Reference

Age ratings

The age rating is a required app information property used by the parental controls. Learn how to set an app age rating.

Possible values for the rating property are:

Rating				Definition
4+				Apps with this rating contain no objectionable material.
9+				Apps with this rating may contain instances of the following content that may not be suitable for children under the age of 9: Infrequent or mild cartoon or fantasy violence Infrequent or mild profanity or crude humor Infrequent or mild mature, suggestive, or horror or fear themed
12+				Apps with this rating may contain instances of the following content that may not be suitable for children under the age of 12: Infrequent or mild medical or treatment-focused content Infrequent or mild references to alcohol, tobacco, or drug use Infrequent or mild sexual content or nudity Frequent or intense contests Frequent or intense profanity or crude humor Frequent or intense horror or fear themed content Frequent or intense cartoon or fantasy violence Infrequent or mild occurrences of realistic violence Infrequent or mild simulated gambling
17+				Apps with this rating may contain instances of the following content that may not be suitable for children under the age of 17: Unrestricted web access, such as with an embedded browser Gambling Frequent or intense simulated gambling Frequent or intense mature or suggestive content Frequent or intense medical or treatment-focused content Frequent or intense references to alcohol, tobacco, or drug use Frequent or intense sexual content or nudity Frequent or intense realistic violence

The equivalent Entertainment Software Rating Board (ESRB) and Pan European Game Information (PEGI) ratings are:

Apple rating	ESRB	PEGI
4+	EC	3+
Not applicable	E	7+
9+	E10+	None
12+	T	12+
17+	Mature	16+
Unrated This content can't be published on the App Store. It may be published on alternative app marketplaces on iOS or websites in the European Union.	Adults Only	18+

Brazil Age Pictograms (Brazil storefront only)

Requirements for the use of age pictograms for apps are published by the Brazilian Ministry of Justice (MOJ). The App Store displays a different set of pictographs for self-ratings than for ratings issued by the MOJ.

Official Brazil age pictograms apply to apps that were issued a rating by the MOJ. If a rating has been issued to your app by the MOJ, your membership Account Holder can contact us to provide it and the relevant pictogram will display on the App Store in iOS 16.2, iPadOS 16.2, macOS 13.1, and tvOS 16.2.

Self-rated Brazil age pictograms are automatically generated based on your app’s age rating that you set in App Store Connect and will display if you haven’t provided a rating issued by the MOJ.

Possible values for official Brazil age pictograms are:

Possible values for self-rated Brazil age pictograms are: