Phased Release for Automatic Updates Now Available for tvOS Apps

You can now release an update to your tvOS app in stages by enabling Phased Release for Automatic Updates in App Store Connect. Your update will go out to an increasing percentage of users with automatic updates turned on, over a 7-day period.

The automatic update will be available each day during the phased release period to the percentage of users shown below. This information will also display in your app’s information page in App Store Connect.


Day 11 percent
Day 22 percent
Day 35 percent
Day 410 percent
Day 520 percent
Day 650 percent
Day 7100 percent


All users can still install the update manually from the App Store at any time.

To release a version update in phases:

  1. From the App Store Connect homepage, click My Apps, then select your app.
  2. In the left column, click the app version you want to submit.
  3. In the Phased Release for Automatic Updates section, select Release update over a 7-day period using phased release.
  4. Click Save.

If you find an issue with your update, you can pause the phased release at any time, for a total of up to 30 days, regardless of the number of pauses.