Navigate the App Store landscape. Share strategies for app submission, distribution, marketing, and user acquisition. Discuss best practices for getting your app discovered and downloaded.

All subtopics
Posts under App Store Distribution & Marketing topic

Post

Replies

Boosts

Views

Activity

Which Program to Register In?
I have perviously only done personal app development. I'm joining a large company and have a mandate to: deliver an app to our customers delivery multiple apps internally to our employee base We are starting from scratch, need to register developer accounts etc. Do I need to segment my registrations, and have 2 accounts with 2 registrations, one for ADP and one for ADP Enterprise? Or do I register ADP and have controls in place for the enterprise apps (all will be behind corp login, so public could download but not be able to access anything). What is the current best practice?
0
0
82
3w
App Removed From Category Charts
We recently noticed that our app stopped appearing in the top charts for our category. We have not changed the category (Sports) and we've not received any notifications telling us that this was happening. This happened across all 6 regions the app is available in: As you can see the app was very high in the charts prior to be removed on August 5th/6th. We have another app in the same category that gets around 1/4 of the downloads but is showing in the charts. I understand the charts are probably not just a ranking of the total downloads, but there's not anything else I can see that would cause the rank to go from #1 to not showing in the charts at all, especially across multiple countries at once. When I contacted Apple Developer Support (case number 102668852595) I was told: The behavior you observed is expected. App Store charts and search results change regularly and we don’t guarantee app placement. Apps that were ranked before can’t be returned to their previous positions. I will continue communication with Apple Developer Support but I have a feeling I'm not going to get much useful information. For example why is this expected? I understand that the results will change regularly and nothing is guaranteed but when our ratings and download number remained roughly the same there's nothing to explain this.
0
0
65
3w
Unable to Remove App from Sale
Hello, I am trying to remove one of my apps from sale on the App Store, but I’m running into an error. I followed the steps provided by Apple Support: Go to My Apps → select app Open Pricing and Availability Under Availability, click Edit Deselect all territories Press Done/Confirm When I click Done/Confirm, I get this error: “Your app availability changes could not be saved. Try again later.” What I’ve tried: Different browsers and devices Multiple attempts on different days Contacted Apple Support via email multiple times (no response so far) Additional info: My Developer Program membership has expired (not sure if that is the cause). Screenshot of the error is attached. Has anyone else experienced this? Do I need to renew membership just to remove the app, or is there another way to resolve this? Thanks in advance!
0
0
67
3w
Not being able to remove app from sale
Hello, I am trying to remove one of my apps from sale on the App Store, but I’m running into an error. I followed the steps provided by Apple Support: Go to My Apps in App Store Connect and select the app Open the Pricing and Availability tab Under the Availability section, click Edit Deselect all territories Press Done When I click Done/Confirm, I get this error: "Your app availability changes could not be saved. Try again later.” What I’ve tried: Different browsers and devices Multiple attempts on different days Contacted Apple Support via email multiple times (no response so far) Additional info: My Developer Program membership has expired (not sure if that is the cause). Screenshot of the error is attached. Has anyone else experienced this? Do I need to renew membership just to remove the app, or is there another way to resolve this? Thanks in advance!
0
0
40
3w
App Stuck in 'Waiting for Review' for 1 Month (Submitted 25/7/2025) – Need Assistance
My app has been stuck in "Waiting for Review" status since July 25, 2025 (24 days and counting), far exceeding Apple’s typical review timeline. Despite multiple checks, I’ve received no updates or communication from App Review. App Details: App Name: [HKCoiner] Bundle ID: [vn.app.hkcoin] Apple ID (SKU): [6747101743] Is this delay related to a known system issue? How can I escalate this to Apple’s review team? (Email/phone options?) Are there hidden rejections or metadata problems not shown in App Store Connect? I hope to get help.
0
0
50
3w
App Still in 'Waiting for Review' After 1 Month (Submitted 25/7/2025) – Need Help
My app has been stuck in "Waiting for Review" status since July 25, 2025 (24 days and counting), far exceeding Apple’s typical review timeline. Despite multiple checks, I’ve received no updates or communication from App Review. Is this delay related to a known system issue? How can I escalate this to Apple’s review team? (Email/phone options?) Are there hidden rejections or metadata problems not shown in App Store Connect? Hopefully get help. Best regards!
2
0
66
3w
Title: App Rejected (4.3(a) - Design Spam)
Hi everyone, I would like to ask for help how should I resolve the issue with app submission for Guideline 4.3(a) - Design - Spam. I will explain my case to you. I assigned a task to junior engineer to submit an app from a personal developer account because my organization account has not been available yet. I thought I could be transfer later or resubmit under different bundle id and account would be okay. yes, it was my fault . But the app review process was taking too long in the personal account and I told him to cancel and delete the app submission, thinking that there might be not issue since the app was not released in AppStore. After I submitted the updated version of app with organization account, it doesn't get approve and getting 4.3.0 Spam rejection. We have taken about 6 months of work putting all the efforts both in the technical and business side on the product from scratch. We are about to launch in next week and our app is got rejected. I don't know what to do. I've all the authority and intellectual rights on the app and the app was created 100% by us with our own mind and sweats. It is absolutely not a clone or tweak of any app. We made it from scratch. Can anyone guide me how should I properly request an appeal Apple App Review Team ? Thanks in advance to anyone who can help me out!
3
0
157
3w
TestFlight Says App is Unavailable or Not Found – Need Help Troubleshooting
Hi everyone, I’m having trouble distributing my app via TestFlight. I created the app completely from scratch — new bundle ID, new build number, fresh provisioning profile, and certificates. Everything looks correctly set up in App Store Connect, and the build is marked as ready for testing. However, when I send the TestFlight link to testers, they get a message saying the app is "unavailable" or "not found." I’ve double-checked all settings, and I can’t figure out what I’m missing. Has anyone experienced this before or have any suggestions on how to fix it? Any help is appreciated!
3
3
227
3w
iOS App Stuck in "Waiting for Review" for 7+ Days
Hi everyone, Our game has been stuck in "Waiting for Review" status for 7 days now and we’re starting to get very concerned. Details: Game category: Games/Puzzles Version 1.0 All required metadata completed Age rating: 4+ We’ve tried the following steps multiple times: Removed and re-submitted the build four times to draw attention to the submission Submitted an expedited review request (no response or movement) It seems unusually long considering that the typical review time is just a few days. Has anyone else run into similar delays lately? Is there any other way to escalate the issue or get Apple’s attention? Thanks in advance for any help or advice!
1
0
146
3w
Unable to Verify Identity for Apple Developer Program
Hello Apple Developer Community, I am trying to enroll in the Apple Developer Program, but I am unable to verify my identity through the Apple Developer app. I have all the necessary documents, including: National ID Card PAN Card(virtual) Driving Licsence (Virtual) Citizenship Card I am based in Nepal and I also have a valid credit card for payment. Despite this, my enrollment attempt has failed, and Apple Support has stated that they cannot verify my identity. I would greatly appreciate any advice or guidance from the community on how I can successfully verify my identity and complete my enrollment. Thank you very much for your help!
1
0
110
3w
TestFlight unable to install own application
Hi, I am facing a very weird issue where I am unable to download our own application from TestFlight for testing. This issue only happens for one of our applications; we are able to download our other applications without any issues. Furthermore, this only happens on one of our MacBooks; the game downloads fine on our other MacBook (macOS 15) and can run our application. When running the console, I noticed this error being thrown when the TestFlight fails the download: I have tried reinstalling TestFlight, clearing all instances of our application as what Finder can find, restarting the MacBook but nothing worked. Is there anyone that faced this similar issue, or any Apple staff that could help with this? OS version: macOS Tahoe (26 Beta) latest TestFlight was able to download on this version previously, until one day it couldn't (and not sure why), tried downloading latest version but did not solve the issue. Note: We noticed that we are unable to install our own application from the Appstore as well, on this MacBook that has the TestFlight issue.
5
3
158
3w
Apple Search Ads - 503 service unavailable error on fetching “acls” endpoint.
Hi team, Kirill Zharskii from Fivetran engineering team is here with a question related to Search Ads API. Several of our connectors are facing an issue trying to fetch acls endpoint: curl -X GET -H 'Accept: application/json' -H 'Content-Type: application/json' -H 'Authorization: Bearer <BEARER_TOKEN>' -H 'X-AP-Context: orgId=null' -A 'Jersey/2.45' 'https://api.searchads.apple.com/api/v5/acls?limit=1000&offset=0' the response is 503 service unavailable, but the request for token works fine. the issue started about 12 hours ago and going on. could you please share some input? TIA
0
2
159
3w
App crashes ONLY from App Store for SOME Users
Hello, I have an iOS app built using the .NET 8 iOS framework, and I'm encountering a puzzling issue: the app crashes immediately on launch, but only for some users. What We Know: The crash is not device or OS-specific. It affects a few users on iPhone 14 and iPhone 15, across various iOS versions (e.g., 17.7, 18.5, and even the latest). Other users with identical device and OS specs are able to run the app without issues. The crash only occurs when the app is installed via App Store or TestFlight. If the same IPA is distributed via a third-party tool like Updraft, the app runs fine for affected users. This suggests the issue may be related to code signing or packaging during submission to App Store Connect. What We've Tried: Added additional exception and error handling in didFinishLaunchingWithOptions. Experimented with build settings, including enabling AOT compilation. Reviewed crash logs and symbolicated them using atos. Crash Log Snippet: Here’s a portion of the lastExceptionBacktrace from the crash logs: "lastExceptionBacktrace": [ {"imageOffset":1155264,"symbol":"__exceptionPreprocess","symbolLocation":164,"imageIndex":12}, {"imageOffset":203452,"symbol":"objc_exception_throw","symbolLocation":88,"imageIndex":13}, {"imageOffset":4403460,"imageIndex":0}, -xamarin_unhandled_exception_handler (in TheApp) (runtime.m:1129) {"imageOffset":8159120,"imageIndex":0}, -native_to_managed_trampoline_23(objc_object*, objc_selector*, _MonoMethod**, objc_object*, objc_object*, unsigned int) (in TheApp) (registrar.mm:1453) {"imageOffset":8169364,"imageIndex":0}, -[AppDelegate application:didFinishLaunchingWithOptions:] (in TheApp) (registrar.mm:7895) {"imageOffset":1277452,"symbol":"-[UIApplication _handleDelegateCallbacksWithOptions:isSuspended:restoreState:]","symbolLocation":320,"imageIndex":15}, {"imageOffset":1284496,"symbol":"-[UIApplication _callInitializationDelegatesWithActions:forCanvas:payload:fromOriginatingProcess:]","symbolLocation":2988,"imageIndex":15}, {"imageOffset":1267976,"symbol":"-[UIApplication _runWithMainScene:transitionContext:completion:]","symbolLocation":972,"imageIndex":15}, {"imageOffset":1266804,"symbol":"-[_UISceneLifecycleMultiplexer completeApplicationLaunchWithFBSScene:transitionContext:]","symbolLocation":132,"imageIndex":15}, ...] There is more if this is not enough of the log Request for Help: We’re looking for any insights or suggestions. Could this be related to App Store signing, entitlements, or something else we're overlooking? Has anyone encountered a similar issue with .NET 8 iOS apps? Thanks in advance for your help!
1
0
108
3w
Review rejected for the 3rd Time
Hi All, I am submitting my first app to App Store but unfortunately, it has been rejected 3 times in a row. Every time , same reason 2.1 App Incompleteness. My app requires login via phone number and OTP and i have provided all the demo details required for creating an account but their response is same every time that they cannot login. No error detail has been shared by the review team. The screenshot suggests that Device is not connected to Internet and i have mentioned in instructions to use a stable internet connection I have tested the app on 2 iPhones and 1 iPad and found no such issue. My server has not received any login request as well to verify if they tried logging into the app. Please suggest what i can do in this scenario or any specific reason that the problem is just with them and not with any of my testers Thanks.
3
0
122
3w
Unroll app from macOS platform while keeping iOS in AppStore Connect
Hi AppStore Connect Team, We have an application that we were distributing to macOS and iOS via the same Bundle ID and App ID. The macOS platform is no longer maintained and we would like to remove it from the store. At the same time iOS is still being worked on, receiving regular updates. Is there a way to remove platform for an app in AppStore Connet? Thanks
0
0
66
3w
"Minimum functionality" for a very specific AR app
Hi, I've been trying to submit an app, without much success. Describing the app in general terms, its an Augmented Reality app (for phone or tablet) that depends on a QR code to be used. The QR code is provided during a live training session (engineers go to exhibitions and provide the QR code), where the user can point the camera at and an interactive 3D object, related to the piping industry, appears. I was signaled about "minimum functionality" for the case of users who download and don't have the QR code (in which case, the app is indeed useless). Something that I've previously seen in AppStore for other apps, btw Please, could anyone provide me a suggestion of what to do in this case? Is an initial warning describing the condition enough? Should it have something more complex than that at the start? The latest feedback was: "Hello, Thank you for your resubmission. Upon further review, we identified additional issues that need your attention. See below for more information. If you have any questions, we are here to help. Reply to this message in App Store Connect and let us know. Review Environment Guideline 4.2 - Design - Minimum Functionality We noticed that your app includes an AR or QR scanner but does not include any additional content or functionality unless the user has access to the AR marker or QR code. While we understand that your app displays additional content when an AR marker or QR code is scanned, to users who do not have access to the AR markers or QR codes, your app only appears to display a camera view. Next Steps We encourage you to provide your users with additional content in your app, including directions on how to use your app and information on how to obtain any necessary AR markers or QR codes. To ensure users have the best experience, apps should provide valuable utility or entertainment, draw people in by offering compelling capabilities or content, or enable people to do something they couldn't do before or in a way they couldn't do it before."
2
0
37
3w