App Store Connect Help
App Store Connect Reference App information Creative assets specifications
Creative assets specifications
Creative assets include product page header, search results, and in-app event cards.
Learn more about App Store asset best practices and resources.
Learn how to manage creative assets in App Store Connect.
Image specifications for product page header and search results
You can create unique images for each placement or use a single universal asset across both your product page header and search results. Whichever approach you choose, keep key artwork within the safe area of each template to prevent cropping across different devices and orientations.
When composing your artwork, divide your layout into two general areas:
-
Art Safe Area: Focus on key characters and primary talent. Keep all critical elements within this central boundary to ensure they remain visible across all screen sizes and orientations.
-
Auxiliary Art Area: Extend atmospheric art and background imagery across the full canvas to provide context without distracting from the main subject.
Download the latest templates.
Note: Images can’t include alpha channels or transparencies.
|
Placement |
Aspect ratio |
Resolution |
Art safe area |
Supported extensions |
Note |
|---|---|---|---|---|---|
|
Product page header |
21:9 |
3840 x 1646 pixels |
1646 x 661 pixels (x: 1097, y: 493) |
.jpeg, .jpg, or .png |
|
|
Search results |
3:2 |
Min: 1920 x 1280 pixels Max: 3840 x 2560 pixels |
Max:2168 x 1030 pixels (x: 836, y: 765) |
.jpeg, .jpg, or .png |
|
|
Universal asset |
16:9 |
5244 x 2950 pixels |
1402 × 962 pixels (x: 1921, y: 660) |
.png |
Preview assets to confirm key artwork displays within the safe area on all supported devices. To maintain premium visual quality alongside editorial artwork in high-visibility placements—including hero treatments on the App Store and Games tabs—the Universal asset requires PNG. |
Video specifications for product page header and search results
Note: Videos are muted by default in search results and can't currently be unmuted. On your product page, videos are also muted by default, but people can unmute them. Videos loop continuously in both placements.
|
Placement |
Aspect ratio |
Resolution |
Frames per second |
Minimum length |
Maximum length |
Supported extensions |
|---|---|---|---|---|---|---|
|
Product page header |
21:9 |
3840 x 1646 pixels |
30 fps or 60 fps |
5 seconds |
30 seconds |
.mov, .m4v, or .mp4 |
|
Search results |
3:2 |
Min: 1920 x 1280 pixels Max: 3840 x 2560 pixels |
30 fps or 60 fps |
5 seconds |
30 seconds |
.mov, .m4v, or .mp4 |
Image specifications for In-App Event cards
Note: Event Card media should appear in landscape orientation and Event Detail media should appear in portrait orientation. Learn more about In-App Event media and audio specifications.
|
Placement |
Aspect ratio |
Resolution |
Maximum file size |
Supported extensions |
|---|---|---|---|---|
|
In-App Event card |
16:9 |
Min: 1920 x 1080 pixels Max: 3840 x 2160 pixels |
500 MB |
.jpeg, .jpg, or .png |
|
In-App Event details page |
9:16 |
Min: 1080 x 1920 pixels Max: 2160 x 3840 pixels |
500 MB |
.jpeg, .jpg, or .png |
Video specifications for In-App Event media
Notes:
-
Event Card media should appear in landscape orientation and Event Detail media should appear in portrait orientation. Learn more about In-App Event media and audio specifications.
-
Videos are muted by default in search results and can't currently be unmuted. On your product page, videos are also muted by default, but people can unmute them. Videos loop continuously in both placements.
|
Placement |
Aspect ratio |
Resolution |
Frames per second |
Minimum length |
Maximum length |
Supported extensions |
|---|---|---|---|---|---|---|
|
In-App Event card |
16:9 |
Min: 1920 x 1080 pixels Max: 3840 x 2160 pixels |
30 fps or 60 fps |
5 seconds |
30 seconds |
.mov, .m4v, or .mp4 |
|
In-App Event details page |
9:16 |
Min: 1080 x 1920 pixels Max: 2160 x 3840 pixels |
30 fps or 60 fps |
5 seconds |
30 seconds |
.mov, .m4v, or .mp4 |