App Store Connect Help
View acquisition sources
App Analytics lets you view data based on where users discover your app or App Clip, so you can determine which sources are most successful at helping you acquire users.
When a user taps a link from an app, website, or App Clip card that brings them to your App Store product page, the immediate product page view is attributed to the referring app, website, or App Clip. If the user then taps to download the app for the first time, the resulting First-Time Download is attributed to the referring app, website, or App Clip.
All sales and usage data for the app or App Clip are attributed to the source recorded when a user tapped to download your app or launch your App Clip for the first time. This includes data from redownloads, downloads to multiple devices sharing the same Apple Account, subscription renewals, and Family Sharing downloads.
Required role: Account Holder, Admin, Finance, or Sales. View role permissions.
How are the metrics driven by Apple Search Ads (such as downloads, product page views, and impressions) attributed in App Analytics?
When a user searches for your app using keywords in the Search tab of the App Store and your search results ad appears in the results, the metrics are included in Search totals. If a user doesn’t enter any keywords in Search, and your search results ad appears on the Search page by default, the metrics are included in Browse totals.
For a guided walkthrough of Apple Search Ads reporting, check out the “Maximize campaign results with insights” section of Apple Search Ads Certification.
Why is there a spike in downloads attributed to Institutional Purchases in my App Analytics data?
When your app is public, it will be publicly available on the App Store in the countries or regions you selected and available to anyone for volume purchase through Apple Business Manager or Apple School Manager. Volume purchases generally result in large spikes of downloads because content is purchased in bulk and directly assigned to devices or accounts within a business or educational institution.
Review the Promo Code field in the Sales and Trends Summary Sales Report to confirm if a spike in downloads is due to a volume purchase for business transaction through Apple Business Manager or volume purchase for education transaction through Apple School Manager. Learn more about purchasing content in Apple Business Manager and Apple School Manager.