Hello fellow devs and Apple engineers, I want to discuss with everyone about App Preview videos on the App Store. My app NFC.cool is an NFC reading and writing app which interacts with NFC tags that need to be held to the top of device frame of an iPhone. As you can see, this is how my app works and I would like to show that to users on the App Store and present my app in the best way possible. However I keep fighting with app review about device frames and/or "real" hands in my app preview videos. Sometimes I get a reviewer that is ok with the video and sometimes not. In screenshots device frames are accepted and very common. Why are they not allowed in app previews? It doesn't make a lot of sense to me. And to be honest, I regularly see app previews with device frames on other AppStore pages. Here is the app preview that got rejected lately: https://www.youtube.com/shorts/qTDBGecK0w0 I can easily agree with the hands (even though they are not real, they are a render). But the device frame helps the user to understand what my app does and how it works. Ideally I would like to have some Apple staff to see this post here and hopefully start a small wave that will change the guidelines in the future. Here the message from the reviewer: Product Page Optimization Guideline 2.3.4 - Performance - Accurate Metadata The app preview for NFC Read Write Socials Video includes content that does not sufficiently show the app in use. Specifically, the app preview: Includes device images and/or device frames. Displays real hands. App previews should allow users to see what the app does and how it will >appear on their device when the preview is played in full screen. My answer: Hello, these are not real hands. These are renders. The video is accurately showing what the real use of my app. Please keep in mind that an NFC tag has to be held from the outside to the device to interact with my app. The guidelines definitely support what I did in my video. Please take another look. Thank you. Following the guidelines: 2.3.4 …You can add narration and video or textual overlays to help explain anything that isn’t clear from the video alone. https://developer.apple.com/app-store/review/guidelines/#accurate-metadata Use graphics and transitions. If you need to demonstrate how interaction or navigation works within your app, you may add graphic elements, such as touch hotspots. We recommend capturing the native UI resolution rather than zooming in on the view. Ensure that any transitions between scenes don’t imply functionality that your app doesn’t include. Aim to use straightforward transitions, like dissolves and fades. https://developer.apple.com/app-store/app-previews/ What's your opinion on this topic?

Hello, I submitted an app on August 6th, and it is still in the "Waiting for Review" status. I contacted Apple a week ago, and they politely advised me that this is a normal situation and that I should continue to wait. Has anyone else experienced a similar delay? If so, I would appreciate it if you could share how it was resolved. App ID: 6749074330 Thank you.

Just renewed my apple developer program and have paid for it (I see the transaction on my bank account) but the developer portal still shows the "membership expired" message. How long does it take for the portal to recognise the payment? Or did something go wrong?

问题描述： 创建苹果商品的促销优惠功能异常，查询官方接口文档，发现接口协议没有变更(协议文档：https://api.appstoreconnect.apple.com/v1/subscriptionPromotionalOffers) ，有人了解id字段的格式是什么？应该如何传值？ 请求参数： {"data":{"attributes":{"duration":"ONE_WEEK","name":"20250817_test_2055","numberOfPeriods":1,"offerCode":"20250817_test_2055","offerMode":"FREE_TRIAL"},"relationships":{"prices":{"data":[{"id":"e467f67b-3d75-4319-aa6a-adebfc9f80da","type":"subscriptionPromotionalOfferPrices"}]},"subscription":{"data":{"id":"6673898723","type":"subscriptions"}}},"type":"subscriptionPromotionalOffers"},"included":[{"id":"e467f67b-3d75-4319-aa6a-adebfc9f80da","type":"subscriptionPromotionalOfferPrices","relationships":{"territory":{"data":{"id":"AUS","type":"territories"}}}}]} 响应参数: { "errors" : [ { "id" : "49d94648-0a8a-4aba-8856-72e69ac56aca", "status" : "409", "code" : "ENTITY_ERROR.INCLUDED.INVALID_ID", "title" : "The provided entity id is invalid", "detail" : "The provided included entity id 'e467f67b-3d75-4319-aa6a-adebfc9f80da' has invalid format", "source" : { "pointer" : "/included/0/id" } } ] }

Hello, I have developed apps, but recentrly I got termination notice of my Apple Developer Program membership. I understand from your notice that the termination was due to alleged “dishonest or fraudulent activity,” specifically referencing issues such as feature switching, hidden functionality, or unauthorized references. I want to sincerely state that at no point was it ever my intention to violate Apple’s guidelines. I have always aimed to comply fully with the App Store Review Guidelines and maintain the integrity of the App Store. If any issues occurred, they were unintentional and likely related to my testing process. For example, I occasionally used multiple TestFlight accounts and test content strictly for debugging purposes. I now understand how this may have been misinterpreted, and I have already removed or corrected anything that could be considered non-compliant. This account is critical to my work and livelihood, and I am deeply committed to making sure my apps are fully transparent, compliant, and aligned with Apple’s standards. If anoybody faced the similar issue and got it resolved, please help me out from this problem. I am really helpless and any minor help will be great for me. Thank you, VIjay

Product Page Optimization reviews sometimes take longer than app updates and it is normal to wait a few days so no action is needed yet.

In iOS 18 betas, the App Store search bar has been moved to the bottom of the screen. This breaks years of usability and is inconsistent with Apple’s own apps—Calendar, Reminders, Maps, Safari, Files, Wallet, and Shortcuts—all of which keep search at the top. I (and many others) hold the phone in one hand and tap with the other. Top placement is faster, more natural, and aligns with established Apple design. The “thumb reach” argument does not fit real-world usage for a large portion of users. What I want is consistency across all Apple apps: put the search bar at the top everywhere. Apple already made this mistake with Safari’s bottom address bar in iOS 15 and had to add a toggle after backlash. Please don’t repeat history. Feedback ID: FB19598638 If you agree, please follow your own feedback and reference this thread. The more reports Apple sees, the more likely this gets fixed.

我目前正在为我们的应用准备应用内活动，该应用在 App Store 上处于预购（预订）状态。我们已经安排了一个具有未来开始日期的活动，但我们注意到该活动在 App Store 上无法正确显示，并且“通知我”提醒按钮没有向用户显示。 我们想澄清以下几点： 当应用仍处于预购（预订）状态且未正式发布时，应用内事件未显示或无法触发，这是预期行为吗？ 对于应用内事件在 App Store 上完全激活和可见的应用版本状态是否有特定要求或限制？ 如果应用必须在应用内活动正确显示之前正式发布（预购），您能确认一下吗？ 是否有任何官方文档或指南明确描述了对处于预购状态的应用的应用内事件的支持或限制？ 我们的目标是相应地计划和协调我们的营销活动，我们将不胜感激您的澄清。

Once Accessibility Nutrition Labels are evaluated and published, is there any location or format to keep data on the evaluated content? And how will the App Review process work for this new feature? I have not yet seen any apps in the App Store with this section published live despite it being available in the App Store Connect currently so I'm curious about the process on Apple's side. My team is still evaluating but plans to publish soon.

hi, I am a product manager from inspire brands and i am trying to get in touch with someone on the app review team and trying to find some time to connect during their office hours.

My app has been perfectly functioning for several months, but for the past 24h 99% of attempts to start a trial has failed. Nothing has changed in the configuration. Is this an outage on Apple's end? How do I address it?

Hello, We're working on an application using (https://developer.apple.com/support/hce-transactions-in-apps/) We have some questions App review with this capabilities: There are 4 mains points written on the page, does all are required? Test login details Does it need to be production or testing environnement? Can it be a URL/Deeplink or is it a mandatory login/password credential kind? At least one test payment credential that can be provisioned and used in your HCE app for the purposes of making an NFC transaction That's the difficult part, can we have more details about this condition? Does it need to be a production card or a testing card? Screenshots or video of your app being used at a terminal for an NFC transaction OK, make sense Video of your app demonstrating an implementation of the Presentment Intent Assertion API OK, make sense Thanks François

Hello, I'm experiencing difficulties installing the app created by my team, both from the App Store and TestFlight. I'm currently using Tahoe 26.0 Beta (25A5346a), and even though the app isn't previously installed, I'm still unable to proceed with the installation. I was able to obtain these logs, but I'm uncertain about how to rectify this issue. Logs from AppStore: error 10:52:33.103471+0200 appstoreagent [PurchaseService]: [6E4C7375] Purchase completed with error: Error Domain=ASDErrorDomain Code=506 "Duplicate request" UserInfo={NSLocalizedDescription=Duplicate request, NSLocalizedFailureReason=Request is a duplicate of UPD9C204399/com.imperum.app:6743783187} default 10:52:34.164171+0200 appstoreagent [PurchaseService]: [C78059BF] Starting purchase of 6743783187:com.imperum.app by com.apple.AppStore default 10:52:34.164661+0200 appstoreagent [BUYC78059BF/com.imperum.app:6743783187] Starting purchase for client: com.apple.AppStore default 10:52:34.164995+0200 appstoreagent [BUYC78059BF/com.imperum.app:6743783187] Failing this request as a duplicate of UPD9C204399/com.imperum.app:6743783187 error 10:52:34.165014+0200 appstoreagent DetectDuplicateRequestTask completing with error: Error Domain=ASDErrorDomain Code=506 "Duplicate request" UserInfo={NSLocalizedDescription=Duplicate request, NSLocalizedFailureReason=Request is a duplicate of UPD9C204399/com.imperum.app:6743783187} error 10:52:34.165086+0200 appstoreagent [PurchaseService]: [C78059BF] Purchase completed with error: Error Domain=ASDErrorDomain Code=506 "Duplicate request" UserInfo={NSLocalizedDescription=Duplicate request, NSLocalizedFailureReason=Request is a duplicate of UPD9C204399/com.imperum.app:6743783187} Logs from TestFlight: error 10:54:35.751574+0200 appstoreagent [TFU3C168938/com.imperum.app:6743783187]: Failed to set IXProgressHint on the coordinator: Error Domain=IXErrorDomain Code=5 "A coordinated app install already exists for [com.imperum.app/Invalid/[system-defined]] with intent IXCoordinatorIntentUpdating (creator App Store) but request by appstoreagent (pid 5805) was for intent IXCoordinatorIntentInitiating" UserInfo={NSLocalizedFailureReason=Coordinated install exists with different intent., FunctionName=-[IXSClientConnection _remote_createAppInstallCoordinatorWithSeed:createIfNotExisting:requireMatchingIntent:scopeRequirement:completion:], SourceFileLine=641, NSLocalizedDescription=A coordinated app install already exists for [com.imperum.app/Invalid/[system-defined]] with intent IXCoordinatorIntentUpdating (creator App Store) but request by appstoreagent (pid 5805) was for intent IXCoordinatorIntentInitiating} error 10:54:35.751597+0200 appstoreagent AppInstallImportAndPolicyTask completing with error: Error Domain=IXErrorDomain Code=5 "A coordinated app install already exists for [com.imperum.app/Invalid/[system-defined]] with intent IXCoordinatorIntentUpdating (creator App Store) but request by appstoreagent (pid 5805) was for intent IXCoordinatorIntentInitiating" UserInfo={NSLocalizedFailureReason=Coordinated install exists with different intent., FunctionName=-[IXSClientConnection _remote_createAppInstallCoordinatorWithSeed:createIfNotExisting:requireMatchingIntent:scopeRequirement:completion:], SourceFileLine=641, NSLocalizedDescription=A coordinated app install already exists for [com.imperum.app/Invalid/[system-defined]] with intent IXCoordinatorIntentUpdating (creator App Store) but request by appstoreagent (pid 5805) was for intent IXCoordinatorIntentInitiating} error 10:54:35.751641+0200 appstoreagent [TFU3C168938/com.imperum.app:6743783187] TestFlight import failed: Error Domain=IXErrorDomain Code=5 "A coordinated app install already exists for [com.imperum.app/Invalid/[system-defined]] with intent IXCoordinatorIntentUpdating (creator App Store) but request by appstoreagent (pid 5805) was for intent IXCoordinatorIntentInitiating" UserInfo={NSLocalizedFailureReason=Coordinated install exists with different intent., FunctionName=-[IXSClientConnection _remote_createAppInstallCoordinatorWithSeed:createIfNotExisting:requireMatchingIntent:scopeRequirement:completion:], SourceFileLine=641, NSLocalizedDescription=A coordinated app install already exists for [com.imperum.app/Invalid/[system-defined]] with intent IXCoordinatorIntentUpdating (creator App Store) but request by appstoreagent (pid 5805) was for intent IXCoordinatorIntentInitiating} error 10:54:35.751807+0200 appstoreagent InstallTestFlightAppsTask completing with error: Error Domain=IXErrorDomain Code=5 "A coordinated app install already exists for [com.imperum.app/Invalid/[system-defined]] with intent IXCoordinatorIntentUpdating (creator App Store) but request by appstoreagent (pid 5805) was for intent IXCoordinatorIntentInitiating" UserInfo={NSLocalizedFailureReason=Coordinated install exists with different intent., FunctionName=-[IXSClientConnection _remote_createAppInstallCoordinatorWithSeed:createIfNotExisting:requireMatchingIntent:scopeRequirement:completion:], SourceFileLine=641, NSLocalizedDescription=A coordinated app install already exists for [com.imperum.app/Invalid/[system-defined]] with intent IXCoordinatorIntentUpdating (creator App Store) but request by appstoreagent (pid 5805) was for intent IXCoordinatorIntentInitiating} error 10:54:35.751919+0200 TestFlight Installation request for 1 app(s) failed with error: Error Domain=IXErrorDomain Code=5 "A coordinated app install already exists for [com.imperum.app/Invalid/[system-defined]] with intent IXCoordinatorIntentUpdating (creator App Store) but request by appstoreagent (pid 5805) was for intent IXCoordinatorIntentInitiating" UserInfo={NSLocalizedDescription=A coordinated app install already exists for [com.imperum.app/Invalid/[system-defined]] with intent IXCoordinatorIntentUpdating (creator App Store) but request by appstoreagent (pid 5805) was for intent IXCoordinatorIntentInitiating, FunctionName=-[IXSClientConnection _remote_createAppInstallCoordinatorWithSeed:createIfNotExisting:requireMatchingIntent:scopeRequirement:completion:], SourceFileLine=641, NSLocalizedFailureReason=Coordinated install exists with different intent.} Any help please..

If a phased release is paused (for example, at 10% rollout) and a new version of the app is subsequently submitted and released, does the previously paused version ever resume rollout to 100%? Or is it permanently halted once a newer version becomes available? Understanding this process is important for our release management strategy. Thank you in advance.

Hi, our app is in waiting for review status for more than a week, we again have uploaded one 2 days ago, hoping the status would change, it is still in waiting for review status, we have another version which needs to be uploaded apart from the one waiting for review, as our SSL is expiring on the beginning of next month, please help as this will make our app inaccessible to our customers.

App stuck in waiting for review for 12 days App id: 6748567505 I don't know what's with this app, but every version seems to get stuck for 10+ days waiting for review.

Trying to add some release test notes to a TestFlight build - but after clicking the blue save button nothing happens, nothing is saved. I tried with two different browsers and two different Apple accounts, same thing with both. Anybody else experiencing this issue?

I have perviously only done personal app development. I'm joining a large company and have a mandate to: deliver an app to our customers delivery multiple apps internally to our employee base We are starting from scratch, need to register developer accounts etc. Do I need to segment my registrations, and have 2 accounts with 2 registrations, one for ADP and one for ADP Enterprise? Or do I register ADP and have controls in place for the enterprise apps (all will be behind corp login, so public could download but not be able to access anything). What is the current best practice?

We recently noticed that our app stopped appearing in the top charts for our category. We have not changed the category (Sports) and we've not received any notifications telling us that this was happening. This happened across all 6 regions the app is available in: As you can see the app was very high in the charts prior to be removed on August 5th/6th. We have another app in the same category that gets around 1/4 of the downloads but is showing in the charts. I understand the charts are probably not just a ranking of the total downloads, but there's not anything else I can see that would cause the rank to go from #1 to not showing in the charts at all, especially across multiple countries at once. When I contacted Apple Developer Support (case number 102668852595) I was told: The behavior you observed is expected. App Store charts and search results change regularly and we don’t guarantee app placement. Apps that were ranked before can’t be returned to their previous positions. I will continue communication with Apple Developer Support but I have a feeling I'm not going to get much useful information. For example why is this expected? I understand that the results will change regularly and nothing is guaranteed but when our ratings and download number remained roughly the same there's nothing to explain this.

Hello, I am trying to remove one of my apps from sale on the App Store, but I’m running into an error. I followed the steps provided by Apple Support: Go to My Apps → select app Open Pricing and Availability Under Availability, click Edit Deselect all territories Press Done/Confirm When I click Done/Confirm, I get this error: “Your app availability changes could not be saved. Try again later.” What I’ve tried: Different browsers and devices Multiple attempts on different days Contacted Apple Support via email multiple times (no response so far) Additional info: My Developer Program membership has expired (not sure if that is the cause). Screenshot of the error is attached. Has anyone else experienced this? Do I need to renew membership just to remove the app, or is there another way to resolve this? Thanks in advance!