Manage app information

Provide a custom license agreement

Apple provides a standard end-user license agreement (EULA) that applies in all countries and regions. If you don’t provide a custom EULA, the standard EULA is applied to your app and the license agreement link isn’t shown on your App Store product page.

Learn more about creating a custom EULA.

Read the standard EULA.

Learn how to manage your EULA with the App Store Connect API.

Edit the license agreement

  1. From Apps, select your app. The page opens with the Distribution tab selected.

  2. In the sidebar, click App Information.

  3. On the left, in the General Information section, click Edit next to License Agreement.

  4. In the dialog that appears, select “Apply a custom EULA to all chosen countries or regions.”

  5. In the Custom License Agreement field, enter your custom EULA as a plain text document.

    All HTML tags are stripped and escaped, and only line break characters are accepted.

    Tip: To add localized text or specify a country or region for your custom EULA, add each language and enter all localized versions within the same plain text document.

    Edit the agreement dialog on the App Information page
  6. In the Countries or Regions section, select each country or region where you want to apply your custom EULA.

  7. Click Done.

  8. On the top right, click Save.