App Store Connect Help

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Manage app information

Manage app privacy

You’re required to provide a privacy policy URL for your iOS app platform and privacy policy text for your tvOS app platform. Providing a privacy choices URL is optional. Additionally, you’re required to explain your data handling practices in App Store Connect to let users know what data may be collected through your app and how it may be used if you are distributing on the App Store.

Your responses to the app privacy questions will be used to help inform customers about your app’s data practices. Based on your submitted responses, your App Store product page will be updated to include information about the app’s data collection and usage.

Responses are provided at the app level and should represent your app’s data practices across all platforms. If the app collects more data on one platform than another, answer in the most comprehensive and inclusive way. You’ll need to provide information about your app’s privacy practices, as well as the practices of third-party partners whose code you integrate into your app.

Note: You’re responsible for keeping your responses accurate and up to date. If your practices change, update your responses in App Store Connect.

Learn about privacy and data.

Learn about responding to app privacy questions.

Required role: Account Holder, Admin, or App Manager. View role permissions.