Monitoring Reviews on the App Store

Customers who download your app can rate your app on the App Store. Ratings are for the App Store territory where the app was originally purchased. Each rating is based on a scale of 1 to 5 stars and customers can choose to add a written review for iOS and Mac apps. Customers can only leave ratings for tvOS apps.

Customers can edit their ratings and reviews, and the most recent one will display on your App Store product page. If a customer submits a new rating or review for your app, the existing one will be replaced. When you update your app, all ratings and reviews for the previous version of your app will automatically move from the Current Version pane to the All Versions pane in the Reviews tab of your product page.

Customer ratings and reviews are available in iTunes Connect for you to view and reply to. All iTunes Connect users who have access to an app in My Apps can see ratings and reviews in iTunes Connect, but only users with the Legal, Admin, App Manager, or Marketer role may reply to and edit responses to customer reviews on your App Store product page. You can reply to feedback on current and previous versions of your app.

When you reply to a customer review, the customer will be notified of your response and will have the option to update their review. All users with the Legal, Admin, App Manager, or Marketer role that have access to the app will receive a notification if a customer that you responded to changes their review. Your response will remain publicly visible regardless of edits made by the customer to their own review, unless you choose to edit or delete your response in iTunes Connect. You can edit your response at any time and only one response per review will display on your App Store product page.

Email notifications can be managed in Users and Roles on iTunes Connect.

All ratings, reviews, and responses are publicly viewable on your App Store product page, and your responses should be appropriate for a public audience. If you believe a review is offensive or inappropriate, use the Report a Concern option under the review in iTunes Connect. The customer who wrote the review will not be notified that you reported a concern.

Viewing Ratings and Customer Reviews

You view customer ratings and reviews, and reply to customer reviews in the My Apps section of iTunes Connect.

To view ratings and reviews:

  1. In iTunes Connect, click My Apps on the homepage and then select your app.

  2. In the toolbar, click Activity.

  3. Under the platform in the left column, click Ratings and Reviews. For tvOS, click Ratings.

    The ratings and reviews appear on the right.

    ../Art/app_activity_view_reviews_and_responses.shot/Resources/shot_2x.png../Art/app_activity_view_reviews_and_responses.shot/Resources/shot_2x.png
  4. To filter the list, use the pop-up menus.

    For example, choose a version from the Current Version pop-up menu, or a territory from the All Teritories pop-up menu.

To reply to a customer review:

Editing Responses to Customer Reviews

If you respond to customer reviews, you can edit and delete your responses.

To edit a response to a customer review:

  1. In iTunes Connect, click My Apps on the homepage and then select your app.

  2. In the toolbar, click Activity.

  3. Under the platform in the left column, click Ratings and Reviews.

    The ratings and reviews appear on the right.

  4. Find the review and response you want to edit.

  5. Next to the review, click Edit Response.

    You don't need to be the person who wrote the response to edit it.

  6. In the dialog, edit the response and click Save.

    ../Art/app_activity_edit_responses.shot/Resources/shot_2x.png../Art/app_activity_edit_responses.shot/Resources/shot_2x.png

To delete a response:

  1. On the Ratings and Reviews page, find the review and response you want to delete.

  2. Next to the review, click Edit Response.

  3. In the dialog, click Delete Response in the lower-left corner.