I'm looking to learn from others in the community. Please share any effective tips, hacks, or approaches you've used to boost app visibility and downloads through App Store SEO. Insights on keywords, descriptions, or metadata optimization are especially welcome.

Brand new to app development and marketing and preparing to launch my app on both the App Store and Google Play Store soon I understand ASO is a strong approach for organic growth and would appreciate any tools services or practical advice on how to do ASO efficiently and effectively

On January 1, 2026, we received a notice regarding the potential removal of our app with a 30-day resolution deadline. We treated this matter with immediate urgency and submitted an appeal on the same day. However, two weeks have passed without any feedback or clarification. As we have not yet received specific details regarding the violation, we are unable to identify the exact cause or take the necessary corrective actions. With only two weeks remaining in the compliance window, it is critical for us to understand the issue promptly to resolve it before the deadline. Could you please provide an update on the status of our appeal? We are fully committed to complying with App Store policies. If there are any additional materials required or proactive steps we should take while waiting, please let us know.

I just successfully enrolled in the Apple Developer Program today. After receiving the enrollment confirmation email and completing the payment, I tried to access App Store Connect. However, I am stuck on the Apple Developer Agreement page: https://appstoreconnect.apple.com/review_agree When I click the “Agree” button, nothing happens and I cannot proceed into App Store Connect. The page does not advance, even after multiple attempts. Using browser DevTools, I found that clicking Agree triggers the following request: POST https://appstoreconnect.apple.com/olympus/v1/termsSignatures // Request payload { "data": { "type": "termsSignatures", "attributes": { "termsType": "RAD", "acceptMarketingCommunications": false } } } // Response { "errors" : [ { "id" : "bf5f232a-97ea-4239-a8ba-13b3ce2cf91f", "status" : "409", "code" : "ENTITY_ERROR.ATTRIBUTE.REQUIRED", "title" : "The provided entity is missing a required attribute", "detail" : "You must provide a value for the attribute 'version' with this request", "source" : { "pointer" : "/data/attributes/version" } } ] } Because of this, I am completely blocked from accessing App Store Connect, even though my Developer Program enrollment is confirmed and active. Question Has anyone encountered this issue before? Is there a workaround to accept the agreement manually? Any insight or confirmation would be greatly appreciated. Thanks in advance.

Hi all, We can’t install our app from TestFlight. The app is visible in TestFlight for invited internal testers, but tapping Install fails immediately with: “The requested app is not available or doesn’t exist.” --Setup-- Distribution: TestFlight – Internal Testing Internal group created and testers added (invite accepted) Build processing status in App Store Connect: Complete TestFlight build status shows: Ready to Submit / Prepare for Submission Minimum iOS deployment target: iOS 15.0 Version/Build: 1.0.0 (1) What we tried Confirmed tester is signed into TestFlight with the same Apple ID email that was invited Removed/added testers to the internal group and resent invites Reinstalled TestFlight, signed out/in Verified build is assigned to the internal group Set and saved Monetization → Pricing and Availability → App Availability (All Countries/Regions) Question Has anyone resolved this issue? Is there a known TestFlight/App Store Connect stuck state that causes this error even for internal testing? Any recommended steps (new build number, group reset, availability/pricing settings, etc.)? Screenshots available (TestFlight error + App Store Connect build/group view). Thanks.

I have two apps stuck in "Waiting for Review" status: App 1: Submitted Dec 20, 2024 (still waiting) App 2: Submitted Jan 12, 2025 (still waiting) I've requested expedited reviews but haven't heard back. I know the holidays can cause delays, but it's been over 3 weeks for the first app. Has anyone else experienced similar delays? If anyone from Apple's review team sees this, could you check on these submissions? Happy to provide more details if needed. Thanks guys

Hello everyone, I successfully submitted my iOS app build to App Store Connect via EAS(expo.dev). The submission logs confirm successful upload, but the build is not visible in App store connect TestFlight → Builds after several hours. Submission was successful according to logs: "Successfully uploaded package to App Store Connect" and "The app has been submitted successfully." Has anyone experienced a problem with this? Can I get some information? Thank you.

I have uploaded my build 10 days ago, still it is in processing. FYKI: The app size is 533 MB. Now two more builds were added and that is also in processing. Please help us.

I successfully archive my app but when I try and distribute it via XCode I get this error: But I do have that permission. I tried signout and sign in on XCode but still same error. Help!

I'm stuck in an impossible situation with DeviceActivityReportExtension on iOS 18. THE ISSUE: Configuration that works on device (iOS 18.2): Info.plist has only NSExtensionPointIdentifier Swift code uses u/main attribute App installs and runs perfectly Extension works correctly App Store validation FAILS: "Missing NSExtensionPrincipalClass" Adding NSExtensionPrincipalClass (as validation requests): Device installation FAILS with Error 3002 Error says: "NSExtensionPrincipalClass key is not allowed for this extension point" Cannot test on device Validation would likely pass ENVIRONMENT: Xcode 16.2 iOS 18.2 Extension point: com.apple.deviceactivityui.report-extension EVIDENCE IT'S WIDESPREAD: Apple Forums (3 days ago): https://developer.apple.com/forums/thread/812380 Stack Overflow (1+ year): https://stackoverflow.com/questions/77866230/ ROOT CAUSE: iOS 18 changed this extension to use u/main pattern (no NSExtensionPrincipalClass needed). App Store validation hasn't been updated and still expects iOS 17 configuration. WHAT I'VE TRIED: ✅ All deployment targets set to iOS 18.3 ✅ Code follows Apple's WWDC 2022 guidance ✅ All entitlements correct ✅ Info.plist validated ✅ Clean builds ✅ Works perfectly on device No configuration satisfies both device runtime AND App Store validation. Has anyone successfully uploaded an app with DeviceActivityReportExtension to TestFlight on iOS 18? Any workarounds? This is blocking TestFlight deployment completely.

I've developed a Multiplatform app under Xcode 26 (currently using 26.2 17C52). The current destinations of the single target are Mac, iPad and Mac(designed for iPad). The minimum deployments are MacOS 15.6 and iOS 18.6. All destinations build and perform correctly on physical devices (running OS 26 versions). The MacOS version has been submitted successfully to the AppStore for TestFlight usage. However, the iPad version shows a submission validation failure: Missing Info.plist value. A value for the key “WKApplication”, or “WKWatchKitApp” if your project has a WatchKit App Extension target, is required in “xxxxx.app/xxxxx.app” bundle. For details, see: https://developer.apple.com/documentation/watchkit/creating_independent_watchos_apps/setting_up_a_watchos_project (ID: 4911506c-39c3-4b69-a8bb-5e5dcd3dc2fb) The app has no WatchKit version (although one's planned for a future release). The Target's Build Settings include a "watchOS Deployment Target" and Info.plist values related to WatchKit. The Build Settings also include similar settings for TVOS and VisionOS. I'm unable to delete the aforementioned Build Settings (Can't select & use the delete key). The link in the message provides no help. Is this a bug in Xcode, or am I missing something? Regards, Michaela

A 1.69% App Store conversion rate could be due to factors like unclear value proposition, unoptimized screenshots, or lack of strong reviews. Improving visuals, refining your app description, and gathering positive ratings can help boost installs.

Hello, I have a question regarding the lifecycle of user consent and tokens in "Sign in with Apple." Specifically, I would like to understand the behavior of the auth/revoke API in relation to App Store Connect status changes. Impact of App Status Changes If an app is "Removed from Sale" or "Deleted" from App Store Connect, does Apple automatically revoke all associated user tokens and consent? Or is it still the developer's responsibility to programmatically revoke each user's token via the REST API to ensure the app is removed from the user’s "Apps Using Apple ID" list? API Availability after Removal Once an app is no longer available on the App Store (or its record is deleted in App Store Connect), is the auth/revoke REST API still accessible? I want to ensure that a developer can still perform necessary privacy clean-up tasks (revoking consent) even if the app is not currently distributed. Specific User Impacts of Non-Revocation If we do not call the revocation API, besides the app remaining in the "Sign in with Apple" list, what are the specific consequences for the user? Thank you for your guidance.

Hello, We are facing an App Store Connect issue that is blocking our release and cannot be resolved from the developer side. Here is the exact situation: iOS app version 1.0 was initially approved together with its associated in-app purchases (auto-renewable subscriptions). We decided not to release that version and manually set version 1.0 to “Developer Rejected”. After that, we made minor optimization fixes and uploaded a new build to App Store Connect. When attempting to submit this new build, the In-App Purchases section no longer appears in the App Store version UI, so we are unable to associate the already approved IAPs with the submission. Additionally, the “New Version” option is not available, so we cannot create a new app version either. As a result, any submission is rejected with the same message stating that the app references in-app purchases that were not submitted for review, even though the IAPs themselves are already approved. We have contacted App Store Connect Support and explained the situation in App Review notes, but we continue to receive the same rejection without any way to resolve the issue through App Store Connect. This appears to be an App Store Connect tooling or version state issue related to a Developer Rejected app version, rather than an in-app purchase configuration problem. Could an Apple staff member please assist by forwarding this to App Store Connect Support or engineering so the affected app version state can be reset or removed, allowing us to associate the approved IAPs and proceed with submission? Thank you for your help.

I am using XCode (Version 26.0.1 (17A400)) -> Archive -> Distribute App (or Validate App) to upload my iOS app into App Store Connect. However I am always getting this error: Uploading SPI errors: Validation failed (409) The app contains one or more corrupted binaries. Rebuild the app and resubmit. NSUnderlyingError : Validation failed (-19241) The app contains one or more corrupted binaries. Rebuild the app and resubmit. code : STATE_ERROR.VALIDATION_ERROR I tried exporting the app as an IPA and uploading with Transporter, but I see the same error. I couldn't find any other useful logs or error messages. More info: I have created the app in App Store Connect and this is my first time uploading. The app can build and run on my physical phone and emulator without any problem. Would be great to get some help! Thanks!

Hell Apple Developer Community, I need help with the Upload of my Project to AppStore Connect. I’ve got an Error Message, that tells me something is missing in the Info.plist file. Can somebody help me?

Hi there, I dont now what to do anymore and you help is more than appreciated. My app + subscriptions has been certified before 8 days on Monday, 8th but my subscriptions are not shown in the App Store. That leads to a loading spinner since 8 days in my production app! I have an email, where I see that the app + all 6 subscriptions has been approved. On the other hand I see that my subscriptions are still in review and dont see them below the app in the App Store. I was given last week on Tuesday (before 7 days) an expedite review for the subscriptions, because the Apple developer support was writing that the subscriptions are not yet certified. The expedite review has not taken place since 7 days or its not true what the Apple Developer Support is writing (subscriptions need to be reviewed). I think the subscriptions are not linked to the app and I am in a dead lock situation. I need your help, because I have fears that I receive 1 star recommendations and the developer support cannot help me since 8 days. Best regards Tino Link to the App: https://apps.apple.com/de/app/vario-one/id1605797423

How many times can I transfer my apps from one account to another, and then to another account?

I understand how frustrating ASO can be when progress feels slow. To grow beyond keyword optimization, it helps to learn from indie developer resources, communities, and guides that focus on practical app marketing strategies and visibility.