App Review

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App review is the process of evaluating apps and app updates submitted to the App Store to ensure they are reliable, perform as expected, and follow Apple guidelines.

Posts under App Review tag

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Beta App Review stuck 3+ days
Hi all, I have a build in "Waiting for Beta App Review" that has been stuck for more than three days, well beyond the typical 24-48 hour window. Context: • Internal-use app distributed via TestFlight only (no App Store release). • Uploaded approximately April 18, 2026. • No ITMS warnings, no rejection notice, no request for additional information. • A newer build was uploaded today (April 21, 2026). It processed correctly and is also now awaiting Beta App Review behind the older one. • I noticed another forum thread referencing FB22543589 / Case ID 102872835864, reporting TestFlight builds being flagged as Expired/unavailable overnight between April 20 and April 21, 2026. I would like to rule out whether my submission was affected by that incident. Questions: Has anyone else experienced Beta App Review delays during the week of April 20, 2026? Beyond filing a Feedback Assistant report, is there a recommended escalation path for stuck beta reviews? If my pending build was affected by the April 20-21 TestFlight incident, does re-uploading resolve it, or does the new build simply re-enter the same queue with the same delay? I have also submitted a support request via the Contact Us form, but wanted to check with the community in case others are seeing the same pattern this week. Thanks,
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Apr ’26
Seeking guidance on re-review timeline
Hello, I'm looking for guidance on a submission that appears to be awaiting re-review following my response to a "2.1 Information Needed" message. App: Markets: Global Trading 24/7 App ID: 6756673679 Version: 1.0.6 Timeline (all times ET): Apr 17, 10:45 AM: Submission entered "Waiting for Review" Apr 17, 9:25 PM: Moved to "In Review" Apr 17, 10:14 PM: Received "2.1 Information Needed" message regarding the OTP demo account flow Apr 17, 10:45 PM: Replied in Resolution Center clarifying the OTP behavior Apr 20, 9:10PM: Still awaiting response, and in "Waiting for Review" status The App Review FAQ notes that messages in Resolution Center are generally responded to within 24 hours. My reply has now been pending for approximately 3 full days, so I wanted to check in here in case it would be helpful to surface this. Our prior two updates to our published app were approved quickly, and the 2.1 message concerned the demo account OTP flow, which I responded to in detail in Resolution Center. If anyone from App Review is able to take a look, I would very much appreciate it. Happy to provide any additional information that would help. Thank you, Chuck Bradford Dexari Inc.
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Apr ’26
Guideline 4.3(b) Spam rejection for unique niche dating app — Appeal upheld, seeking guidance
Hello, My app "Tall - App de rencontre" (App ID: 6761081326) has been rejected 4 times under Guideline 4.3(b) Design Spam. The App Review Board also upheld the rejection (Appeal Ticket APL411770). I fully understand the dating category is saturated. However, my app has unique mechanical features that do not exist on any other dating app on the App Store: MANDATORY HEIGHT GATE: During registration, women below 1.75m and men below 1.80m are blocked and CANNOT complete registration. This is hard-coded into the onboarding. It is not an optional filter. Users who do not meet the height criteria simply cannot use the app. DOOR-FRAME HEIGHT VERIFICATION: Users must submit a full-body photo standing barefoot under a standard door frame to verify their height. Unverified users see all other profiles blurred. This trust-and-safety mechanism is entirely unique. "THE BAKERY": A curated, time-limited daily drop of compatible profiles replacing infinite swipe. This is an anti-swipe paradigm designed to prioritize quality over quantity. I also have an existing community of over 1,000 people across multiple WhatsApp groups TALL FRANCE, 10K Instagram followers, and 44K TikTok followers — all specifically for tall people looking to connect. This proves real demand for this niche. I also noticed that the app "Score Dating" is currently live on the App Store in the Lifestyle category. Score blocks users who do not have a credit score of 675 or above. My app uses the same concept — a mandatory gate based on a specific criteria (height instead of credit score). If Score is accepted, I believe Tall should be evaluated with the same standard. I have responded to every rejection with detailed explanations and visual evidence, but received the same copy-paste response each time. I have a Meet with Apple consultation scheduled to discuss this further. Has anyone successfully overcome a 4.3(b) rejection for a niche app with genuinely unique features? Any guidance from Apple or the community would be greatly appreciated. Thank you, Frankie Babet
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Apr ’26
Stuck in „Waiting for review”
My apps are stucked in „Waiting for revlew” for 6-7 days. What is going on? It’s not only my problem, a lot of users have the same problem, there are many forums with that issue. It’s pretty unbelievable for me, that in 2026 we have to wait about week to approve or reject an app. Ridiculous. Take the example of Google Play…. Regards.
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Apr ’26
App Stuck in ‘Waiting for Review’ for 48+ Hours After Resubmission
Hi everyone, I’m experiencing a delay with my app review process and wanted to check if this is normal or if anyone has faced something similar. App Name: Finna: Budget Tracker Here’s the timeline: Apr 13: Submitted → Waiting for Review → In Review → Rejected Apr 15: Fixed the issues and resubmitted → Waiting for Review (since then, ~48+ hours now) Current status is still “Waiting for Review”, and it hasn’t moved to “In Review” yet after resubmission. A few points: -> This is not a brand-new submission (it was previously reviewed and rejected once). -> I addressed all rejection points carefully before resubmitting. -> No major feature changes, just fixes based on Apple’s feedback. Questions: Is it normal for resubmitted apps to take longer than the first review? Does rejection history affect queue priority? Should I wait more or consider contacting Apple Developer Support? Would appreciate insights from anyone who has gone through similar delays recently. Thanks!
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Apr ’26
Subscriptions Stuck in review
Hello! My subscriptions have been stuck in review for a while. I have been chasing my tail trying to get the sandbox purchases to work but the subscriptions are not returning after "sale". Is this because the subscriptions are still in review? Will the purchase ever return a product in the sandbox environment if the products are still in review? How do we get the subscriptions approved? I have submitted them with the app multiple times. The app is rejected because I can't complete it without the subscriptions but the subscriptions are never reviewed. Help!
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Apr ’26
Curious about the shift from iOS developer to full time indie developer Ask Me Anything 🚀📱
Hey everyone 👋 I have 14 years of experience in iOS development, starting in my mid-teens and later working as a senior and lead developer with Fortune 50 companies. Around 1.5 years ago I began my indie journey as a side hustle, and for the past 3 months I have been building apps full time with a growing portfolio and increasing revenue 📈 I currently handle everything myself including development, ASO, and design, with marketing planned for later 🚀 I just shipped a major release last week and taking a relaxed week now, so feel free to ask anything about iOS development, indie life, ASO, monetization, or related topics 💬
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Apr ’26
TestFlight “What to Test” error + Apple Support delay – Case ID 102871190604
Hi everyone, I’m currently facing an issue in App Store Connect when submitting a build to TestFlight. When I try to complete the “What to Test” section and submit, I get the following error: “There was an error processing your request. Please try again later.” Case details: Case ID: 102871190604 Submitted: April 17, 2026 (GMT+7) Status: No response after 3–4 days This issue is blocking me from submitting the build. What I’ve tried: Retried multiple times Switched browsers (Chrome, Safari) Used Incognito mode Logged out and back in Simplified the “What to Test” text Checked build is processed and not expired I have already contacted Apple Developer Support but haven’t received any response yet. Questions: Is this a known App Store Connect issue? Should I wait for support, or upload a new build? If any Apple staff could help check this case, I would really appreciate it. Thank you.
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Apr ’26
TestFlight submission error in “What to Test” – Case ID 102871415765
Hi everyone, I’m getting this error in App Store Connect when submitting a build in TestFlight: “There was an error processing your request. Please try again later.” Case information: Case ID: 102871415765 Contacted Apple Developer Support: April 17, 2026 (GMT+7) It has been 3–4 days with no response so far Where it happens: App Store Connect During the “What to Test” step The build is already processed and available What I tried: Retried several times Switched browsers Used Incognito mode Logged out and back in Simplified the “What to Test” text Checked that the build is not expired This issue has been blocking submission for several days now. Has anyone experienced this recently? Is there any workaround, or should I upload a new build? Thank you.
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Apr ’26
Escalation Request – Extended “Waiting for Review” Status
Hello, I would like to request an escalation regarding my app review status. My app (Apple ID: 6758756966) was submitted for review on February 24 and has been in “Waiting for Review” status for an extended period, with no progress so far. I have contacted Apple Developer Support multiple times (Case IDs: 102840237455, 102840079647, 102846664998, 102841727941) starting from March 9, but unfortunately, I have not received any response to any of these requests. I have also submitted three expedited review requests, but none of them have been acknowledged. Could you please: • confirm whether the submission is still active in the queue • check if there are any issues preventing it from moving forward • and assist in escalating the review if possible If any additional information is required from my side, I am ready to provide it immediately. Thank you very much for your time and support.
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Apr ’26
3.2(f) triggered — account pending termination despite repeated attempts to comply
Hi all, Looking for some clarity.. I have an app (Pocket Love: AI Roleplay Chat, Apple ID: 6745031268) that went through a long review process with many resubmissions. The feedback I received across those reviews was often generic “overtly sexual”) message, but without any detail on exactly what needed to change. Because of that, I approached it iteratively making adjustments each time based on what I thought the issue might be. Over time I made quite significant changes across the app (imagery, unlockable content, voice-overs, menus, copy, etc.), and increased the age rating to 18+. I also had a call with a policy eexpert & App Review. In the final interaction, I was asked to ensure all unlockable content was visible, so I re-uploaded a build and provided screenshots with everything pre-unlocked for transparency. Despite this, my account has now been flagged under 3.2(f) for “dishonest or fraudulent activity,” and is pending termination. What I’m struggling to understand is: Can repeated resubmissions / iterative changes alone be interpreted as “evasion” under 3.2(f)? Or does this typically mean App Review believes there was something intentionally misleading? From my perspective, I was trying to respond to feedback and get the app into a compliant state, not bypass review or hide anything. The game does have "sexy" imagery lingerie etc..and adult themes but 0 nudity and is tamer than similar games live on the app store. Would really appreciate any insight from others who’ve experienced similar, or from anyone familiar with how this is interpreted internally. I can't believe my account is pending termination without any intentional wrongdoing, I currently have 3 other live games one with strong revenue, that will be removed too due to this. My initial appeal was rejected today. Thanks!
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Apr ’26
How to track an appeal?
I had an app rejected for a reason I thought was incorrect. I replied with an explanation and resubmitted, but it was rejected again, so I clicked the link to appeal that went to the link below where I submitted a detailed appeal.https://developer.apple.com/contact/app-store/?topic=appealI did not receive any email confirmation or response from the appeal and can find now way to track the status of the appeal. However, I do now see in iTunes Connect that the app no loger displays the red bar at the top that used to say "There are one or more issues with the following platform(s):1 unresolved iOS issue". Does this mean the appeal was accepted? Is there a way to track the status of an appeal?
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Apr ’26
57 days in 'Waiting for Review' – Never entered 'In Review' – Seeking guidance from Apple or experienced developers
Hi everyone, I am writing this post with the hope that someone from Apple's App Review team, Developer Relations, or the wider developer community can shed some light on what I am experiencing. I have exhausted every official support channel available to me, and I am at a complete loss. ━━━━━━━━━━━━━━━━━━━━━━━ THE SITUATION ━━━━━━━━━━━━━━━━━━━━━━━ I have a v1.0 iOS app that has been stuck in 'Waiting for Review' for 57 days. It has never progressed beyond this status. No rejection. No feedback. No communication. Just silence. I am not here to complain. I am here because I genuinely do not understand what is happening, and I need guidance. ━━━━━━━━━━━━━━━━━━━━━━━ TIMELINE ━━━━━━━━━━━━━━━━━━━━━━━ • Day 1 — App submitted for review. Status: 'Waiting for Review.' • Day 22 — No movement. No feedback. Out of frustration, I made the mistake of doing a Developer Reject and resubmitting. I now understand this was the wrong decision, as it likely reset my position in the queue. • Day 27 — Contacted Apple Developer Support. A Senior Advisor confirmed the app was still in review and said they would reach out to the internal review team. • Day 42 — Still no change. Sent a formal follow-up and escalation request. • Day 44 — A second Senior Advisor responded, confirming they had also forwarded the case to the review team. • Day 57 (today) — The app is still in 'Waiting for Review.' Nothing has changed. Two separate Senior Advisors have each told me they contacted the internal review team. After both of those interactions, nothing changed. ━━━━━━━━━━━━━━━━━━━━━━━ WHAT MAKES THIS UNUSUAL ━━━━━━━━━━━━━━━━━━━━━━━ I want to be clear about something: the app has NEVER entered 'In Review.' It has been in 'Waiting for Review' the entire time. This is not a case of a slow review — it appears the app has never been picked up for review at all. I have checked Apple's System Status page multiple times throughout these 57 days. All services have consistently shown as fully operational. I have not resubmitted again after Day 22. I have been patiently waiting, following the advice given to me. ━━━━━━━━━━━━━━━━━━━━━━━ MY HONEST QUESTIONS ━━━━━━━━━━━━━━━━━━━━━━━ Is it technically possible for a v1.0 app to be permanently stuck in 'Waiting for Review' without any notification or rejection? Could this be a system or queue issue on Apple's end? Is 'Waiting for Review' for 57 days — with no status change and no communication — within the range of what other developers have experienced? I want to understand if this is abnormal. When a Senior Advisor says they have 'forwarded the case to the review team,' what does that actually mean in practice? Is there a way to verify this happened or to escalate further? Is there a formal escalation path beyond Developer Support — for example, Developer Relations or the App Review Board — for situations where standard support channels have not produced any result after nearly two months? Could the app category (social / matching) be the reason for an extended manual review? If Apple requires additional information, documentation, or content moderation policies from developers in certain categories, why is there no notification or communication mechanism to request this? ━━━━━━━━━━━━━━━━━━━━━━━ WHAT I AM NOT ASKING FOR ━━━━━━━━━━━━━━━━━━━━━━━ I am not asking for my app to bypass the review process. I am not asking to skip the queue. I am not asking for guaranteed approval. I understand Apple's review process exists to protect users, and I fully respect that. I am simply asking for ONE of two things: — Either: review the app and give me a decision — approval or rejection, both are acceptable. — Or: tell me if there is a problem, a hold, or something you need from me, so I can act on it. Fifty-seven days of silence, with no path forward, is the one outcome I cannot work with. ━━━━━━━━━━━━━━━━━━━━━━━ A NOTE TO APPLE DEVELOPER RELATIONS ━━━━━━━━━━━━━━━━━━━━━━━ If anyone from Apple is reading this — I am not writing out of anger. I am writing because I am a solo developer who has poured everything into this product, and I am genuinely stuck. I have done everything I was asked to do. I have been patient. I have followed the process. All I am asking for is a resolution — in any direction. If there is anything I can provide — demo account credentials, additional documentation, a content moderation policy, privacy details, anything at all — I will provide it within hours of being asked. Thank you sincerely to anyone who takes the time to read this and share their experience or advice. — Akif Solo Developer
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Apr ’26
App approved - In-app purchase is "Waiting for Review"
The new version of our app uses Advanced Commerce API via in-app purchase. The app itself was approved but the in-app purchase associated with the app version is still Waiting for Review. Is there anything else we can do? Any way to expedite the review of the in-app purchase itself?
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73
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Apr ’26
App stuck in Waiting for Review
Hi, This is my first time releasing an app to the store and it's been stuck in a "Waiting to review" state for about 5 days now. From what I gathered, most apps should be reviewed within a 48 hour period. I was just curious if there's something blocking it being sent to the In Review state. Thanks for any help you can provide.
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Activity
Apr ’26
Beta App Review stuck 3+ days
Hi all, I have a build in "Waiting for Beta App Review" that has been stuck for more than three days, well beyond the typical 24-48 hour window. Context: • Internal-use app distributed via TestFlight only (no App Store release). • Uploaded approximately April 18, 2026. • No ITMS warnings, no rejection notice, no request for additional information. • A newer build was uploaded today (April 21, 2026). It processed correctly and is also now awaiting Beta App Review behind the older one. • I noticed another forum thread referencing FB22543589 / Case ID 102872835864, reporting TestFlight builds being flagged as Expired/unavailable overnight between April 20 and April 21, 2026. I would like to rule out whether my submission was affected by that incident. Questions: Has anyone else experienced Beta App Review delays during the week of April 20, 2026? Beyond filing a Feedback Assistant report, is there a recommended escalation path for stuck beta reviews? If my pending build was affected by the April 20-21 TestFlight incident, does re-uploading resolve it, or does the new build simply re-enter the same queue with the same delay? I have also submitted a support request via the Contact Us form, but wanted to check with the community in case others are seeing the same pattern this week. Thanks,
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200
Activity
Apr ’26
Please Review my app
Hello, I recently submitted an update for my app, and I would really appreciate it if you could review it when possible. The latest version includes important fixes and improvements. Please let me know if anything else is needed from my side. Thank you for your time and support.
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52
Activity
Apr ’26
Seeking guidance on re-review timeline
Hello, I'm looking for guidance on a submission that appears to be awaiting re-review following my response to a "2.1 Information Needed" message. App: Markets: Global Trading 24/7 App ID: 6756673679 Version: 1.0.6 Timeline (all times ET): Apr 17, 10:45 AM: Submission entered "Waiting for Review" Apr 17, 9:25 PM: Moved to "In Review" Apr 17, 10:14 PM: Received "2.1 Information Needed" message regarding the OTP demo account flow Apr 17, 10:45 PM: Replied in Resolution Center clarifying the OTP behavior Apr 20, 9:10PM: Still awaiting response, and in "Waiting for Review" status The App Review FAQ notes that messages in Resolution Center are generally responded to within 24 hours. My reply has now been pending for approximately 3 full days, so I wanted to check in here in case it would be helpful to surface this. Our prior two updates to our published app were approved quickly, and the 2.1 message concerned the demo account OTP flow, which I responded to in detail in Resolution Center. If anyone from App Review is able to take a look, I would very much appreciate it. Happy to provide any additional information that would help. Thank you, Chuck Bradford Dexari Inc.
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198
Activity
Apr ’26
IAP in review while app has been approved
Hey my app subscriptions are currently in review whilst my app has been approved 2 times, i need this to be approved to start marketing it.
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143
Activity
Apr ’26
Guideline 4.3(b) Spam rejection for unique niche dating app — Appeal upheld, seeking guidance
Hello, My app "Tall - App de rencontre" (App ID: 6761081326) has been rejected 4 times under Guideline 4.3(b) Design Spam. The App Review Board also upheld the rejection (Appeal Ticket APL411770). I fully understand the dating category is saturated. However, my app has unique mechanical features that do not exist on any other dating app on the App Store: MANDATORY HEIGHT GATE: During registration, women below 1.75m and men below 1.80m are blocked and CANNOT complete registration. This is hard-coded into the onboarding. It is not an optional filter. Users who do not meet the height criteria simply cannot use the app. DOOR-FRAME HEIGHT VERIFICATION: Users must submit a full-body photo standing barefoot under a standard door frame to verify their height. Unverified users see all other profiles blurred. This trust-and-safety mechanism is entirely unique. "THE BAKERY": A curated, time-limited daily drop of compatible profiles replacing infinite swipe. This is an anti-swipe paradigm designed to prioritize quality over quantity. I also have an existing community of over 1,000 people across multiple WhatsApp groups TALL FRANCE, 10K Instagram followers, and 44K TikTok followers — all specifically for tall people looking to connect. This proves real demand for this niche. I also noticed that the app "Score Dating" is currently live on the App Store in the Lifestyle category. Score blocks users who do not have a credit score of 675 or above. My app uses the same concept — a mandatory gate based on a specific criteria (height instead of credit score). If Score is accepted, I believe Tall should be evaluated with the same standard. I have responded to every rejection with detailed explanations and visual evidence, but received the same copy-paste response each time. I have a Meet with Apple consultation scheduled to discuss this further. Has anyone successfully overcome a 4.3(b) rejection for a niche app with genuinely unique features? Any guidance from Apple or the community would be greatly appreciated. Thank you, Frankie Babet
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216
Activity
Apr ’26
Stuck in „Waiting for review”
My apps are stucked in „Waiting for revlew” for 6-7 days. What is going on? It’s not only my problem, a lot of users have the same problem, there are many forums with that issue. It’s pretty unbelievable for me, that in 2026 we have to wait about week to approve or reject an app. Ridiculous. Take the example of Google Play…. Regards.
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61
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Apr ’26
Waiting for review
My app is waiting for review for more than 48 hrs since Wednesday at 5:57 PM. It has been rejected, and errors were fixed with an updated new build. Is this normal?
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171
Activity
Apr ’26
App Stuck in ‘Waiting for Review’ for 48+ Hours After Resubmission
Hi everyone, I’m experiencing a delay with my app review process and wanted to check if this is normal or if anyone has faced something similar. App Name: Finna: Budget Tracker Here’s the timeline: Apr 13: Submitted → Waiting for Review → In Review → Rejected Apr 15: Fixed the issues and resubmitted → Waiting for Review (since then, ~48+ hours now) Current status is still “Waiting for Review”, and it hasn’t moved to “In Review” yet after resubmission. A few points: -> This is not a brand-new submission (it was previously reviewed and rejected once). -> I addressed all rejection points carefully before resubmitting. -> No major feature changes, just fixes based on Apple’s feedback. Questions: Is it normal for resubmitted apps to take longer than the first review? Does rejection history affect queue priority? Should I wait more or consider contacting Apple Developer Support? Would appreciate insights from anyone who has gone through similar delays recently. Thanks!
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150
Activity
Apr ’26
Subscriptions Stuck in review
Hello! My subscriptions have been stuck in review for a while. I have been chasing my tail trying to get the sandbox purchases to work but the subscriptions are not returning after "sale". Is this because the subscriptions are still in review? Will the purchase ever return a product in the sandbox environment if the products are still in review? How do we get the subscriptions approved? I have submitted them with the app multiple times. The app is rejected because I can't complete it without the subscriptions but the subscriptions are never reviewed. Help!
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99
Activity
Apr ’26
Curious about the shift from iOS developer to full time indie developer Ask Me Anything 🚀📱
Hey everyone 👋 I have 14 years of experience in iOS development, starting in my mid-teens and later working as a senior and lead developer with Fortune 50 companies. Around 1.5 years ago I began my indie journey as a side hustle, and for the past 3 months I have been building apps full time with a growing portfolio and increasing revenue 📈 I currently handle everything myself including development, ASO, and design, with marketing planned for later 🚀 I just shipped a major release last week and taking a relaxed week now, so feel free to ask anything about iOS development, indie life, ASO, monetization, or related topics 💬
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126
Activity
Apr ’26
Please check my last app update
Hello, I recently submitted an update for my app, and I would really appreciate it if you could review it when possible. The latest version includes important fixes and improvements. Please let me know if anything else is needed from my side. Thank you for your time and support.
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32
Activity
Apr ’26
TestFlight “What to Test” error + Apple Support delay – Case ID 102871190604
Hi everyone, I’m currently facing an issue in App Store Connect when submitting a build to TestFlight. When I try to complete the “What to Test” section and submit, I get the following error: “There was an error processing your request. Please try again later.” Case details: Case ID: 102871190604 Submitted: April 17, 2026 (GMT+7) Status: No response after 3–4 days This issue is blocking me from submitting the build. What I’ve tried: Retried multiple times Switched browsers (Chrome, Safari) Used Incognito mode Logged out and back in Simplified the “What to Test” text Checked build is processed and not expired I have already contacted Apple Developer Support but haven’t received any response yet. Questions: Is this a known App Store Connect issue? Should I wait for support, or upload a new build? If any Apple staff could help check this case, I would really appreciate it. Thank you.
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94
Activity
Apr ’26
TestFlight submission error in “What to Test” – Case ID 102871415765
Hi everyone, I’m getting this error in App Store Connect when submitting a build in TestFlight: “There was an error processing your request. Please try again later.” Case information: Case ID: 102871415765 Contacted Apple Developer Support: April 17, 2026 (GMT+7) It has been 3–4 days with no response so far Where it happens: App Store Connect During the “What to Test” step The build is already processed and available What I tried: Retried several times Switched browsers Used Incognito mode Logged out and back in Simplified the “What to Test” text Checked that the build is not expired This issue has been blocking submission for several days now. Has anyone experienced this recently? Is there any workaround, or should I upload a new build? Thank you.
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124
Activity
Apr ’26
Escalation Request – Extended “Waiting for Review” Status
Hello, I would like to request an escalation regarding my app review status. My app (Apple ID: 6758756966) was submitted for review on February 24 and has been in “Waiting for Review” status for an extended period, with no progress so far. I have contacted Apple Developer Support multiple times (Case IDs: 102840237455, 102840079647, 102846664998, 102841727941) starting from March 9, but unfortunately, I have not received any response to any of these requests. I have also submitted three expedited review requests, but none of them have been acknowledged. Could you please: • confirm whether the submission is still active in the queue • check if there are any issues preventing it from moving forward • and assist in escalating the review if possible If any additional information is required from my side, I am ready to provide it immediately. Thank you very much for your time and support.
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8
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386
Activity
Apr ’26
3.2(f) triggered — account pending termination despite repeated attempts to comply
Hi all, Looking for some clarity.. I have an app (Pocket Love: AI Roleplay Chat, Apple ID: 6745031268) that went through a long review process with many resubmissions. The feedback I received across those reviews was often generic “overtly sexual”) message, but without any detail on exactly what needed to change. Because of that, I approached it iteratively making adjustments each time based on what I thought the issue might be. Over time I made quite significant changes across the app (imagery, unlockable content, voice-overs, menus, copy, etc.), and increased the age rating to 18+. I also had a call with a policy eexpert & App Review. In the final interaction, I was asked to ensure all unlockable content was visible, so I re-uploaded a build and provided screenshots with everything pre-unlocked for transparency. Despite this, my account has now been flagged under 3.2(f) for “dishonest or fraudulent activity,” and is pending termination. What I’m struggling to understand is: Can repeated resubmissions / iterative changes alone be interpreted as “evasion” under 3.2(f)? Or does this typically mean App Review believes there was something intentionally misleading? From my perspective, I was trying to respond to feedback and get the app into a compliant state, not bypass review or hide anything. The game does have "sexy" imagery lingerie etc..and adult themes but 0 nudity and is tamer than similar games live on the app store. Would really appreciate any insight from others who’ve experienced similar, or from anyone familiar with how this is interpreted internally. I can't believe my account is pending termination without any intentional wrongdoing, I currently have 3 other live games one with strong revenue, that will be removed too due to this. My initial appeal was rejected today. Thanks!
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247
Activity
Apr ’26
Guideline 5.1.1 - Nike vs Small Brands
My app was declined for violation of Guideline 5.1.1. I'm very confused though, because a shopping app like Nike is permitted to not allow anyone into their app if they don't "Sign Up/Log In", yet my client a smaller first time app maker, isn't allowed to do the same? Why is it okay for a company like Nike to do it but not smaller brands?
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3
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133
Activity
Apr ’26
How to track an appeal?
I had an app rejected for a reason I thought was incorrect. I replied with an explanation and resubmitted, but it was rejected again, so I clicked the link to appeal that went to the link below where I submitted a detailed appeal.https://developer.apple.com/contact/app-store/?topic=appealI did not receive any email confirmation or response from the appeal and can find now way to track the status of the appeal. However, I do now see in iTunes Connect that the app no loger displays the red bar at the top that used to say "There are one or more issues with the following platform(s):1 unresolved iOS issue". Does this mean the appeal was accepted? Is there a way to track the status of an appeal?
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6.8k
Activity
Apr ’26
57 days in 'Waiting for Review' – Never entered 'In Review' – Seeking guidance from Apple or experienced developers
Hi everyone, I am writing this post with the hope that someone from Apple's App Review team, Developer Relations, or the wider developer community can shed some light on what I am experiencing. I have exhausted every official support channel available to me, and I am at a complete loss. ━━━━━━━━━━━━━━━━━━━━━━━ THE SITUATION ━━━━━━━━━━━━━━━━━━━━━━━ I have a v1.0 iOS app that has been stuck in 'Waiting for Review' for 57 days. It has never progressed beyond this status. No rejection. No feedback. No communication. Just silence. I am not here to complain. I am here because I genuinely do not understand what is happening, and I need guidance. ━━━━━━━━━━━━━━━━━━━━━━━ TIMELINE ━━━━━━━━━━━━━━━━━━━━━━━ • Day 1 — App submitted for review. Status: 'Waiting for Review.' • Day 22 — No movement. No feedback. Out of frustration, I made the mistake of doing a Developer Reject and resubmitting. I now understand this was the wrong decision, as it likely reset my position in the queue. • Day 27 — Contacted Apple Developer Support. A Senior Advisor confirmed the app was still in review and said they would reach out to the internal review team. • Day 42 — Still no change. Sent a formal follow-up and escalation request. • Day 44 — A second Senior Advisor responded, confirming they had also forwarded the case to the review team. • Day 57 (today) — The app is still in 'Waiting for Review.' Nothing has changed. Two separate Senior Advisors have each told me they contacted the internal review team. After both of those interactions, nothing changed. ━━━━━━━━━━━━━━━━━━━━━━━ WHAT MAKES THIS UNUSUAL ━━━━━━━━━━━━━━━━━━━━━━━ I want to be clear about something: the app has NEVER entered 'In Review.' It has been in 'Waiting for Review' the entire time. This is not a case of a slow review — it appears the app has never been picked up for review at all. I have checked Apple's System Status page multiple times throughout these 57 days. All services have consistently shown as fully operational. I have not resubmitted again after Day 22. I have been patiently waiting, following the advice given to me. ━━━━━━━━━━━━━━━━━━━━━━━ MY HONEST QUESTIONS ━━━━━━━━━━━━━━━━━━━━━━━ Is it technically possible for a v1.0 app to be permanently stuck in 'Waiting for Review' without any notification or rejection? Could this be a system or queue issue on Apple's end? Is 'Waiting for Review' for 57 days — with no status change and no communication — within the range of what other developers have experienced? I want to understand if this is abnormal. When a Senior Advisor says they have 'forwarded the case to the review team,' what does that actually mean in practice? Is there a way to verify this happened or to escalate further? Is there a formal escalation path beyond Developer Support — for example, Developer Relations or the App Review Board — for situations where standard support channels have not produced any result after nearly two months? Could the app category (social / matching) be the reason for an extended manual review? If Apple requires additional information, documentation, or content moderation policies from developers in certain categories, why is there no notification or communication mechanism to request this? ━━━━━━━━━━━━━━━━━━━━━━━ WHAT I AM NOT ASKING FOR ━━━━━━━━━━━━━━━━━━━━━━━ I am not asking for my app to bypass the review process. I am not asking to skip the queue. I am not asking for guaranteed approval. I understand Apple's review process exists to protect users, and I fully respect that. I am simply asking for ONE of two things: — Either: review the app and give me a decision — approval or rejection, both are acceptable. — Or: tell me if there is a problem, a hold, or something you need from me, so I can act on it. Fifty-seven days of silence, with no path forward, is the one outcome I cannot work with. ━━━━━━━━━━━━━━━━━━━━━━━ A NOTE TO APPLE DEVELOPER RELATIONS ━━━━━━━━━━━━━━━━━━━━━━━ If anyone from Apple is reading this — I am not writing out of anger. I am writing because I am a solo developer who has poured everything into this product, and I am genuinely stuck. I have done everything I was asked to do. I have been patient. I have followed the process. All I am asking for is a resolution — in any direction. If there is anything I can provide — demo account credentials, additional documentation, a content moderation policy, privacy details, anything at all — I will provide it within hours of being asked. Thank you sincerely to anyone who takes the time to read this and share their experience or advice. — Akif Solo Developer
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Apr ’26