I paid the $99 annual Apple Developer Program membership fee and submitted my first iOS game, Pippin Plaza, for App Store review on July 21, 2026 at 9:54 PM.
Apple publicly states that most app submissions are reviewed within approximately 24 to 48 hours.
It has now been nearly 12 days, and my submission is still sitting in “Waiting for Review.” It has never entered “In Review.”
There has been no request for additional information, no message from App Review, no explanation for the delay, and no indication that anyone has looked at the submission.
I understand that review times can vary and that a first release may sometimes require additional time. However, nearly 12 days without even entering review is far beyond Apple’s publicly stated review timeframe and does not appear to be a normal delay.
I contacted Apple Developer Support on July 29, 2026 through the App Review Status support category.
Case ID: 20000122288868
Despite contacting support, I have still received no reply, no explanation, and no update regarding the submission.
Developers are required to pay Apple $99 annually before they are allowed to distribute apps through the App Store. It is therefore reasonable to expect that a completed submission will at least enter the review process within a reasonable period, or that Apple will communicate when there is a significant delay.
Is this currently considered normal for first-time app submissions?
At what point should a developer conclude that a submission is stuck rather than merely delayed?
Why has there been no response from Apple Developer Support since July 29, despite the submission already being delayed far beyond the stated review timeframe?
I am not asking for special treatment, guaranteed approval, or an expedited review. I am asking for my completed submission to enter the review process, or for Apple to explain why it has remained untouched for nearly 12 days.