“4.3”

Hi, Our business has recently been dealing with getting our app rejected for 4.3 Design Spam. I've sent an appeal and sent a follow up as we weren't hearing back. For context, we've been getting this as our rejection w.o any specific reasons for us to address. We've been in the app store over 3 years and have been compliant throughout and to suddenly get this while trying to push new content, fixes, and updates to our new users has put a hindrance to our business. All our code and designs were build in house (and or used from open source sdks) and we have mechanics that are unique to our app. We want to continue to be compliant, but to just be left in the dark isn't exactly productive of both of our times. Thank You

Hi has anyone had there app rejected for Guideline 4.3(a) - Design - Spam? my app is a cyber security app which has a VPN and I had this rejection message.. the reasoning was very vague and i am unsure what this means.. I had submitted an appeal and also replied to the reject message but have had no response for over a week. anyone had this and if so, how did you resolve ?

I’m looking for advice from developers who have experienced repeated Guideline 4.3 (Spam) rejections. My last four new app submissions were each rejected for 4.3 very soon after submission, with broad feedback that did not identify the specific binary, metadata, or concepts considered duplicative. The apps have distinct functionality, though they share some common infrastructure. I’ve responded to App Review’s questions and filed an appeal for the most recent rejection. I’m trying to understand whether others have seen a similar pattern and what evidence or changes helped obtain specific, app-by-app feedback. Did you encounter repeated 4.3 rejections across multiple distinct apps? If so, what helped clarify the issue with App Review, and did the appeal or support process lead to useful guidance? I’m not posting app or account identifiers publicly, but can share more detail privately if appropriate.

Our team has recently encountered a tricky issue: our game app was rejected during the App Store review process due to Guideline 4.3(a) - Design - Spam. We firmly believe this to be a miscarriage of judgment, as our game app is entirely self-developed and does not copy or imitate any other app. We've noted that the App Store review team may have considered our app to share similar binaries, metadata, and/or concepts with other apps on the App Store. However, we would like to emphasize that our team has invested a significant amount of time, effort, and creativity in developing this app. Despite our best efforts, our app was still rejected. We are sincerely seeking help and advice from the Apple Developer Forums community. Have any other developers encountered a similar situation, and if so, how did you resolve it?

My game has been updated steadily every week on the appstore for several months. When I submitted the updated version for review recently, it was rejected by 4.3, saying that my game has no characteristics. However, there is no other game with unique features such as custom skills on the appstore except my game, so I am puzzled and hope to be re-reviewed. There is another problem. My game has accumulated a part of users on the appstore user side. They are anxious because they cannot update to the latest version and urge me to solve the Apple version update problem quickly. I hope Apple can give me, an individual developer and Apple mobile phone users, a practical solution to this problem, instead of just a 4.3 rejection without specifying the specific reason.

My App Rejected 4.3 Design: Spam What does that mean exactly? I took extra pictures with the phone from the app and upload to APP Store and the same thing over and over again (Guideline 4.3 - Design - Spam) just the question Why don't you want to unlock it? what is spam? The APP Or the pictures? If the APP is spam why? That means One user cannot create two different websites with Various APP An e.g. I have a social network I want to do then a dating site On the dating app I only get a message saying it's spam Funny what's in an APP is spam? Because dating app? Or can a user not make multiple page APPs because it almost looks like this? Then that means BMW can't make new BMWs because the new BWM also has 4 doors and 4 wheels or how should I understand that? which is still funny on Google Play the same APP is not spam

I have invested significant money building a proximity application that shows hotspots for nightlife, and also if there are other single people in the same vicinity. I have labeled it under Social Networking, but the app reviews have labeled me as a dating app and hit me with the 4.3 spam tag. My app has many unique features that don't exist with other apps, but because of the matching part of the app, I am SOL. I am waiting on an appeal, but based on what I have read, I will most likely be doomed. Talk about killing the American Dream and stifling innovation! What are my options? If I get 10K users testing it on Test Flight, will I have a better chance of getting approved? Has anyone been successful by offering an app through a developer's website?

Hello, our game Nerd Survivors has been identified as spam. The game is based on an original IP and the only games that should share any resemblance with it are from our company. Today we got notified the rejection due to the violation of Guideline 4.3 but there is no reference to the other application or even a contact to the other developer. We do use Unity as our game engine, so some parts of the code might be shared across different games, but i cannot find any other justification of the failure. Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps.

Hello, I would like to know, in case you received a rejection for SPAM 4.3 because there are similar apps on the app store if asking for the app to be released unlisted would solve the problem, as it would not be listed in the app store and would not cause confusion to users. Also the app in question is quite a niche app and it would be enough to distribute it via a link from our website. The app is free. Thank you.

Hi, Thank you for your feedback regarding our app submission. We understand that the latest version was rejected under Guideline 4.3(a) - Design - Spam. We would like to confirm that our app is unique, combining casual gaming and video chat to deliver an engaging and distinct user experience. This update is critical for ensuring optimal performance on iOS 18 and providing a seamless experience for users who have already upgraded. We hope to resolve this matter fully and avoid encountering similar issues with this guideline in future submissions. We kindly request that the review team re-evaluate our app’s uniqueness and design. Additionally, we would greatly appreciate your assistance in expediting the review process so we can release this important update to our users. If further clarification or additional information is needed, please don’t hesitate to reach out. Thank you for your understanding and support. Best regards, The Fachat Team

Hello,I am new to the iOS development, using C++ on Mac OS X some years.I like to develop apps using objective-c starting from my old X-Code on Snow Leopard (iOS 4.3). Is that forward compatible up to iOS 7+ and can I depoy such an application?I like to test my apps with my iPhone 4S having an iOS 5 installed. Will be using Snow Leopard for this (latest X-Code version there) possible?I have an external usb drive with an updated OS X (Marvericks). This will be my last resort, if I do not have any chance to use my Snow Leopard targeting iOS 4.3+ as a first start.Thanks for any help,Lothar

Hello, One of our apps has been rejected under Guideline 4.3 for spam. Our studio has been on the App Store for 10+ years and this particular app has been available for over two years without previous issue. We have submitted a couple responses to the original rejection outlining why we think our app is unique and not spam and unfortunately we have been rejected. I have also submitted an appeal and requested a phone call. This is compounded by a live issue happening in our app right now that requires a build to unblock. I added that to our review notes for submission but was rejected. We believe we have been flagged as spam in error and would like to release builds to our active players ASAP to get them unblocked and provide further value to them. Beyond submitting an appeal and requesting a call is there anything else I can do?

Hi all, I'm looking for guidance or experiences from others who’ve run into this issue. I'm developing a series of educational apps that teach different languages from English, using a simple flashcard-based format. Each app is fully offline, has no ads, no subscriptions, and contains native audio and culturally relevant images for that specific language. Each language pack (audio + images + data) is around 50MB, and I’m planning to support 50 languages. Because of size constraints and my offline-first approach, it’s not feasible to combine all languages into a single app. To stay user-friendly and efficient: Each app contains only one language. Each has its own name and icon (e.g., “Babel Bash Chinese ”, “Babel Bash Thai”). All use the same visual structure (by design) for brand consistency and usability. Despite this, I’ve had an app rejected under Guideline 4.3(a) – Spam, with the reasoning that it duplicates the functionality of another app I've submitted (even though the language, audio, and vis

Im Enrik Sulaj , a new developer and i have a small problem . App store review team is automated by bots, and since i cant find an solution to my problem . One of my games got rejected many times for different reasons , i solved all 8 reasons my game got rejected . In the end i got a big surprise , 4.3 Design-Spam . Even that my app is unique , inovation idea in tap to earn coin games it got rejected . I think Apple want only the old creators and the best ones , and for the new creators they make the road really hard .I have another game that got rejected for the samereason even that is a new idea in car games , and guess what , the app review team is not helpful , they say the game is repackaged and duplicated . In fact i created the games with new assets , also i created assets and the assets are never used before .I m honest , as a new creator im starting to hate Apple , not as a company , but it has bad employes and bots that dont help you . Its the truth . Apple need to do something to fix this

Earlier I had about 20 similar travel apps. All of them received a rejection for the reason of Guideline 4.3 - Design Spam. Later, according to Apple recommendations, I have combined all similar apps into the one container app.Now, when I try to publish any new apps or updates I get the same rejection (Guideline 4.3 - Design). It looks like an automatic rejection for everything that I try to upload. I have to constantly ask for a re-check. After the moderator team re-checks the app, the app is passed successfully without any rejection.Last time I tried to publish stickers app. This app is based on a Sticker Pack App template in Xcode and has unique and exclusive stickers for iMessage. And this app gets the same rejection. I'm sure that after my request this stickers app will pass successfully. But I do not understand why I have to ask for a re-check every time.New apps and updates still get wrong rejection after I fixed everything that Apple requested (combined all similar apps into the one