App Store Connect Help

Support / App Store Connect / Create custom product pages / Configure multiple product page versions

Create custom product pages

Configure multiple product page versions

You can create multiple versions of your app’s product page to highlight features or specific content on the App Store, each with a different set of screenshots, previews, and promotional text. Custom pages are fully localizable, and shareable through a unique URL. Your app's default App Store product page displays to all customers on the App Store, unless they follow a custom product page link. You can have up to 35 custom product pages published on the App Store at a time, per app.

You'll also be able to view App Store metrics, including impressions, downloads, and conversion rate for each page in App Analytics.

Custom product pages can be viewed on the App Store on iOS 15 and iPadOS 15, or later.

You can optionally add an app deep link to your custom product page. When users running a minimum of iOS 18 or iPadOS 18 click Open on your custom product page, the app deep link directs them to specific content in your app.

  • An app deep link can be a universal link or custom URL. Universal links are recommended so that you always give users the most integrated and secure mobile experience. Learn about configuring universal links.

  • Avoid using URL shorteners and other services that add unnecessary redirects.

  • Test the deep link to make sure it directs to the proper destination within your app — for example, you can paste your URL into the Notes app and tap it.

  • Your app deep link must be approved before it'll function for users. Submit your custom product page for review after you add a deep link in App Store Connect.

Learn how to create and manage a custom product page using the App Store Connect API.

Required role: Account Holder, Admin, App Manager, or Marketing. View role permissions.