Promote Your Subscriptions with New Offers
February 22, 2019
Apps with auto-renewable subscriptions will soon be able to provide a discounted price for a specific duration for existing or previously subscribed customers. You can use subscription offers to help win back subscribers who have canceled their subscriptions or promote an upgrade to another subscription at a special price. Customers can accept the offer even if they've already completed an introductory offer.
To get started, generate a subscriptions access key in Users and Access. Then visit your app's in-app purchases page, click the subscription for which you’d like to create an offer, and choose Promotional Offers from the Subscription Prices pull-down menu. Choose a duration, price, and offer type:
Customers access your subscription for free for a specific duration — for example, a 30-day trial for a subscription with a standard renewal price of $4.99 per month.
Pay As You Go
Customers pay a promotional price for each billing period for a selected duration — for example, $1.99 per month for three months for a subscription with a standard renewal price of $9.99 per month.
Pay Up Front
Customers pay a one-time promotional price for a specific duration — for example, $9.99 for the first six months of a subscription with a standard renewal price of $39.99 per year.
Once you've created offers in App Store Connect, download the Xcode 10.2 beta and implement the new StoreKit APIs to allow these offers to be accepted by the customer. Then, test using the latest beta version of iOS 12.2, macOS 10.14.4, and tvOS 12.2. Sales and Trends reports for subscription offers will be available once this feature is publicly available.