App Store Connect Help

Support / App Store Connect / Configure in-app purchase settings / Promote in-app purchases

Configure in-app purchase settings

Promote in-app purchases

iOS

Promoted In-App Purchases appear on your product page, can display in search results, and may be featured on the Today, Games, and Apps tabs.

You can promote up to 20 at a time to display on your App Store product page in all countries or regions on devices running iOS 11 or later. This gives you the flexibility to change the In-App Purchases that appear on your product page at any time based on your business needs — for example, if you’re planning to launch a limited-time price promotion or offer exclusive content. Promoting In-App Purchases can also encourage downloads of your app. When a user doesn’t have your app installed but wants to buy a promoted In-App Purchases, they’ll receive a prompt to download the app first. Once the app is downloaded, the transaction will continue in the app.

Your app must support the PurchaseIntent API in order for the App Store to display your promoted product pages. All in-app purchases and metadata must be approved by App Review.

Learn how to manage promoted in-app purchases and subscriptions with the App Store Connect API.

Required role: Account Holder, Admin, App Manager, Developer, or Marketing. View role permissions.

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