App Store Connect Help

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Manage app information

Localize app information

After you add an app to your account, you can add languages and localized metadata on the App information page. Learn more about supported languages and localizable properties.

For example, if the primary language you select for your app in App Store Connect is English and it’s the only language you provide, your app metadata in all App Store countries or regions appears in English. If you localize your app metadata in French, the French localization displays to users whose language setting is French. The French localization also displays to users in countries or regions where the App Store supports French but not English. Users can search for your app using localized keywords in all countries or regions where the App Store supports French. If there’s no localization available that matches the language setting, the next most relevant localization is used. In other countries or regions, your metadata displays in the primary language (English in this example).

Languages on the App information page in App Store Connect are part of your app’s metadata. This is different from adding languages to your app in Xcode when you localize your binary. Learn about localizing your app binary.

Learn how to manage the localization with the App Store Connect API.

Important: You can manage languages only when the app status is editable.

Required role: Account Holder, Admin, App Manager, or Marketing. View role permissions.