About iTunes Connect

iTunes Connect is a suite of web-based tools created for developers to submit and manage their apps for sale in the App Store or the Mac App Store. This document describes how to use iTunes Connect before, while, and after submitting an app for distribution through the store.


iTunes Connect organizes your portfolio of store content, legal and tax documents, and contact information so that you can easily find and add to the material. It also collects status information, feedback, and earnings information provided by Apple, allowing you to manage your app’s sales progress from a single place.

At a Glance

This document helps you understand how to use iTunes Connect before, while, and after uploading a build and submitting an app for distribution through the App Store or Mac App Store.

Before Submitting Apps

After reading a quick overview of the iTunes Connect website, you can get started with contract requirements so that the process is complete by the time your app is ready for the store. Your team agent—the first member of your organization to register with iTunes Connect—can delegate most of these tasks by inviting others to join the iTunes Connect organization and configuring their accounts to have the appropriate access to iTunes Connect sections.

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During App Submission

The first time you submit an app to the store, you create an iTunes Connect record for it. If the app uses any of Apple’s store technologies—such as Game Center or in-app purchase—you enable those services in the iTunes Connect record, also called an “App record.” You can also include app information in multiple languages to display in stores.

After you create the iTunes Connect record, you upload a build for the app.

If the app runs on iOS, you can have users from your organization try it out before you submit it to the store.

Then submit your app to be reviewed. After a successful review, your app is put on sale in the App Store.

After Apps Are Available on the Store

iTunes Connect provides information about your app, including sales numbers, download numbers, and your earnings. You can find information from your customers’ experience with your app, such as customer reviews and the top scores reported in Game Center leaderboards. You can also view an inventory of your apps and their configurations by running catalog reports.

After apps are live, you can manage store text and images. When you update an existing app, you’ll add the new version to the same iTunes Connect record for the app. If needed, you can remove an app from the store or transfer it to another organization.

How to Use This Document

Use this document to understand how to use iTunes Connect before, during, and after uploading and submitting an app for distribution through the App Store or Mac App Store.

See Also

App Distribution Guide explains how to develop, test, package, upload, and release your iOS and Mac apps, including preparing information to include in the iTunes Connect record for the app. If you are responsible for uploading an app to iTunes Connect, make sure to read the App Distribution Guide before you start with iTunes Connect.

App Review describes guidelines developers need to follow when creating apps they plan to submit to the App Store or Mac App Store.

If you are planning to distribute an app that uses a store technology, you may need to refer to one of the following configuration guides that augment this developer guide:

In addition, the App Metadata Specification and the Transporter User Guide describe how to deliver app configuration metadata in batches in an App Store or Mac App Store package using Transporter. This is particularly helpful when you have many in-app purchase products to configure for an app. These documents are available to iTunes Connect users …in the Resources and Help section under App Preparation and Delivery.

Throughout this document, look for links to additional documents on more specific topics.