Run a test

Before starting a test, ensure all metadata is approved by App Review for distribution on the App Store. If approval is pending, the metadata will be included in a new submission for review. Learn more about submitting for review.

Required role: Account Holder, Admin, App Manager, or Marketing. View role permissions.

Start a test

In Apps, select the app you want to view.
In the left sidebar, click Product Page Optimization.
Click the name of the test you want to start.
On the top right, click Start Test. The test status automatically updates to Running and shows how long the test has been live.

If your metadata needs to be reviewed, you’ll be prompted to add the test for review. Click Add for Review, then select whether to add the test to an existing draft submission or create a new submission. Items in the submission will be reviewed together with your latest iOS version.

In the submission window, click Submit For Review. The test status will change once the metadata is accepted by App Review.
Your test will run for 90 days or until you manually stop it within that time. Test results appear in App Analytics after there are five first-time downloads associated with the test. Learn how to view product page optimization results.

Manually stop a test

In Apps, select the app you want to view.
In the left sidebar, click Product Page Optimization.
Click the name of the test you want to stop.
On the top right, click Stop Test. Once you stop a test, it can't be restarted. You’ll need to create a new test with the same treatments and run it again.