Dear Apple Review Team, I am writing to request a status update regarding our pending account termination and the appeal currently under review. For reference, please see the timeline below: January 31, 2026: Received Pending Termination Notice January 31, 2026: Submitted appeal and corrective update February 7, 2026: Responded to DPLA compliance notice February 12, 2026: Submitted follow-up via Review Board February 23, 2026: Submitted additional summary follow-up via Review Board and Contact Us In addition to addressing all identified compliance issues, we have submitted all requested verification documentation, including personal identification documents (government-issued ID), proof of address and relevant licensing documentation. At this time, our corrective update remains marked as “In Review,” and we have not yet received further feedback. With the February 28 deadline approaching, we are concerned about the current status of our appeal. We have carefully addressed all identified issues and are fully committed to maintaining compliance with Apple’s policies and guidelines. We respectfully request confirmation that our appeal and corrective submission are actively under review, and we would greatly appreciate any available update regarding next steps. Thank you for your time and consideration. We look forward to your response. Sincerely, Tien Nguyen

A short overview on how ASO tools calculate keyword difficulty differently and why no platform can claim an official score. The real evaluation lies in comparing competitive apps, understanding relevance, and reviewing metadata quality for each keyword.

With agentic coding and AI rapidly improving at solving development problems, I’m starting to question what the next three to five years will look like for iOS developers and whether manual coding will gradually disappear. I’ve been building iOS apps full time since 2013 and while I appreciate AI for speeding up workflows like unit testing, I worry that over reliance could weaken our core skills, reduce our understanding of evolving APIs, and ultimately impact our long term value and demand in the industry, does anyone else feel the same?

We recently changed the development team for our app and are getting ready for the first update since the change. We store a small amount of data in an sqlite database. From what I understand that data should be retained for users when updating the app version since the Bundle ID has remained the same. When I update the app from the currently released App Store build, which was from the old development team, to the latest build in TestFlight the data is not being retained. Is there something else that needs to be done to retain the data? Is it possible that the data is only being lost when updating from TestFlight but will be retained when updating the app from the App Store?

Hello everyone, I am hoping someone here can share some advice or has experienced a similar situation. I am an individual developer and two of my apps have been stuck in 'Waiting for Review' status for over 10 to 12 days now. Prior to this, the review process was moving normally and I was receiving feedback from Apple on both apps. Then suddenly everything stopped and both apps have been sitting in the queue with no movement and no communication from the review team. To make things worse, I am also unable to delete these apps or make any changes because their In-App Purchases are simultaneously under review, which is locking me out of managing my own apps entirely. I already created a support case specifically for App Review (Case ID: 20000111755276) over a week ago, but unfortunately I have not heard back anything from Apple at all — no acknowledgment, no update, nothing. I am based in Pakistan and the phone callback option is not available for my region, so email and this forum are essentially my only options to get any help. Has anyone else experienced such a long delay recently? Is there anything else I can do to get this moving or at least get a response from the review team? Any advice or shared experience would be greatly appreciated. Thank you.

After migrating our app to a new developer account, newly uploaded builds can't be selected during App Store submission. The old (expired) builds from the previous account still appear selectable, but not the new ones. Build is signed with the correct new team certificates, export compliance is set, version numbers match. Has anyone else experienced this post-migration? Support case open with Apple (102823632970) but no response after 6 days.

Hello Apple Developer Support, My app has been stuck in “Waiting for Review” since February 7, and I have submitted multiple inquiries without receiving any response. This delay has now become extremely concerning. Missing a planned launch due to an indefinite review timeline is very difficult for independent developers. If there is an issue with the submission, I would appreciate clear communication. If there are review delays, transparency would help us plan accordingly. I respect the review process, but the lack of updates after this amount of time is frustrating. I would sincerely appreciate clarification on the status. I kindly ask for a specific and personalized response regarding my case, as my previous inquiries received only general or automated replies without addressing the actual issue. Thank you.

I am trying to upload a new App to Appstore via Appstore connect and I am getting this error - "Developer Information Update In Process Note: Your developer information update is currently in process. Until it’s complete, the updated Program License Agreement may not go into effect." Under the Business section I see 2 entities under my name Both has my name, but has different ID and address. In one of them it shows a warning symbol - Action pending for missing tax information. But when I try to update it I get an error. I assume it is because of the duplicate entities. How to resolve this issue? I have sent an email to Apple for support but haven't got any response.

Hello everyone, I am seeking some advice or shared experiences regarding my first iOS app submission. My app was initially rejected under Guideline 2.1 (Information Needed) because the App Tracking Transparency (ATT) prompt was not displaying. I completely resolved this issue by implementing the request directly in native Swift (AppDelegate.swift) and verified that the prompt appears correctly on launch. I uploaded the new build (Version 1.0, Build 5) and resubmitted it for review a few days ago. However, the status has been stuck at "Waiting for Review" ever since, without moving to "In Review". Since this is my very first app on the App Store, I am unsure if this kind of delay is normal for a resubmission, or if my app might be stuck in a queue. I have already sent a polite inquiry via the Resolution Center, but I am eagerly waiting to launch my app and proceed with my marketing plans. Has anyone experienced a similar delay recently after fixing a 2.1 Guideline issue? Is there any additional step I should take to bump the review, or is it strictly a waiting game at this point? Thank you in advance for your time and any guidance! Best regards, Onur App Name: Tercih Cini App ID: 6758962191

I have an auto-renewable subscription and added everything in IAP subscriptions and inside my app. But I still keep getting this rejection and no one responds to be question at the app review. " Guideline 2.1 - Performance - App Completeness We are unable to complete the review of the app because one or more of the in-app purchase products have not been submitted for review. Specifically, the app includes references to subscriptions but the associated in-app purchase products have not been submitted for review. Next Steps To resolve this issue, please be sure to take action and submit your in-app purchases and upload a new binary in App Store Connect so we can proceed with our review. Note you must provide an App Review screenshot in App Store Connect in order to submit in-app purchases for review. Learn more about required in-app purchase metadata. " But I have done all thse things and submitted the new binary as well. Still rejection.

I am curious as to know if i calculate the checksum of an ipa file and upload the same to app store, and then after installing the app on my device, if i extract the ipa file and compare the checksum will it match? or will it vary from device to device, because of bitcode and app thinning slicing? Some banks have been showing ipa file checksums on their websites, and even inside their apps and showing messages like checksum matches! i was just curious as to know how would one go about validating this!? Or is this even possible, what about the checksum of the executable at runtime? Can we check this? will it match?

Hi! Our app has been rejected several times now. We first selected the "made for kids" category because that was the age recommended by apple. Everything went fine at first but now, two updated later, we are starting to get rejected. We unchecked the made for kids box but even after that we are still not getting approved. We have tried to explain our issue to apple support but they aren't giving us any good answers. Is there any way to resolve this issue? We are really in the need of help.

I am trying to submit my app for review but when I click on the 'add to review' button, I am getting the message: Unable to Add for Review The items below are required to start the review process: There are still screenshot uploads in progress. However, there is nothing I am uploading... I tried removing all screenshots, nothing works. It has been 4 days, I cant update my app on the app store... impossible to get any response from Apple... Any inputs will be greatly appreciated.

Hello Apple Staff and Community, An important update for my app has been unexpectedly stuck in "Waiting for Review" for 9 days (submitted on February 9th). This is not a new app, but an update to an existing one. • App ID: 6756239914 We have an active marketing campaign tied to this specific update. Deadlines are failing, leading to daily financial losses. I already submitted an Expedited Review request through the Contact Us form but have received absolutely no response or movement. Could an Apple representative please help investigate if this update is stuck due to a system glitch and escalate it to the review team? Thank you.

"ASO in 2025 is more algorithm-driven, with a stronger focus on user engagement signals like retention and in-app actions. Keyword relevance still matters, but quality and user experience now play a bigger role in ranking boosts."

I have 9 plus years of iOS experience starting with Objective C and moving to Swift, but after 4 years in my current company with little salary growth, I am struggling to find new opportunities in a highly competitive market with fewer openings and broader skill expectations. I am unsure about the long term career path for mobile developers, concerned about compensation growth and lacking SwiftUI experience, and would appreciate guidance on what additional skills to learn to stand out and secure better opportunities.

I’ve invested heavily in developing my app, but marketing and ASO remain challenging. Despite experimenting with different keywords and tools, my rankings haven’t improved much. Is this just a matter of time?

Testing with testflight the IAP work with sandbox. But Apple Review was rejected. It was explained that the IAP could not be found. I cancelled the review, added the IAP to all countries again. The IAPs are in status waiting for review. Now when preparing the version, I cannot choose anymore the IAP. I don't find the option anymore to add the IAP products on the version page. Contracts are all active and in the app for me and others it is working.

Hi everyone, I’m hoping to sanity-check App Store review queue times and see if there’s anything I might be missing. I currently have two iOS apps sitting in “Waiting for Review” with no movement: App 1: Apple ID 6758135741 — submitted Feb 6, 2026 at 5:42 PM (11 days in “Waiting for Review”) App 2: Apple ID 6758885884 — submitted Feb 8, 2026 at 4:33 PM (9 days in “Waiting for Review”) In App Store Connect I don’t see any warnings, messages, or visible account issues. Builds uploaded successfully and metadata looks complete. A couple questions for anyone who’s seen this recently: Are 9–11 day “Waiting for Review” times currently normal due to queue volume? Are there common “silent blockers” that can keep an app in this state even without an obvious warning (e.g., Agreements/Tax/Banking, export compliance/encryption, missing compliance answers, etc.)? If this seems unusual, what’s the best next step—Support ticket, Resolution Center, or an expedite request? Thanks in advance for any insight. If helpful, I can share the app category and whether it uses IAP, sign-in, or encryption.

Hi, this is my third time posting here, and opened 3 support tickets through apple developer support already (so don't ask me to open another ticket there, I have also sent them follow up). It has been more than 2 weeks and they are not even trying to respond, I have been getting issue with App Transfer it says: "You can't transfer this app because of the following reasons: App Transfers Disabled for This Account Due to irregular activity associated with your account, you cannot transfer or receive apps at this time. If you think this is an error, contact Developer Support. " I haven't received any warning or any policy violation, also I am able to upload apps for public release only App Transfer and TestFlight is having issues. Case IDs: 102817552619 20000107793589 102823905165 Please please please respond me and resolve my issue, it is hurting my business.