App Store Connect Help
Sales Events Report
Sales Events Report shows the dates of significant sales events for your apps and in-app purchases on the App Store across various countries or regions and devices.
Tip: To better understand the values below, view a sample report.
Report Field |
Report Data Type |
Description |
---|---|---|
Date |
Date |
The date the sales event occurred. |
Name |
String |
Provided by you during app setup. |
Event |
String |
The sales event that occurred. |
Metric |
String |
Type of metric: Units, Sales, or Proceeds. |
Territory |
String |
The country or region of the sales event that occurred. Values include the name of the country or region, or Worldwide. |
Device |
String |
The device for which the sales event occurred: Values include iPhone, iPad, iPod touch, Desktop, Apple TV, or Apple Vision. |
Time Frame |
String |
The time frame of the sales event. For example, All Time. |
Apple Identifier |
BigInt |
The Apple ID for your app or in-app purchase. |