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Offer promo codes

Request and manage promo codes

Promo codes provide potential App Store customers or reviewers with a free copy of apps or in-app purchases (including subscriptions) on iOS, macOS, or tvOS. Promo codes can be redeemed on any App Store storefront where your app is available and are valid for four weeks from the day they’re generated. Each promo code can be used once.

You can distribute promo codes by any means. Purchases made using promo codes are indicated in your Sales and Trends reports.

Note: Promo codes can't be generated for apps available only on Apple Business Manager or Apple School Manager.

Promo codes for apps

When a customer downloads an app using a promo code, the app behaves just as it would if it had been purchased. For example, the customer has the opportunity to update to new versions of the app. However, customers can’t rate or review the app. Promo codes can be used to redeem unreleased versions of apps available on the App Store. Promo codes for tvOS or multi-platform apps must be redeemed on an iOS device. After the code is redeemed, the tvOS app appears in the customer’s purchase history on the App Store for Apple TV. You can request up to 100 promo codes per version of each platform your app supports.

Promo codes for in-app purchases

When a customer redeems an in-app purchase promo code for a free app that’s not installed on their device, the app automatically downloads. If the app is for sale, the customer needs to purchase the app to redeem the in-app purchase. If a customer uses a promo code to subscribe to an auto-renewable subscription, the subscription won’t automatically renew after the duration is complete. You can provide up to 100 promo codes for each in-app purchase product, with a limit of 1,000 total codes for all in-app purchases for an app every six months (resetting on January 1 and July 1). These codes are for non-commercial use and expire 28 days after they were generated.

To request promo codes for an app version, the version’s status must be Ready for Distribution, Pre-Order Ready for Sale, or Pending Developer Release for iOS and macOS apps, or Ready for Distribution or Pre-Order Ready for Sale for tvOS apps. For in-app purchases, the in-app purchase state must be Approved or it won't appear as an option.

Required role: Account Holder, Admin, App Manager, or Marketing. View role permissions.