Navigate the App Store landscape. Share strategies for app submission, distribution, marketing, and user acquisition. Discuss best practices for getting your app discovered and downloaded.

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Test flight errors 'The requested app is not available or doesn’t exist'
I have been trying to set up testing on my app using testflight. However for internal testing the app version uploads, says it is testing however when i go to download it I get that error 'The requested app is not available or doesn’t exist.' this occurs on multiple devices so I believe it is an issue on apples end. Furthermore, I also get an error when I try to set up external testing. When I press on submit for review, I receive this error: 'There was an error processing your request. Please try again later.' I believe this may be related and there may be some issues with my account. I have contacted apple support 4 days ago and I am waiting for a reply. My case ID is 102542659560
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A Developer’s First App—Unfairly Rejected and Account Terminated
After months of navigating repeated 4.3 guideline rejections, Apple has now terminated my developer account. This was a fresh app—one I worked hard on, designing it from the ground up with unique features. At first, my app was rejected under 4.3, but I complied with Apple's feedback and was approved. Two weeks later, with no major changes, it was suddenly rejected again for the same reason. I provided proof that this wasn’t a duplicate or spam app—sharing my GitHub repository, design iterations, and direct communication with designers. Still, my account was terminated. I’ve reached out for clarification, but the lack of transparency in the review process makes it difficult to understand what went wrong. This was my first app under this account, and I paid the $99 developer fee like everyone else. I just want a fair review. If there’s a way to appeal this, I’d be grateful for a second look.
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Unable to get phone number verification code for EU DSA compliance
Good day, I'm trying to resolve the EU "Digital Services Act" compliance for my employer's Apple Developer account, but I'm stuck on verifying the phone number. The email verification code came through without any issue. We are located in South Africa, with a "+27" area code and the number I need to use here is a landline that comes through to the receptionist at our head office. This number does not have the ability to receive text messages, so I selected the "Didn't get a verification code?" link and chose the receive a phone call instead, however the call never comes through. Calling the number from my cellphone goes straight through to the receptionist, there are no digital switchboard prompts for the caller to select from. I tried this numerous times this Friday just past, and again twice now today, still no luck. I've requested an official document from my manager to see if I can go that route to verify the details, but so far nobody seems to be able to find an appropriate document for me to use... :( Is there anything else that I can do here?
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ITMS-90426: Invalid Swift Support - The SwiftSupport folder is missing.
Flutter iOS App. Previous version submitted passed. Only change the version and some text, submit has error: "ITMS-90426: Invalid Swift Support - The SwiftSupport folder is missing. Rebuild your app using the current public (GM) version of Xcode and resubmit it." the release steps: flutter clean; flutter pub get; flutter build ios --release; xcode - clean build folder; archive; distribute app Searched online and tried many suggestions, none works.
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App in review for more than 3 months
Hello fellow developers, My app has been in App Store review for more than three months, and I have received very limited communication from Apple. App Review responded once, stating that they need more time, but no further updates have been provided. Developer Support only gives the same generic response that the review is still in progress. Two weeks ago, I resubmitted the app, but it remains in review with no response from either App Review or Developer Support. I also requested an expedited review, but nothing has happened. At this point, I’m unsure what else I can do to move the process forward. Has anyone else experienced such long review times? Any advice on how to escalate this situation? Thanks in advance for any help!
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App Store Connect
Hi there I am trying to get to app store connect but it simply tells me "You must be an individual or team member in the Apple Developer Program, or invited by an individual to access their content in App Store Connect." I have since realised i've paid the enrolment/membership fee for developer membership twice, yet still don't have access. Any help greatly appreciated.
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No response for an appeal review
My application "SplitPay" was deleted from App Store without preliminary notification. I submitted an appeal (Appeal Ticket: APL122726), Apple App Review Team responded (24.02) that my demo account does not work (not available to check the application) and asked for restoring it. Demo account was restored by me 10 hours later. I notified App Review Team about it. But I didn't get any response. I'm trying to get responses about: Is it enough for re-reviewing my application or not? When the review process will start? How many days/weeks needed to review that the application does not violate any terms or licenses and return it to the App Store? The continued suspension of our app is having a significant impact on our business and our users. Specifically the app's unavailability continues to result in a substantial loss of revenue. Dear App Review Team, please, review the application 'SplitPay' and return it to the App Store. Thank you.
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How to regenerate passkey for appstoreconnect.apple.com
When logging into appstoreconnect I get the option to use a password or passkey: Password works fine. However passkey always results in: This is probably because I don't actually have any passkeys: So I think what is happening is that Apple thinks I have a passkey, which is why it's offering that as an option. I can't see any option to create a passkey, or regenerate one. I'm not sure how I've ended up in this state. I have a vague memory that sometime years ago when passkeys were first introduced on appstoreconnect that I tried to create one, but because it wouldn't let me store it in BitWarden, I backed out. It's not a major problem because I can still log in using password. But I'm worried in case some time in the future passkey becomes the only option. Does anyone know of any way I can reset or regenerate my passkey for appstoreconnect?
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App Rejected - Design: Copycats
I keep getting rejected from the app because of “Guideline 4.1 - Design - Copycats”. I have tried changing the game name, icon, privacy links and other things, but I don't understand exactly what elements of the app are violating my app. After searching the App Store I have not found an app similar to mine. If anyone has encountered this problem who knows how to solve it? Guideline 4.1 - Design - Copycats - This app or its metadata still appears to be misrepresenting itself as another popular app or game already available on the App Store, from a developer's website or distribution source, or from a third-party platform.
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