Navigate the App Store landscape. Share strategies for app submission, distribution, marketing, and user acquisition. Discuss best practices for getting your app discovered and downloaded.

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Review rejected for the 3rd Time
Hi All, I am submitting my first app to App Store but unfortunately, it has been rejected 3 times in a row. Every time , same reason 2.1 App Incompleteness. My app requires login via phone number and OTP and i have provided all the demo details required for creating an account but their response is same every time that they cannot login. No error detail has been shared by the review team. The screenshot suggests that Device is not connected to Internet and i have mentioned in instructions to use a stable internet connection I have tested the app on 2 iPhones and 1 iPad and found no such issue. My server has not received any login request as well to verify if they tried logging into the app. Please suggest what i can do in this scenario or any specific reason that the problem is just with them and not with any of my testers Thanks.
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Unroll app from macOS platform while keeping iOS in AppStore Connect
Hi AppStore Connect Team, We have an application that we were distributing to macOS and iOS via the same Bundle ID and App ID. The macOS platform is no longer maintained and we would like to remove it from the store. At the same time iOS is still being worked on, receiving regular updates. Is there a way to remove platform for an app in AppStore Connet? Thanks
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"Minimum functionality" for a very specific AR app
Hi, I've been trying to submit an app, without much success. Describing the app in general terms, its an Augmented Reality app (for phone or tablet) that depends on a QR code to be used. The QR code is provided during a live training session (engineers go to exhibitions and provide the QR code), where the user can point the camera at and an interactive 3D object, related to the piping industry, appears. I was signaled about "minimum functionality" for the case of users who download and don't have the QR code (in which case, the app is indeed useless). Something that I've previously seen in AppStore for other apps, btw Please, could anyone provide me a suggestion of what to do in this case? Is an initial warning describing the condition enough? Should it have something more complex than that at the start? The latest feedback was: "Hello, Thank you for your resubmission. Upon further review, we identified additional issues that need your attention. See below for more information. If you have any questions, we are here to help. Reply to this message in App Store Connect and let us know. Review Environment Guideline 4.2 - Design - Minimum Functionality We noticed that your app includes an AR or QR scanner but does not include any additional content or functionality unless the user has access to the AR marker or QR code. While we understand that your app displays additional content when an AR marker or QR code is scanned, to users who do not have access to the AR markers or QR codes, your app only appears to display a camera view. Next Steps We encourage you to provide your users with additional content in your app, including directions on how to use your app and information on how to obtain any necessary AR markers or QR codes. To ensure users have the best experience, apps should provide valuable utility or entertainment, draw people in by offering compelling capabilities or content, or enable people to do something they couldn't do before or in a way they couldn't do it before."
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Promo Code for Approved, but Unreleased App Fails
I have an app in Pending Developer Release status and have generated a promo to test app on final time before release. After entering promo code in App Store app, I get the following error: Unable to Redeem "This content is incompatible with the current software on this device. Update you device to the latest software version and try again." The device in question has been running TestFlight and Xcode builds without issue. The device is an iPhone 14 Pro running 18.6. App is built with minimum deployment of 18.0.
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Apple Developer Enterprise Program - implications WRT App Store distribution
Hi, We’re a large organization enrolled in the "Apple Developer Program" as an "Organization" (not individual), with multiple apps on the App Store. We’ve run into the 100-device limit across our QA and development teams (split between Ad Hoc and Development provisioning profiles) and are exploring options. I’ve seen that some organizations create separate, department-specific Apple Developer Program accounts (e.g., QA, Dev, Prod) to get an additional 100 device slots per account. => Is this a common and Apple-approved approach? We’re also considering the Apple Developer Enterprise Program (https://developer.apple.com/programs/enterprise/). => A few questions: If we enroll in this program, would we lose the ability to distribute apps via the App Store? Is it strictly for internal distribution? If so, could we maintain a separate account for App Store distribution? Thanks
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AppClip Not Launching from Physical QR Codes
Hi all, I’m having an issue with an AppClip (uncompressed size 14.8 MB, iOS 17+) that’s supposed to launch from physical QR codes installed on devices in the field. The AppClip works perfectly when invoked via a web referrer, but scanning the physical QR code leads to a "App Clip is unavailable" card. Even testing with an Apple-provided App Clip Code doesn’t work. Everything seems to meet Apple’s requirements, so I’m not sure what’s causing this. Has anyone encountered this or know how to fix it? Thanks in advance for any insights!
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App rejected by App Store Connect with ITMS-90714: Invalid binary
Hi, I am on Mac OS Sequoia 15.5, XCode 16.4 (16F6) Uploading via XCode or Transporter is successful, then binary gets refused by App Store Connect. I have tried: Removing all Other Linker Flags except -ld64 as the app cannot be generated without ld64. My original Other Linker Flags: -all_load -w -Xlinker -no_objc_category_merging -ld64 2. Running xcrun dyld_info -objc Payload/YourApp.app/YourApp | grep "(null)" return nothing. Please, advise what else can I do.
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(Electron) You can only transfer sandboxed apps that are not sharing a group container.
Hi everyone and Apple Team, please help me to solve the problem with transferring a macOS app built by Electron. I didn't change any options related to sandbox or app groups at all; I'm just using default settings. My app doesn't have any data with other apps. It seems like a huge challenge, and I still haven't solved it after three months. Thanks for your advice.
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App Store Search Ranking
Our app has dropped off search ranking. Completely unlisted for branded or key term searches. Its still live, you can get to the listing by direct URL or from our developer account but it never appears (all of a sudden) when you use search. We haven't had any warnings. We haven't changed anything in our app store marketing. We have been contacting support and had no reply.
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Apple 403 detected - Access forbidden
Requesting your assistance with the error shown in the screenshot below. Our team hit this snag in our first attempt to get a build out. X Failed to register bundle identifier com.fourleaf.clara Apple 403 detected - Access forbidden. This request is forbidden for security reasons - You currently don't have access to this membership resource. Contact your team's Account Holder, Alyssa L*****, or an Admin. Error: build command failed. Our initial thought was that the Apple account admin (Alyssa) needed to log in to https://developer.apple.com/account and accept the latest Terms Of Services. Alyssa logged in, but does not have any agreements awaiting acceptance. The last agreement issued -- she approved on 6/10. Screenshot also attached below. Can you please advise us as to how to resolve this build error and issue?
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Smart Banner
Hi everyone, I’m running into an issue with Safari’s native Smart App Banner on iPhone where the banner is not persistent, even though it has not been dismissed and the app is still installed. Website: Next.js Our configuration is as follows: <meta name="apple-itunes-app" content="app-id=1111111111, app-argument=https://www.mywebsite.com/"> *app id and website is changed Additional Notes: no manual dismissal (x) has been clicked app is installed on the device Thanks in advanced!
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App Preview Stuck in Processing After Upload
While uploading app previews for our new version release, the upload completed successfully, but the previews remain stuck in the “Processing” state. The app preview video was created using the iMovie app. I’m on macOS 15.3.2 and using Safari 18.3.1 to perform the upload. Video details: Resolution: 1920×886 Format: MP4 Size: 103 MB Duration: 1:05 minutes Screenshot
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/v1/financeReports returns 400 error with HTML dump
Starting from 2025-08-07, our backoffice system always got 400 error when calling /v1/financeReports. In previous months, we can get the report successfully with no issue. Here is one dump with some header hidden, The response looked very strange, it is not a json response but a HTML dump. The request URI is like following: ?filter[regionCode]=US&filter[reportDate]=2025-10&filter[reportType]=FINANCE_DETAIL&filter[vendorNumber]=XXXXXX I used the key to generate JWT, and use postman to access the endpoints, I couldn't get the prevous month reports any more. based on the http status code and response, it is quite clueless which parameter caused issue. Anyone encountered similiar issue, really appreciated for the help.
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ABM Redemption Codes Issue on Mac App Store for Mac Catalyst App
Our app (supports iOS and Mac Catalyst versions) is distributed as a Custom App via Apple Business Manager by generating redemption codes. We are experiencing issues with redemption of the generated codes on Mac devices via Mac Appstore. When attempting to redeem the codes, we encounter the error: "This code must be redeemed in the AppStore found on devices and within iTunes." (Screenshot attached) The codes redeem successfully on iOS devices through the iOS App Store, and then can be installed on Mac devices; the issue is specific to redemption on the Mac App Store. Given that the app has both iOS and Mac Catalyst versions, we expect it to support direct redemption on Mac AppStore as well. In the ABM portal, the platform is correctly shown as iOS and macOS. Notably, the same redemption flow works well for another app that similarly supports iOS and Mac Catalyst versions. From our side, we have compared and verified the configurations of both apps to be the same. We have also ensured the redemption is attempted in the correct App Store–enabled region for the app. Please share any insights.
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