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Manage subscriptions

Manage pricing for auto-renewable subscriptions

Auto-renewable subscriptions can be priced by App Store country or region (also known as storefronts.) You can choose from 800 price points in each currency, with the option for the Account Holder to submit a request for additional higher price points.

After you set a starting price for your auto-renewable subscription, you can schedule one future price change at a time, per country or region. If you schedule a second price change when you already have a change scheduled, the first scheduled change will be overwritten. You also have the option to preserve prices for existing subscribers.

Note: It may take up to 1 hour for changes you make to product metadata to appear in the sandbox environment.

Learn how to configure auto-renewable subscription pricing with the App Store Connect API.

Required role: Account Holder, Admin, or App Manager. View role permissions.

How will changes to foreign exchange rates and tax adjustments affect auto-renewable subscription pricing?

Apple will not make price adjustments on your auto-renewable subscription products. Retail price changes initiated by Apple due to tax changes and significant foreign exchange rate movements will exclude auto-renewable subscriptions. For any value-added tax (VAT) rate changes, your proceeds and Apple’s commission will be calculated after the deduction of VAT, which means that your proceeds will change. You can choose to pass any changes caused by taxation or foreign exchange onto your subscribers by adjusting the price for your subscription.