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Reference

Sales Events Report

Sales Events Report shows the dates of significant sales events for your apps and in-app purchases on the App Store across various countries or regions and devices.

Tip: To better understand the values below, view a sample report.

Report Field

Report Data Type

Description

Date

Date

The date the sales event occurred.

Name

String

Provided by you during app setup.

Event

String

The sales event that occurred.

Metric

String

Type of metric: Units, Sales, or Proceeds.

Territory

String

The country or region of the sales event that occurred. Values include the name of the country or region, or Worldwide.

Device

String

The device for which the sales event occurred: Values include iPhone, iPad, iPod touch, Desktop, Apple TV, or Apple Vision.

Time Frame

String

The time frame of the sales event. For example, All Time.

Apple Identifier

BigInt

The Apple ID for your app or in-app purchase.