App Review

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App review is the process of evaluating apps and app updates submitted to the App Store to ensure they are reliable, perform as expected, and follow Apple guidelines.

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Handling ITMS-91061: Missing privacy manifest
An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest
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6.3k
Feb ’25
Preventing Copycat and Impersonation Rejections
In this post, we'll share tips to help you submit apps that deliver original ideas to your users. When working on your app, focus on creating interesting, unique experiences that aren't already available. Apps that actively try to copy other apps won't pass review, and accounts that repeatedly submit copycat apps or attempt to impersonate a service will be closed. The rules that prevent copycat and impersonator apps from being distributed on the App Store are described in App Review Guideline 4.1: 4.1 Copycats (a) Come up with your own ideas. We know you have them, so make yours come to life. Don’t simply copy the latest popular app on the App Store, or make some minor changes to another app’s name or UI and pass it off as your own. In addition to risking an intellectual property infringement claim, it makes the App Store harder to navigate and just isn’t fair to your fellow developers. (b) Submitting apps which impersonate other apps or services is considered a violation of the Developer Code of Conduct and may result in removal from the Apple Developer Program.(c) You cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer. These requirements help make the App Store both a safe place for people to discover apps and a platform for all developers to be successful. Best Practices Here are three best practices that will help you submit apps that follow App Review Guideline 4.1: 1. Submit apps with unique content and features. People want apps that provide unique experiences. Find areas that aren't currently being served and build compelling apps for those audiences. Do: Create apps that provide a new experience or a unique spin on an existing concept. Design original, delightful interfaces that elegantly meet your user's needs. Don't: Don’t imitate the features and functionality of other apps. Don’t copy the look and feel of other apps, such as using an identical user interface design. 2. Make sure App Store metadata only contains relevant information and content you either own or have permission to use. The metadata provided in App Store Connect is used to populate your app's product page on the App Store. People rely on this metadata to learn about your app and what it has to offer. Leveraging the popularity of another brand or app, either by including irrelevant references or protected content, is misleading and won't help your app succeed. Do: Use engaging, descriptive language to describe your unique app. Create original content that best represents your app, such as screenshots showing the actual app in use. Don't: Don't use protected material you do not have the necessary permission to use, such as app icons that are similar to icons of a popular app. Don’t include irrelevant references, such as popular app names or trademarked terms, in any metadata fields. 3. Provide information that is authentic and verifiable. People want to know the developers behind their favorite apps are who they say they are. It's important to continually review and provide up-to-date information, including the developer or company name listed on your Apple Developer Program account, the Support URL listed on your app's product page, and other helpful information. This will enable your users to contact you when they need help and it will also hinder people who may try to impersonate you, your app, or your service. Do: Make sure all information, resources, and documentation related to your account and apps are current and accurate. Don't: Don’t provide inaccurate information or resources, such as directing people to outdated support pages. Don’t provide fraudulent documentation. Accounts that submit fraudulent documentation will be removed from the Apple Developer Program. Support Incorporating these best practices into your app's development will help you submit apps that follow App Review Guideline 4.1. If you need additional assistance, consider taking advantage of one of the following support options available from App Review: If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. Request an App Review Appointment to discuss the results of our review. Appointments are subject to availability, and take place during local business hours in your region on Tuesdays and Thursdays. If you believe your app follows the App Review Guidelines, consider submitting an appeal to the App Review Board. Resources Learn about foundational design principles from Apple designers and the developer community. Learn how to create engaging App Store product pages. Note that apps that violate intellectual property rights are subject to removal through the App Store Content Dispute process. If you believe an app on the App Store violates your intellectual property rights, you can submit a claim.
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3.2k
Apr ’25
Submitting an app that requires another app
I'm currently working on an OSX app that requires a user to have Spotify installed. (If the user doesn't have Spotify, the app will still run–it will just be useless) It seems like this sort of thing is allowed because I see plenty of apps in the Mac App Store that use Spotify, but do I need to make any special notes of this in my app submission to make sure it's approved?
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223
Jul ’15
Information Needed & Rejected at the same time
Hi Everyone,I am a bit confused. Apple got back to me regarding to my app with an "Information Needed" mark asking about the advertisements (why did not it showed up during their review phase). Reviewer also did not find the In App Purchase Restore button, so the binary got rejected.I am confused what to now, as they were asking me to reply regarding to the Ads (which I did, and also explained where is the Restore button). However, do I also need to appeal the rejection? How long it takes until they read my answer and review it accordingly?Thanks,Tamas
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332
Nov ’15
Upload new binary for In-App Purchase(s) review?
Hello,I got the following message the second time. I dont know what to do.My app is reviewed and live, but my in app purchases are rejected. I read the message and was wondering about that. This did not happend with my non subscription iaps. I submitted a new "fake" binary with new version and in app purchases again.My app is reviewed and live with new version. My purchases not. I got this message again.We have begun the review of your In-App Purchase(s) but aren't able to continue because your submitted In-App Purchase(s) indicate a change of business model for your app. Therefore, we need to verify the implementation of your submitted In-App Purchase(s) in the app to ensure your app, and its In-App Purchase(s), are in compliance with the App Store Review Guidelines.Specifically, you have submitted auto-renewing subscriptions for review.Please upload a new binary for review and resubmit your In-App Purchase(s) with the binary so that we can continue the review.What to do?
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21k
Feb ’16
My App Rejected 4.3 Design: Spam
hii submitted app yesterday to review, This morning I was surprised that the application was rejected, Reason 4.3 Design: Spam.And I've introduced an application programmed by myself, and a unique design.This message I receivedGuideline 4.3 - DesignWe noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.what should I do ?
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52k
Jan ’19
Guideline 3.2.1 - Business - Other Business Model Issues - Acceptable
Guideline 3.2.1 - Business - Other Business Model Issues - Acceptable The seller and company names associated with your app do not reflect the financial institute name "Payments" in the app or its metadata, as required by Guideline 3.2.1(viii) of the App Store Review Guidelines. How can I solve this issue? Where will I find Seller Name and Company Name? Do I required to provide same company/organization name as app name? Can anybody provide me steps about how to solve this issue? For now I am using individual account. Do I need to change it to organization account?
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1k
Aug ’21
Problem loading our login attempt indefinitely
Hi, I have an application published in the Marketplace. I made certain updates to the app. I did my tests.No problem. I did my tests via Testflight. There is no problem I encountered. But my app update request was returned by app review. The answer i got from them ;  "Specifically, our login attempt displayed loading indefinitely; we were unable to access the app features and functionality." Here are the ways that I tried and the app worked successfully. Connect from America using VPN.No problem, it works. I connected from using IPV6.No problem, it works. I tried with simulator.No problem, it works. I tried real device.No problem , it works. I tried testflight.No problem, it works. I tired version 15.2 and earlier.No problem , it works. I have no idea why apple staff are getting this error. Has anyone encountered such a problem before? What solutions would you suggest? I'm waiting for your help.
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1.1k
Jan ’22
App Review Delays?
Has anyone experienced all review delays? We usually get reviewed very fast or within 24 hours. Our last version was stuck in "waiting for review" for 6 days. We resubmitted a newer version yesterday and it's been stuck in the same status. I know apple has introduced a new app submission UX, maybe that's the issue? Anyone is having same delays?
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1.4k
Feb ’22
Can I remove iPad support from my app on a new release?
Hi, I have a completely new release of my app coming out with a new tech stack. I noticed that only 1% of my users were on iPad so the new app was not created to be 'compatible' with iPad including how it looks on iPad. Can I release this new version of the app only for iPhone? Or because it was previously available for iPad I have to release for iPad as well? Really appreciate any support/guidance on this. Thank you!
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43k
Mar ’22
Repeated 4.3 Design Spam Rejections Due to False Copyright Claim
I’m posting this here as a last resort as I’ve exhausted all options including numerous unsuccessful messages and appeals to the App Review Team and App Review Board. On April 1, 2022, a simple bug fix update was rejected and the app and account was under investigation. This had never happened to me before so I wasn’t sure what was going on. After a couple of days, the App Review Team concluded their investigation and rejected my app due to 4.3.0 spam design (“same features to other apps”). This took me surprise as my app was doing well and offered users unique features not found on other similar apps. These features were added due to request from my customers. I then realized this was most likely caused by a copyright claim my app received in March by another app developer that had a similar app on the App Store. The copyright claim was recently dropped by the complainant as their rights were not being infringed but it appears that my app and account have been flagged as a spammer. All because of a false copyright claim filed by the complainant. Now, I’ve gone back and fourth with the App Review Team and the App Review Board via email, phone, appeals without any success. They keep providing the same response of 4.3 design spam “same feature set as other apps”. I’ve provided them a video demo of the unique features, screenshots of the unique source code, and I’ve redesigned the app completely yet they keep rejecting. The sad part is the complainant who filed this false copyright claim ended up copying the features of my app recently and their app got approved yet my app keeps getting rejected since April 1, 2022. I’m certain my app and account has been flagged as a spammer account due to the false copyright claim. I’ve spent several thousands of dollars on research and development, time, effort, and thousands on Apple Ads and it appears the App Review Team and App Review Board has killed my app due to a false copyright claim which the complainant dropped themselves as they had no case. I’m requesting help from anyone as I’ve exhausted all options. Thank you
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2.9k
Apr ’22
Section 11.2 (Termination) states: Apple Developer Program License Agreement (PLA) violation
Hi All, Today I have got one mail from Apple as follows We are writing to inform you that your company is not in compliance with the Apple Developer Program License Agreement (PLA). Section 11.2 (Termination) states: (g) if You engage, or encourage others to engage, in any misleading, fraudulent, improper, unlawful or dishonest act relating to this Agreement, including, but not limited to, misrepresenting the nature of Your Application (e.g., hiding or trying to hide functionality from Apple’s review, falsifying consumer reviews for Your Application, engaging in payment fraud, etc.). Be aware that manipulating App Store chart rankings, user reviews or search index may result in the loss of your developer program membership. Please address this issue promptly. Here, what steps should I take to resolve the issue? If anyone has faced this type of issue earlier, please guide me to the solution
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4.1k
May ’22
How to change promotional image of in-app purchase
My apps stuck on review stage. Reason of it is Guideline 2.3.2 - Performance - Accurate Metadata We noticed that your promotional image to be displayed on the App Store does not sufficiently represent the associated promoted in-app purchase. Specifically, we found the following issue with your promotional image: – Your promotional image is the same as your app’s icon. The problem is i can't change this image. My subscription is still in 'in review' stage and I don't have option like delete image or change image. I replied to the review explaining that I cannot change it as long as the subscription is under review, but I haven’t received any meaningful reply, except that I need to change promotion image to be eligible for further review(which i cant do because i haven't option to change this image). Has anyone had such a problem before?
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2k
May ’22
UserDefaults.standard was cleared and app UUDI is also changed when I update new version from app store
Facing issue of NSUserDefaults data got cleared on update new version from app store. so all data of user got cleared and user have to login again. I was having app in store with version 1.1.3 and then we have uploaded new version to store with version 1.1.4 but when user download app from store their data was cleared from UserDefaults.so this is big issue in update. need to help. is that apple updated any process on update. Question How Apple change version build in device when we update app from app store. is it uninstall old build and install new build ? Or it is install new version on old version ? Should UserDefaults.standard will delete on update ? Updating Provisioning profile from manual to automatically cause issue on UserDefaults.standard Like UserDefaults got cleared and uuid will change ? Do we have anythings that we can identify specific user as uniq user ? What is better solution to store login data into SQLite store or in UserDefaults as model ? Will appreciate for your help. this is very big issue and login again on update will make app user more effect
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4.0k
Jul ’22
App Review Inefficiency
I am seriously taken aback by the efficiency of the App Review team. Jul 8, 2022 at 2:46 PM - We submitted our app on this date. Jul 9, 2022 at 10.47 AM - Our app was rejected due to 5.1.1 Legal - Data Collection and Storage. Jul 9, 2022 at 1.02 PM - I provided detailed information in relation to our business being in a highly regulated industry. Jul 13, 2022 at 8.22 AM - App Review Team replied stating that additional time is required to review. App Review status was changed to App In Review. Jul 13, 2022 at 8.36 AM - I received the same message that the issue previously identified requires our attention. Jul 13, 2022 at 1.42 PM - I replied again that information has been provided and it was confusing to have received another same App Rejection message. I contacted the App Review Team for assistance and was assured that my app will be reviewed. Jul 14, 2022 at 9.57 AM - App Review team replied that the team will continue the review and will notify if there are any further issues. 27 Jul, 2022 at 3.10 AM - App Review team replied with the same rejection message again "The issues we previously identified still need your attention..." 27 Jul, 2022 at 4.05 AM - I replied explaining that this is the 3rd time App Review team provided the same, non-helpful message and I have provided the information right from the start. 28 Jul, 2022 at 10.27 AM - App Review team replied with the same message intent explaining the policy and requested for additional information AGAIN. 28 Jul, 2022 at 10.40 AM - I replied with FRUSTRATION, providing my detail explanation and information once again (which was already provided on the Jul 9, 2022, 1.02 PM). This app has been withheld since Jul 8. Another app of ours was approved merely after 2 days of submission with the similar additional information provided in the submission notes. The App Review team has been very UNHELPFUL by replying templated messages. I am not sure the team reads through the trail of communications. Many time and money has been wasted when we had to go back to our legal advisors. I need proper avenues to get this push through. Is this a common poor attitude and service of the App Review team? Can someone from the App Review team shed some light on this?
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600
Jul ’22
App is live in App Store but subscriptions are NOT since 8 days
Hi there, I dont now what to do anymore and you help is more than appreciated. My app + subscriptions has been certified before 8 days on Monday, 8th but my subscriptions are not shown in the App Store. That leads to a loading spinner since 8 days in my production app! I have an email, where I see that the app + all 6 subscriptions has been approved. On the other hand I see that my subscriptions are still in review and dont see them below the app in the App Store. I was given last week on Tuesday (before 7 days) an expedite review for the subscriptions, because the Apple developer support was writing that the subscriptions are not yet certified. The expedite review has not taken place since 7 days or its not true what the Apple Developer Support is writing (subscriptions need to be reviewed). I think the subscriptions are not linked to the app and I am in a dead lock situation. I need your help, because I have fears that I receive 1 star recommendations and the developer support cannot help me since 8 days. Best regards Tino Link to the App: https://apps.apple.com/de/app/vario-one/id1605797423
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849
Aug ’22
Missing a functional link to the Terms of Use (EULA)
I wanted to add subscription plan into my app for a new release. I have bottom sheet showing promotional text for this subscription like below They rejected my app because We were unable to find the following required information in your app's binary: – A functional link to the Terms of Use (EULA) – A functional link to the privacy policy So I added both links for terms and privacy policy in the promotional text. I use the standard Apple EULA for the link. And I still get rejected on the latest review because Specifically, We were unable to find the following required item(s) in your app's metadata: – A functional link to the Terms of Use (EULA) WHY? is it because I should put this link in my App Description page instead of the promotional text? Then why they didn't make noise about the link to privacy policy?
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10k
Nov ’22
Clarification on Apple Guideline 5.1.1(v)
Hello, I recently was rejected for the following reason: However, your app does not comply with: Legal 5.1.1 We noticed that your app requires users to register with personal information to access the app’s content and purchase in-app purchase products that are not account based. Apps cannot require user registration prior to allowing access to app content and features that are not associated specifically to the user. User registration that requires the sharing of personal information must be optional or tied to account-specific functionality. To resolve this issue, please revise your app to not require users to register before purchasing in-app purchase products that are not account based. You may explain to the user that registering will enable them to access the purchased content from any of their iOS devices and provide them a way to register at any time, if they wish to later extend access to additional devices. Resources See guideline 5.1.1(v) - Account Sign-In to learn more about our requirements for apps with account-based content and features. I replied: We require the user to login/sign up because it relates directly to the core functionality of our App. If the user deletes the App and chooses to reinstall it, his data will be saved on our server because the sign up system allows their data to be saved. This allows the User to restore all his in-app purchases and for our database to always keep track of the User’ in-app purchased consumable items. Apple requires a restore feature for in app purchases and we allow the user to restore his in app purchases by tying their account to an email or social media login. The login is required to prevent users from hacking the app. The diamond and coin systems are stored on our back end database servers. Once a user logins in, the back end stores how much coins and diamonds are associated with that account. This prevents users from manually altering how many coins or diamonds they have. It preserves the integrity of the app and the Apple App Store itself. Our servers store all user progression and data. Without the login / sign up system, we cannot sync the back end database. The login / sign up feature is crucial to the functionality of the app to prevent hacking and to keep track of the users database and more importantly, keep account and restore capabilities available for any in app purchases. To which the review board responded with: Although requesting that users register to for tracking users’ purchases and game progresses is acceptable, requiring users to fully register for an account before entering the game is not. Users should be allowed to access none account-based features before registration and login. You may also choose to alert users that accessing game without binding an account may result in losing game progress or in-app purchase items. To resolve this issue, please revise your app to let users freely access your app’s non account-based features, such as accessing the game, prior to registration or login. Once the user decides to use account-based features, the app may present the registration or login feature at that time. My understanding is this... I need to implement a "play as guest" mode where Users do not need to register. This will automatically generate an account for that User. However, am I allowed to require the user to register before conducting any in-app purchases, or other activities on the app?? What is this asking for? Do I need to allow the guest user to be able to purchase and do all the things a registered user can?
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5.4k
Feb ’23
App review - ipad issue
Hello everybody, I have a never ending issue with appstore review, an need a QUICK HELP ! I am submitting a new app (oral training), for Iphones only. I disabled other devices (such as Ipas) via Xcode. In the appstore informations form, it is obligatory to provide ipad screens, so I provided screens showing Iphone experience. Appstore team asked me to remove it because I don't authorize Ipads. But if I remove those screens, form cannot be sent. I don't understantd how to proceed. Thanks for the help Regards Jean
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Apr ’23
New App with Subscription Review
We are launching a new app with a subscription in-app purchase (IAP). The Status of the IAP is "Waiting for Review". We want to submit the app to app for review, but the section to select an IAP with the app is not appearing. According to online sources, if we submit a new app for review, without selecting the IAP that goes with it, then the app may be released in the App Store without users being able to purchase the IAP. This actually happened to us years ago and I can't remember how we got around it, but it was painful. It seems strange that Apple would allow this problem to persist for years. Why not just hire an intern to fix it? Maybe because they are too busy running around in circles at the new spaceship headquarters. Regardless, our IAP has been sitting in "Waiting for Review" status for a while now and I'm concerned it may never be approved. Any advice would be appreciated.
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Jun ’23
Handling ITMS-91061: Missing privacy manifest
An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest
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6.3k
Activity
Feb ’25
Preventing Copycat and Impersonation Rejections
In this post, we'll share tips to help you submit apps that deliver original ideas to your users. When working on your app, focus on creating interesting, unique experiences that aren't already available. Apps that actively try to copy other apps won't pass review, and accounts that repeatedly submit copycat apps or attempt to impersonate a service will be closed. The rules that prevent copycat and impersonator apps from being distributed on the App Store are described in App Review Guideline 4.1: 4.1 Copycats (a) Come up with your own ideas. We know you have them, so make yours come to life. Don’t simply copy the latest popular app on the App Store, or make some minor changes to another app’s name or UI and pass it off as your own. In addition to risking an intellectual property infringement claim, it makes the App Store harder to navigate and just isn’t fair to your fellow developers. (b) Submitting apps which impersonate other apps or services is considered a violation of the Developer Code of Conduct and may result in removal from the Apple Developer Program.(c) You cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer. These requirements help make the App Store both a safe place for people to discover apps and a platform for all developers to be successful. Best Practices Here are three best practices that will help you submit apps that follow App Review Guideline 4.1: 1. Submit apps with unique content and features. People want apps that provide unique experiences. Find areas that aren't currently being served and build compelling apps for those audiences. Do: Create apps that provide a new experience or a unique spin on an existing concept. Design original, delightful interfaces that elegantly meet your user's needs. Don't: Don’t imitate the features and functionality of other apps. Don’t copy the look and feel of other apps, such as using an identical user interface design. 2. Make sure App Store metadata only contains relevant information and content you either own or have permission to use. The metadata provided in App Store Connect is used to populate your app's product page on the App Store. People rely on this metadata to learn about your app and what it has to offer. Leveraging the popularity of another brand or app, either by including irrelevant references or protected content, is misleading and won't help your app succeed. Do: Use engaging, descriptive language to describe your unique app. Create original content that best represents your app, such as screenshots showing the actual app in use. Don't: Don't use protected material you do not have the necessary permission to use, such as app icons that are similar to icons of a popular app. Don’t include irrelevant references, such as popular app names or trademarked terms, in any metadata fields. 3. Provide information that is authentic and verifiable. People want to know the developers behind their favorite apps are who they say they are. It's important to continually review and provide up-to-date information, including the developer or company name listed on your Apple Developer Program account, the Support URL listed on your app's product page, and other helpful information. This will enable your users to contact you when they need help and it will also hinder people who may try to impersonate you, your app, or your service. Do: Make sure all information, resources, and documentation related to your account and apps are current and accurate. Don't: Don’t provide inaccurate information or resources, such as directing people to outdated support pages. Don’t provide fraudulent documentation. Accounts that submit fraudulent documentation will be removed from the Apple Developer Program. Support Incorporating these best practices into your app's development will help you submit apps that follow App Review Guideline 4.1. If you need additional assistance, consider taking advantage of one of the following support options available from App Review: If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. Request an App Review Appointment to discuss the results of our review. Appointments are subject to availability, and take place during local business hours in your region on Tuesdays and Thursdays. If you believe your app follows the App Review Guidelines, consider submitting an appeal to the App Review Board. Resources Learn about foundational design principles from Apple designers and the developer community. Learn how to create engaging App Store product pages. Note that apps that violate intellectual property rights are subject to removal through the App Store Content Dispute process. If you believe an app on the App Store violates your intellectual property rights, you can submit a claim.
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3.2k
Activity
Apr ’25
Submitting an app that requires another app
I'm currently working on an OSX app that requires a user to have Spotify installed. (If the user doesn't have Spotify, the app will still run–it will just be useless) It seems like this sort of thing is allowed because I see plenty of apps in the Mac App Store that use Spotify, but do I need to make any special notes of this in my app submission to make sure it's approved?
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223
Activity
Jul ’15
Information Needed & Rejected at the same time
Hi Everyone,I am a bit confused. Apple got back to me regarding to my app with an "Information Needed" mark asking about the advertisements (why did not it showed up during their review phase). Reviewer also did not find the In App Purchase Restore button, so the binary got rejected.I am confused what to now, as they were asking me to reply regarding to the Ads (which I did, and also explained where is the Restore button). However, do I also need to appeal the rejection? How long it takes until they read my answer and review it accordingly?Thanks,Tamas
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2
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332
Activity
Nov ’15
Upload new binary for In-App Purchase(s) review?
Hello,I got the following message the second time. I dont know what to do.My app is reviewed and live, but my in app purchases are rejected. I read the message and was wondering about that. This did not happend with my non subscription iaps. I submitted a new "fake" binary with new version and in app purchases again.My app is reviewed and live with new version. My purchases not. I got this message again.We have begun the review of your In-App Purchase(s) but aren't able to continue because your submitted In-App Purchase(s) indicate a change of business model for your app. Therefore, we need to verify the implementation of your submitted In-App Purchase(s) in the app to ensure your app, and its In-App Purchase(s), are in compliance with the App Store Review Guidelines.Specifically, you have submitted auto-renewing subscriptions for review.Please upload a new binary for review and resubmit your In-App Purchase(s) with the binary so that we can continue the review.What to do?
Replies
15
Boosts
2
Views
21k
Activity
Feb ’16
My App Rejected 4.3 Design: Spam
hii submitted app yesterday to review, This morning I was surprised that the application was rejected, Reason 4.3 Design: Spam.And I've introduced an application programmed by myself, and a unique design.This message I receivedGuideline 4.3 - DesignWe noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.what should I do ?
Replies
29
Boosts
10
Views
52k
Activity
Jan ’19
Guideline 3.2.1 - Business - Other Business Model Issues - Acceptable
Guideline 3.2.1 - Business - Other Business Model Issues - Acceptable The seller and company names associated with your app do not reflect the financial institute name "Payments" in the app or its metadata, as required by Guideline 3.2.1(viii) of the App Store Review Guidelines. How can I solve this issue? Where will I find Seller Name and Company Name? Do I required to provide same company/organization name as app name? Can anybody provide me steps about how to solve this issue? For now I am using individual account. Do I need to change it to organization account?
Replies
1
Boosts
0
Views
1k
Activity
Aug ’21
Problem loading our login attempt indefinitely
Hi, I have an application published in the Marketplace. I made certain updates to the app. I did my tests.No problem. I did my tests via Testflight. There is no problem I encountered. But my app update request was returned by app review. The answer i got from them ;  "Specifically, our login attempt displayed loading indefinitely; we were unable to access the app features and functionality." Here are the ways that I tried and the app worked successfully. Connect from America using VPN.No problem, it works. I connected from using IPV6.No problem, it works. I tried with simulator.No problem, it works. I tried real device.No problem , it works. I tried testflight.No problem, it works. I tired version 15.2 and earlier.No problem , it works. I have no idea why apple staff are getting this error. Has anyone encountered such a problem before? What solutions would you suggest? I'm waiting for your help.
Replies
5
Boosts
0
Views
1.1k
Activity
Jan ’22
App Review Delays?
Has anyone experienced all review delays? We usually get reviewed very fast or within 24 hours. Our last version was stuck in "waiting for review" for 6 days. We resubmitted a newer version yesterday and it's been stuck in the same status. I know apple has introduced a new app submission UX, maybe that's the issue? Anyone is having same delays?
Replies
6
Boosts
0
Views
1.4k
Activity
Feb ’22
Unusually long "waiting for review" time
Hi, it's been almost 3 days since I submitted an app update for review. Is anyone else also experiencing such a long waiting for review time ? It's the first time in years this has happened
Replies
5
Boosts
0
Views
1.5k
Activity
Feb ’22
Can I remove iPad support from my app on a new release?
Hi, I have a completely new release of my app coming out with a new tech stack. I noticed that only 1% of my users were on iPad so the new app was not created to be 'compatible' with iPad including how it looks on iPad. Can I release this new version of the app only for iPhone? Or because it was previously available for iPad I have to release for iPad as well? Really appreciate any support/guidance on this. Thank you!
Replies
10
Boosts
7
Views
43k
Activity
Mar ’22
Repeated 4.3 Design Spam Rejections Due to False Copyright Claim
I’m posting this here as a last resort as I’ve exhausted all options including numerous unsuccessful messages and appeals to the App Review Team and App Review Board. On April 1, 2022, a simple bug fix update was rejected and the app and account was under investigation. This had never happened to me before so I wasn’t sure what was going on. After a couple of days, the App Review Team concluded their investigation and rejected my app due to 4.3.0 spam design (“same features to other apps”). This took me surprise as my app was doing well and offered users unique features not found on other similar apps. These features were added due to request from my customers. I then realized this was most likely caused by a copyright claim my app received in March by another app developer that had a similar app on the App Store. The copyright claim was recently dropped by the complainant as their rights were not being infringed but it appears that my app and account have been flagged as a spammer. All because of a false copyright claim filed by the complainant. Now, I’ve gone back and fourth with the App Review Team and the App Review Board via email, phone, appeals without any success. They keep providing the same response of 4.3 design spam “same feature set as other apps”. I’ve provided them a video demo of the unique features, screenshots of the unique source code, and I’ve redesigned the app completely yet they keep rejecting. The sad part is the complainant who filed this false copyright claim ended up copying the features of my app recently and their app got approved yet my app keeps getting rejected since April 1, 2022. I’m certain my app and account has been flagged as a spammer account due to the false copyright claim. I’ve spent several thousands of dollars on research and development, time, effort, and thousands on Apple Ads and it appears the App Review Team and App Review Board has killed my app due to a false copyright claim which the complainant dropped themselves as they had no case. I’m requesting help from anyone as I’ve exhausted all options. Thank you
Replies
3
Boosts
1
Views
2.9k
Activity
Apr ’22
Section 11.2 (Termination) states: Apple Developer Program License Agreement (PLA) violation
Hi All, Today I have got one mail from Apple as follows We are writing to inform you that your company is not in compliance with the Apple Developer Program License Agreement (PLA). Section 11.2 (Termination) states: (g) if You engage, or encourage others to engage, in any misleading, fraudulent, improper, unlawful or dishonest act relating to this Agreement, including, but not limited to, misrepresenting the nature of Your Application (e.g., hiding or trying to hide functionality from Apple’s review, falsifying consumer reviews for Your Application, engaging in payment fraud, etc.). Be aware that manipulating App Store chart rankings, user reviews or search index may result in the loss of your developer program membership. Please address this issue promptly. Here, what steps should I take to resolve the issue? If anyone has faced this type of issue earlier, please guide me to the solution
Replies
5
Boosts
2
Views
4.1k
Activity
May ’22
How to change promotional image of in-app purchase
My apps stuck on review stage. Reason of it is Guideline 2.3.2 - Performance - Accurate Metadata We noticed that your promotional image to be displayed on the App Store does not sufficiently represent the associated promoted in-app purchase. Specifically, we found the following issue with your promotional image: – Your promotional image is the same as your app’s icon. The problem is i can't change this image. My subscription is still in 'in review' stage and I don't have option like delete image or change image. I replied to the review explaining that I cannot change it as long as the subscription is under review, but I haven’t received any meaningful reply, except that I need to change promotion image to be eligible for further review(which i cant do because i haven't option to change this image). Has anyone had such a problem before?
Replies
4
Boosts
2
Views
2k
Activity
May ’22
UserDefaults.standard was cleared and app UUDI is also changed when I update new version from app store
Facing issue of NSUserDefaults data got cleared on update new version from app store. so all data of user got cleared and user have to login again. I was having app in store with version 1.1.3 and then we have uploaded new version to store with version 1.1.4 but when user download app from store their data was cleared from UserDefaults.so this is big issue in update. need to help. is that apple updated any process on update. Question How Apple change version build in device when we update app from app store. is it uninstall old build and install new build ? Or it is install new version on old version ? Should UserDefaults.standard will delete on update ? Updating Provisioning profile from manual to automatically cause issue on UserDefaults.standard Like UserDefaults got cleared and uuid will change ? Do we have anythings that we can identify specific user as uniq user ? What is better solution to store login data into SQLite store or in UserDefaults as model ? Will appreciate for your help. this is very big issue and login again on update will make app user more effect
Replies
4
Boosts
1
Views
4.0k
Activity
Jul ’22
App Review Inefficiency
I am seriously taken aback by the efficiency of the App Review team. Jul 8, 2022 at 2:46 PM - We submitted our app on this date. Jul 9, 2022 at 10.47 AM - Our app was rejected due to 5.1.1 Legal - Data Collection and Storage. Jul 9, 2022 at 1.02 PM - I provided detailed information in relation to our business being in a highly regulated industry. Jul 13, 2022 at 8.22 AM - App Review Team replied stating that additional time is required to review. App Review status was changed to App In Review. Jul 13, 2022 at 8.36 AM - I received the same message that the issue previously identified requires our attention. Jul 13, 2022 at 1.42 PM - I replied again that information has been provided and it was confusing to have received another same App Rejection message. I contacted the App Review Team for assistance and was assured that my app will be reviewed. Jul 14, 2022 at 9.57 AM - App Review team replied that the team will continue the review and will notify if there are any further issues. 27 Jul, 2022 at 3.10 AM - App Review team replied with the same rejection message again "The issues we previously identified still need your attention..." 27 Jul, 2022 at 4.05 AM - I replied explaining that this is the 3rd time App Review team provided the same, non-helpful message and I have provided the information right from the start. 28 Jul, 2022 at 10.27 AM - App Review team replied with the same message intent explaining the policy and requested for additional information AGAIN. 28 Jul, 2022 at 10.40 AM - I replied with FRUSTRATION, providing my detail explanation and information once again (which was already provided on the Jul 9, 2022, 1.02 PM). This app has been withheld since Jul 8. Another app of ours was approved merely after 2 days of submission with the similar additional information provided in the submission notes. The App Review team has been very UNHELPFUL by replying templated messages. I am not sure the team reads through the trail of communications. Many time and money has been wasted when we had to go back to our legal advisors. I need proper avenues to get this push through. Is this a common poor attitude and service of the App Review team? Can someone from the App Review team shed some light on this?
Replies
3
Boosts
1
Views
600
Activity
Jul ’22
App is live in App Store but subscriptions are NOT since 8 days
Hi there, I dont now what to do anymore and you help is more than appreciated. My app + subscriptions has been certified before 8 days on Monday, 8th but my subscriptions are not shown in the App Store. That leads to a loading spinner since 8 days in my production app! I have an email, where I see that the app + all 6 subscriptions has been approved. On the other hand I see that my subscriptions are still in review and dont see them below the app in the App Store. I was given last week on Tuesday (before 7 days) an expedite review for the subscriptions, because the Apple developer support was writing that the subscriptions are not yet certified. The expedite review has not taken place since 7 days or its not true what the Apple Developer Support is writing (subscriptions need to be reviewed). I think the subscriptions are not linked to the app and I am in a dead lock situation. I need your help, because I have fears that I receive 1 star recommendations and the developer support cannot help me since 8 days. Best regards Tino Link to the App: https://apps.apple.com/de/app/vario-one/id1605797423
Replies
4
Boosts
0
Views
849
Activity
Aug ’22
Missing a functional link to the Terms of Use (EULA)
I wanted to add subscription plan into my app for a new release. I have bottom sheet showing promotional text for this subscription like below They rejected my app because We were unable to find the following required information in your app's binary: – A functional link to the Terms of Use (EULA) – A functional link to the privacy policy So I added both links for terms and privacy policy in the promotional text. I use the standard Apple EULA for the link. And I still get rejected on the latest review because Specifically, We were unable to find the following required item(s) in your app's metadata: – A functional link to the Terms of Use (EULA) WHY? is it because I should put this link in my App Description page instead of the promotional text? Then why they didn't make noise about the link to privacy policy?
Replies
9
Boosts
1
Views
10k
Activity
Nov ’22
Clarification on Apple Guideline 5.1.1(v)
Hello, I recently was rejected for the following reason: However, your app does not comply with: Legal 5.1.1 We noticed that your app requires users to register with personal information to access the app’s content and purchase in-app purchase products that are not account based. Apps cannot require user registration prior to allowing access to app content and features that are not associated specifically to the user. User registration that requires the sharing of personal information must be optional or tied to account-specific functionality. To resolve this issue, please revise your app to not require users to register before purchasing in-app purchase products that are not account based. You may explain to the user that registering will enable them to access the purchased content from any of their iOS devices and provide them a way to register at any time, if they wish to later extend access to additional devices. Resources See guideline 5.1.1(v) - Account Sign-In to learn more about our requirements for apps with account-based content and features. I replied: We require the user to login/sign up because it relates directly to the core functionality of our App. If the user deletes the App and chooses to reinstall it, his data will be saved on our server because the sign up system allows their data to be saved. This allows the User to restore all his in-app purchases and for our database to always keep track of the User’ in-app purchased consumable items. Apple requires a restore feature for in app purchases and we allow the user to restore his in app purchases by tying their account to an email or social media login. The login is required to prevent users from hacking the app. The diamond and coin systems are stored on our back end database servers. Once a user logins in, the back end stores how much coins and diamonds are associated with that account. This prevents users from manually altering how many coins or diamonds they have. It preserves the integrity of the app and the Apple App Store itself. Our servers store all user progression and data. Without the login / sign up system, we cannot sync the back end database. The login / sign up feature is crucial to the functionality of the app to prevent hacking and to keep track of the users database and more importantly, keep account and restore capabilities available for any in app purchases. To which the review board responded with: Although requesting that users register to for tracking users’ purchases and game progresses is acceptable, requiring users to fully register for an account before entering the game is not. Users should be allowed to access none account-based features before registration and login. You may also choose to alert users that accessing game without binding an account may result in losing game progress or in-app purchase items. To resolve this issue, please revise your app to let users freely access your app’s non account-based features, such as accessing the game, prior to registration or login. Once the user decides to use account-based features, the app may present the registration or login feature at that time. My understanding is this... I need to implement a "play as guest" mode where Users do not need to register. This will automatically generate an account for that User. However, am I allowed to require the user to register before conducting any in-app purchases, or other activities on the app?? What is this asking for? Do I need to allow the guest user to be able to purchase and do all the things a registered user can?
Replies
3
Boosts
0
Views
5.4k
Activity
Feb ’23
App review - ipad issue
Hello everybody, I have a never ending issue with appstore review, an need a QUICK HELP ! I am submitting a new app (oral training), for Iphones only. I disabled other devices (such as Ipas) via Xcode. In the appstore informations form, it is obligatory to provide ipad screens, so I provided screens showing Iphone experience. Appstore team asked me to remove it because I don't authorize Ipads. But if I remove those screens, form cannot be sent. I don't understantd how to proceed. Thanks for the help Regards Jean
Replies
2
Boosts
1
Views
619
Activity
Apr ’23
Advanced App Clip experience URL Status
Hello Team, We have Advanced App Clip Experiences live but we have add App Clip experience URL since long ago but status remains as Received and never changed to Published, can you please help us to fix this issue. Please see attached. Thanks
Replies
6
Boosts
0
Views
1.6k
Activity
May ’23
New App with Subscription Review
We are launching a new app with a subscription in-app purchase (IAP). The Status of the IAP is "Waiting for Review". We want to submit the app to app for review, but the section to select an IAP with the app is not appearing. According to online sources, if we submit a new app for review, without selecting the IAP that goes with it, then the app may be released in the App Store without users being able to purchase the IAP. This actually happened to us years ago and I can't remember how we got around it, but it was painful. It seems strange that Apple would allow this problem to persist for years. Why not just hire an intern to fix it? Maybe because they are too busy running around in circles at the new spaceship headquarters. Regardless, our IAP has been sitting in "Waiting for Review" status for a while now and I'm concerned it may never be approved. Any advice would be appreciated.
Replies
3
Boosts
1
Views
521
Activity
Jun ’23