Viewing Sales and Trends
iTunes Connect provides you with daily, weekly, monthly, and yearly store sales and download data for your organization. From the Sales and Trends section in iTunes Connect you can access your data in graph or report form and download detailed report data based on your user role. Users who have the Sales role can view the Sales and Trends dashboard. You need to have the Reports role added to your account if you need to download the Sales and Trends reports. Users with the Reports role added to their account cannot have app-specific access.
For information on report content and how to use sales reports, read iTunes Connect Sales and Trends Guide: App Store. The following steps describe how to view this document.
To download and view the Sales and Trends Guide
As an iTunes Connect user with an Admin, Finance, or Sales role, sign in to iTunes Connect.
On the iTunes Connect homepage, click Sales and Trends.
Click Download User Guide.