Navigate the App Store landscape. Share strategies for app submission, distribution, marketing, and user acquisition. Discuss best practices for getting your app discovered and downloaded.

All subtopics
Posts under App Store Distribution & Marketing topic

Post

Replies

Boosts

Views

Activity

Testflight build processing for DAYS
I've submitted multiple builds to Testflight over the course of a week and all of them as stuck in a "Processing" state. Some extending almost a week at this point. Unfortunately I can't clear these, can't delete the app and restart the submission entirely, or anything else. Any pointers would be greatly appreciated, at this point I'm assuming something internal to Testflight is hosed.
0
0
16
14h
Xcode cloud
I'm facing an issue with Xcode Cloud. Every branch I push to my GitLab repository is not appearing as selectable when I try to create a build with my workflow. Additionally, if I try to update the workflow from Xcode, it crashes every time I save the changes. Any help would be appreciated. Translated Report (Full Report Below) ------------------------------------- Process: Xcode [32110] Path: /Applications/Xcode.app/Contents/MacOS/Xcode Identifier: com.apple.dt.Xcode Version: 26.2 (24553) Build Info: IDEApplication-24553000000000000~2 (17C52) Code Type: ARM-64 (Native) Role: Foreground Parent Process: launchd [1] Coalition: com.apple.dt.Xcode [58945] User ID: 501 Date/Time: 2026-02-19 13:11:54.9987 -0600 Launch Time: 2026-02-19 13:03:37.7725 -0600 Hardware Model: Mac16,5 OS Version: macOS 26.2 (25C56) Release Type: User Crash Reporter Key: 61D7E2DA-E724-EFE2-6A01-25079BFCA2D1 Incident Identifier: B3D4A277-7CB5-4696-A00F-057929659F41 Sleep/Wake UUID: 2D4F6C41-716C-4B47-8D40-27FD2D74A8AE Time Awake Since Boot: 440000 seconds Time Since Wake: 15967 seconds System Integrity Protection: enabled Triggered by Thread: 9, Dispatch Queue: com.apple.root.user-initiated-qos.cooperative Exception Type: EXC_CRASH (SIGABRT) Exception Codes: 0x0000000000000000, 0x0000000000000000 Termination Reason: Namespace SIGNAL, Code 6, Abort trap: 6 Terminating Process: Xcode [32110] Application Specific Information: abort() called Thread 0:: Dispatch queue: com.apple.main-thread 0 AppKit 0x19ffb8250 __51-[NSWindow(NSDisplayCycle) _postWindowNeedsDisplay]_block_invoke + 0 1 CoreFoundation 0x19afe4604 __CFRUNLOOP_IS_CALLING_OUT_TO_A_BLOCK__ + 28 2 CoreFoundation 0x19afe4544 __CFRunLoopDoBlocks + 396 3 CoreFoundation 0x19afe3988 __CFRunLoopRun + 2356 4 CoreFoundation 0x19b09de34 _CFRunLoopRunSpecificWithOptions + 532 5 HIToolbox 0x1a7ad3790 RunCurrentEventLoopInMode + 316 6 HIToolbox 0x1a7ad6ab8 ReceiveNextEventCommon + 488 7 HIToolbox 0x1a7c60b64 _BlockUntilNextEventMatchingListInMode + 48 8 AppKit 0x19f8fcb5c _DPSBlockUntilNextEventMatchingListInMode + 236 9 AppKit 0x19f3f6e48 _DPSNextEvent + 588 10 AppKit 0x19fec1d0c -[NSApplication(NSEventRouting) _nextEventMatchingEventMask:untilDate:inMode:dequeue:] + 688 11 AppKit 0x19fec1a18 -[NSApplication(NSEventRouting) nextEventMatchingMask:untilDate:inMode:dequeue:] + 72 12 AppKit 0x19f3ef780 -[NSApplication run] + 368 13 IDEKit 0x10cf3f630 -[IDEApplication run] + 192 14 AppKit 0x19f3db6dc NSApplicationMain + 880 15 dyld 0x19ab7dd54 start + 7184 Thread 1:: com.apple.NSEventThread 0 libsystem_kernel.dylib 0x19af02c34 mach_msg2_trap + 8 1 libsystem_kernel.dylib 0x19af15028 mach_msg2_internal + 76 2 libsystem_kernel.dylib 0x19af0b98c mach_msg_overwrite + 484 3 libsystem_kernel.dylib 0x19af02fb4 mach_msg + 24 4 CoreFoundation 0x19afe4ba0 __CFRunLoopServiceMachPort + 160 5 CoreFoundation 0x19afe34f8 __CFRunLoopRun + 1188 6 CoreFoundation 0x19b09de34 _CFRunLoopRunSpecificWithOptions + 532 7 AppKit 0x19f486a34 _NSEventThread + 184 8 libsystem_pthread.dylib 0x19af45c08 _pthread_start + 136 9 libsystem_pthread.dylib 0x19af40ba8 thread_start + 8 Thread 2: 0 libsystem_kernel.dylib 0x19af02c34 mach_msg2_trap + 8 1 libsystem_kernel.dylib 0x19af15028 mach_msg2_internal + 76 2 libsystem_kernel.dylib 0x19af0b98c mach_msg_overwrite + 484 3 libsystem_kernel.dylib 0x19af02fb4 mach_msg + 24 4 CoreFoundation 0x19afe4ba0 __CFRunLoopServiceMachPort + 160 5 CoreFoundation 0x19afe34f8 __CFRunLoopRun + 1188 6 CoreFoundation 0x19b09de34 _CFRunLoopRunSpecificWithOptions + 532 7 Foundation 0x19d232964 -[NSRunLoop(NSRunLoop) runMode:beforeDate:] + 212 8 DTDeviceKitBase 0x118331930 +[DTDKRemoteDeviceConnection startServiceBrowsers] + 148 9 Foundation 0x19c7fd7a0 __NSThread__start__ + 732 10 libsystem_pthread.dylib 0x19af45c08 _pthread_start + 136 11 libsystem_pthread.dylib 0x19af40ba8 thread_start + 8
1
0
35
15h
"Waiting for review" for over 10 days.
Hi everyone, I'm currently experiencing an unusually long time for my app to be reviewed. I'm curious to know if other people are experiencing the same problem, since I don't remember it ever taking this long for a submission to be reviewed. I first submitted my app for review on February 9th, and resubmitted it on February 16th (one week later), requesting an expedited review. On the 18th, I contacted support (2 days ago). I still haven't had any changes to my submission, and haven't heard from support either. A client of mine has had their submissions reviewed as usual. I'm not sure if there's a specific issue with mine that's causing the delay. I haven't found any phone numbers I can call, and I'm quite anxious about this because we are trying to fix a critical bug, and all our campaigns are on hold until we fix this. Has anyone experienced this before? How did you get it resolved? Any help is greatly appreciated 😊
0
0
22
16h
Apps Stuck in 'Waiting for Review' for 12+ Days — IAPs Also Blocked
Hello everyone, I am hoping someone here can share some advice or has experienced a similar situation. I am an individual developer and two of my apps have been stuck in 'Waiting for Review' status for over 10 to 12 days now. Prior to this, the review process was moving normally and I was receiving feedback from Apple on both apps. Then suddenly everything stopped and both apps have been sitting in the queue with no movement and no communication from the review team. To make things worse, I am also unable to delete these apps or make any changes because their In-App Purchases are simultaneously under review, which is locking me out of managing my own apps entirely. I already created a support case specifically for App Review (Case ID: 20000111755276) over a week ago, but unfortunately I have not heard back anything from Apple at all — no acknowledgment, no update, nothing. I am based in Pakistan and the phone callback option is not available for my region, so email and this forum are essentially my only options to get any help. Has anyone else experienced such a long delay recently? Is there anything else I can do to get this moving or at least get a response from the review team? Any advice or shared experience would be greatly appreciated. Thank you.
0
0
24
17h
App Store Connect API ProfileCreateRequest is missing template property
Hi, In the web portal of developer.apple.com when you create or edit a provisioning profile there is a possibility to set "Entitlements", which is I understand also called as "Template". Our project has such entitlements, like NSE Filtering or CarPlay. But in the ProfileCreateRequest https://developer.apple.com/documentation/appstoreconnectapi/profilecreaterequest there is no possibility to provide such parameter, this is why we are not able to automate our flow of provisioning profile update. Is there any workaround? Or maybe I need to fill a request to improve this API?
1
0
20
1h
"Waiting for Review" since January 31
My app update has been in "Waiting for Review" since January 31. This is my second post here, as it appears the App Review team is monitoring these posts, and this is the only place where I’ve seen direct responses. I’ve submitted multiple support requests and called Apple Developer Support several times, but they can only leave messages for the App Review team, which remain unanswered (support case ID: 102819325365). I also requested an expedited review — with no response. This update is urgent for my app and my team. We are currently blocked and losing revenue each day. I would greatly appreciate any information on how much longer this might take, or whether it is worth continuing to wait.
0
0
25
21h
App Rejected due to third Party AI Service
Hi! We are facing App Rejection from Apple due to this <> Guidelines 5.1.1(i) - Legal - Privacy - Data Collection and 5.1.2(i) - Legal - Privacy - Data Use Issue Description Issue Description The app appears to share the user’s personal data with a third-party AI service but the app does not clearly explain what data is sent, identify who the data is sent to, and ask the user’s permission before sharing the data. Apps may only use, transmit, or share personal data after they meet all of the following requirements: Obtain the user’s permission before sending data Next Steps If the app sends user data to a third-party AI service, revise the app to ask the user’s permission before sharing personal data with a third-party AI service. If it does not already, the app’s privacy policy must also identify what data the app collects, how it collects that data, and all uses of that data, including if it is shared with a third-party AI service. If the app does not send user data to a third-party AI service or does not include a third-party AI service, reply to this rejection to confirm and add this information to the App Review Information section of App Store Connect. <> We already updated our privacy policy. The ATT implementation was done. We even added a consent screen emphasizing that we need the user's consent to share some information with third-party AI services. And after all that, we are still seeing the rejection. Has someone else faced a similar issue? I saw someone here in the forum having almost the same problem, but there wasn't a solution. What are the next steps?
1
0
32
2h
App waiting for review since February 3 - no updates from App Review
Hello everyone, My app (App ID: 6758463939) has been waiting for review since February 3 and the status has not changed since then. All issues from the previous rejection were fixed: App name corrected and now matches after installation Demo account with full access provided All requested changes completed I also contacted App Review through Resolution Center and opened a support case, but have not received any response yet. I just want to confirm that everything is normal and that the app is still in the review queue. Has anyone experienced similar delays recently with first submissions? If there is any additional step I should take or another place to contact Apple, please let me know. Thank you.
1
0
26
21h
App waiting for review since February 3 - no updates from App Review
Hello everyone, My app (App ID: 6758463939) has been waiting for review since February 3 and the status has not changed since then. All issues from the previous rejection were fixed: App name corrected and now matches after installation Demo account with full access provided All requested changes completed I also contacted App Review through Resolution Center and opened a support case, but have not received any response yet. I just want to confirm that everything is normal and that the app is still in the review queue. Has anyone experienced similar delays recently with first submissions? If there is any additional step I should take or another place to contact Apple, please let me know. Thank you.
0
0
19
23h
Unable to contact Apple Developer Support regarding DPLA compliance
We received a DPLA compliance notification from Apple referencing Section 11.2(g) for our developer account (REVSTREAM LLC). We responded promptly and have taken corrective measures to ensure full compliance. However, when attempting to send a follow-up message through the developer.apple.com/contact form (Membership and Account → Agreements and Contracts), we receive the error: "There was a problem processing your request." We are unable to reach Apple Developer Support through this channel to confirm our response was received and to provide additional information. Could the @Apple team please advise on an alternative way to communicate regarding this matter? We want to ensure we are fully addressing all concerns. Thank you.
0
0
9
23h
Unusually long “Waiting for Review” times
Hi everyone, I’m currently experiencing unusually long review waiting times and wanted to ask if others see the same behavior this week. My situation: App Store update has been in “Waiting for Review” significantly longer than usual, my apps are pending from last 2 weeks. I’m not trying to escalate anything just looking to understand if this is currently affecting more developers. Would really appreciate hearing about your recent experiences.
0
0
16
23h
App Review very slow, issues at Apple?
I keep submitting versions of my app, but days go by without review, and I am forced to resubmit (development does not stop obviously). It has now been 8 days since I have been trying to submit 1.1, with no success. Previously review happened within 12-24 hours. What happened? This is a key time in my development, as the first update has many improvements, and I have fresh installs that I don't want to disappoint. Please help me out. App ID: 6758430790
2
0
87
23h
AdMob not detecting app-ads.txt despite correct Support & Marketing URL
Dear Sirs, My app, Puzzler, is now live on the App Store and working properly: https://apps.apple.com/ar/app/puzzler/id6759109615 However, I am experiencing an issue with AdMob. Their system reports that my app-ads.txt file cannot be found, even though it is correctly hosted and publicly accessible. To address this, I have submitted a new version of the app where I updated both the Support URL and the Marketing URL in App Store Connect to ensure they point directly to the domain where the app-ads.txt file is hosted. I’m currently waiting for the review process to complete and hoping this resolves the issue. Has anyone experienced something similar with AdMob verification? Any insights would be greatly appreciated. Kind regards, Jose Rodriguez
0
0
24
1d
App Review Taking unusually long
Hello, My app has been in Waiting for Review status for more than 48 hr. I have previously published 3 apps, and my last approval was in October. Normally, my apps move to “In Review” within 24–48 hours, so this delay is unusual. There are no messages in the Resolution Center and no visible issues in App Store Connect. Is this delay normal currently, or should I contact Apple Developer Support? Thank you.
3
0
58
1d
Your file couldn’t be saved. Try again. If the problem persists, contact us.
I am trying to submit a couple of apps, one has IAP and another uses subscription. In both cases I can't submit the review information screenshot. I am using 640x920 JPG which uploads fine and even renders a preview but then the box goes red and I see "Your file couldn’t be saved. Try again. If the problem persists, contact us." I'vd tried every possible contortion of format and resolution but no success.
0
0
19
1d
Guidance needed for Guideline 4.2 Rejection - Specialized Regional Car Marketplace App
Hello everyone, I am seeking advice regarding a persistent Guideline 4.2 (Minimum Functionality) rejection for my app, Naxçıvan Avto. My app is a specialized automotive marketplace designed specifically for the Nakhchivan region. The Issue: The App Review team has stated that the app's usefulness is limited by minimal functionality and lacks sufficient "app-like" features. However, the app is built strictly around the services provided by our company and the specific requirements of our local automotive industry. Current Functionality: • Dynamic Regional Marketplace: Real-time car and license plate listings with detailed technical data (VIN codes, mileage, engine specs). • Localized Financial Tools: Filters and categorization for Cash (Nağd), Credit, and Barter options, which are essential for our regional business model. • Real-time Push Ecosystem: Integration with Supabase Edge Functions to notify users about new listings and approval statuses. • Native Tooling: Includes a financial calculator for credit evaluations and a direct communication bridge between buyers and sellers. The Constraint: As a developer, I am strictly limited to the services provided by the company. Adding "entertainment" features or unrelated utilities would deviate from the app's core business purpose and degrade the user experience for our specific target audience. My Question: How can I better demonstrate to the review team that a highly specialized, niche business tool provides "sufficient utility" without adding bloatware? Has anyone successfully appealed a 4.2 rejection for a regional marketplace by emphasizing business-specific constraints? I have already populated the app with significant real-world content and ensured all interactive elements (filters, calculators, notifications) are fully functional. Any insights or suggestions on how to phrase my appeal or further demonstrate "app-like" value within these constraints would be greatly appreciated.
1
0
52
1d