App Store Connect Help

Support / App Store Connect / Manage subscriptions / Set up win-back offers

Manage subscriptions

Set up win-back offers

If your app offers auto-renewable subscriptions, you have the option to set up win-back offers to encourage lapsed subscribers to re-subscribe on the App Store. You can configure offers in App Store Connect to be displayed to eligible customers on your product page and in your app. They may also appear in editorially curated selections and personalized recommendations across the App Store.

App Store Connect allows you to create a maximum of 350 win-back offers per subscription. You can run a maximum of 5 win-back offers per storefront, per subscription at a time.

Learn more about offers for auto-renewable subscriptions.

Learn about supporting win-back offers in your app.

Required role: Account Holder, Admin, App Manager, Developer, or Marketing. View role permissions.