Create product page optimization tests

Apply a test treatment to your product page

You can apply any of the treatments to your original product page on the App Store, as well as to versions in the Ready for Sale or Prepare for Submission states, at any time. You can apply one treatment per test, and the action can't be undone. Please note that only the app previews and screenshots from the treatment will be applied. To apply the app icon, you'll need to set it as the default icon in your next app version.

For details on analytics, visit View product page optimization results.

Required role: Account Holder, Admin, App Manager, or Marketing. View role permissions.

If you apply a treatment while a test is still running, the test will automatically stop.

  1. From My Apps, select your app.

  2. In the sidebar under Features, click Product Page Optimization.

  3. Click the name of the test.

  4. Scroll to the treatment you want to use.

  5. Click Apply Treatment to Current Product Page.

  6. Select the app versions you want to apply the treatment to, then click Apply Treatment.