes for apps and in-app purchases

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store. In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in response to tax changes in Chile, Mexico, Saudi Arabia, and Turkey. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.

  • Chile: New value-added tax of 19%
  • Mexico: New value-added tax of 16%
  • Saudi Arabia: Increase in value-added tax from 5% to 15%
  • Turkey: New digital services tax of 7.5% (in addition to the existing value-added tax of 18%)

In addition, your proceeds will also be adjusted in Germany, France, Italy, and the United Kingdom, and will be calculated based on the tax-exclusive price. However, prices on the App Store will not change.

  • Germany: Reduced value-added tax rate from 19% to 16% (effective July 2020)
  • France: New digital services tax of 3% (in addition to the existing value-added tax of 20%)
  • Italy: New digital services tax of 3% (in addition to the existing value-added tax of 22%)
  • United Kingdom: New digital services tax of 2% (in addition to the existing value-added tax of 20%)

Note that Apple will automatically issue refunds on a monthly basis to customers in Germany (effective July 2020) with auto-renewable subscriptions to account for the tax reduction. These refunds will not affect your proceeds.

You can download the updated price tier charts now. Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

WWDC20 video subtitles now in more languages

Picture of text bubbles with Japanese and Simplified Chinese text.

You can now watch the Special Event Keynote, Platforms State of the Union, and over 200 sessions from this year’s Apple Worldwide Developers Conference with Japanese and Simplified Chinese subtitles. Available on the web, iPhone, iPad, Mac, and Apple TV.

View WWDC20 videos

App Review process updates

App Review process updates

The App Store is dedicated to providing a great experience for everyone. To continue offering a safe place for users to download apps and helping you successfully develop apps that are secure, high-quality, reliable, and respectful of user privacy, we’ve updated the app review process as announced at WWDC20. For apps that are already on the App Store, bug fixes will no longer be delayed over guideline violations except for those related to legal issues. You’ll instead be able to address guideline violations in your next submission. And now, in addition to appealing decisions about whether an app violates guidelines, you can suggest changes to the guidelines. We also encourage you to submit your App Store and Apple development platform suggestions so we can continue to improve experiences for the developer community.

Submit an App Store or platform suggestion

Easily create web extensions for Safari

Icon for Safari Web Extensions

Safari Web Extensions can add custom functionality to Safari 14 beta using the same WebExtensions API used in other browsers, such as Chrome, Firefox, and Edge. And with a new conversion tool in Xcode 12 beta, you can quickly bring your existing extensions to Safari and make them available on the Mac App Store this fall.

Learn more about the WebExtensions API

Verify your app’s integrity with the new App Attest API

Verify your app’s integrity with the new App Attest API

Part of the DeviceCheck services, the new App Attest API helps protect against security threats to your apps on iOS 14 or later, reducing fraudulent use of your services. With App Attest, you can generate a special cryptographic key on a device and use it to validate the integrity of your app before your server provides access to sensitive data.

Learn more

Updates to coding terminology

At Apple, we’re working to remove and replace non-inclusive language across our developer ecosystem, including within Xcode, platform APIs, documentation, and open source projects. These changes began on June 22 with the beta software and developer documentation released at WWDC20 moving to terms such as allow list and deny list, and main as the default SCM branch in Xcode 12. An updated Apple Style Guide reflects these and other changes.

Developer APIs with exclusionary terms will be deprecated as we introduce replacements across internal codebases, public APIs, and open source projects, such as WebKit and Swift. We encourage you to closely monitor deprecation warnings across your codebases and to proactively move to the latest APIs available in the platform SDKs.

New App Store Connect API capabilities now available

New App Store Connect API capabilities now available

The App Store Connect API now offers greater flexibility to automate and customize workflows for your app. With these new capabilities, you can:

  • Build and maintain your App Store product page by uploading and managing assets like screenshots, app previews, app description, and more.

  • Create new versions of your app, set up pre-orders, manage phased releases for version updates, and submit your app to App Review.

  • Monitor app performance indicators by downloading power and performance metrics and diagnostics logs.

  • Manage additional resources associated with your developer account, such as unified software signing certificates, multiplatform App IDs, and capabilities.

Learn more about the App Store Connect API

Machine learning updates now available

Icon for machine learning on Apple platforms

New tools in Core ML enable secure, cloud-based model deployment and model encryption, Create ML offers new templates and training capabilities, and new APIs for Vision and Natural Language give your apps more power. You can also work with third-party training libraries more easily with updated model converters and accelerated training support on Mac.

Learn more

Augmented reality updates now available

Icon for augmented reality on Apple platforms

ARKit 4 introduces brand-new features that make the AR experiences in your apps even more lifelike. You can now access even more precise distance information gathered by the LiDAR Scanner on iPad Pro using Depth API, place AR experiences at a specific point in the world with Location Anchors, and more.

Learn more

Game Center updates now available

Icon for Game Center, Apple’s social gaming network

Now games with Game Center capabilities display a beautifully redesigned in-game dashboard on iOS, tvOS, and macOS. Users can see their achievements, leaderboards, and Game Center profiles directly in your game when you implement the new Access Point. Game Center also now supports recurring leaderboards that keep rankings current, as well as leaderboards for daily, weekly, and monthly competitions. You can set up recurring leaderboards, add achievements, and opt in to the challenges feature in App Store Connect.

Learn more

Introducing teams for Feedback Assistant

Icon for Feedback Assistant, Apple’s feedback submission app

You can now view and respond to feedback filed by your team members if you’re part of an organization in the Apple Developer Program, the Apple Developer Enterprise Program, Apple School Manager, or Apple Business Manager. And you’ll still have a personal inbox for separate submissions, with the choice to move feedback to your team inbox at any time.

Learn more

Introducing App Clips

App clips logo

Easily discoverable and quick to launch at the moment it’s needed, an App Clip is a small part of your app that lets users start and finish an experience in seconds. And after you’ve demonstrated the value of your app with your App Clip, you can provide the opportunity to download your full app from the App Store.

Learn more about App Clips

Introducing WidgetKit

Widgets deliver a small amount of timely, useful information or app-specific functionality. And now, they’re even easier to build and make available across iOS, iPadOS, and macOS with the new WidgetKit framework, widget API for SwiftUI, widget gallery, and Smart Stacks.

Learn more about WidgetKit

Xcode 12 is now available

Xcode logo

With an all-new design that looks great on macOS Big Sur, Xcode 12 has customizable font sizes for the navigator, streamlined code completion, new document tabs, and more. And it builds Universal apps by default to support Apple Silicon Macs, without changing a single line of code.

Learn more about Xcode 12

See what’s new with Mac Catalyst

Mac catalyst logo

Create even more powerful Mac versions of your iPad apps. Apps built with Mac Catalyst now take on the new look of macOS Big Sur and help you better define the look and behavior of your apps. Provide full control of your app using just the keyboard, take advantage of the updated Photos picker, access more iOS frameworks, and more. There’s never been a better time to turn your iPad app into a powerful Mac app.

Learn more about Mac Catalyst

All-new Apple Developer Forums now available

All-new Apple Developer Forums now available

The Apple Developer Forums have been completely redesigned, so they’re more engaging to use, automatically surface the most relevant content, offer simpler navigation, and make it easier to categorize and search for content. Connect with fellow developers and Apple engineers as you give and receive help on a wide variety of development topics, from implementing new technologies to established best practices. And during WWDC20, the forums will be a central place to engage with the community and over 1,000 Apple engineers, discuss new technologies, and get your questions answered.

Visit the Apple Developer Forums

Swift Student Challenge winners announced

Memoji developer sitting behind MacBook Pro

The WWDC20 Swift Student Challenge gave students around the world the opportunity to showcase their love of coding by creating an incredible Swift playground. Starting today, developers who submitted their applications can find out their status by signing in to the Challenge website with the Apple ID they used to submit their application. Winners will receive an exclusive WWDC20 jacket and pin set, be able to request WWDC20 lab appointments, and be able to post about WWDC20 content on the all-new Apple Developer Forums.

With so many incredible applications this year, focussing on everything from productivity to the environment and social action, we want to congratulate all 350 winners from 41 countries.

Learn more about some of this year’s winners

Full stream ahead.

Memoji developers sitting behind MacBook Pro

It’s almost time for an all-new WWDC experience — starting with the Special Event Keynote from Apple Park on June 22 at 10 a.m. PDT. Get all the latest details for 1-on-1 developer labs, the all-new forums, and the Apple Design Awards. Update to the latest version of the Apple Developer app for iPhone, iPad, Apple TV, and Mac, now available on the App Store.

View the WWDC website

Download the app

Here’s the lineup.

Three Memoji developers sitting behind MacBook Pro

WWDC20 will bring together millions of Apple developers around the world to gain early access to the future of Apple platforms and engage with Apple engineers, from June 22 to 26. Learn about the Special Event Keynote, Platforms State of the Union, over 100 engineering sessions, one-on-one developer labs, and more.

Learn more about WWDC20

New Resources Available for Password Manager Apps

New Resources Available for Password Manager Apps

Apple has created a new open source project to help developers of password managers collaborate to create strong passwords that are compatible with popular websites. The Password Manager Resources open source project allows you to integrate website-specific requirements used by the iCloud Keychain password manager to generate strong, unique passwords. The project also contains collections of websites known to share a sign-in system, links to websites’ pages where users change passwords, and more.

View Password Manager Resources

Ready. Set. Code.

Three Memoji developers sitting behind MacBook Pro

On June 22, WWDC20 takes off. Get ready for the first global, all-online WWDC by downloading the Apple Developer app to stay notified on all the latest news, with updates for events and sessions. More announcements to come in early June.

And now through May 17, student developers from around the world can showcase their love of coding by submitting their own Swift playground to the Swift Student Challenge. Winners will receive an exclusive WWDC20 jacket and pin set.

Learn about the challenge

Billing Grace Period Data Now Available in App Store Connect

Billing Grace Period Data Now Available in App Store Connect

The Sales and Trends section of App Store Connect now provides details about the number of subscribers in Billing Grace Period — a feature that lets subscribers with unsuccessful auto-renewals continue accessing your app’s paid content while Apple attempts to collect payment, allowing them time to fix the issue. New subscription events in Sales and Trends indicate the number of renewals and cancelations during Billing Grace Period, and the Subscription Report includes a new column with the total number of subscriptions in Billing Grace Period.

Get details on viewing subscriptions data

Apple Search Ads Now Available in Russia

Apple Search Ads Now Available in Russia

Promote your apps to customers on the App Store in Russia with Apple Search Ads — an efficient and easy way for people to discover your app the very moment they’re searching for apps like yours. If you sign up for a new Apple Search Ads account, you can take advantage of a 100 USD credit to reach customers in 60 countries and regions.

Learn about Search Ads

The App Store Expands to 20 New Countries

The App Store Expands to 20 New Countries

You can now distribute your apps in 175 countries and regions on the App Store, allowing you to increase your impact and grow your business. As you deliver great experiences to an even more diverse audience, learn how you can localize your apps, product pages, and marketing materials to better connect with customers in different locations.

As a reminder, to allow your app to appear in these new countries, your membership Account Holder first needs to accept the updated Program License Agreement by signing in to their account on the Apple Developer website. If you have a Paid Applications Agreement, the Account Holder will also need to accept this updated agreement in App Store Connect. To make your app automatically available in all new countries, select the “New Countries or Regions” checkbox.

View your account

Learn about expanding to new markets

Updated Guidelines for HealthKit

Updated Guidelines for HealthKit

HealthKit allows your app to provide valuable health-related insights to users by working with the Apple Health app. The updated HealthKit Human Interface Guidelines include guidance on using the Apple Health icon in your app, enhanced editorial guidance on using Apple Health-related terms, and clarified privacy and data-usage guidelines.

View Human Interface Guidelines

Works with Apple Health badge now available. You can also now use the Works with Apple Health badge to promote your HealthKit-enabled apps. Download the badge and review the guidelines for using the badge on marketing communications.

Learn about the badge

Upcoming price and tax changes in Barbados, Malaysia, Moldova, and Uzbekistan

Upcoming price and tax changes in Barbados, Malaysia, Moldova, and Uzbekistan

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store. In the next few days, prices of apps on the App Store and in-app purchases (excluding auto-renewable subscriptions) will change in Barbados, Moldova, and Uzbekistan due to new value-added taxes. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.

A low value-added tax was also introduced in Malaysia. Prices on the App Store in Malaysia will not change and proceeds will be adjusted accordingly.

You can download the updated price tier charts now. Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

View updated price tiers

New Financial Report Coming to App Store Connect

New Financial Report Coming to App Store Connect

Starting April 2020, you can get more details on the final proceeds of your apps and in-app purchases, including the transaction and settlement dates for purchases, as well as the state or province for transactions in the United States and Canada. Simply download the “All Countries or Regions (Detailed)” report in App Store Connect.

View App Store Connect Help

Deadline for App Updates Has Been Extended

Deadline for App Updates Has Been Extended

We greatly value the worldwide developer community, and appreciate your commitment to making a difference in people’s lives through the power of technology. To accommodate developers who may need additional time to update their existing apps on the App Store, the deadline for adhering to the requirements below has been extended to June 30, 2020.

  • Apps for iPhone or iPad must be built with the iOS 13 SDK or later and use an Xcode storyboard to provide the app’s launch screen.

  • iPhone apps must support all iPhone screens and all iPad apps must support all iPad screens.

  • Apps for Apple Watch must be built with the watchOS 6 SDK or later.

  • Apps that authenticate or set up user accounts must support Sign in with Apple if required by guideline 4.8 of the App Store Review Guidelines.

  • Apps in the Kids category must be in full compliance with guideline 1.3 and guideline 5.1.4. of the App Store Review Guidelines.

  • Apps using HTML 5 must be in full compliance with guideline 4.7 sections 4, 5, and 6 of the App Store Review Guidelines.

Read the App Store Review Guidelines

Learn about submitting apps

Apple Developer App Update Now Available

Apple Developer App Update Now Available

The Apple Developer app delivers in-depth information from Apple experts all year round with the latest developer news, informative videos, and more. This new version lets you watch videos at multiple playback speeds, interact with the full video transcripts, and share stories from the Discover tab. It also includes accessibility improvements and other enhancements.

Download on the App Store

ARKit 3.5 Now Available

ARKit 3.5 Now Available

ARKit 3.5 takes advantage of the new LiDAR Scanner and depth-sensing system on iPad Pro to support a new generation of AR apps that use Scene Geometry for enhanced scene understanding and object occlusion. And now, AR experiences on iPad Pro are even better with instant AR placement, and improved Motion Capture and People Occlusion — all without the need to write any new code.

Learn more about ARKit 3.5

Universal Purchase for Mac Apps Now Available

Universal Purchase for Mac Apps Now Available

The macOS version of your app can now be included in a universal purchase, allowing customers to enjoy your app and in‑app purchases across iOS, iPadOS, macOS, watchOS, and tvOS by purchasing only once. Get started by using a single bundle ID for your apps in Xcode and setting up your app record for universal purchase in App Store Connect.

Learn more about universal purchase

The App Store is Expanding to New Countries

The App Store is Expanding to New Countries

Thanks to the creativity and innovation of developers like you, the App Store has become much more than the world’s safest marketplace. It’s grown into a vibrant platform with great apps that influence culture and change lives, with over half a billion visitors each week. This wide-reaching platform has helped generate over $155 billion in developer earnings — just from sales of apps and in-app purchases. Today, the App Store gives you the opportunity to connect with users in 155 countries or regions. We’re pleased to announce that the App Store will expand even farther this year with upcoming support for 20 new countries, allowing you to increase your impact and grow your business in new markets.

To allow your app to appear in these new countries, your membership Account Holder first needs to accept the updated Program License Agreement by signing in to their account on the Apple Developer website. If you have a Paid Applications Agreement, the Account Holder will also need to accept this updated agreement in App Store Connect. You can then select the “New Countries or Regions” checkbox in the Pricing and Availability section of your app information page to automatically make your app available in all new countries. Completing these steps by April 10, 2020 will help make sure your app is ready to be published as content initially becomes available across new locations. We’ll let you know when you can choose from specific new countries and update the default subscription pricing for these locations.

View your account

App Store

Ensuring the Credibility of Health & Safety Information

The App Store should always be a safe and trusted place for users to download apps. Now more than ever that commitment takes on special significance as the world fights the COVID-19 pandemic. Communities around the world are depending on apps to be credible news sources — helping users understand the latest health innovations, find out where they can get help if needed or provide assistance to their neighbors.

To help fulfill these expectations, we're evaluating apps critically to ensure data sources are reputable and that developers presenting these apps are from recognized entities such as government organizations, health-focused NGOs, companies deeply credentialed in health issues, and medical or educational institutions. Only developers from one of these recognized entities should submit an app related to COVID-19. Entertainment or game apps with COVID-19 as their theme will not be allowed.

We understand the need to get these apps into the hands of customers as soon as possible. We encourage developers that meet this criteria to select “Time-Sensitive Event” on the expedite request form to ensure prioritized review since App Store review may take longer.

If you are developing an app on behalf of a client, please advise your client to add you to the development team of their Apple Developer account. If your client does not yet have an Apple Developer account, they can enroll in the Apple Developer Program. Nonprofit organizations, accredited educational institutions, and government entities that plan to distribute only free apps on the App Store can request to have their annual membership fee waived, if based in an eligible country.

Learn about membership fee waivers

Read the App Store Review Guidelines

Request an expedited review

WWDC20

WWDC20. Coming this summer.

This June, WWDC20 brings a completely new online experience to millions of talented and creative developers around the world. Join us for a fully packed program — including Keynote and sessions — to gain early access to the future of Apple platforms and engage with Apple engineers. Dive into an exciting learning experience and discover how to create your most innovative apps yet using the latest Apple technologies.

Stay tuned for details on the WWDC20 website, by email, and in the Apple Developer app.

App Store

Updated App Store Review Guidelines Now Available

The App Store is dedicated to the best store experience for everyone. To continue providing a safe experience for users and help you successfully develop apps that are secure, high-quality, reliable, and that respect user privacy, the App Store Review Guidelines have been updated. The changes impact replies to reviews, spam, push notifications, Sign in with Apple, data collection and storage, mobile device management, and more.

Read the App Store Review Guidelines

App Store

Submit Your iPhone Apps to the App Store

iOS 13 is now running on 77% of all iOS devices introduced in the last four years, worldwide. Deliver great user experiences by seamlessly integrating with Dark Mode, Sign in with Apple, and the latest advances in ARKit 3, Core ML 3, and Siri. Starting April 30, 2020, all iPhone apps submitted to the App Store must be built with the iOS 13 SDK or later.

Take advantage of Xcode features such as storyboards (including launch storyboards), Auto Layout, and SwiftUI, to ensure your app’s interface elements and layouts automatically fit the display of all iPhone models, regardless of size or aspect ratio. Starting April 30, 2020, all apps submitted to the App Store must use an Xcode storyboard to provide the app’s launch screen and all iPhone apps must support all iPhone screens.

Learn about submitting your apps

App Store

Submit Your iPad Apps to the App Store

iPadOS is now running on 79% of all iPad devices introduced in the last four years, worldwide. With iPadOS, you can deliver multiwindow experiences, add full drawing experiences for Apple Pencil, and contribute fonts for systemwide use. You can also take advantage of Dark Mode, Sign in with Apple, and the latest advances in ARKit 3, Core ML 3, and Siri. Starting April 30, 2020, all iPad apps submitted to the App Store must be built with the iOS 13 SDK or later.

Take advantage of Xcode features such as storyboards (including launch storyboards), Auto Layout, and SwiftUI, to ensure your app’s interface elements and layouts automatically fit the display of all iPad models, regardless of size or aspect ratio. Starting April 30, 2020, all apps submitted to the App Store must use an Xcode storyboard to provide the app’s launch screen and all iPad apps must support all iPad screens.

Learn about submitting your apps

App Store

Updated Resources and Guidelines for Sign in with Apple

Make it easy for users to sign in to your apps and websites using the Apple ID they already have. With built-in privacy and security features, Sign in with Apple is a great way to help users set up an account, sign in, and engage with your app quickly and easily. All accounts are protected with two-factor authentication, and Apple will not track users’ activity in your app or website.

See the latest App Store Review Guidelines and Human Interface Guidelines to learn how to provide great user experiences with Sign in with Apple, and get new downloadable design resources, including left-aligned, center-aligned, and logo-only buttons. All new apps and app updates submitted to the App Store must follow these guidelines by April 30, 2020.

View the App Store Review Guidelines

View the Human Interface Guidelines

App Store

Swift Playgrounds Now Available on Mac

Now you can learn and explore coding using Swift Playgrounds on Mac. Take advantage of the same great experimenting environment from iPad, updated with a unique Mac experience that includes a new sidebar, Touch Bar support, and code suggestions that provide additional help. You can even use the same playground file on both platforms. Swift Playgrounds is an easy way to try out new code for your app, then use that code for development in Xcode.

View on the Mac App Store

App Store

Offer Custom Apps on Apple School Manager

You can now meet the unique needs of educational institutions by privately offering apps you’ve customized just for them. Organizations that you identify in App Store Connect will see the app and be able to purchase it in volume on Apple School Manager, a service that lets educational institutions buy content, configure automatic device enrollment, and create accounts for students and staff. Educational institutions can also use this feature to distribute proprietary apps for internal use.

Learn about distributing custom apps

App Store Connect

Updates to Universal Purchase and App Store Categories

Starting in March 2020, you’ll be able to distribute iOS, iPadOS, macOS, and tvOS versions of your app as a universal purchase, allowing customers to enjoy your app and in‑app purchases across platforms by purchasing only once. You can choose to create a new app for these platforms using a single app record in App Store Connect or add platforms to your existing app record. Get started by building and testing your apps using a single bundle ID with Xcode 11.4 beta.

In addition, categories will be unified across the App Store and Mac App Store to align with this change, and to help make your apps more discoverable. The following changes will be made.

  • You’ll be able to select the following categories for iOS apps: “Developer Tools” and “Graphics & Design”.
  • You’ll be able to select the following categories for macOS apps: “Books”, “Food & Drink”, “Magazines & Newspapers”, “Navigation”, and “Shopping”.
  • The “Photography” and “Video” categories on the Mac App Store will be combined into “Photo & Video”. Mac apps and pending updates with the “Photography” or “Video” category selected in App Store Connect will be moved automatically to the combined category.
  • “Kids” will no longer be a subcategory within “Games” on the Mac App Store.

As a reminder, you can change the categories and subcategories associated with your app at any time with an app update.

Download Xcode 11.4 beta

Learn how to edit app information in App Store Connect

Membership Fee Waiver

Membership Fee Waivers Now Available in More Countries

We’re pleased to announce that Apple Developer Program membership is now available at no cost for eligible organizations based in Australia, Canada, France, Germany, Israel, Italy, Mexico, and South Korea. Nonprofit organizations, accredited educational institutions, and government entities that plan to distribute only free apps on the App Store can request to have their annual membership fee waived.

Learn about membership fee waivers