Focus on improving onboarding, reducing friction, and delivering quick value so users form a habit early. Use analytics to identify drop-off points and continuously refine the experience. Increase spending by introducing clear value-driven upgrades, limited-time offers, and personalized recommendations. Reward loyal users and test pricing strategies to find what converts best.

Hey everyone 👋 I’m starting my journey in iOS app development coming from a Java background and I already have an app idea but want to approach things the right way so I’d love your guidance What AI tools do you recommend for coding debugging and learning Swift or SwiftUI 🤖 how do you approach app design 🎨 and where do you find UI inspiration graphics or useful resources for building apps 🚀 any tips or lessons learned would really help 🙏

Hi, Please review my app I’m reaching out regarding an issue with my app review process. I was expecting a call last week but unfortunately didn’t receive any contact. Since then, I went ahead and resubmitted my app for review on Monday after fixing the reported issue. However, the app is still waiting for review and there hasn’t been any update. I would really appreciate it if someone from the team could either review the app as soon as possible or contact me directly. I’m available anytime for a call. Thank you for your time and support.

I requested an expedited review for an urgent bug fix. It's been almost a full day, and...nothing but crickets.

When I first uploaded my game, they rejected it after 10 days. Then uploaded it after adding a new feature, but even after one month, there are no updates from them. So I rejected it myself and uploaded a new build with new features. And that was on Feb 6, 2026. Now it's more than 1.5 months, and no updates. When I contact them, they say they ESCALATED the review 3 times, but still have no update from the app review. But I can see many other apps getting approved after Feb 6 in Reddit posts. So what makes my game wait in the queue for more than 1.5 months? Also, why can't Apple employees say the proper reason not to start the review? They are charging 100 per year and not even reviewing the one game I uploaded.

Hello, My app has been in “Waiting for Review” since Feb 13. I’ve contacted Apple Support via Contact Us but received no response. Any advice on how to escalate would be appreciated. Thank you!

I have been submitting the app multiple times, and I keep getting rejected on Guideline 2.1 - Performance. Specifically, the in-app purchase is not available and the app is unresponsive when we tap the Upgrade button. I have tested the wiring and it works, the issue is that the subscriptions are not approved because: "Your first subscription must be submitted with a new app version. Create your subscription, then select it from the app’s In-App Purchases and Subscriptions section on the version page before submitting the version to App Review." So I can't get the subscriptions approved without the app approved, but I can't get the app approved without the update option to work. I seem to be stuck in a loop. Please assist.

i need help with app review issue

Hello, My app "Zen Mahjong!" has been stuck in the App Review process for an unusually long time and I’m trying to understand if something might be wrong with the submission. Timeline: First submission entered “In Review” and stayed there for 6 days without a decision. I rejected that build, uploaded a new build and resubmitted on February 17. Since then the app has been in “Waiting for Review” for more than 3 weeks. Additional context: App size ~40 MB Only IAP is a “Remove Ads” purchase I already contacted Developer Support and opened an expedited review request. Support also mentioned that this delay seems unusual. Has anyone experienced something similar or could this indicate that the submission is stuck in the review pipeline? Any guidance would be greatly appreciated. Thank you.

Hi, I was wondering if someone could help me with my account. I'm a long time dev but new to the world of developing mobile apps. I think I accidentally got my account flagged from pushing too many updates (for external testing) for one of my apps. I didn't realise they were actually getting reviewed. Now unfortunately, none of my apps when I try to post to production get reviewed. Only one got reviewed because I got it expedited but even now, I've tried to post an updated version and it's been waiting in review for over two days but someone I know got theirs reviewed and approved in less than 12 hours. Can someone at Apple please review my account and see if it's been flagged? I've got a few apps that are also waiting a review (completely different from each other) but I'm stuck at a bottleneck due to not being able to be reviewed.

Hi everyone, I submitted my iOS app for review on Thursday, March 12th, and it has been stuck in "Waiting for Review" for over 7 days with no progress. App ID: 458288241 Submission ID: 414b4291-d78e-4394-9ee6-685bc21bf4d2 I have already contacted Apple Developer Support (Case ID: 102847389838) and submitted an Expedited Review request 2 days ago, but the status has not changed and I haven't received any response so far. At this point, I'm concerned that the submission might be stuck or not being processed correctly. This version includes a critical update to a key feature of our app, and the delay is significantly impacting user experience and our revenue. Has anyone experienced a similar situation recently where the app remained in "Waiting for Review" for this long? Is there any additional step I should take to get this reviewed or escalated? Any guidance would be greatly appreciated. Thank you 🙏

I have a urgent needs to fix a breaking change to the App, and it has no status update or response.

Hi! Our app(ID: 6754461151) has been stuck in "Waiting for Review" since March 3, 2026 - 17 days with no movement. This is our second consecutive submission with the same issue: Version 1.0.2: Submitted February 7, 2026. Waited 24 days with no review activity, no feedback, no communication. Were forced to withdraw it on March 3. Version 1.0.3: Submitted immediately after on March 3, 2026. Now at 17 days - same result. In total, our update has been blocked for 41 days across two submissions. Steps we've already taken: Submitted an Expedited Review Request 7 days ago - no response Contacted App Review Status support Verified App Review Information is complete: demo credentials and invite code are provided Confirmed all agreements and banking details are up to date We also have new IAP subscriptions in "In Review" status since March 11 (9 days), which may be contributing to the delay. We're not sure if there is something in our submission that requires attention. We are fully prepared to make any necessary changes. Any guidance on what might be causing this would be incredibly helpful.

If anyone had a similar app rejection reason, please comment and share your experience.. Guideline 4.3(b) - Design - Spam Issue Description The app primarily features astrology, horoscopes, palm reading, fortune telling or zodiac reports that duplicate the content and functionality of similar apps in a saturated category. These app features may be useful, informative or entertaining, and the app may include features or characteristics that distinguish it. However, there are already enough of these apps on the App Store. Next Steps We encourage you to reconsider the app concept and submit a new app that provides a unique experience not already found on the App Store. Resources You may consider creating a web app, which looks and behaves like a native app when the user adds it to their Home screen. See Configuring Web Applications for more information. To learn more about our policies for saturated app categories, see guideline 4.3.

Hi, I submitted my iOS app for review on Wednesday, March 4th (around 4 PM UTC+8), and it has been stuck in "Waiting for Review" for over 7 business days with no progress. I have already submitted an Expedited Review request 2 days ago, but the status remains unchanged. I understand review times can vary, but this extended wait with no movement or communication is making it difficult to plan our launch timeline. Has anyone experienced a similar delay recently? Is there anything else I can do at this point? Any insight would be greatly appreciated. Thank you.

Hi, mine isnt as bad as some of the other cases but it has been over 3 days since the additional information was requested for my app from apple which i have provided and it is still waiting for review. What is a realistic expectation for the time frame to have the app reviewed? Thanks

App Review App Store Connect Hi everyone, My iOS app has been stuck in “Waiting for Review” for over 10 days, and I’m starting to worry there might be an issue with my submission or account. Here are the key timeline details (GMT+7): Feb 3, 2026 – Submitted app → entered Waiting for Review Feb 5, 2026 – App went In Review and was later Rejected by Apple Feb 5 – Mar 2, 2026 – I made fixes and resubmitted Then on Mar 2, 2026: Submitted again → Waiting for Review On Mar 8, 2026: I made several quick re-submissions (Developer Rejected → Ready for Review → Waiting for Review multiple times within minutes) Since then: Mar 8, 2026 → Today (Mar 18, 2026) Status has remained “Waiting for Review” with no progress I have already contacted Apple Developer Support: Case ID: 102845134369 However, I haven’t received any meaningful update yet. My concerns: My app was previously reviewed (reached In Review and got feedback), so it doesn’t seem like a completely new or blocked app. The app itself is relatively simple (no sensitive content, no unusual permissions). I did perform multiple rapid re-submissions on Mar 8 — I’m not sure if that might have affected the review queue. My questions: Could multiple rapid “Developer Rejected → Resubmitted” actions cause my app to be deprioritized or delayed in the review queue? Is it normal for an app to stay in “Waiting for Review” for 10+ days without any status change? Should I: Keep waiting, or Cancel and resubmit again, or Submit a new build version? Is there any way to verify if my app/account has been flagged or requires additional information that is not shown in App Store Connect? I understand that review times can vary, but this feels longer than usual, especially since there has been no transition to In Review. If anyone (or Apple staff) has experienced something similar or has advice on how to proceed, I would really appreciate your guidance. Thank you very much.

I'm building an app that sells non-consumable in-app purchases. I want to implement a partner/referral discount system using the following approach: Create multiple IAP products in App Store Connect for the same content at different price points (e.g. full price at €10, 10% off at €9, 20% off at €8) When a user enters a partner or referral code in the app, my backend validates the code and returns which product to present The user then completes the purchase through the standard StoreKit IAP flow — Apple processes the transaction normally at the discounted price No purchase is unlocked without going through Apple IAP. No external payment system is involved. The only difference from a standard purchase is which product SKU is shown based on a backend-validated code. My questions: Is this approach compliant with App Store guidelines? Is there any guideline that requires developers to use Apple's native Offer Codes system instead of this approach for discounted purchases? Any guidance would be appreciated before we invest in building this out.

We are launching a new app with a subscription in-app purchase (IAP). The Status of the IAP is "Waiting for Review". We want to submit the app to app for review, but the section to select an IAP with the app is not appearing. According to online sources, if we submit a new app for review, without selecting the IAP that goes with it, then the app may be released in the App Store without users being able to purchase the IAP. This actually happened to us years ago and I can't remember how we got around it, but it was painful. It seems strange that Apple would allow this problem to persist for years. Why not just hire an intern to fix it? Maybe because they are too busy running around in circles at the new spaceship headquarters. Regardless, our IAP has been sitting in "Waiting for Review" status for a while now and I'm concerned it may never be approved. Any advice would be appreciated.