iTunes Connect

iTunes Connect is a suite of web-based tools for managing apps sold on the App Store for iPhone, iPad, Mac, Apple Watch, Apple TV, and iMessage. It’s also used to manage content on the iTunes Store and iBooks Store. As a member of the Apple Developer Program, you’ll use iTunes Connect to submit and manage apps, invite users to test with TestFlight, add tax and banking information, access sales reports, and more.

Accessing iTunes Connect

Once you’ve completed your enrollment in the Apple Developer Program, you can sign in to iTunes Connect with the Apple ID you used to enroll. If you already have an iTunes Connect account for distributing another media type besides apps (music, TV, movies, or books) or for participating in the Volume Purchase Program, the same Apple ID cannot be used to manage apps. When you enroll in the Apple Developer Program, you’ll need to use a different Apple ID. If you’ve been invited to join a development team, you do not have access to iTunes Connect by default, and will need to ask your Team Agent to set up an iTunes Connect user account for you.

Managing Users and Roles

The person who enrolled in the Apple Developer Program is the main account holder and has the Legal role in iTunes Connect, which includes binding authority for contracts, full access to iTunes Connect, and more.

The Legal user can provide access to additional team members by setting up accounts for them in iTunes Connect. Please note that adding members to a development team on the Apple Developer website will not automatically create accounts for those members in iTunes Connect.

Add users by entering their names and email addresses in Users and Roles. You can limit each user’s access level for iTunes Connect and specific apps. If a user needs full access to iTunes Connect, you can assign them the Admin role.

Managing Agreements, Tax, and Banking Information

To sell apps on the App Store, the Legal user needs to sign the Paid Applications agreement in Agreements, Tax, and Banking. Then, you’ll enter your organization’s tax and banking information, as well as contact information for employees in your organization who can address legal, financial, or marketing issues that may arise.

Adding Your App’s Information and Metadata

To get started in distributing your app on the App Store, add your app’s information, such as pricing details, descriptions, keywords, screenshots, and more, in iTunes Connect. You can do this even before you’re done developing your app.

Uploading App Previews and Screenshots

You can upload app previews and screenshots of your app to demonstrate the features, functionality, and user interface through images and a short video, which will be displayed to customers on your App Store product page. You can provide up to five screenshots and three optional app previews.

Uploading Your App

Once your app details have been entered in iTunes Connect, you can upload a build using Xcode or Application Loader. All uploads display on the Activity section of My Apps in iTunes Connect, and can be selected for distribution through TestFlight or on the App Store.

Adding In-App Purchase Information

You can use in-app purchases to sell a variety of content within your app, including subscriptions, services, and additional features. You can also promote your in-app purchases directly on the App Store, increasing discoverability for content previously only found inside your app. Users can browse in-app purchases directly on the App Store and start a purchase even before downloading your app.

Beta Testing

Before releasing your app on the App Store, use TestFlight to distribute your beta apps and app updates to testers for valuable feedback. Enter testing information and invite testers in iTunes Connect by adding their names and email addresses.

Submitting Your App

When you are ready, choose the build you'd like to submit to App Review. Later, you can make improvements to your app with periodic app updates.

Managing Your App

After you publish your app on the App Store, you can respond to customer reviews, distribute promo codes, bundle multiple apps in a single purchase, transfer your app to another organization, and more.

Monitoring Your App’s Usage and Sales

You can gain insights into the performance of your app by viewing App Analytics data, Sales and Trends reports, and monthly financial reports in Payments and Financial Reports.

To learn about the latest features in iTunes Connect and to access user guides and videos, visit Resources and Help.