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App Store Connect / Reference / App information / Creative assets specifications

Reference

Creative assets specifications

Creative assets include product page header, search results, and in-app event cards.

Learn more about App Store asset best practices and resources.
Learn how to manage creative assets in App Store Connect.

Image specifications for product page header and search results

Note: Images can’t include alpha channels or transparencies.

Placement

Aspect ratio

Resolution

Supported extensions

Product page header

21:9

3840 x 1646 pixels

.jpeg, .jpg, or .png

16:9

5244 x 2950 pixels

.png

Search results

3:2

Min: 1920 x 1280 pixels

Max: 3840 x 2560 pixels

.jpeg, .jpg, or .png

16:9

5244 x 2950 pixels

.png

Video specifications for product page header and search results

Note: Videos are muted by default in search results and can't currently be unmuted. On your product page, videos are also muted by default, but people can unmute them. Videos loop continuously in both placements.

Placement

Aspect ratio

Resolution

Frames per second

Minimum length

Maximum length

Supported extensions

Product page header

21:9

3840 x 1646 pixels

30 fps or 60 fps

5 seconds

30 seconds

.mov, .m4v, or .mp4

Search results

3:2

Min: 1920 x 1280 pixels

Max: 3840 x 2560 pixels

30 fps or 60 fps

5 seconds

30 seconds

.mov, .m4v, or .mp4

Image specifications for In-App Event cards

Note: Event Card media should appear in landscape orientation and Event Detail media should appear in portrait orientation. Learn more about In-App Event media and audio specifications.

Placement

Aspect ratio

Resolution

Maximum file size

Supported extensions

In-App Event card

16:9

Min: 1920 x 1080 pixels

Max: 3840 x 2160 pixels

500 MB

.jpeg, .jpg, or .png

In-App Event details page

9:16

Min: 1080 x 1920 pixels

Max: 2160 x 3840 pixels

500 MB

.jpeg, .jpg, or .png

Video specifications for In-App Event media

Notes:

  • Event Card media should appear in landscape orientation and Event Detail media should appear in portrait orientation. Learn more about In-App Event media and audio specifications.

  • Videos are muted by default in search results and can't currently be unmuted. On your product page, videos are also muted by default, but people can unmute them. Videos loop continuously in both placements.

Placement

Aspect ratio

Resolution

Frames per second

Minimum length

Maximum length

Supported extensions

In-App Event card

16:9

Min: 1920 x 1080 pixels

Max: 3840 x 2160 pixels

30 fps or 60 fps

15 seconds

30 seconds

.mov, .m4v, or .mp4

In-App Event details page

9:16

Min: 1080 x 1920 pixels

Max: 2160 x 3840 pixels

30 fps or 60 fps

15 seconds

30 seconds

.mov, .m4v, or .mp4