App Review

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App review is the process of evaluating apps and app updates submitted to the App Store to ensure they are reliable, perform as expected, and follow Apple guidelines.

Posts under App Review tag

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Age Rating is stucked on UnRated, and App Unavailable
This is my first launch, and i submitted 4 versions of my app. All the versions were reviewed and accepted. For each submission i filled in the Age Rating questionnaire, but after all the 7 steps, it shows UnRated. When i fill in the questions for the Age Rating, and in my game app i have no nudity/obscene or defamatry content of any sort, and i eplxicitly mark this questions to NONE, but after answering all questions, on the final step i see the warning: "Based on your selections, this app can't be made available on the App Store. Apps on the App Store can’t contain any obscene, pornographic, offensive or defamatory content or materials of any kind (text, graphics, images, photographs, and so on)." Which is BS because the app contains nothing of the sort and epxlicitly answered all related questions that it contains nothing of the sort and the app submissions are reviewed and accepted for distribution,.
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Sep ’25
App stuck in "Waiting for Review" for more than 80 hours
Hi there, My app update submission was stuck in "Waiting for Review" state for over 80 hours. Yesterday I canceled and resubmitted it again after 3.5 days of inactivity, but this time it still hasn’t moved forward. I'd like to be sure that there is no issues on my side during sending build to review, cuz I noticed that submit app flow was slightly changed a week ago. Usually app update was verified in 10-20 hours, but now it's stuck. Thank you in advance.
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155
Sep ’25
Apps Keep getting rejected for IAP Consumable Coins being seen as Non-consumable
Lately every app that I submit (games) with in app purchases, always coins , the app gets rejected with: Guideline 3.1.1 - Business - Payments - In-App Purchase Your app uses intermediary currency to purchase items that function as non-consumable products but still does not include a restore mechanism. Users restore transactions to maintain access to content that they've already purchased It baffles me that reviewers think buy different number of coins is non-consumable. I have tried to explain that coins will be used to buy weapons and skins and they will also be earned at the end of every level yet for some reasons they are still rejecting the app. It is absurd. This is the second app that I have to go through with this. The first one they eventually figured it out but this one no.
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Sep ’25
App Rejected – Guideline 4.1 (Copycat / Impersonation) – Need Advice
Hello everyone, My app was recently rejected under Guideline 4.1 – Design: Copycats. The review team mentioned that my app or its metadata appears to be misrepresenting itself as another popular app or service, and therefore was not approved. This came as a surprise, because my app is an original trading journal product that I’ve built from scratch. While there are other trading journals in the market, my app has unique features and a different design. I did not intend to copy or impersonate any existing app. I would really appreciate advice from anyone who has gone through a similar rejection: What kind of changes did you make to get past this rejection? Should I focus more on branding (name, logo, color scheme) to differentiate? Is it helpful to write an explanation to the App Review team describing how my app is unique? Any tips or experiences would be very helpful, since I want to make sure my app stands out clearly and avoids any resemblance issues. Thank you in advance!
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226
Sep ’25
App has been under "In Review" status for 3+ days
Since the app was submitted on September 11, it has been stuck in the "in review" status for more than 3 days without being rejected, without further information updates, and without any other feedback. We can't delay any longer, the lack of progress is disrupting our plans. Please inform us immediately on how to proceed or upgrade the review. We contact the Apple review team almost every day (via email), but there is no clear reason for the response. This makes us feel frustrated while waiting for feedback, and at the same time, our users cannot wait any longer. Any help would be greatly appreciated! Thanks.
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Sep ’25
App stuck "In Review" for 7+ days
Since the app was submitted on September 3, it has been stuck in the "in review" status for more than 7 days without being rejected, without further information updates, and without any other feedback. We can't delay any longer, the lack of progress is disrupting our plans. Please inform us immediately on how to proceed or upgrade the review. We contact the Apple review team almost every day (via email), but there is no clear reason for the response. This makes us feel frustrated while waiting for feedback, and at the same time, our users cannot wait any longer.
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Sep ’25
iOS App stuck in "Waiting For Review"
Hi everyone, Our app has been stuck in "Waiting for Review" status for 2 days now and we’re starting to get very concerned. Details: Version 7.0.4 All required metadata completed It usually takes less than a day for the reviews to be done but it is now two days and we do not want to abuse the expedited review policy. It seems unusually long considering that the typical review time is just a day or less. Has anyone else run into similar delays lately? Is there any other way to escalate the issue or get Apple’s attention other than an expedited review? Thanks in advance for any help or advice!
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Sep ’25
Developer account terminated under Section 3.2(f) WITHOUT WARNING NOR EXPLANATION ! Did this happened to you too ?
Did you got a similar letter ? " This letter serves as notice of termination of the Apple Developer Program License Agreement ...Pursuant to Section 3.2(f) of the ADP Agreement.." Fast forward, we are a corporation that spend over 1M on development for our app at apple store. Out of the blue we got this letter and our app was removed within the same day. No warning email prior, No appeal option afterwards. We were banned for a year. We tried to get at least a reply what we did wrong? So far no explanation. We suspect this is either: A campaign from our competitors, trashing our app with tons of neg/positive reviews. (If so, Why is so easy, for bad actors to manipulate Apple Algorithms and to destroy legit apps and why Apple allows it) ? Either someone else complained about our name or logo. (If so, Apple should ask for document, because we hold trademarks of our logos and names). Section 3.2(f) is very murky without clear language. Up to this day we don't know why our business was destroyed in 1 day ! As consequence of our ban, We are loosing legit advertisers like banks, and brands. We are looking forward for our day in court ! Discovery process will solve the mystery of our ban. The most scariest part of our situation, that might be your situation tomorrow, is the uncertainly in the future, that some bot might flag your app for removal and all your time and investment is gone within a day, without any explanation, and without the possibility to speak to a human. Millions of developers are paying $100 per year. This kind of money should be enough to pay at least, for human customer service, to serve the developers community properly. Did this happen to you too ?
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Sep ’25
iOS App Stuck in "Waiting for Review"
Hi everyone, Our game has been stuck in "Waiting for Review" status for 2 days now and we’re starting to get very concerned. Details: Game category: Games/Puzzles Version 1.0 All required metadata completed Age rating: 4+ We’ve tried the following steps multiple times: Removed and re-submitted the build four times to draw attention to the submission Submitted an expedited review request (no response or movement) It seems unusually long considering that the typical review time is just a few days. Has anyone else run into similar delays lately? Is there any other way to escalate the issue or get Apple’s attention? Thanks in advance for any help or advice!
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227
Sep ’25
Error in submitting the App for review
When attempting to submit our application for review, I encountered an error message that does not specify the actual cause of the failure. Since the error message provides no indication of the underlying issue, I am unable to identify what is preventing the submission. Could you please advise what should be done? Noting that all app information is accurrate and filled and this is the first time I face such an issue.
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214
Sep ’25
App Store Approval for React Native Micro-Frontend with CDN Modules
We have a React Native iOS app where we are planning to adopt a micro-frontend architecture using Re.Pack. Some modules of the app would be hosted on a CDN and loaded on demand at runtime instead of being bundled fully inside the app. Is this approach compliant with Apple’s App Store Review Guidelines? Specifically, would loading JavaScript bundles or features dynamically from a CDN (instead of shipping all modules within the app binary) be acceptable for App Store approval? If there are any restrictions or best practices we should follow for this type of setup, please advise.
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Sep ’25
[REQUEST] for a tool/method/guidance how to create privacy manifest (PrivacyInfo.xcprivacy) when you don't have Xcode/mac
Hello, PrivacyInfo.xcprivacy Is primordial and without it the app is rejected from the Store I believe. All 5 ressources I had found related to it, mention XCODE, or explain how to add the code to langages that I don't use (Switf i think?) etc. I am building the app thought CI/CD, so prior to building it the app does not have privacy manifest and there is not way to generate it automatically without xcode it seems. My app is written in Flutter prior to becoming an iOS app. I am seeking for a method to do that. Thanks.
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130
Sep ’25
Guideline 3.2.2 Rejection - Correct Implementation for Donations via SFSafariViewController
Hello everyone, We've had our app rejected twice under Guideline 3.2.2 regarding charitable donations, and we're seeking clarification on the correct implementation. We've read the guidelines but want to confirm the technical approach with the community's experience. The Rejection Reason: Apple states: "We still noticed that your app includes the ability to collect charitable donations within the app..." They specify that since we are not an approved nonprofit, we must use one of the alternatives, primarily: "provide a link to your website that launches the default browser or SFSafariViewController for users to make a donation." Our Current (Rejected) Implementation: User taps a "Help" button in our native app. A native modal appears inside our app where the user enters their donation amount and email address for the receipt. The user clicks "Donate," which then opens an SFSafariViewController to our website's payment page (e.g., Stripe, PayPal). The amount and email are passed as URL parameters to pre-fill the form. Our Questions for the Community: Is the issue solely the fact that we have a native modal for data entry? We understand we cannot process the payment in-app, but we thought collecting the intent (amount, email) was acceptable before handing off to Safari. What is the definitive, compliant flow? Option A: Should the "Help" button do nothing more than open an SFSafariViewController to a generic donations landing page on our website (https://ourwebsite.com/donate), with no data pre-filled? The user must then navigate and enter all information on the website itself. Option C: The rejection also mentions SMS. Has anyone had success implementing a "Text-to-Donate" link instead of a web flow? Wording: The button in our app currently says "Donate". Should this be changed to a more passive call to action like "Visit Website to Donate" to make it absolutely clear the transaction is external? We want to ensure our next submission is successful. Any insight, especially from developers who have successfully navigated this exact rejection, would be immensely helpful. Thank you.
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Sep ’25
Our app is rejected
Apple must comply with U.S. laws. Under U.S. sanctions regulations and export controls, Apple cannot do business with certain apps or developers connected to U.S. embargoed countries or regions. We have recently identified that the app is subject to U.S. sanctions regulations or export controls. Therefore, we are unable to approve the app at this time. This area of law is complex and constantly changing, and should changes be made to U.S. law in the future you can resubmit the app. You can contact the U.S. Department of the Treasury or the Bureau of Industry and Security of the U.S. Department of Commerce should you have questions. Our app we did is for mainly for syria , Any idea how it can be solved , its a classified app
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400
Sep ’25
Spam Design
Hi. My friend and I are new to app developing. We made an app together and I made one alone on the side. But we are not joined. we each pay seperate taxes and not som scam design post of apps. Apple flagged both with spam design, so we assumed it was related. but not sure anymore. app1 is a travel related app operating globally. we have IAP but also destination inspirarion and global food information, which is free in the app. app2 is about one single country and has a lot of information about travelling in that country and some IAP too. IAP in both app are the same product, but unique in appstore. it only exists on websites apart from these two apps. both are made in adalo so even though the colours are different they are made in the same system. we have tried so much to get app1 through but they keep rejecting with spam design. they approved app 2 after a while they suddenly approved app2. we are trying hard to figure out what the issue is, we dont see any other apps with this. does anyone know what it can be? we have changed name, re designed, made sure text is not generic, added value for the users. explained we operate seperate even though we know each other. Also my name is in app1 apple id and bundle id, as well as in app2. if that could be an issue?
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Sep ’25
Spam Design
Hi. My friend and I are new to app developing. We made an app together and I made one alone on the side. But we are not joined. we each pay seperate taxes and not some scam design post of apps. Apple flagged both with spam design, so we assumed it was related. but not sure anymore. app1 is a travel related app operating globally. we have IAP but also destination inspiration and global food information, which is free in the app. app2 is about one single country and has a lot of information about travelling in that country and some IAP too. IAP in both apps are the same product, but unique in appstore. it only exists on websites apart from these two apps. both are made in adalo so even though the colours are different they are made in the same system. In app1 IAP is the main product, in app2 its not. we have tried so much to get app1 through but they keep rejecting with spam design. After a while they suddenly approved app2, after renaming it, changing colours and highlighting the information about the country is a demand. But we did the same to app1. It very frustrating not to know exactly whats wrong. we are trying hard to figure out what the issue is, we dont see any other apps with this. does anyone know what it can be? we have changed name, re designed, made sure text is not generic, added value for the users. explained we operate seperate even though we know each other. This is the message: Hello, The issues we previously identified still need your attention. If you have any questions, we are here to help. Reply to this message in App Store Connect and let us know. Review Environment Submission ID: fa7d0e0a-661b-4101-afc4-b0d6cee7e648 Review date: September 05, 2025 Version reviewed: 1.0 Guideline 4.3(a) - Design - Spam We continue to notice your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality.
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Sep ’25
Can my app be accepted in the Unlisted App application?
Hi I am a developer working on an enterprise app. I was recently rejected from the Apple Develop Enterprise Program. So I'm thinking of distributing Unlisted App as an alternative. The app I want to review is as follows Authentication App Requires installation of external security solution for login (Screen Protect, OTP) Sign in with an account managed by your organization Forward authentication to the integration app Groupware requires installation of an authenticator app login by forwarding authentication from the authenticator app View intranet information I want to know if the above type of app can pass through Unlisted App.
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Sep ’25
App Review Stuck in Extended Review for almost 2 weeks (After “No Additional Info Required” Message)
Hi, We’re reaching out to the community because we’re stuck in a situation that’s becoming critical for our launch timeline and could really use some advice. We submitted our app on August 11, 2025. Over the following days, we worked closely with App Review, made revisions, and provided every piece of information they requested. On August 19, 2025, we finally received this message: “Your submission’s review will require additional time as we take this new information into account. We do not require any further information at this time. Once we have thoroughly reviewed your submission, we will either contact you in App Store Connect to communicate any issues found, or your submission will be approved.” We followed up days later and got this response: “We apologize for the delay. Your submission is still in review but is requiring additional time. We will provide further status updates as soon as we are able.” It’s been 12+ days with no updates, and the app is still stuck in “Unresolved Issue” status. This delay has now pushed us past our launch deadline, and we’re unsure why the process is taking so long. We completely understand that expedited reviews aren’t always possible, but given the urgency and importance of this project, we’re doing everything we can to move forward. If anyone from App Review happens to see this, or if any developers have gone through something similar and can share advice, we’d really appreciate it. Thanks in advance!
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Sep ’25