Creating an iTunes Connect Record for an App

To submit an app for distribution on the App Store or Mac App Store, you create a record in iTunes Connect. This record includes all the information that appears on the store for the app, in as many languages as you want, and all the information needed to manage the app through the distribution process. If appropriate for your app, the record also includes information to configure your app to use store technologies such as the iAd App Network or Game Center.

You need to be the team agent or a user with an Admin or Technical role to add an app to iTunes Connect. If your user account doesn’t have the appropriate access, you don’t see the Manage Your Apps module on the iTunes Connect home page. Contact a user in your organization with an Admin role to give you access to be able to add an app. See also “What Is a Team Agent?.”

To add a record to iTunes Connect for a new app
  1. Sign in to iTunes Connect.

  2. On the iTunes Connect homepage, click Manage Your Apps.


    The first time you see the Manage Your Apps page in iTunes Connect, it’s blank. After you’ve created your first app record, you’ll see it listed here.

  3. Click Add New App.

  4. If you have contracts in effect for both iOS and Mac apps, select your app type.

    This choice doesn’t appear if you have signed a contract for only one app type.

  5. Follow the instructions on the subsequent pages to enter iTunes Connect properties for the app.

    iTunes Connect steps you through adding the information you planned when reading “First Steps: Identifying Your App in iTunes Connect.” If you want to see the specific requirements for a particular option, find the option in the list shown in “iTunes Connect App Properties.”

  6. Click Save, and watch for messages that indicate missing information.

    iTunes Connect shows messages at the top of the page to indicate problems that need to be resolved before the app record can be saved.

    If the record saves successfully, the App Summary page appears showing the app in its first state, “Prepare for Upload.”

After you’ve created the initial iTunes Connect record, you may have additional app information to configure, such as the following:

After you provide all of the app information, you’re ready to complete the process with these final steps:

If you aren’t able to complete the process of uploading an app in one session, you can come back to the iTunes Connect record for the app at a later time. Open the App Summary page for the app to access all operations you can perform on the app record.

To open the App Summary page for an app
  1. Sign in to iTunes Connect.

  2. Click Manage Your Apps.

  3. Select the app you want to view.

    Click See All or use Search to find the app if it doesn’t appear in the Recent Activity section. See Searching for Apps.

The next chapters provide details about the additional, and potentially optional, app configuration steps:

If your app doesn’t require any of these additional configurations, you’re ready for “Submitting the App.”