Viewing Sales and Trends
iTunes Connect provides you with daily, weekly, monthly, and yearly store sales and download data for your organization. From the Sales and Trends section in iTunes Connect, you can access your data in graph or report form and download detailed report data.
For information on report content and how to use sales reports, see
. The following steps describe how to view this document. iTunes Connect Sales and Trends Guide: App Store
To download and view the Sales and Trends Guide
As an iTunes Connect user with an Admin, Finance, or Sales role, sign in to
. iTunes Connect
On the iTunes Connect homepage, click Sales and Trends.
Click Download User Guide.
Important: Sales and Trends reports aren’t intended to be used as substitutes for monthly financial reports, which are available in the Financial Reports section, as described in . Because daily, weekly, monthly, and yearly reports are snapshots of store live data, they don’t directly reconcile with financial reports. The sales reports count user actions in the store such as the number of times a download or purchase was initiated. In contrast, financial reports include only completed transactions. For example, a sales report includes all sales initiated including sales for which payment was ultimately not approved; financial reports don’t include these transactions. Viewing Payments and Financial Reports