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“4.3”

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Apple 4.3 guideline - What to do
Dear,We saw that many topics here are relared to that, but we could not find any reasonable solution, that's why there's another case of study.We publish magazines from very different publishers. Each magazine has their own content, trademark, subscribers... each publisher hires us to publish their content inside an individual and most of times custom apps. We don't work with apps generator, we develop in native language all the source code and we compile each app.As they all are magazines, they are very similar and have the same concept. I mean, magazines are magazines everywhere, we can't change their format... all magazines will have a download option, next, previous, forward, backward buttons, subscriber and buying system... there's no great news about it.However, Apple rejected some apps saying that it doesn't follow the 4.2/4.3 guidelines and recommended that we put all apps inside a container. Well, i don't need to say that it's not possible...What to do?Apple is doing that against small compa
14
0
6.2k
Aug ’17
Guideline 4.3(a) - Design - Spam .. Has anyone received this message
Hi has anyone had there app rejected for Guideline 4.3(a) - Design - Spam? my app is a cyber security app which has a VPN and I had this rejection message.. the reasoning was very vague and i am unsure what this means.. I had submitted an appeal and also replied to the reject message but have had no response for over a week. anyone had this and if so, how did you resolve ?
0
0
162
1w
About guideline 4.3 Design - spam
Our team members are so upset and exhuasted about the guideline 4.3. We have spent 60 days on the app submission but still get no luck to be approved and no black and white instruction to improve. We post here for intelligent solution.This is our situation -We are developing an IOT project ( a digital photo frame ), the end-products of this project is: a digital photo frame and the APP.The APP is simply a photo/video transmission tool which transmit the media on the phone to users' digital photo frame.Here comes the issue:1. We have our own branding digital photo frames products and our own app on the market.2. We are also the OEM of other digital photo frames products which have different brands from us. Our clients need the full solution - their own branding app which have very similar functions with our own branding app( this breaches the annoying and irrational guideline 4.3)What we have done:1. Completely new design of home page / splashscreen / app icon / app description / app name.2.
11
0
8.6k
Aug ’19
Guideline 4.3 - Design - Spam
apple Rejected my app , And send me this letter :Guideline 4.3 - Design - SpamWe noticed that your app provides the same feature set as many of the other apps you've submitted to the App Store; it simply varies in content or language, which is considered a form of spam.The following apps were found to provide different content but are identical in functionality:drift starsNext StepsWhen creating multiple apps where content is the only varying element, you should offer a single app to deliver differing content to customers. Alternatively, you may consider creating a web app, which looks and behaves similar to a native app when the customer adds it to their Home screen. Refer to the Configuring Web Applications section of the Safari Web Content Guide for more information.please help me
6
0
7.9k
Aug ’17
My App Rejected 4.3 Design: Spam Read
My game has been updated steadily every week on the appstore for several months. When I submitted the updated version for review recently, it was rejected by 4.3, saying that my game has no characteristics. However, there is no other game with unique features such as custom skills on the appstore except my game, so I am puzzled and hope to be re-reviewed. There is another problem. My game has accumulated a part of users on the appstore user side. They are anxious because they cannot update to the latest version and urge me to solve the Apple version update problem quickly. I hope Apple can give me, an individual developer and Apple mobile phone users, a practical solution to this problem, instead of just a 4.3 rejection without specifying the specific reason.
0
0
227
Apr ’25
APP Rejected 4.3 Design: Spam
My App Rejected 4.3 Design: Spam What does that mean exactly? I took extra pictures with the phone from the app and upload to APP Store and the same thing over and over again (Guideline 4.3 - Design - Spam) just the question Why don't you want to unlock it? what is spam? The APP Or the pictures? If the APP is spam why? That means One user cannot create two different websites with Various APP An e.g. I have a social network I want to do then a dating site On the dating app I only get a message saying it's spam Funny what's in an APP is spam? Because dating app? Or can a user not make multiple page APPs because it almost looks like this? Then that means BMW can't make new BMWs because the new BWM also has 4 doors and 4 wheels or how should I understand that? which is still funny on Google Play the same APP is not spam
2
0
1k
Jan ’24
Rejected for 4.3(a) Spam -- Any help appreciated
Hey there, looking for advice. I am trying to figure out more details as to why my app is rejected. They say: 4.3 Spam (a)ASR & NR Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. I know this is a unique app, I have spent several years developing it. When I got rejected the first time, I decided to spend time and re-design the interface such as removing my tab bar navigation structure and making it a hamburger re-designing the GUI to have a cleaner look etc -- even redesigning my login screen. Still rejected for 4.3(a) Spam. Our content is completely unique and I can't get anything else other than Hello, The issues we previously identified still need your attention. If you have any questions, we are here to help. Reply to this message in App Store Connect and let us know. Some examples of our old vs new. The new a
2
0
156
Mar ’25
App rejected under 4.3
I have invested significant money building a proximity application that shows hotspots for nightlife, and also if there are other single people in the same vicinity. I have labeled it under Social Networking, but the app reviews have labeled me as a dating app and hit me with the 4.3 spam tag. My app has many unique features that don't exist with other apps, but because of the matching part of the app, I am SOL. I am waiting on an appeal, but based on what I have read, I will most likely be doomed. Talk about killing the American Dream and stifling innovation! What are my options? If I get 10K users testing it on Test Flight, will I have a better chance of getting approved? Has anyone been successful by offering an app through a developer's website?
2
0
200
Nov ’25
Guideline 4.3(a) Original game misinterpreted as Spam
Hello, our game Nerd Survivors has been identified as spam. The game is based on an original IP and the only games that should share any resemblance with it are from our company. Today we got notified the rejection due to the violation of Guideline 4.3 but there is no reference to the other application or even a contact to the other developer. We do use Unity as our game engine, so some parts of the code might be shared across different games, but i cannot find any other justification of the failure. Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps.
3
0
1.1k
May ’24
Guideline 4.3(a) - Design - Spam
Hi, Thank you for your feedback regarding our app submission. We understand that the latest version was rejected under Guideline 4.3(a) - Design - Spam. We would like to confirm that our app is unique, combining casual gaming and video chat to deliver an engaging and distinct user experience. This update is critical for ensuring optimal performance on iOS 18 and providing a seamless experience for users who have already upgraded. We hope to resolve this matter fully and avoid encountering similar issues with this guideline in future submissions. We kindly request that the review team re-evaluate our app’s uniqueness and design. Additionally, we would greatly appreciate your assistance in expediting the review process so we can release this important update to our users. If further clarification or additional information is needed, please don’t hesitate to reach out. Thank you for your understanding and support. Best regards, The Fachat Team
2
0
586
Nov ’24
Guideline 4.3(a) - Design - Spam
Hi all, I'm looking for guidance or experiences from others who’ve run into this issue. I'm developing a series of educational apps that teach different languages from English, using a simple flashcard-based format. Each app is fully offline, has no ads, no subscriptions, and contains native audio and culturally relevant images for that specific language. Each language pack (audio + images + data) is around 50MB, and I’m planning to support 50 languages. Because of size constraints and my offline-first approach, it’s not feasible to combine all languages into a single app. To stay user-friendly and efficient: Each app contains only one language. Each has its own name and icon (e.g., “Babel Bash Chinese ”, “Babel Bash Thai”). All use the same visual structure (by design) for brand consistency and usability. Despite this, I’ve had an app rejected under Guideline 4.3(a) – Spam, with the reasoning that it duplicates the functionality of another app I've submitted (even though the language, audio, and vis
3
0
264
Jul ’25
4.3 Design-Spam
Im Enrik Sulaj , a new developer and i have a small problem . App store review team is automated by bots, and since i cant find an solution to my problem . One of my games got rejected many times for different reasons , i solved all 8 reasons my game got rejected . In the end i got a big surprise , 4.3 Design-Spam . Even that my app is unique , inovation idea in tap to earn coin games it got rejected . I think Apple want only the old creators and the best ones , and for the new creators they make the road really hard .I have another game that got rejected for the samereason even that is a new idea in car games , and guess what , the app review team is not helpful , they say the game is repackaged and duplicated . In fact i created the games with new assets , also i created assets and the assets are never used before .I m honest , as a new creator im starting to hate Apple , not as a company , but it has bad employes and bots that dont help you . Its the truth . Apple need to do something to fix this
2
0
965
Oct ’24
Rejected for Guideline 4.3 - Spam
Hello, One of our apps has been rejected under Guideline 4.3 for spam. Our studio has been on the App Store for 10+ years and this particular app has been available for over two years without previous issue. We have submitted a couple responses to the original rejection outlining why we think our app is unique and not spam and unfortunately we have been rejected. I have also submitted an appeal and requested a phone call. This is compounded by a live issue happening in our app right now that requires a build to unblock. I added that to our review notes for submission but was rejected. We believe we have been flagged as spam in error and would like to release builds to our active players ASAP to get them unblocked and provide further value to them. Beyond submitting an appeal and requesting a call is there anything else I can do?
1
0
562
Jan ’25
Guideline 4.3 - Design wrong rejections
Earlier I had about 20 similar travel apps. All of them received a rejection for the reason of Guideline 4.3 - Design Spam. Later, according to Apple recommendations, I have combined all similar apps into the one container app.Now, when I try to publish any new apps or updates I get the same rejection (Guideline 4.3 - Design). It looks like an automatic rejection for everything that I try to upload. I have to constantly ask for a re-check. After the moderator team re-checks the app, the app is passed successfully without any rejection.Last time I tried to publish stickers app. This app is based on a Sticker Pack App template in Xcode and has unique and exclusive stickers for iMessage. And this app gets the same rejection. I'm sure that after my request this stickers app will pass successfully. But I do not understand why I have to ask for a re-check every time.New apps and updates still get wrong rejection after I fixed everything that Apple requested (combined all similar apps into the one
8
0
4.9k
May ’18
Apple 4.3 guideline - What to do
Dear,We saw that many topics here are relared to that, but we could not find any reasonable solution, that's why there's another case of study.We publish magazines from very different publishers. Each magazine has their own content, trademark, subscribers... each publisher hires us to publish their content inside an individual and most of times custom apps. We don't work with apps generator, we develop in native language all the source code and we compile each app.As they all are magazines, they are very similar and have the same concept. I mean, magazines are magazines everywhere, we can't change their format... all magazines will have a download option, next, previous, forward, backward buttons, subscriber and buying system... there's no great news about it.However, Apple rejected some apps saying that it doesn't follow the 4.2/4.3 guidelines and recommended that we put all apps inside a container. Well, i don't need to say that it's not possible...What to do?Apple is doing that against small compa
Replies
14
Boosts
0
Views
6.2k
Activity
Aug ’17
Guideline 4.3(a) - Design - Spam .. Has anyone received this message
Hi has anyone had there app rejected for Guideline 4.3(a) - Design - Spam? my app is a cyber security app which has a VPN and I had this rejection message.. the reasoning was very vague and i am unsure what this means.. I had submitted an appeal and also replied to the reject message but have had no response for over a week. anyone had this and if so, how did you resolve ?
Replies
0
Boosts
0
Views
162
Activity
1w
About guideline 4.3 Design - spam
Our team members are so upset and exhuasted about the guideline 4.3. We have spent 60 days on the app submission but still get no luck to be approved and no black and white instruction to improve. We post here for intelligent solution.This is our situation -We are developing an IOT project ( a digital photo frame ), the end-products of this project is: a digital photo frame and the APP.The APP is simply a photo/video transmission tool which transmit the media on the phone to users' digital photo frame.Here comes the issue:1. We have our own branding digital photo frames products and our own app on the market.2. We are also the OEM of other digital photo frames products which have different brands from us. Our clients need the full solution - their own branding app which have very similar functions with our own branding app( this breaches the annoying and irrational guideline 4.3)What we have done:1. Completely new design of home page / splashscreen / app icon / app description / app name.2.
Replies
11
Boosts
0
Views
8.6k
Activity
Aug ’19
Guideline 4.3 - Design - Spam
apple Rejected my app , And send me this letter :Guideline 4.3 - Design - SpamWe noticed that your app provides the same feature set as many of the other apps you've submitted to the App Store; it simply varies in content or language, which is considered a form of spam.The following apps were found to provide different content but are identical in functionality:drift starsNext StepsWhen creating multiple apps where content is the only varying element, you should offer a single app to deliver differing content to customers. Alternatively, you may consider creating a web app, which looks and behaves similar to a native app when the customer adds it to their Home screen. Refer to the Configuring Web Applications section of the Safari Web Content Guide for more information.please help me
Replies
6
Boosts
0
Views
7.9k
Activity
Aug ’17
My App Rejected 4.3 Design: Spam Read
My game has been updated steadily every week on the appstore for several months. When I submitted the updated version for review recently, it was rejected by 4.3, saying that my game has no characteristics. However, there is no other game with unique features such as custom skills on the appstore except my game, so I am puzzled and hope to be re-reviewed. There is another problem. My game has accumulated a part of users on the appstore user side. They are anxious because they cannot update to the latest version and urge me to solve the Apple version update problem quickly. I hope Apple can give me, an individual developer and Apple mobile phone users, a practical solution to this problem, instead of just a 4.3 rejection without specifying the specific reason.
Replies
0
Boosts
0
Views
227
Activity
Apr ’25
APP Rejected 4.3 Design: Spam
My App Rejected 4.3 Design: Spam What does that mean exactly? I took extra pictures with the phone from the app and upload to APP Store and the same thing over and over again (Guideline 4.3 - Design - Spam) just the question Why don't you want to unlock it? what is spam? The APP Or the pictures? If the APP is spam why? That means One user cannot create two different websites with Various APP An e.g. I have a social network I want to do then a dating site On the dating app I only get a message saying it's spam Funny what's in an APP is spam? Because dating app? Or can a user not make multiple page APPs because it almost looks like this? Then that means BMW can't make new BMWs because the new BWM also has 4 doors and 4 wheels or how should I understand that? which is still funny on Google Play the same APP is not spam
Replies
2
Boosts
0
Views
1k
Activity
Jan ’24
Rejected for 4.3(a) Spam -- Any help appreciated
Hey there, looking for advice. I am trying to figure out more details as to why my app is rejected. They say: 4.3 Spam (a)ASR & NR Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. I know this is a unique app, I have spent several years developing it. When I got rejected the first time, I decided to spend time and re-design the interface such as removing my tab bar navigation structure and making it a hamburger re-designing the GUI to have a cleaner look etc -- even redesigning my login screen. Still rejected for 4.3(a) Spam. Our content is completely unique and I can't get anything else other than Hello, The issues we previously identified still need your attention. If you have any questions, we are here to help. Reply to this message in App Store Connect and let us know. Some examples of our old vs new. The new a
Replies
2
Boosts
0
Views
156
Activity
Mar ’25
App rejected under 4.3
I have invested significant money building a proximity application that shows hotspots for nightlife, and also if there are other single people in the same vicinity. I have labeled it under Social Networking, but the app reviews have labeled me as a dating app and hit me with the 4.3 spam tag. My app has many unique features that don't exist with other apps, but because of the matching part of the app, I am SOL. I am waiting on an appeal, but based on what I have read, I will most likely be doomed. Talk about killing the American Dream and stifling innovation! What are my options? If I get 10K users testing it on Test Flight, will I have a better chance of getting approved? Has anyone been successful by offering an app through a developer's website?
Replies
2
Boosts
0
Views
200
Activity
Nov ’25
Guideline 4.3(a) Original game misinterpreted as Spam
Hello, our game Nerd Survivors has been identified as spam. The game is based on an original IP and the only games that should share any resemblance with it are from our company. Today we got notified the rejection due to the violation of Guideline 4.3 but there is no reference to the other application or even a contact to the other developer. We do use Unity as our game engine, so some parts of the code might be shared across different games, but i cannot find any other justification of the failure. Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps.
Replies
3
Boosts
0
Views
1.1k
Activity
May ’24
Guideline 4.3(a) - Design - Spam
Hi, Thank you for your feedback regarding our app submission. We understand that the latest version was rejected under Guideline 4.3(a) - Design - Spam. We would like to confirm that our app is unique, combining casual gaming and video chat to deliver an engaging and distinct user experience. This update is critical for ensuring optimal performance on iOS 18 and providing a seamless experience for users who have already upgraded. We hope to resolve this matter fully and avoid encountering similar issues with this guideline in future submissions. We kindly request that the review team re-evaluate our app’s uniqueness and design. Additionally, we would greatly appreciate your assistance in expediting the review process so we can release this important update to our users. If further clarification or additional information is needed, please don’t hesitate to reach out. Thank you for your understanding and support. Best regards, The Fachat Team
Replies
2
Boosts
0
Views
586
Activity
Nov ’24
Guideline 4.3(a) - Design - Spam
Hi all, I'm looking for guidance or experiences from others who’ve run into this issue. I'm developing a series of educational apps that teach different languages from English, using a simple flashcard-based format. Each app is fully offline, has no ads, no subscriptions, and contains native audio and culturally relevant images for that specific language. Each language pack (audio + images + data) is around 50MB, and I’m planning to support 50 languages. Because of size constraints and my offline-first approach, it’s not feasible to combine all languages into a single app. To stay user-friendly and efficient: Each app contains only one language. Each has its own name and icon (e.g., “Babel Bash Chinese ”, “Babel Bash Thai”). All use the same visual structure (by design) for brand consistency and usability. Despite this, I’ve had an app rejected under Guideline 4.3(a) – Spam, with the reasoning that it duplicates the functionality of another app I've submitted (even though the language, audio, and vis
Replies
3
Boosts
0
Views
264
Activity
Jul ’25
4.3 Design-Spam
Im Enrik Sulaj , a new developer and i have a small problem . App store review team is automated by bots, and since i cant find an solution to my problem . One of my games got rejected many times for different reasons , i solved all 8 reasons my game got rejected . In the end i got a big surprise , 4.3 Design-Spam . Even that my app is unique , inovation idea in tap to earn coin games it got rejected . I think Apple want only the old creators and the best ones , and for the new creators they make the road really hard .I have another game that got rejected for the samereason even that is a new idea in car games , and guess what , the app review team is not helpful , they say the game is repackaged and duplicated . In fact i created the games with new assets , also i created assets and the assets are never used before .I m honest , as a new creator im starting to hate Apple , not as a company , but it has bad employes and bots that dont help you . Its the truth . Apple need to do something to fix this
Replies
2
Boosts
0
Views
965
Activity
Oct ’24
Rejected for Guideline 4.3 - Spam
Hello, One of our apps has been rejected under Guideline 4.3 for spam. Our studio has been on the App Store for 10+ years and this particular app has been available for over two years without previous issue. We have submitted a couple responses to the original rejection outlining why we think our app is unique and not spam and unfortunately we have been rejected. I have also submitted an appeal and requested a phone call. This is compounded by a live issue happening in our app right now that requires a build to unblock. I added that to our review notes for submission but was rejected. We believe we have been flagged as spam in error and would like to release builds to our active players ASAP to get them unblocked and provide further value to them. Beyond submitting an appeal and requesting a call is there anything else I can do?
Replies
1
Boosts
0
Views
562
Activity
Jan ’25
Unable to apple pay in watchOS 4.3 beta 2?
Apple Pay in WatchOS 4.3 beta 2 does not work for me across any card. It always says Card Unavailable try again in a few moments. It works fine on my iPhone X which also has the latest beta
Replies
11
Boosts
0
Views
2.2k
Activity
Feb ’18
Guideline 4.3 - Design wrong rejections
Earlier I had about 20 similar travel apps. All of them received a rejection for the reason of Guideline 4.3 - Design Spam. Later, according to Apple recommendations, I have combined all similar apps into the one container app.Now, when I try to publish any new apps or updates I get the same rejection (Guideline 4.3 - Design). It looks like an automatic rejection for everything that I try to upload. I have to constantly ask for a re-check. After the moderator team re-checks the app, the app is passed successfully without any rejection.Last time I tried to publish stickers app. This app is based on a Sticker Pack App template in Xcode and has unique and exclusive stickers for iMessage. And this app gets the same rejection. I'm sure that after my request this stickers app will pass successfully. But I do not understand why I have to ask for a re-check every time.New apps and updates still get wrong rejection after I fixed everything that Apple requested (combined all similar apps into the one
Replies
8
Boosts
0
Views
4.9k
Activity
May ’18