Required role: Account Holder, Admin, or App Manager.
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From Users and Access, under People, click the add button (+) on the top left.
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Provide the required information:
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Enter the user’s first name, last name, and valid email address. Any email address may be used to activate the account, not necessarily one that’s associated with an Apple Account.
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Assign user roles to determine the sections the user can access and tasks they can perform. Note that users assigned the Admin or Finance role can view all app information and can’t have their app access limited.
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If applicable, determine if the user should have access to additional permissions, such as Access to Reports, Certificates, Identifiers & Profiles on the Apple Developer website, or Create Apps. Note that any user that’s given access to reports or to Certificates, Identifiers & Profiles can view all app information and can’t have their app access limited.
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Click Next.
If you assigned the user the App Manager, Developer, Marketing, Sales, or Customer Support role and didn’t give them access to reports, select the apps you want to give the user access to.
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Click Invite.
Note: User invitations will expire 3 days after the invitation is sent. An invitation can be resent after expiration.
The new user receives an email with a link to activate the account.
If the account was created with an existing Apple Account, the user is asked to sign in to App Store Connect.
If the account was created with an email address not already associated with an Apple Account, the user can create an Apple Account during account activation.
Users manage their own names and passwords on the Apple Account page.