Working with Your Product’s Pricing and Availability

After you create an in-app purchase product record in iTunes Connect, the product appears in the In-App Purchases page for the app. This chapter describes the values used to describe the state of the products and shows you how to change a product’s status, its availability on the store, and its pricing.

To manage in-app purchase products, you must be signed in to iTunes Connect as a user with the appropriate role.

About In-App Purchase Product Statuses

Just like apps, in-app purchase products are marked with a status. This status indicates where the products are in the process of making them available for purchase or download.

In-app purchase products have statuses such as "Ready to Submit" or "Approved" ) or a status indicator (such as ../Art/status_green_2x.png, ../Art/status_yellow_2x.png, or ../Art/status_red_2x.png). The status tells you immediately whether your product needs attention.

Read the version status text in Table 4-1 to understand what may be preventing your product from being available. This table lists every available status that can be assigned to your in-app purchase.

Table 4-1  In-app purchase product statuses


Status Name



Missing Metadata

Your in-app purchase product has been created, but you have not yet uploaded a screenshot or completed your metadata.


Ready to Submit

You have uploaded all the metadata needed for the product, but you have not yet sent it to Apple for review.

The product must have this status to be associated with an app version release, as described in To submit the first in-app purchase product for an app. After testing the product, you can submit it for review.


Waiting for Upload

Your in-app purchase product content has not been uploaded yet. This status only applies to non-consumable products that are set to be hosted by Apple.


Processing Content

Your in-app purchase product content delivery is processing.


Waiting For Review

You have submitted your in-app purchase product to be reviewed by Apple.

You can make edits to the product while it is in this status.


In Review

Your in-app purchase product is currently being reviewed by Apple. Only edits to the product’s reference name, pricing, and availability can be made when it has this status.



Apple has approved your in-app purchase to go live on the App Store with its associated app.

For this status to appear, the in-app purchase must be cleared for sale in iTunes Connect. If it is not cleared for sale, the status appears as Developer Removed from Sale.

If the product is being released with an app version, the product won’t have an Approved status until the app is approved.



Apple has rejected your in-app purchase product during the review process. If you have not already been contacted by Apple with more information about your rejection, you can inquire through Contact Us.

You have the option to cancel the change or make additional edits to the details to be compliant with Apple guidelines. Your in-app purchase product status changes to Developer Action Needed if there is a detail in the in-app purchase that requires a change by you.


Developer Action Needed

The in-app purchase product changes that you submitted have been rejected. You are required to take action to edit the detail information or cancel the request to change the detail information before this in-app purchase can be reviewed again.


Developer Removed from Sale

You have marked your in-app purchase as not cleared for sale in iTunes Connect.

If you clear the product for sale, the status changes to Approved.


Removed from Sale

Appears when Apple removes an in-app purchase product from sale.

Setting up Your In-App Product Pricing

You can change the pricing for an in-app purchase product at any time.

To change product pricing
  1. Go to In-App Purchases under Features for the app.

  2. Click the in-app purchase product you want to edit.

  3. In the Pricing section, choose your price. Click Other Currencies to view the equivalent price tiers across territories.

  4. You can plan a price change with an end date by clicking Plan a Price Change and selecting a start and end date. 

  5. Click Save.

Setting up your Auto-Renewable Subscriptions Pricing

You can set pricing for your auto-renewable in-app purchase under the Subscription Prices section, in the Subscriptions Groups section under Features.


Set your starting price by choosing a price in your preferred currency, which you specify in Users and Roles or Personal Details. Once you choose a price, Apple automatically calculates the prices for all territories based on the most recent foreign exchange rates, but you'll be able to edit prices for individual territories as you move through the workflow.


Making Price Changes to Auto-Renewable Subscriptions

To make a price change to an auto-renewable subscription, follow these steps:

  1. Go to your app.

  2. Click Features.

  3. Select your subscription group in the Subscription Groups section.

  4. Select the in-app purchase for which you want to change pricing.

  5. Click Plan a Price Change.

  6. Select the territories for which you want to edit pricing.

  7. Select a start date and price, and click Next.

  8. Apple automatically calculates the prices for all territories based on your chosen price point, but you can choose a different price for individual territories in the next window. You can make an adjustment, or simply click Next and confirm your changes.


    You can schedule one future price change at a time, per territory, for auto-renewable subscriptions. If you try to make a change when you already have a change scheduled, the planned price change will be overwritten by the most recent change.

If you are making a price increase, you should read Keeping Existing Subscribers at their Current Price.

Keeping Existing Subscribers at their Current Price

If you increase pricing, you can either maintain the current price for existing subscribers or apply the price change for all users. As you go through the workflow outlined in Making Price Changes to Auto-Renewable Subscriptions , you can choose whether to apply the price increase to all subscribers.

If you would like to keep the current price for existing subscribers in only selected  territories, select the Apply price change to existing subscribers option. You'll see a list of territories to choose from.


As of iOS 10.0, if you decide to increase prices for existing subscribers, Apple will notify the subscribers of the price increase, along with the date they will be charged the new price. They’ll need to agree to the new price before they're charged. If they don't agree, their subscription won't automatically renew. After this price change goes into effect, you won’t be able to undo it. You can plan a new price change to lower it, but previous subscribers that chose not to renew your subscription will need to resubscribe.

The dates for your planned price changes appear under your Subscription Prices. If you click on the date, the price that you set or have planned appears below. Likewise, if you’ve previously kept existing subscribers at the starting price they paid for your subscription, you'll see the date of the starting price setting and the price paid by those customers.


Note that price preservation is only available when you increase pricing; not when you decrease pricing. Price decreases will be immediately applied to all subscribers paying a price higher than the one you set.

Increasing Pricing for Subscribers with Preserved Pricing

If you would like to bring all your customers to the same price point, follow these steps:

  1. Under Features, find your subscription under Subscription Groups.

  2. Click on the Price Change for which you want to remove price preservation.

    In the example below, only subscribers in Albania have preserved pricing. You can see that the starting price was $0.99 and was increased to $2.99 for new subscribers on August 30, 2016. In this example, to remove preserved pricing for Albania, you would click on Starting Price.

  3. Click Show Price Change Options.

  4. Choose the new price option and click Next.

  5. Confirm that you want to increase the price for the selected territories and click Done. Then save your changes.

    In this example, you can see that Albania now only has one price listed, which is the current price of $2.99.


Controlling Product Availability

In-app purchase products are available worldwide and aren’t limited by territory. This availability ensures a seamless customer experience. For example, if a customer purchases an app in one country and then moves to another country, the customer can still access products within the app even if the app has never been available in the new country. If you need to restrict product access for a specific reason, you develop a solution from inside the app.

Removing Products from Sale

You can choose to remove an in-app purchase from sale. If you do, the in-app purchase product remains in iTunes Connect. To remove an in-app purchase from sale, go to the product page, select Features, and de-select the Cleared for Sale option in the In-App Purchases section.

To return an in-app purchase to sale, go to the product page, select Features, and select the Cleared for Sale option in the In-App Purchases section.

Discontinuing an Auto-Renewable Subscription

If you wish to discontinue an auto-renewable subscription, you should consider your customer impact before doing so. For example, with a one-month subscription you should remove your subscription from sale thirty days prior to the date your last content will be issued or available. This allows customers to receive the full duration of content before you stop providing it and they will no longer renew or be charged on their subscription renewal date. This should apply accordingly for the different subscription durations: 7 days prior for a 7-day subscription and 6 months prior for a 6-month subscription, and so forth.

If you are unable to remove your subscription with the appropriate amount of lead time to provide the full amount of content through the duration of a customer’s subscription period, you should contact Apple at Contact Us.

Deleting Products

You can delete in-app purchase products after they’re created, but not if they’re In Review. To delete a product after it is available for sale, you must first remove it from sale. See Removing Products from Sale.

To delete an in-app purchase
  1. Remove the in-app purchase product from sale, as described in Removing Products from Sale.

  2. In the In-App Purchase section, hover over the product you want to delete.

  3. Click the Delete button as highlighted in the screenshot below, and then confirm the deletion.