App Review

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App review is the process of evaluating apps and app updates submitted to the App Store to ensure they are reliable, perform as expected, and follow Apple guidelines.

Posts under App Review tag

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Design-Copycats Rejection
Hi, Since last week, I’ve been trying to publish the new version of my Voxel game, which aims to fix many bugs and significantly optimize the game. This update is very important for improving the overall quality of the game. Unfortunately, this version is not being accepted on the App Store due to a Design - Copycats issue related to guideline 4.1. I’ve tried everything to resolve the problem by changing the screenshots, app preview, description, game name, icons, and even all metadata that could cause issues in the build. But nothing seems to work. I keep receiving the same rejection just a few minutes after submitting my build for review. Here is the full warning message: —————— “Guideline 4.1 - Design - Copycats This app or its metadata appears to be misrepresenting itself as another popular app or game already available on the App Store, from a developer's website or distribution source, or from a third-party platform. Apps should be unique and should not attempt to deceive users into thinking they are downloading something they are not.” Next Steps Learn more about requirements to prevent apps from impersonating other apps or services in guideline 4.1. Revise the app to comply with these requirements. Once the app is fully compliant, resubmit the app for review. —————— Also I've already tried contaction the Apple Developer team but I got no answer. I don't know what to do. Thanks
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540
Oct ’25
Information Needed & Rejected at the same time
Hi Everyone,I am a bit confused. Apple got back to me regarding to my app with an "Information Needed" mark asking about the advertisements (why did not it showed up during their review phase). Reviewer also did not find the In App Purchase Restore button, so the binary got rejected.I am confused what to now, as they were asking me to reply regarding to the Ads (which I did, and also explained where is the Restore button). However, do I also need to appeal the rejection? How long it takes until they read my answer and review it accordingly?Thanks,Tamas
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321
Oct ’25
App Still Waiting for Review
Hello, My app (App ID: 6753706741) has been waiting for review since October 10, 2025, it’s now been over 4 days without any change in status. I submitted another app around the same time, and that one was already reviewed and published, so it seems there may be an issue or bug affecting this specific submission. I’ve also requested an expedited review, but there’s been no update yet. Could someone from the App Review team please check if this app might be stuck in the queue or if any additional action is required on my side? Thank you for your help.
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126
Oct ’25
App review stuck on the „waiting for review”
Dear App Review Team, Our app – Apple ID 6749515097 has been stuck in the “Waiting for Review” status for over 5 days (since October 14, 2025). Normally, reviews begin within a few days, but in our case, it seems unusually delayed. Could you please clarify: • Is there a specific reason for this extended hold? • Is any action required from our side? • When can we expect the review to proceed? Thank you very much for your time and assistance.
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269
Oct ’25
IAP Product Not Getting Approved – Stuck in Review Loop
I’m stuck in a loop where my in-app purchase (IAP) product cannot be reviewed because my app version is in “Rejected” status. In order to submit the IAP for review, I need to submit a new app version and select the IAP product. But since the current version is rejected, I can't select the IAP during submission. As a result, RevenueCat can't fetch the IAP products, and the app appears to not use in-app purchases, which leads to another rejection. I’d like to know the correct steps to break this cycle and properly submit both the app and the IAP for review. Any guidance is appreciated!
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173
Oct ’25
Section 11.2 (Termination) states: Apple Developer Program License Agreement (PLA) violation
Hi All, Today I have got one mail from Apple as follows We are writing to inform you that your company is not in compliance with the Apple Developer Program License Agreement (PLA). Section 11.2 (Termination) states: (g) if You engage, or encourage others to engage, in any misleading, fraudulent, improper, unlawful or dishonest act relating to this Agreement, including, but not limited to, misrepresenting the nature of Your Application (e.g., hiding or trying to hide functionality from Apple’s review, falsifying consumer reviews for Your Application, engaging in payment fraud, etc.). Be aware that manipulating App Store chart rankings, user reviews or search index may result in the loss of your developer program membership. Please address this issue promptly. Here, what steps should I take to resolve the issue? If anyone has faced this type of issue earlier, please guide me to the solution
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4.1k
Oct ’25
Pending Termination Notice: Seeking Clarification on Linked Developer Accounts and Appeal Status
Hello everyone, I am the developer of a small app studio that has been creating and publishing apps on the App Store since 2017. Our main app recently reached the Top 5 in the Lifestyle category, serving thousands of paying subscribers and gaining around 15,000 new downloads per day until it was suddenly removed from the App Store along with our other apps. On October 11, 2025, I received a Pending Account Termination Notice for my main developer account. A few months earlier, on August 15, 2025, another account registered under my name had also received a pending termination related to Guideline 4.3(b) for a duplicate binary submission. That app was never live on the App Store. Once I realized the issue, I rejected the binary myself and stopped all activity on that account. I believe both accounts became linked because the same Apple ID and bank information were briefly used during setup. This may have caused Apple to associate the two accounts. Both accounts are fully verified legal entities. Since then, I have: Removed the shared Apple ID and banking details Set up internal review steps to prevent duplicate submissions Stopped all submissions from the secondary account Offered to close the secondary account and continue only under the main account I have already submitted a combined appeal through the official channel, explaining everything clearly. It has been several days, and I have not yet received an update. I am sharing this here to provide more context in case the App Review team or moderators can help bring attention to the appeal. There was never any intent to mislead or evade review. This was an honest mistake, and everything has now been fully corrected. Our users continue to reach out daily asking when the app will be available again, and we are eager to resolve this as soon as possible. Can anyone from the community or Apple’s team please confirm if appeals like this are reviewed in order and how long the process usually takes? I am happy to provide any additional details or documentation needed. Thank you for taking the time to read this and for maintaining such high standards on the App Store.
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209
Oct ’25
Guideline 3.2.2 - Business - Other Business Model Issues - Unacceptable
In a prior review, App Store Review rejected our app, due to not having loan terms/rates. The lowest APR already was displaying then we added in the months, but they continue to state that the loan terms specifically doesn't meet all of the requirements listed in Guideline 3.2.2(ix). Specifically the loan terms are not included in the app. To clarify, please explain in details how to locate the terms in the app. Anyone else have this issue?
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202
Oct ’25
SD (Standard Definition) Episodes show same price as HD
Apple told me to contact the developer, as they said that they only process payments. On October 6, 2025, I purchased SD, Standard Definition, Episode 1 of The Real Housewives of Potomac for $1.99 [as usual], but when I went to purchase SD Episode 2, it is $2.99. Will upcoming episodes also be $2.99 for Standard Definition episodes? I have been checking for several days, thinking the price issue will be resolved, but SD episode 2 is still $2.99. I haven’t checked other shows for purchases of episodes. Is this price going to be updated, corrected for SD, particularly, for the show mentioned above, to $1.99?
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Oct ’25
App approved, but subscription has stayed 'In Review'
I recently had my app approved and automatically enabled on the App Store. Upon downloading the app, as any user could, the subscription page couldn't load purchase options. As a subscription is required for any interaction, it rendered my app broke,. so I have removed from sale. Looking in App Store Connect, I see that the subscriptions are 'In Review' and the localization is 'Waiting for Review', and have been for the last few days. I have waited to see if it resolves itself, then contacted Developer Support with no reply yet. Is this normal? Or do I have to start all over again and resubmit everything?
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224
Oct ’25
How to change promotional image of in-app purchase
My apps stuck on review stage. Reason of it is Guideline 2.3.2 - Performance - Accurate Metadata We noticed that your promotional image to be displayed on the App Store does not sufficiently represent the associated promoted in-app purchase. Specifically, we found the following issue with your promotional image: – Your promotional image is the same as your app’s icon. The problem is i can't change this image. My subscription is still in 'in review' stage and I don't have option like delete image or change image. I replied to the review explaining that I cannot change it as long as the subscription is under review, but I haven’t received any meaningful reply, except that I need to change promotion image to be eligible for further review(which i cant do because i haven't option to change this image). Has anyone had such a problem before?
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2.0k
Oct ’25
Subscription issue
My app / subscription gets rejected with the following: Guideline 2.1 - Performance - App Completeness We have returned your in-app purchase products to you as the required binary was not submitted. When you are ready to submit the binary, please resubmit the in-app purchase products with the binary. and Your first subscription must be submitted with a new app version. Create your subscription, then select it from the app’s In-App Purchases and Subscriptions section on the version page before submitting the version to App Review. Once your binary has been uploaded and your first subscription has been submitted for review, additional subscriptions can be submitted from the Subscriptions section. Learn More ...ive tried all kinds. I archive a new build, upload it, update the app information top show new build so it ties in...and still nothing works. it is incredible frustrating. Can anyone help please. Ive wasted days on this
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211
Oct ’25
App Rejected Under Guideline 4.3(a) - “Spam” for Unofficial Telegram Client with Unique Features
Hi everyone, I’m currently working on a project based on the Telegram iOS open-source code. My goal is to build an unofficial Telegram client with Telegram’s permission (they have publicly allowed third-party clients under their open-source license). My app includes unique new features and UI improvements that are not present in the official Telegram app. Essentially, it’s Telegram plus additional features — built from the official source, but extended significantly. However, when I try to submit my app to the App Store, Apple rejects the build under Guideline 4.3(a) - Design - Spam with this message: “We still noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps.” I completely understand Apple’s intent to prevent low-effort clones or spam apps. However, in my case, this is a legitimate open-source-based project with new and unique functionality. I’ve spent a lot of time designing new features and improving user experience — this is not just a rebrand. Has anyone else experienced this issue when submitting an app based on an open-source client (like Telegram)? Is there any recommended approach to help Apple differentiate my app as a distinct and valuable product? Any advice or guidance would be greatly appreciated! 🙏 — Additional Context: The app is based on Telegram’s open-source iOS client. The app includes new features and UI changes. It’s submitted under a different name, icon, and bundle ID. I’m happy to comply with any additional clarification Apple might need. Thanks in advance to anyone who can share insight or experiences with this kind of rejection.
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211
Oct ’25
Stuck in State: "In Review"
Hi All, My app has been stuck in the “In Review” status for more than a week. I have resubmitted it, strangely it almost took no time for it to be "In Review" again in App Store Connect. Normally, reviews only take a few days, and I have submitted a much more complex app and all was good. We had a good feedback loop but now I am concerned that something may be wrong with my submission or my account entirely. Could someone from Apple please advise if there is an issue with my account or I don't know I feel like something is wrong. Thank you for your help.
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Oct ’25