To comply with the Mobile Software Competition Act (MSCA), Apple is introducing changes to iOS that create new options for developers' apps in Japan. Beginning with iOS 26.2, developers can distribute apps on alternative app marketplaces, operate alternative app marketplaces, process app payments for digital goods and services outside of Apple In-App Purchase in iOS, and more.

The new options for downloading apps from alternative app marketplaces and making app payments open new avenues for malware, fraud, scams, and privacy and security risks. Apple has worked with Japanese regulators to introduce protections from these new threats — with a special emphasis on the safety of younger users. Those protections include Notarization for iOS apps, an authorization process for app marketplaces, and requirements that help protect children from inappropriate content and scams.

By March 17, 2026, all current members of the Apple Developer Program will need to agree to the latest update to the Apple Developer Program License Agreement, which includes new terms that allow for these options in Japan.

Learn more about the updates

You can also request a 30-minute online appointment to ask questions about these changes.

Today, we’re introducing the Mini Apps Partner Program, which expands on the App Store’s ongoing support for apps that offer mini apps. Mini apps are self-contained experiences that are built using web technologies like HTML5 and JavaScript. This program is designed to help developers who host mini apps grow their business and further the availability of mini apps on the App Store — all while providing a great customer experience.

Participating developers may benefit from a reduced commission rate of 15% on the sales of qualifying In-App Purchases. To be eligible for this reduced commission rate, participating apps must support certain App Store technologies, including the Declared Age Range API and the Advanced Commerce API in order to help provide a safe and seamless experience for customers of all ages.

Learn more about the Mini Apps Partner Program and eligibility

The beta versions of iOS 26.2, iPadOS 26.2, macOS 26.2, tvOS 26.2, visionOS 26.2, and watchOS 26.2 are now available. Get your apps ready by confirming they work as expected on these releases. And make sure to build and test with Xcode 26.2 beta to take advantage of the advancements in the latest SDKs.

View downloads and release notes

Learn about testing a beta OS

Learn about sending feedback

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.

From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

Price updates

Beginning November 17:

Pricing for apps and In-App Purchases will be updated for Poland, Switzerland, and Türkiye if you haven’t selected one of these storefronts as the base storefront for your app or In‑App Purchase.¹

If you’ve selected Poland, Switzerland, or Türkiye as the base storefront for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription. Prices also won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.

The Pricing and Availability section of Apps has been updated in App Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.

Learn more about managing your prices

View or edit upcoming price changes

Edit your app’s base country or region

Pricing and availability start times by country or region

Set a price for an In-App Purchase

¹ Excludes auto-renewable subscriptions.

As part of our ongoing commitment to helping developers succeed on the App Store, we’re introducing new options for submitting content and updates while your app is in review, double the number of custom product pages, and offer codes for all In-App Purchase types.

Submit additional items to App Review

Now you can send additional items to App Review independent of an existing submission, giving you greater flexibility when submitting your apps and games. For example, you can now submit:

• One or more In-App Events in a separate submission if you have an app version under review.
• An app version to address a critical bug that’s separate from any existing custom product pages under review.
• One or more Game Center features — including achievements, leaderboards, challenges, and more — in a submission that’s separate from an app version under review.

Learn more about submitting

Create double the number of custom product pages and add keywords

Custom product pages let you highlight different content and features within your app or game using unique screenshots, app previews, and promotional text. To provide you with even more flexibility, you can now create and publish up to 70 custom pages at a given time. Additionally, you can now assign keywords to each custom product page so they’re more discoverable on the App Store. Custom product pages with keywords assigned to them can appear in search results for those selected keywords instead of your default product page.

Learn more about custom product pages

Offer codes expand to all In-App Purchase types

Offer codes now support all In-App Purchase types, including consumable, non-consumable, and non-renewing subscriptions, in addition to expanded support for auto-renewable subscriptions. With offer codes, you can present people with a limited-time offer for a free or discounted In-App Purchase. This allows you to share the value of your In-App Purchases and encourage engagement and purchases within your apps and games. This expanded support includes the ability to create offer codes for:

• Consumable, non-consumable, and non-renewing subscriptions.
• Auto-renewable subscriptions that don’t auto-renew once the promotional period ends.

Schedule 1 and the Paid Applications Agreement (Schedules 2 and 3) will be updated to indicate that offer codes are available for all In-App Purchase types.¹

Promo codes for In-App Purchases

Offer codes build on the functionality of promo codes and provide improved configuration and customer eligibility options. As a result, starting March 26, 2026, you’ll no longer be able to create promo codes for In-App Purchases in App Store Connect. Any existing promo codes for In-App Purchases you’ve created can be redeemed until they expire. You can continue to use promo codes in order to provide people with a free download of your app.

Learn about creating offer codes

Learn about offer codes for auto-renewable subscriptions

Implementing offer codes

¹ Translations of the updated agreement will be available on the Apple Developer website within one month.

Starting January 1, 2026, developers based in the Republic of Korea must provide a server‑to‑server notification endpoint when registering a new Services ID, or updating an existing Services ID, to associate their website with an app using Sign in with Apple.

As a reminder, registering a notification endpoint allows Apple to send you important updates about the people who use your app and their account status, including:

• Changes in email forwarding preferences.
• Account deletions in your app.
• Permanent Apple Account deletions.

To learn more about server-to-server notifications, see WWDC20 session 10173: Get the most out of Sign in with Apple.

When you receive these notifications, you should immediately update any data associated with the account change in the app, as well as any necessary server infrastructure, to give people more control of the personal data they’ve shared. For more information, see Processing changes for Sign in with Apple accounts.

Before submitting a new app to the App Store, or updating an existing app configuration to register a new Services ID or modify an existing Services ID, please read the guidance below.

Account change guidance

Account changes are directly related to privacy and control for the user and their personal data, and confirming account changes should be straightforward and transparent.

For account email forwarding changes:

• Ensure any displayed user data affected by the account change matches the change event in the notification payload. Typically, this data is displayed in the app’s account settings or user profile.
• If people need to visit a website to finish changing or verifying their email address, include a link directly to the page on your website where they can complete the process.
• Keep users informed. If the email forwarding change affects other services you offer, let them know. If your app supports In-App Purchases, help people understand how billing, order tracking, and cancellations will be handled with the new email address.

For account deletions:

• See TN3194: Handling account deletions and revoking tokens for Sign in with Apple.

Note: Always follow applicable legal requirements for storing and retaining user account information and for handling account changes and deletions. This includes complying with local laws where your apps are available. If you have questions regarding your legal obligations, check with your legal counsel.

Resources

• App Review Guidelines
• Human Interface Guidelines: Managing accounts

Beginning January 1, 2026, Bulgaria will adopt the euro (EUR) as its official currency, replacing the Bulgarian lev (BGN). As a result, the currency for App Store purchases and subscriptions in Bulgaria will change from BGN to EUR on this date. Your proceeds from sales in Bulgaria will also change to euros.

If you’ve selected the lev as the currency for your bank in App Store Connect, it will automatically change to the euro on December 1, 2025. If you’ve selected a different currency for your bank account, you’ll continue to be paid in that currency. The statutory fixed conversion rate is 1.95583 BGN = 1 EUR as established on July 8, 2025, by the Council of the European Union in connection with the introduction of the euro as the official currency in the Republic of Bulgaria.

• Auto-renewing subscriptions, manually priced apps and In‑App Purchases, or apps and In‑App Purchases with Bulgaria as the base storefront: Pricing on the Bulgaria storefront will be updated to a euro price based on the statutory conversion rate and rounded down to a supported euro price point. If you’ve chosen Bulgaria as the base storefront for your app or In‑App Purchases, pricing in other storefronts may be updated to maintain equalization with the new euro price.

• Other apps or In‑App Purchases: Pricing on the Bulgaria storefront will be converted to the euro using the standard equalization for euro markets where App Store sales are subject to value‑added tax (VAT).

You can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.

Auto‑renewable subscriptions won’t be interrupted. Subscription prices will be automatically updated for each current, preserved, and future scheduled price to euros. Customers with auto‑renewable subscriptions will receive an email informing them of the currency change.

Per the Euro Act, you’ll need to communicate both the lev and euro prices for In‑App Purchases to customers within your app for the duration of the transitional period from now until the end of the transition period on August 8, 2026. This messaging should appear anywhere prices are displayed.

Your Sales and Trends reports and monthly financial reports will also be updated. For Sales and Trends, euros will be indicated for transactions after the currency change. For monthly financial reports, earnings from sales that occurred before the currency change will be in the BG report, and earnings from sales after the currency change will be in the EU report.

All refunds issued after January 1, 2026, will be refunded in euros, regardless of the date of purchase.

Learn more about the Bulgaria EUR adoption

The beta versions of iOS 26.1, iPadOS 26.1, macOS 26.1, tvOS 26.1, visionOS 26.1, and watchOS 26.1 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 26.0.1.

View downloads and release notes

Learn about testing a beta OS

Learn about sending feedback

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.

From time to time, we need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

Tax and price updates

As of August 21:

Your proceeds from the sale of eligible apps and In‑App Purchases have been modified in:

• Brazil: Imposto sobre Operações Financeiras (IOF) of 3.5%
• Canada: Digital services tax (DST) no longer applicable
• Estonia: Value‑added tax (VAT) rate increase from 22% to 24%
• Romania:

    - VAT rate increase from 19% to 21%

    - Reduced VAT rate increase from 5% to 11% for news, magazines, books, and audiobooks

• The Philippines: VAT introduction of 12% for developers based outside of the Philippines
• Vietnam:

    - Organizations based outside of Vietnam: VAT rate increase from 5% to 10%.

    - Individual developers based outside of Vietnam: Personal income tax (PIT) introduction of 5%, replacing the corporate income tax (CIT). Reduced VAT rate of 0% for news, magazines, and books no longer applies and all content will be taxed at the standard rate.

    - Organizations based in Vietnam: Apple will no longer remit foreign contractor tax (FCT) on sales to end customers. FCT of 5% introduced on Apple’s commission.

    - Individual developers based in Vietnam: Personal income tax (PIT) introduction of 2%, replacing the corporate income tax (CIT). FCT of 5% introduced on Apple’s commission. Reduced VAT rate of 0% for news, magazines, and books no longer applies and all content will be taxed at the standard rate.

Exhibit B and C of the Paid Applications Agreement will be updated to indicate that Apple collects and remits applicable taxes in the Philippines, and the relevant tax changes in Vietnam.¹

Beginning September 8:

Pricing for apps and In-App Purchases will be updated for the Philippines and Vietnam if you haven’t selected one of these storefronts as the base storefront for your app or In‑App Purchase.² These updates also consider VAT introductions and changes listed in the tax updates section above.

If you’ve selected the Philippines or Vietnam as the base storefront for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription. Prices also won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.

The Pricing and Availability section of Apps has been updated in App Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.

Learn more about managing your prices

View or edit upcoming price changes

Edit your app’s base country or region

Pricing and availability start times by country or region

Set a price for an In-App Purchase

Learn more about your proceeds

View payments and proceeds

Download financial reports

¹ Translations of the updated agreement will be available on the Apple Developer website within one month.

² Excludes auto-renewable subscriptions.

The App Store is designed to be a safe and trusted place for all ages, including children. The age rating system for apps and games has been updated in order to provide people with more granular age ratings. We’ve also introduced new age rating questions to help identify sensitive content in your app and added the ability to set a higher rating to reflect your app’s minimum age requirement. Ratings for all apps and games on the App Store have been automatically updated to align with this new system and will be reflected on Apple devices running beta versions of iOS 26, iPadOS 26, macOS Tahoe 26, tvOS 26, visionOS 26, and watchOS 26.

The updated age rating system adds 13+, 16+, and 18+ to the existing 4+ and 9+ ratings. Age ratings are assigned to each country or region and may vary based on region-specific suitability standards.

We’ve introduced a new set of required questions to the ratings questionnaire for all apps. These new questions cover:

• In-app controls.
• Capabilities.
• Medical or wellness topics.
• Violent themes in your app or game.

Your answers to these questions will help Apple better calculate a rating and help you deliver an age-appropriate experience.

If your app has a policy requiring a higher minimum user age than the rating assigned by Apple, you can set a higher age rating after you respond to the age ratings questions. You can view the age rating for each of your apps under the updated system and respond to the new questions for each app in the App Information section in App Store Connect.

As a reminder, you must consider how all app features, including AI assistants and chatbot functionality, impact the frequency of sensitive content appearing within your app to make sure it receives the appropriate rating. All apps are subject to the App Review Guidelines, such as the safety guidelines regarding objectionable content or user generated content, and must abide by all applicable local laws and regulations, like the Children’s Online Privacy Protection Act (“COPPA”), and the European Union’s General Data Protection Regulation (“GDPR”).

Please provide responses to the updated age rating questions for each of your apps by January 31, 2026, to avoid an interruption when submitting your app updates in App Store Connect.

Learn more about age ratings values and definitions

Learn how to set your app rating

Beginning April 2026, watchOS apps uploaded to App Store Connect must also include 64-bit support and be built with the watchOS 26 SDK. To enable 64-bit support in your project, we recommend using the default Xcode build setting of “Standard architectures” to build a single binary with 64-bit code.

You can test ARM64 compatibility for your apps in the Xcode Simulator, and on Apple Watch Series 9 or 10, or Apple Watch Ultra 2 running watchOS 26 beta.

Learn more about the SDKs included in Xcode

Discover the latest advancements on all Apple platforms. With incredible new features in iOS, iPadOS, macOS, tvOS, visionOS, and watchOS, and major enhancements across languages, frameworks, tools, and services, you can create even more unique experiences in your apps and games.

Explore what’s new

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.

From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

Tax and price updates

As of May 16:

Your proceeds from the sale of eligible apps and In‑App Purchases have been modified in Brazil to account for the Contribuições de Intervenção no Domínio Econômico (CIDE) tax introduction of 10% for developers based outside of Brazil.

Beginning June 2:

Pricing for apps and In-App Purchases will be updated for Brazil and Kazakhstan if you haven’t selected one of these storefronts as the base storefront for your app or In‑App Purchase.¹ The updates in Brazil also consider the 10% CIDE tax introduction.

If you’ve selected Brazil or Kazakhstan as the base storefront for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription. Prices also won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.

The Pricing and Availability section of Apps has been updated in App Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.

Additional upcoming changes

Beginning August 4:

All auto-renewable subscription price increases in Austria, Germany, and Poland will require customers to consent to the new price for their subscription to continue renewing.

• Price increases scheduled with a start date on or after August 4: All customers must consent to the new price. If a subscriber doesn’t agree to the new price or takes no action, Apple will continue to request consent approximately weekly through email, push notifications, and in-app messaging until their subscription expires at the end of their current billing cycle.

• Price increases scheduled with a start date before August 4: Current notice criteria will remain in effect, even if the renewal occurs after August 4 (for annual subscriptions, renewal could be as late as August 2026). See criteria, noting that consent may apply to customers depending on the size or velocity of your price increases.

To help ensure a smooth transition, we recommend avoiding scheduling price increases with a start date between August 2 and August 4.

Learn more about managing your prices

View or edit upcoming price changes

Edit your app’s base country or region

Pricing and availability start times by country or region

Set a price for an In-App Purchase

Learn more about your proceeds

View payments and proceeds

Download financial reports

¹ Excludes auto-renewable subscriptions.

The beta versions of iOS 18.4, iPadOS 18.4, macOS 15.4, tvOS 18.4, visionOS 2.4, and watchOS 11.4 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 16.3.

As previewed last year, iOS 18.4 and iPadOS 18.4 include support for default translation apps for all users worldwide, and default navigation apps for EU users.

Beginning April 24, 2025, apps uploaded to App Store Connect must be built with Xcode 16 or later using an SDK for iOS 18, iPadOS 18, tvOS 18, visionOS 2, or watchOS 11.

View downloads and release notes

As of today, apps without trader status have been removed from the App Store in the European Union (EU) until trader status is provided and verified by Apple.

Account Holders or Admins in the Apple Developer Program will need to enter this status in App Store Connect to comply with the Digital Services Act.

Learn what a trader is and how to enter your status

You can now take advantage of upgraded security options when creating new token authentication keys for the Apple Push Notification service (APNs).

Team-scoped keys enable you to restrict your token authentication keys to either development or production environments, providing an additional layer of security and ensuring that keys are used only in their intended environments.

Topic-specific keys provide more granular control by enabling you to associate each key with a specific bundle ID, allowing for more streamlined and organized key management. This is particularly beneficial for large organizations that manage multiple apps across different teams.

Your existing keys will continue to work for all push topics and environments. At this time, you don’t have to update your keys unless you want to take advantage of the new capabilities.

For detailed instructions on how to secure your communications with APNs, read Establishing a token-based connection to APNs.

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.

From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

Tax and pricing updates for February

As of February 6:

Your proceeds from the sale of eligible apps and In‑App Purchases have been modified in:

• Azerbaijan: value-added tax (VAT) introduction of 18%
• Peru: VAT introduction of 18%
• Slovakia: Standard VAT rate increase from 20% to 23%
• Slovakia: Reduced VAT rate introduction of 5% for ebooks
• Estonia: Reduced VAT rate increase from 5% to 9% for news publications, magazines, and other periodicals
• Finland: Reduced VAT rate increase from 10% to 14% for ebooks

Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in Azerbaijan and Peru.¹

As of February 24:

Pricing for apps and In-App Purchases will be updated for the Azerbaijan and Peru storefronts if you haven’t selected one of these as the base for your app or In‑App Purchase.² These updates also consider VAT introductions listed in the tax updates section above.

If you’ve selected the Azerbaijan or Peru storefront as the base for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription. Prices also won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.

The Pricing and Availability section of Apps has been updated in App Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.

Learn more about managing your prices

View or edit upcoming price changes

Edit your app’s base country or region

Pricing and availability start times by country or region

Set a price for an In-App Purchase

Beginning April 1:

As a result of last year’s change in Japan’s tax regulations, Apple (through iTunes K.K. in Japan) is now designated as a Specified Platform Operator by the Japan tax authority. All paid apps and In-App Purchases, (including game items, such as coins) sold by non-Japan-based developers on the App Store in Japan will be subject to the platform tax regime. Apple will collect and remit a 10% Japanese consumption tax (JCT) to the National Tax Agency JAPAN on such transactions at the time of purchase. Your proceeds will be adjusted accordingly.

Please note any prepaid payment instruments (such as coins) sold prior to April 1, 2025, will not be subject to platform taxation, and the relevant JCT compliance should continue to be managed by the developer.

For specific information on how the JCT affects in-game items, see Question 7 in the Tax Agency of Japan’s Q&A about Platform Taxation of Consumption Tax.

Learn more about your proceeds

View payments and proceeds

Download financial reports

¹ Translations of the updated agreement are available on the Apple Developer website today.

² Excludes auto-renewable subscriptions.

The Vietnamese Ministry of Information and Communications (MIC) requires games to be licensed to remain available on the App Store in Vietnam. To learn more and apply for a game license, review the regulations.

Once you have obtained your license:

• Sign in to App Store Connect.
• Enter the license number and the associated URL in the description section of your game’s product page.
• Note that you only need to provide this information for the App Store localization displayed on the Vietnam storefront.
• Submit an update to App Review.

If you have questions on how to comply with these requirements, please contact the Authority of Broadcasting and Electronic Information (ABEI) under the Vietnamese Ministry of Information and Communications.

View the full law

The App Store facilitates billions of transactions annually to help developers grow their businesses and provide a world-class customer experience. To further support developers’ evolving business models — such as exceptionally large content catalogs, creator experiences, and subscriptions with optional add-ons — we’re introducing the Advanced Commerce API.

Developers can apply to use the Advanced Commerce API to support eligible App Store business models and more flexibly manage their In-App Purchases within their app. These purchases leverage the power of the trusted App Store commerce system, including end-to-end payment processing, tax support, customer service, and more, so developers can focus on providing great app experiences.

Learn about eligibility requirements and how to apply

Starting February 17, 2025: Due to the European Union’s Digital Services Act, apps without trader status will be removed from the App Store in the European Union until trader status is provided and verified, if necessary.

As a reminder, Account Holders or Admins in the Apple Developer Program need to enter trader status in App Store Connect for apps on the App Store in the European Union in order to comply with the Digital Services Act.

Learn what a trader is and how to enter your status

As part of ongoing efforts to improve security and privacy on Apple platforms, the App Store receipt signing intermediate certificate is being updated to use the SHA-256 cryptographic algorithm. This certificate is used to sign App Store receipts, which are the proof of purchase for apps and In-App Purchases.

This update is being completed in multiple phases and some existing apps on the App Store may be impacted by the next update, depending on how they verify receipts.

Starting January 24, 2025, if your app performs on-device receipt validation and doesn’t support the SHA-256 algorithm, your app will fail to validate the receipt. If your app prevents customers from accessing the app or premium content when receipt validation fails, your customers may lose access to their content.

If your app performs on-device receipt validation, update your app to support certificates that use the SHA-256 algorithm; alternatively, use the AppTransaction and Transaction APIs to verify App Store transactions.

For more details, view TN3138: Handling App Store receipt signing certificate changes.

Starting next month, Apple will change the supported algorithms that secure server connections for Apple Pay on the Web. In order to maintain uninterrupted service, you’ll need to ensure that your production servers support one or more of the designated six ciphers before February 4, 2025.

These algorithm changes will affect any secure connection you’ve established as part of your Apple Pay integration, including the following touchpoints:

• Requesting an Apple Pay payment session (Apple Pay on the Web only)
• Renewing your domain verification (Apple Pay on the Web only)
• Receiving and handling merchant token notifications for recurring, deferred, and automatic-reload transactions (Apple Pay on the Web and in app)
• Creating and updating Wallet Orders (Apple Pay on the Web and in app)
• Managing merchant onboarding via the Apple Pay Web Merchant Registration API (payment service provider (PSP) and e-commerce platforms only)

The beta versions of iOS 18.3, iPadOS 18.3, macOS 15.3, tvOS 18.3, visionOS 2.3, and watchOS 11.3 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 16.2.

View downloads and release notes

Learn about testing a beta OS

Learn about sending feedback

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.

From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

Tax updates as of October:

Your proceeds from the sale of eligible apps and In‑App Purchases have been increased in:

• Nepal: Apple no longer remits Nepal value-added tax (VAT) for local developers and proceeds were increased accordingly.
• Kazakhstan: Apple no longer remits Kazakstan VAT for local developers and proceeds were increased accordingly.
• Madeira: Decrease of the Madeira VAT rate from 5% to 4% for news publications, magazines and other periodicals, books, and audiobooks.

Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple will not remit VAT in Nepal and Kazakhstan for local developers.

Learn more about your proceeds

View payments and proceeds

Download financial reports

Price updates as of December 2:

• Pricing for apps and In-App Purchases will be updated for the Japan and Türkiye storefronts if you haven’t selected one of these as the base for your app or In‑App Purchases.

If you’ve selected the Japan or Türkiye storefront as the base for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription and won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.

The Pricing and Availability section of Apps has been updated in App Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.

Learn more about managing your prices

View or edit upcoming price changes

Edit your app’s base country or region

Pricing and availability start times by country or region

Set a price for an In-App Purchase

The Push Notifications Console now includes metrics for broadcast push notifications sent in the Apple Push Notification service (APNs) production environment. The console’s interface provides an aggregated view of the broadcast push notifications that are successfully accepted by APNs, the number of devices that receive them, and a snapshot of the maximum number of devices subscribed to your channels.

Set up broadcast push notifications

Broadcast updates to your Live Activities

As part of ongoing efforts to improve security and privacy on Apple platforms, the App Store receipt signing intermediate certificate is being updated to use the SHA-256 cryptographic algorithm. This certificate is used to sign App Store receipts, which are the proof of purchase for apps and In-App Purchases.

This update is being completed in multiple phases and some existing apps on the App Store may be impacted by the next update, depending on how they verify receipts.

Starting January 24, 2025, if your app performs on-device receipt validation and doesn't support a SHA-256 algorithm, your app will fail to validate the receipt. If your app prevents customers from accessing the app or premium content when receipt validation fails, your customers may lose access to their content.

If your app performs on-device receipt validation, update your app to support certificates that use the SHA-256 algorithm; alternatively, use the AppTransaction and Transaction APIs to verify App Store transactions.

For more details, view TN3138: Handling App Store receipt signing certificate change.

The beta versions of iOS 18.2, iPadOS 18.2, and macOS 15.2 are now available. Get your apps ready by confirming they work as expected on these releases. And make sure to build and test with Xcode 16.2 beta to take advantage of the advancements in the latest SDKs.

As previewed earlier this year, changes to the browser choice screen, default apps, and app deletion for EU users, as well as support in Safari for exporting user data and for web browsers to import that data, are now available in the beta versions of iOS 18.2 and iPadOS 18.2.

These releases also include improvements to the Apps area in Settings first introduced in iOS 18 and iPadOS 18. All users worldwide will be able to manage their default apps via a Default Apps section at the top of the Apps area. New calling and messaging defaults are also now available for all users worldwide.

Following feedback from the European Commission and from developers, in these releases developers can develop and test EU-specific features, such as alternative browser engines, contactless apps, marketplace installations from web browsers, and marketplace apps, from anywhere in the world. Developers of apps that use alternative browser engines can now use WebKit in those same apps.

View details about the browser choice screen, how to make an app available for users to choose as a default, how to create a calling or messaging app that can be a default, and how to import user data from Safari.

Starting today, in order to submit updates for apps on the App Store in the European Union (EU) Account Holders or Admins in the Apple Developer Program need to enter trader status in App Store Connect. If you’re a trader, you’ll need to provide your trader information before you can submit your app for review.

Starting February 17, 2025, apps without trader status will be removed from the App Store in the EU until trader status is provided and verified in order to comply with the Digital Services Act.

Learn what a trader is and how to enter your status

The Certification Authority (CA) for Apple Push Notification service (APNs) is changing. APNs will update the server certificates in sandbox on January 20, 2025, and in production on February 24, 2025. All developers using APNs will need to update their application’s Trust Store to include the new server certificate: SHA-2 Root : USERTrust RSA Certification Authority certificate.

To ensure a smooth transition and avoid push notification delivery failures, please make sure that both old and new server certificates are included in the Trust Store before the cut-off date for each of your application servers that connect to sandbox and production.

At this time, you don’t need to update the APNs SSL provider certificates issued to you by Apple.

Apple is committed to making the App Store a safe place for everyone — especially kids. Within the next few months, the following regional age ratings for Australia and France will be implemented in accordance with local laws. No action is needed on your part. Where required by local regulations, regional ratings will appear alongside Apple global age ratings.

Australia

Apps with any instances of simulated gambling will display an R18+ regional age rating in addition to the Apple global age rating on the App Store in Australia.

France

Apps with a 17+ Apple global age rating will also display an 18+ regional age rating on the App Store in France.

Learn more about the age ratings

The App Review Guidelines have been revised to add iPadOS to Notarization.

Starting September 16:

• Users in the EU can download iPadOS apps on the App Store and through alternative distribution. As mentioned in May, if you have entered into the Alternative Terms Addendum for Apps in the EU, iPadOS first annual installs will begin to accrue and the lower App Store commission rate will apply.
• Alternative browser engines can be used in iPadOS apps.
• Historical App Install Reports in App Store Connect that can be used with our fee calculator will include iPadOS.

If you’ve entered into a previous version of the following agreements, be sure to sign the latest version, which supports iPadOS:

• Alternative Terms Addendum for Apps in the EU
• Web Browser Engine Entitlement Addendum for Apps in the EU
• Embedded Browser Engine Entitlement Addendum for Apps in the EU

Learn more about the update on apps distributed in the EU

Translations of the guidelines will be available on the Apple Developer website within one month.

iOS 18, iPadOS 18, macOS Sequoia, tvOS 18, visionOS 2, and watchOS 11 will soon be available to customers worldwide. Build your apps and games using the Xcode 16 Release Candidate and latest SDKs, test them using TestFlight, and submit them for review to the App Store. You can now start deploying seamlessly to TestFlight and the App Store from Xcode Cloud. With exciting new features like watchOS Live Activities, app icon customization, and powerful updates to Swift, Siri, Controls, and Core ML, you can deliver even more unique experiences on Apple platforms.

And beginning next month, you’ll be able to bring the incredible new features of Apple Intelligence into your apps to help inspire the way users communicate, work, and express themselves.

Starting April 2025, apps uploaded to App Store Connect must be built with SDKs for iOS 18, iPadOS 18, tvOS 18, visionOS 2, or watchOS 11.

Learn about submitting apps

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.

From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

Price updates

On September 16:

• Pricing for apps and In-App Purchases¹ will be updated for the Chile, Laos, and Senegal storefronts if you haven’t selected one of these as the base for your app or In‑App Purchase.¹ These updates also consider value‑added tax (VAT) introductions listed in the “Tax updates” section below.

If you’ve selected the Chile, Laos, or Senegal storefront as the base for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription and won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.

The Pricing and Availability section of Apps has been updated in App Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.

Learn more about managing your prices

View or edit upcoming price changes

Edit your app’s base country or region

Pricing and availability start times by region

Set a price for an In-App Purchase

Tax updates

As of August 29:

Your proceeds from the sale of eligible apps and In‑App Purchases have been modified in:

• Laos: VAT introduction of 10%
• Senegal: VAT introduction of 18%
• India: Equalization levy of 2% no longer applicable

Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in Laos and Senegal.

Beginning in September:

Your proceeds from the sale of eligible apps and In‑App Purchases will be modified in:

• Canada: Digital services tax introduction of 3%
• Finland: VAT increase from 24% to 25.5%

Learn more about your proceeds

View payments and proceeds

Download financial reports

1: Excludes auto-renewable subscriptions.

As a reminder, Account Holders or Admins in the Apple Developer Program need to enter trader status in App Store Connect for apps on the App Store in the European Union (EU) in order to comply with the Digital Services Act.

Please note these new dates and requirements:

• October 16, 2024: Trader status will be required to submit app updates. If you’re a trader, you’ll need to provide your trader information before you can submit your app for review.
• February 17, 2025: Apps without trader status will be removed from the App Store in the EU until trader status is provided and verified.

Learn what a trader is and how to enter your status

In macOS Sequoia, users will no longer be able to Control-click to override Gatekeeper when opening software that isn’t signed correctly or notarized. They’ll need to visit System Settings > Privacy & Security to review security information for software before allowing it to run.

If you distribute software outside of the Mac App Store, we recommend that you submit your software to be notarized. The Apple notary service automatically scans your Developer ID-signed software and performs security checks. When your software is ready for distribution, it’s assigned a ticket to let Gatekeeper know it’s been notarized so customers can run it with confidence.

Learn how to notarize your macOS software

The changes for apps in the European Union (EU), currently available to iOS users in the 27 EU member countries, can now be tested in iPadOS 18 beta 2 with Xcode 16 beta 2.

Also, the Web Browser Engine Entitlement Addendum for Apps in the EU and Embedded Browser Engine Entitlement Addendum for Apps in the EU now include iPadOS. If you’ve already entered into either of these addendums, be sure to sign the updated terms.

Learn more about the recent changes:

• Web Distribution
• Alternative marketplaces
• Alternative browser engines

Apple Vision Pro will launch in China mainland, Hong Kong, Japan, and Singapore on June 28 and in Australia, Canada, France, Germany, and the United Kingdom on July 12. Your apps and games will be automatically available on the App Store in regions you’ve selected in App Store Connect.

If you’d like, you can:

• Manage the availability of your visionOS apps and compatible iPhone or iPad apps at any time.
• Request to have your app evaluated directly on Apple Vision Pro.
• Localize your product page metadata for local audiences.

You can also learn how to build native apps to fully take advantage of exciting visionOS features.

Apple is committed to making sure that the App Store is a safe place for everyone — especially kids. Within the next few months, you’ll need to indicate in App Store Connect if your app includes loot boxes available for purchase. In addition, a regional age rating based on local laws will automatically appear on the product page of the apps listed below on the App Store in Australia and South Korea. No other action is needed. Regional age ratings appear in addition to Apple global age ratings.

Australia

A regional age rating is shown if Games is selected as the primary or secondary category in App Store Connect.

• 15+ regional age rating: Games with loot boxes available for purchase.
• 18+ regional age rating: Games with Frequent/Intense instances of Simulated Gambling indicated in App Store Connect.

South Korea

A regional age rating is shown if either Games or Entertainment is selected as the primary or secondary category in App Store Connect, or if the app has Frequent/Intense instances of Simulated Gambling in any category.

• KR-All regional age rating: Apps and games with an Apple global age rating of 4+ or 9+.
• KR-12 regional age rating: Apps and games with an Apple global age rating of 12+. Certain apps and games in this group may receive a KR-15 regional age rating from the South Korean Games Ratings and Administration Committee (GRAC). If this happens, App Review will reach out to impacted developers.
• Certain apps and games may receive a KR-19 regional age rating from the GRAC. Instead of a pictogram, text will indicate this rating.

Discover the latest advancements across Apple platforms, including the all-new Apple Intelligence, that can help you create even more powerful, intuitive, and unique experiences.

To start exploring and building with the latest features, download beta versions of Xcode 16, iOS 18, iPadOS 18, macOS 15, tvOS 18, visionOS 2, and watchOS 11.

Learn about installing beta software

Learn about sharing feedback

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.

From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

Price updates

On June 21, pricing for apps and In-App Purchases¹ will be updated for the Egypt, Ivory Coast, Nepal, Nigeria, Suriname, and Zambia storefronts if you haven’t selected one of these as the base for your app or In‑App Purchase.¹ These updates also consider the following value‑added tax (VAT) changes:

• Ivory Coast: VAT introduction of 18%
• Nepal: VAT introduction of 13% and digital services tax of 2%
• Suriname: VAT introduction of 10%
• Zambia: VAT introduction of 16%

Prices won’t change on the Egypt, Ivory Coast, Nepal, Nigeria, Suriname, or Zambia storefront if you’ve selected that storefront as the base for your app or In-App Purchase.¹ Prices on other storefronts will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription and won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.

The Pricing and Availability section of Apps has been updated in App Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.

Learn more about managing your prices

View or edit upcoming price changes

Edit your app’s base country or region

Pricing and availability start times by region

Set a price for an In-App Purchase

Tax updates

Your proceeds for sales of apps and In-App Purchases will change to reflect the new tax rates and updated prices. Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in Ivory Coast, Nepal, Suriname, and Zambia.

As of today, June 6, your proceeds from the sale of eligible apps and In‑App Purchases have been modified in the following countries to reflect introductions of or changes in tax rates.

• France: Digital services tax no longer applicable
• Ivory Coast: VAT introduction of 18%
• Malaysia: Sales and Service Tax (SST) increased to 8% from 6%
• Nepal: VAT introduction of 13% and digital services tax introduction of 2%
• Norway: VAT increased to 20% from 0% for certain Norwegian news publications
• Suriname: VAT introduction of 10%
• Uganda: Digital services tax introduction of 5%
• Zambia: VAT introduction of 16%

Learn more about your proceeds

View payments and proceeds

Download financial reports

Tax categories

The Fitness and Health category has a new attribute: “Content is primarily accessed through streaming”. If this is relevant to your apps or In-App Purchases that offer fitness video streaming, review and update your selections in the Pricing and Availability section of Apps in App Store Connect.

Learn about setting tax categories

1: Excludes auto-renewable subscriptions.

The Apple Developer Forums have been redesigned for WWDC24 to help developers connect with Apple experts, engineers, and each other to find answers and get advice.

Apple Developer Relations and Apple engineering are joining forces to field your questions and work to solve your technical issues. You’ll have access to an expanded knowledge base and enjoy quick response times — so you can get back to creating and enhancing your app or game. Plus, Apple Developer Program members now have priority access to expert advice on the forums.

Check out the new forums

The App Store was created to be a safe place for users to discover and get millions of apps all around the world. Over the years, we‘ve built many critical privacy and security features that help protect users and give them transparency and control — from Privacy Nutrition Labels to app tracking transparency, and so many more.

An essential requirement of maintaining user trust is that developers are responsible for all of the code in their apps, including code frameworks and libraries from other sources. That‘s why we’ve created privacy manifests and signature requirements for the most popular third-party SDKs, as well as required reasons for covered APIs.

Starting May 1, 2024, new or updated apps that have a newly added third-party SDK that‘s on the list of commonly used third-party SDKs will need all of the following to be submitted in App Store Connect:

1. Required reasons for each listed API
2. Privacy manifests
3. Valid signatures when the SDK is added as a binary dependency

Apps won’t be accepted if they fail to meet the manifest and signature requirements. Apps also won’t be accepted if all of the following apply:

1. They’re missing a reason for a listed API
2. The code is part of a dynamic framework embedded via the Embed Frameworks build phase
3. The framework is a newly added third-party SDK that’s on the list of commonly used third-party SDKs

In the future, these required reason requirements will expand to include the entire app binary. If you’re not using an API for an approved reason, please find an alternative. These changes are designed to help you better understand how third-party SDKs use data, secure software dependencies, and provide additional privacy protection for users.

This is a step forward for all apps and we encourage all SDKs to adopt this functionality to better support the apps that depend on them.

Web Distribution lets authorized developers distribute their iOS apps to users in the European Union (EU) directly from a website owned by the developer. Apple will provide developers access to APIs that facilitate the distribution of their apps from the web, integrate with system functionality, and back up and restore users’ apps, once they meet certain requirements designed to help protect users and platform integrity. For details, visit Getting started with Web Distribution in the EU.

The beta versions of iOS 17.5, iPadOS 17.5, macOS 14.5, tvOS 17.5, visionOS 1.2, and watchOS 10.5 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 15.3.

View downloads and release notes

Learn about testing a beta OS

Learn about sending feedback

To align with the Digital Services Act (DSA) in the European Union (EU), Account Holders and Admins in the Apple Developer Program can now enter their trader status in App Store Connect.

Submission requirements

You’ll need to let us know whether or not you’re a trader to submit new apps to the App Store. If you’re a trader, you may be asked for documentation that verifies your trader contact information.

We’re expanding the analytics available for your apps to help you get even more insight into your business and apps’ performance.

Over 50 new reports are now available through the App Store Connect API to help you analyze your apps’ App Store and iOS performance. These reports include hundreds of new metrics that can enable you to evaluate your performance and find opportunities for improvement. Reports are organized into the following categories:

• App Store Engagement — the number of users on the App Store interacting with a developer’s app or sharing it with others
• App Store Commerce — downloads, sales, pre-orders, and transactions made with the secure App Store In-App Purchase system
• App Usage — active devices, installs, app deletions, and more
• Frameworks Usage — an app’s interaction with OS capabilities, such as PhotoPicker and Widgets
• Performance — how your apps perform and how users interact with specific features

Additionally, new reports are also available through the CloudKit console with data about Apple Push Notifications and File Provider.

• Apple Push Notifications — notification states as they pass through the Apple Push Notification service (APNs)
• File Provider — usage, consistency, and error data

You can now submit your apps and games built with Xcode 15.3 and all the latest SDKs for iOS 17.4, iPadOS 17.4, macOS 14.4, tvOS 17.4, visionOS 1.1, and watchOS 10.4.

Developers who have agreed to the Alternative Terms Addendum for Apps in the EU can now submit apps offering alternative payment options in the EU. They can also now measure the number of first annual installs their apps have accumulated.

If you’d like to discuss changes to iOS, Safari, and the App Store impacting apps in the EU to comply with the Digital Markets Act, request a 30-minute online consultation with an Apple team member.

Developers are responsible for all code included in their apps. At WWDC23, we introduced new privacy manifests and signatures for commonly used third-party SDKs and announced that developers will need to declare approved reasons for using a set of APIs in their app’s privacy manifest. These changes help developers better understand how third-party SDKs use data, secure software dependencies, and provide additional privacy protection for users.

Starting March 13: If you upload a new or updated app to App Store Connect that uses an API requiring approved reasons, we’ll send you an email letting you know if you’re missing reasons in your app’s privacy manifest. This is in addition to the existing notification in App Store Connect.

Starting May 1: You’ll need to include approved reasons for the listed APIs used by your app’s code to upload a new or updated app to App Store Connect. If you’re not using an API for an allowed reason, please find an alternative. And if you add a new third-party SDK that’s on the list of commonly used third-party SDKs, these API, privacy manifest, and signature requirements will apply to that SDK. Make sure to use a version of the SDK that includes its privacy manifest and note that signatures are also required when the SDK is added as a binary dependency.

This functionality is a step forward for all apps and we encourage all SDKs to adopt it to better support the apps that depend on them.

Submit in App Store Connect

iOS 17.4, iPadOS 17.4, macOS 14.4, tvOS 17.4, visionOS 1.1, and watchOS 10.4 will soon be available to customers worldwide. Build your apps and games using the Xcode 15.3 Release Candidate and latest SDKs, then test them using TestFlight. You can submit your iPhone and iPad apps today.

Apps in the European Union

Developers who’ve agreed to the Alternative Terms Addendum for Apps in the EU can set up marketplace distribution in the EU. Eligible developers can also submit marketplace apps and offer apps with alternative browser engines.

Once these platform versions are publicly available:

• First annual installs for the Core Technology Fee begin accruing and the new commission rates take effect for these developers.
• Apps offering alternative payment options in the EU will be accepted in App Store Connect. In the meantime, you can test in the sandbox environment.

If you’d like to discuss changes to iOS, Safari, and the App Store impacting apps in the EU to comply with the Digital Markets Act, request a 30-minute online consultation to meet with an Apple team member. In addition, if you’re interested in getting started with operating an alternative app marketplace on iOS in the EU, you can request to attend an in-person lab in Cork, Ireland.

Sign in to App Store Connect

Apps uploaded to App Store Connect must be built with Xcode 15 for iOS 17, iPadOS 17, tvOS 17, or watchOS 10, starting April 29, 2024.

Learn about submitting your apps